What Used Photo Pro does

Used Photo Pro (UsedPhotoPro) is a privately held specialty retailer of used and new photography equipment, operating as the used-gear channel of the long-established Roberts Camera business. The company is headquartered at 220 E St Clair St in Indianapolis, Indiana, where it shares a retail location, inventory systems, and customer accounts with Roberts Camera. Its catalog spans used digital cameras (DSLRs, mirrorless, rangefinders, medium format, compacts), used film cameras (SLRs, rangefinders, medium format, TLRs, large format, instant, vintage folding), used lenses across all formats, video equipment, flashes and studio lighting, bags, tripods, audio, film and darkroom supplies, and computing peripherals, alongside new film cameras, accessories, and gifts.

The underlying platform is an e-commerce site (usedphotopro.com) with category structure by camera type, brand, and a proprietary six-tier condition rating scale (Mint- 98–99%, Excellent 85–97%, Good 75–84%, Fair 65–74%, Poor, Inoperable). Each listing is photographed from the actual unit for sale. Distribution extends across the owned storefront, an eBay store, an Amazon marketplace presence, and the Indianapolis retail store. A Notify Me system alerts customers when specific items return to stock, and a 180-day warranty (up to 1 year on qualifying items) plus a 14-day return policy underpin the used-equipment value proposition. Buy now, pay later financing is enabled through Affirm.

The revenue model is transaction-based used-equipment resale supplemented by trade-in/buyback intake, new product sales (film cameras, film stock, gifts), service revenue from repairs/calibrations and equipment rental, and photo lab services powered by Photo Finale. Customer segments are horizontal across amateur/hobbyist photographers, professional photographers, and film photography enthusiasts. No revenue, headcount, or external funding figures are disclosed, and the company has no public listing.

Name

Used Photo Pro

Legal name

Roberts Camera and UsedPhotoPro

Website

https://usedphotopro.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Used Photo Pro is a privately held Indianapolis-based retailer selling used and new photography equipment online (usedphotopro.com, eBay, Amazon) and at a single flagship store, serving amateur, professional, and film photography enthusiast customers under the Roberts Camera umbrella.

Ownership category

akta.pro rank

Product category

Used Photography Equipment Retail

NAICS

Photofinishing Laboratories (except One-Hour) (812921), Photofinishing (81292)

SIC

Photographic Equipment & Supplies (3861), Services-Photofinishing Laboratories (7384)

akta.pro primary industry

Used & Refurbished Photo/Video Gear Retail (CRACAHAK)

akta.pro secondary industries

Camera & Lens Retail (Photo Cameras, Lenses & Optical Accessories) (CRACAHAA), Video Camera & Production Gear Retail (Camcorders, Cinema Cameras, Rigs) (CRACAHAB), Action Cameras & Adventure Imaging Retail (CRACAHAD)

Keywords

• Used camera equipment
• Photography gear retail
• Pre-owned lenses
• Camera accessories
• Film photography supplies

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Used Equipment Sales: Primary revenue from selling pre-owned cameras, lenses, and photography equipment. Products range from consumer-grade to professional medium format and large format equipment.
2. Trade-In/Quote System: Customers can get free online quotes and free shipping labels to sell or trade their camera gear to the company.
3. New Product Sales: Sells some new products including new film cameras, film stock, camera accessories, and new gifts and novelties.
4. Financing Services (Affirm Partnership): Partners with Affirm to offer buy now, pay later financing options, providing 0% APR for qualified customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Used Photo Pro operates as a retailer of pre-owned and new photography equipment, including digital and film cameras, lenses, and related accessories, sold through an e-commerce storefront, third-party marketplaces, and a physical retail location in Indianapolis. The company also buys used gear from customers via a trade-in program, and offers equipment rental, repairs, calibrations, and photo lab services.

