Clay and Group

What Clay and Group does

Clay and Group (operating as C+G or Clay+Group) is a privately held, founder-led creative agency founded in 2008 by JaRel L. Clay and based in the Washington, DC area. The firm provides three core service lines: graphic design (logos, business cards, and brand identity assets), web design (ranging from template configuration through fully custom development), and digital and content strategy (site copy, blog content, social media assets, animated video, and infographics). Service delivery is built around a tiered product catalog that includes four website design packages ($1,650 to $22,000+), three brand packages ($750 to $16,500), and four subscription retainer plans ($1,100 to $3,300 per month, with a 10% annual prepayment discount), with a $110/hour ad-hoc rate underlying all engagements.

The firm operates with a small, distributed team consisting of the founder plus four part-time business partners functioning as creative strategist, UX designer, graphic designer, full-stack developer, copy editor, digital marketing specialist, and project manager depending on project tier. Clay and Group is not a technology company; no proprietary platform, API, SDK, or AI/ML capability is disclosed, and the firm's public messaging explicitly emphasizes brand authenticity against AI-generated alternatives. Preferred-partner relationships with a brand photographer and an event planning firm extend the offering within the higher-tier packages.

Clay and Group generates revenue through one-time project engagements and recurring monthly retainer subscriptions, sold directly to customers via its website, phone, email, and an RFP submission portal. The customer base is composed primarily of small businesses, individual entrepreneurs, and nonprofit organizations (with historical roots in university student organizations), spanning three countries. Over 16 years the firm has served 60+ brands, with multiple clients retained since 2008. The founder concurrently holds a digital leadership role at Hip Hop Caucus, indicating C+G is operated on a part-time basis. There are no external investors, no parent company, no subsidiaries, and no disclosed institutional funding.

Name

Clay and Group

Legal name

Clay and Group

Website

https://clayandgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Clay and Group is a Washington, DC-area creative agency founded in 2008 that provides graphic design, web design, and digital content strategy services to small businesses, entrepreneurs, and nonprofit organizations through tiered project packages and monthly retainer subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Professional Services (Project-Based): The firm generates revenue through one-time project engagements for website design, logo and brand identity, and graphic design. Projects range from template configuration (15-25 hours) to fully custom website design and development (200+ hours). The firm also offers ad-hoc hourly support at $110/hour.
2. Ongoing Retainer Contracts: Monthly retainer arrangements provide clients with a set number of support hours per month (10 to 30 hours depending on tier), billed monthly or annually at a 10% discount for annual prepayment. Retainers cover technical support, content creation, and social media management.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Clay and Group is a creative agency that designs and develops brand identities, websites, and digital content for small businesses, entrepreneurs, and nonprofit organizations. Services are sold as fixed-scope project packages (website templates, custom design and development, logo and brand packages) and as monthly retainer subscriptions providing technical support, content creation, and social media management. The firm operates from the Washington, DC area with a 5-person team covering strategy, UX, graphic design, full-stack development, copywriting, and digital marketing.

