ISG Live
ISG Live is a UK-based creative agency founded in 2006, offering rights marketing, content creation, sport and entertainment marketing, and consulting services to clients in the sport and entertainment sectors.
- Company typePrivate
- Founded2006
- HeadquartersRichmond, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
ISG Live firmographics
Firmographics- Name
- ISG Live
- Website
- https://sportcel.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ISG Live is a UK-based creative agency founded in 2006, offering rights marketing, content creation, sport and entertainment marketing, and consulting services to clients in the sport and entertainment sectors.
- Ownership category
- akta.pro rank
Where ISG Live is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
ISG Live business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
ISG Live product offering
Product offeringCore offering
ISG Live is a creative agency that provides rights marketing, content creation, sport and entertainment marketing, and consulting services to clients. The offering is service-based, focused on marketing and communications support for sport and entertainment sector clients.
Differentiator
Problem solved
Functional benefit
Products and services
- Rights Marketing Services Rights marketing services focused on sport and entertainment clients, supporting the commercial exploitation and management of marketing rights.
- Content Creation Services Content creation services for sport and entertainment sector clients, covering production of marketing and brand content assets.
- Sport and Entertainment Marketing Services Marketing services tailored to sport and entertainment industry clients, including campaign development and brand promotion support.
- Consulting Services Consulting services supporting sport and entertainment clients on marketing, rights, and content strategy.
Companies that use ISG Live
Customer profileIdeal customer profiles1 record
ISG Live technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ISG Live competitors and assessment
Company assessmentDirect peers
- Two Circles: Sport marketing consultancy focusing on data-driven sponsorship strategy and rights-holder advisory. Comparable to ISG Live's consulting offering, with a more analytics-led positioning.
- Redtorch: UK-based sport marketing agency offering sponsorship strategy, activation, and content. Comparable to ISG Live in geography, size, and sport marketing specialism.
- Synergy (Sai Group): UK-based sport marketing agency providing sponsorship, content, and rights-holder services. Comparable to ISG Live in geography, scale, and sport marketing focus.
- Octagon: Global sport and entertainment marketing agency offering rights marketing, brand consulting, athlete representation, and content creation. Directly comparable service mix to ISG Live, but at significantly larger scale.
- MKTG: Sport and entertainment activation agency operating within Dentsu, offering sponsorship consulting, content creation, and brand entertainment. Overlapping service portfolio with ISG Live, but with parent-company distribution advantages.
- CSM Sport & Entertainment: Sport and entertainment marketing agency offering sponsorship consulting, brand activation, and content. Highly comparable to ISG Live's service portfolio and similar boutique-scaled positioning, now part of Wasserman.
Broad incumbents
- CAA (Creative Artists Agency): Global talent and entertainment agency with sport and brand consulting divisions. Comparable to ISG Live's rights and entertainment focus, but operating far more broadly across talent representation.
- IMG (Endeavor): Global sport and entertainment agency offering rights, events, licensing, and brand services. Comparable to ISG Live's full-service sport/entertainment offering but at massively larger scale.
- Infront Sports & Media: Global sport marketing and media rights company distributing rights and activating sponsorships. Comparable rights-marketing capability to ISG Live, but with a much broader portfolio and portfolio of owned rights.
- Wasserman: Sport, music, and entertainment agency offering sponsorship, athlete representation, and content. Closely comparable to ISG Live's sport and entertainment marketing mix, with established global presence.
Market position
Customer concentration
ISG Live social profiles
Digital presenceISG Live financial estimates
Financial estimateRevenue estimate
Valuation estimate
ISG Live leadership team
Management profileNumber of profiles
ISG Live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ISG Live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ISG Live
What does ISG Live do?
ISG Live is a creative agency that provides rights marketing, content creation, sport and entertainment marketing, and consulting services to clients. The offering is service-based, focused on marketing and communications support for sport and entertainment sector clients.
When was ISG Live founded?
ISG Live was founded in 2006. It employs 11 to 50 people.
Where is ISG Live based?
ISG Live is headquartered in Richmond, United Kingdom, in the Europe region.
Who are ISG Live's main competitors?
Direct peers on record are Two Circles, Redtorch, Synergy (Sai Group), Octagon, MKTG and CSM Sport & Entertainment. Broad incumbents are CAA (Creative Artists Agency), IMG (Endeavor), Infront Sports & Media and Wasserman.
Does ISG Live have an API?
No public API is recorded for ISG Live.