What BDB does

BDB is a wholesale Lloyd's insurance brokerage group operating through three regulated entities: BDB Limited (founded 1993, UK), BDB (UK) Limited (Appointed Representative of BDB Limited, City of London), and BDB Europe SRL (founded 2018, Brussels, with a UK branch in Leadenhall Street). The group provides other insurance professionals — brokers and professional intermediaries — with access to Lloyd's and London Markets for placing commercial, liability, property owners, professional indemnity, medical malpractice, and specialty scheme risks. BDB does not deal directly with ultimate policyholders; instead it acts as a conduit between European brokers and UK/Lloyd's market underwriters, with staff fluent in most European languages and operating in clients' cultural context.

Revenue is generated exclusively through commissions from insurance undertakings on placed business, with pricing determined case-by-case based on individual risk assessments. The group is a subsidiary of US-listed Brown & Brown, Inc. and holds membership in Bridge Specialty International. Distribution is entirely wholesale, relying on broker referrals and direct broker contact. Geographic footprint spans the UK plus Benelux, France, Italy, Poland, Spain, and other EU countries — established deliberately post-Brexit to maintain cross-border market access. The technology stack is traditional brokerage infrastructure with no disclosed proprietary platforms, APIs, or digital distribution channels.

Name

BDB

Legal name

BDB Europe SRL

Website

https://bdb-europe.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

BDB is a wholesale Lloyd's insurance broker operating across the UK and continental Europe, providing insurance intermediaries with access to Lloyd's and London Markets for commercial, liability, property, and specialty risks via three regulated entities under Brown & Brown, Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commission from Insurance Undertakings: BDB Europe SRL operates as an insurance broker arranging insurances on behalf of other EU insurance intermediaries with no direct contacts with ultimate policyholders. Remuneration is by way of commission from insurance undertakings in relation to insurance contracts. The company will always act in the best interest of policyholders.
2. Broker Commission: BDB (UK) Limited operates as a wholesale Lloyd's broker arranging insurance products. As a wholesale broker serving other brokers and professional intermediaries, revenue is generated through commissions from insurers on placed business.
3. Wholesale Brokerage Commission: BDB Limited has served insurance professionals since 1993, acting as a conduit of information and expertise. Revenue is generated through commission from insurance transactions placed through Lloyd's and London Markets.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels2 records

Core offering

BDB operates as a wholesale Lloyd's Broker, arranging liability, property owners, professional indemnity, medical malpractice, and specialist binding-authority insurance into Lloyd's and the London Market on behalf of other insurance professionals and brokers. The firm works exclusively with brokers and intermediaries, never directly with policyholders, and is remunerated by commission from insurance undertakings.

Product overview

BDB operates as a wholesale Lloyd's broker network offering three related entities: BDB Limited (established 1993, London-based wholesale Lloyd's broker serving UK market), BDB (UK) Limited (appointed representative handling commercial insurance brokerage for brokers), and BDB Europe SRL (created 2018, Brussels-based entity serving EU countries post-Brexit). Together they provide access to Lloyd's and London Markets, arranging liability, property, professional indemnity, medical malpractice insurance, and specialist binding authorities for other insurance professionals. BDB does not deal directly with policyholders.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Lloyd's Broker Services Wholesale Lloyd's Broker services providing access to Lloyd's and London Market insurance capacity for other insurance professionals and brokers.
• Commercial Insurance Brokerage Arranging business insurance including liability, property owners, professional indemnity, and medical malpractice cover using competitive insurers on strong terms, for placement by other brokers and professional intermediaries.
• European Insurance Market Access Wholesale Lloyd's Broker services for EU insurance intermediaries in Belgium, Netherlands, Luxembourg, Italy, France, Poland, Spain, and other EU countries, providing post-Brexit access to UK and Lloyd's Markets with multilingual support.
• Specialist Schemes and Binding Authorities Arranging specialist insurance schemes and delegated binding authorities, including white-label insurance products, that allow brokers to offer niche or branded coverage using BDB's market access.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bridge Specialty InternationalcoreStrategic or Co-development PartnerBDB Europe SRL is identified as a member of Bridge Specialty International. This affiliation provides BDB with access to a broader network of specialty insurance capabilities and reinforces its position as a wholesale Lloyd's broker serving the European market.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• McGill and Partners: Independent specialty insurance broker operating in the London Market across P&C, marine and specialty lines; directly comparable niche Lloyd's intermediary competing with BDB for wholesale client mandates.
• Ed Broking: Specialist Lloyd's and London Market broker focused on complex and non-standard risks, including binding authority and scheme business; directly comparable to BDB (UK) Limited and BDB Limited.
• Howden Group: Major independent insurance and reinsurance broker with deep Lloyd's and London Market presence and a strong Continental European footprint; operates a wholesale-style broker-to-broker placement model directly comparable to BDB.
• RKH Specialty: London-based specialty insurance broker with strong US and international wholesale and binding authority capabilities; competes with BDB for cross-border placement of complex risks.
• BMS Group: Independent insurance and reinsurance broker with a London Market specialty and wholesale brokerage arm; competing head-to-head with BDB for placement access into Lloyd's for international broker clients.
• Lockton: World's largest independent insurance brokerage with a strong London Market specialty and international wholesale practice; comparable to BDB at the higher end of the wholesale/specialty broker segment.

Broad incumbents

• Willis Towers Watson (WTW): Global insurance brokerage and advisory firm with significant London Market and specialty capabilities; broader portfolio player than BDB, but competes for placement of large specialty risks in Lloyd's.
• Aon: Global insurance and reinsurance broker with dedicated London Market placement teams; competes with BDB for broker-to-broker specialty placements, though Aon operates a far broader portfolio.
• Marsh (Marsh & McLennan): World's largest insurance broker with extensive London Market and European specialty operations; a broad incumbent comparable to BDB on specialty placement but operating at very different scale.
• Arthur J. Gallagher: Major global insurance brokerage with growing London Market and specialty wholesale capabilities; a broad incumbent with overlapping specialty broking interests relative to BDB.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/peoplesync

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BDB