Product overview

Clay and Group is a digital agency offering a portfolio of brand identity and web design services organized as tiered service packages. Core offerings include website design and development (Basic Essentials, Entrepreneur Starter Pack, Small Biz Starter Pack, and Premium Custom Website tiers), logo and business card design, and comprehensive brand packages (Entrepreneur Brand Package at $5,500 and All-In Package at $16,500). The company also offers ongoing support subscription plans (Ad-Hoc, Essentials, Convenience, Premium, and Premium+) providing monthly hours for technical support and content creation. All website projects include SSL certificate installation, SEO optimization, and Google Marketing Platform setup. The firm charges $110 per hour across all projects, with estimates varying based on project complexity.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design and Development Packages End-to-end website design and development service for small businesses, entrepreneurs, and nonprofits, available in four tiers from template configuration to fully custom builds. Each package includes SSL certificate installation, SEO optimization, and Google Marketing Platform setup; higher tiers add content strategy workshops, user testing, CRM or e-commerce integration, brand guides, and dedicated project management.
• Logo and Business Card Package Standalone brand identity package providing logo design, business card design, and a design brief with color palette and typography guidance, delivered with print-ready files in five formats. Targeted at small businesses and entrepreneurs establishing an initial brand presence.
• Entrepreneur Brand Package Comprehensive brand launch bundle for solo entrepreneurs including a new website (Entrepreneur Starter Pack), logo and business card design, social media templates, copywriting guidance, and brand photography. Designed to give a side-hustle operator a complete brand presence at an accessible price point.
• All-In Package Premium comprehensive brand package for small- to medium-sized businesses including a new or redesigned website (Small Biz Starter Pack tier), CRM integration, launch event planning assistance through a preferred partner, and brand photography including staff portraits.
• Ongoing Support Retainers Subscription-based monthly retainer plans providing clients with a defined bank of support hours per month for technical website support, content creation, graphic and video production, social media management, and website management. Available as tiered subscriptions (10, 15, 20, or 30 hours per month) plus an ad-hoc hourly option. Designed for clients needing continuous post-launch digital support.
• Digital and Content Strategy Services Content creation and digital storytelling services including site copywriting, blog posts, interactive infographics, animated product videos, and GIFs. Targeted at organizations needing to tell compelling stories to their communities through digital channels.
• Graphic Design Services Standalone graphic design services including logos, business cards, flyers, event materials, and other brand assets for online and offline brand identity. Serves community organizations, national organization chapters, and small businesses needing consistent visual identity beyond website projects.

Quantifiable outcome

• The Official Ignorance: Death in Custody Podcast (designed by C+G) received a NAACP Image Award Nomination.
• +3 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Preferred PhotographerminorImplementation/ SI/ Consulting PartnerClay and Group partners with a preferred photographer for brand photography sessions, included in the Entrepreneur Brand Package and All-In Package offerings. Photography includes staff portraits for brands seeking comprehensive visual identity.
• Preferred Event Planning FirmminorImplementation/ SI/ Consulting PartnerClay and Group partners with a preferred event planning firm to provide launch event planning assistance as part of the All-In Package ($16,500), offering clients a comprehensive brand launch experience beyond digital deliverables.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mighty Citizen: Digital agency that builds websites, brands, and marketing strategies for mission-driven organizations and nonprofits, mirroring Clay and Group's core customer base and service mix.
• Forum One: Digital agency specializing in web design, content strategy, and branding for nonprofits, associations, and government clients — directly comparable offerings and target segments to Clay and Group.
• The Charles: Creative agency providing branding, web design, and digital strategy for nonprofits and purpose-driven brands; closely matches Clay and Group's value proposition and customer profile.
• Whole Whale: Digital agency for nonprofits offering website design, content strategy, and digital campaigns; comparable in scale, services, and nonprofit concentration to Clay and Group.
• SmartBug Media: Digital marketing and web design agency serving SMBs and mid-market companies with branding, web, and content strategy — analogous service stack to Clay and Group at a larger scale.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering web design, branding, and content services to small businesses, overlapping Clay and Group's core SMB target and offering mix.
• Orases: Custom web design and development agency serving SMBs and enterprises; comparable web development and design capabilities to Clay and Group's website tiers.
• Coalition Technologies: Web design and digital marketing agency offering branding, web development, and SEO for SMBs, with a similar project-tier structure to Clay and Group.
• The Bureau of Small Projects: Boutique creative agency focused on branding, web design, and content for small businesses and purpose-driven brands; closest in scale and positioning to Clay and Group.

Broad incumbents

• WebFX: Large established digital marketing agency offering web design, SEO, and content services to SMBs across many verticals — broader portfolio than Clay and Group but overlapping capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/clayandgroup
• Facebookfacebook.com/clayandgroup
• Instagraminstagram.com/clayandgroup
• LinkedInlinkedin.com/company/clayandgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clay and Group