Product overview

UsedPhotoPro is a used camera and photography equipment retailer operated by Roberts Camera, offering a comprehensive marketplace for pre-owned cameras, lenses, and photography gear. The product portfolio centers on used digital and film cameras (DSLRs, mirrorless, medium format, rangefinders, large format) and lenses (autofocus SLR, manual focus SLR, mirrorless, medium format), supplemented by accessories (bags, tripods, flashes, studio lighting, audio equipment), film & darkroom supplies, and computers & tablets. The company differentiates through a proprietary six-tier condition rating system and backs all used equipment with a 180-day minimum warranty. Additional services include equipment rental, photo lab services (powered by Photo Finale), repairs and calibrations, and a trade-in/buyback program. The company also sells new film cameras and operates gift card services.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Digital Cameras
• Used Film Cameras
• Used Video Equipment
• Used Lenses
• New Film Cameras
• Lens Accessories
• Camera Accessories
• Bags and Cases
• Tripods and Stabilizers
• Flashes
• Studio and Lighting
• Audio Equipment
• Film and Darkroom Supplies
• Computers and Tablets
• Other Equipment
• New Gifts and Novelties
• Photo Lab Services
• Equipment Rental
• Repairs, Cleanings and Calibrations
• Gear Trade-In and Buyback
• Gift Cards

Quantifiable outcome

• 180-day minimum warranty on used equipment
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Roberts CameracoreOthersRoberts Camera is the parent/affiliated company of Used Photo Pro. Both brands operate together, sharing the same location, inventory systems, customer accounts, and business operations. Customers can use a single account for both RobertsCamera.com and UsedPhotoPro.com. Roberts Camera provides over 60 years of industry expertise to the UsedPhotoPro brand.
• AffirmminorGTM or Marketing PartnerAffirm provides buy now, pay later financing options at checkout. Offers qualifying customers rates as low as 0% APR. This partnership enables customers to make larger purchases with flexible payment options.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Broad incumbents

• B&H Photo Video: B&H Photo Video is a massive, established retailer of new and used photo, video, and audio equipment. While primarily a new-gretailer, B&H sells used gear and competes broadly for the same professional and enthusiast customers, plus operates a physical superstore that dwarfs Used Photo Pro's footprint.
• Adorama: Adorama is a longstanding New York-based photo/video retailer offering new and used equipment, rentals, and trade-ins. Their used-gear and rental offerings overlap meaningfully with Used Photo Pro's product/service mix.

Direct peers

• MPB: MPB is a leading online marketplace for buying, selling, and trading used camera gear with a condition grading system and warranty. They directly compete with Used Photo Pro's core used-camera e-commerce offering, especially among enthusiast and prosumer buyers.
• KEH Camera: KEH Camera is one of the largest US retailers of used camera and photography equipment, with a graded inventory and warranty program that directly mirrors Used Photo Pro's model. They compete for the same hobbyist, professional, and collector buyers nationwide.
• LensRentals (Roger Cicala): LensRentals rents and sells used and refurbished photo/video gear, competing with Used Photo Pro's rental house service arm and used-equipment sales. Their strong brand in lens/photography gear rentals makes them a direct comparable for the rental side of the business.

Others

• Roberts Camera: Roberts Camera is the parent/affiliated company of Used Photo Pro, operating from the same Indianapolis location. While not an external competitor, it serves as the closest operational analog for a parent-affiliated model and shares customer accounts, inventory, and operations.
• Photo Finale: Photo Finale powers Used Photo Pro's online photo lab services and is a software/technology partner to the photo-retail industry. They are an ecosystem participant whose platform enables a service line that complements Used Photo Pro's hardware sales.

Regional players

• Camera West / Peerless Camera: Camera West and similar regional used-camera specialty shops (e.g., Peerless Camera, Cambridge Camera Exchange) operate in defined US geographies with deep used-inventory expertise. They represent the kind of regional competitor that Used Photo Pro competes against in specific metropolitan markets.
• Wex Photo Video: Wex Photo Video is a major UK-based photo and video equipment retailer with a strong used-gear offering. While UK-focused, they are a comparable business model for the trade-in and used-camera retail category and reflect the broader used-camera retail competitive set.
• Camera Exchange: Camera Exchange is a regional US retailer specializing in used cameras, lenses, and accessories with trade-in and consignment programs. They are a directly comparable small/regional competitor in the used-camera retail category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@UsedPhotoPro
• Facebookfacebook.com/usedphotopro
• Instagraminstagram.com/usedphotopro
• Xx.com/usedphotopro
• LinkedInlinkedin.com/company/usedphotopro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Used Photo Pro