Maximum Performance

What Maximum Performance does

Maximum Performance is a privately held, locally owned operator of outpatient physical therapy and fitness services headquartered in Manhattan, Kansas. Founded in 2011 by Scott and Stephanie Johnson, the business runs two co-located facilities — a 6,000-square-foot main hub on McCall Road that combines a full fitness center with dedicated physical therapy treatment rooms, and a satellite location called "The Studio" in Stone Creek designed for private fitness and PT treatment. The clinical line spans general outpatient PT (work and sports injuries, post-surgical rehab, dry needling, manual therapy, vestibular, foot orthotics, ergonomics), specialized oncology rehabilitation, and occupational health capacity profiles/pre-employment physicals delivered in partnership with OPC/PCPworks. The fitness line comprises tiered auto-withdrawal gym memberships ($58/month individual up to $545/year), personal training packages, Functional Fitness group classes, sports performance training for middle-school-through-college athletes, and SilverSneakers senior programming under a Medicare channel partnership.

The company operates roughly 20-30 staff, including a team of approximately nine physical therapists and PTAs with differentiated specialty credentials (oncology, manual therapy, BFR, functional golf, women's health, sports rehab), and earns revenue through a mix of insurance-billed and self-pay clinical sessions, recurring fitness memberships, performance-training subscriptions, and B2B occupational health assessments. Go-to-market is community- and physician-referral-led within the Manhattan, KS catchment; the West location functions as a more private, lower-volume complement to the East hub. There are no proprietary technology platforms, no AI/ML systems, and no digital products; the differentiators are clinical specialty depth, locally earned brand recognition (voted #1 PT and #1 gym in Manhattan, 2022 and 2026), and integrated fitness-plus-rehab service delivery. Ownership is concentrated with the Johnson family plus partner David Brandenburg; the company carries no external funding or institutional investors.

Name

Maximum Performance

Legal name

Maximum Performance

Website

https://maximumperform.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Maximum Performance operates two Manhattan, Kansas facilities delivering outpatient physical therapy (including oncology and occupational health specialties) alongside a 6,000-square-foot fitness center offering memberships, personal training, performance training, and SilverSneakers senior fitness to local consumers, athletes, and area employers.

Ownership category

akta.pro rank

Product category

Physical Therapy and Fitness Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Fitness and Recreational Sports Centers (713940)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Outpatient Rehabilitation & Physical/Occupational/Speech Therapy Centers (HLAFABAB)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Sports Rehabilitation, Return-to-Play & Performance Therapy Centers (MPAKAJAO), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Physical therapy services
• Fitness center memberships
• Oncology rehabilitation
• Performance training
• Occupational health testing

Headquarters

HQ city

Manhattan

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fitness Memberships: Monthly, quarterly, and annual auto-withdrawal gym memberships providing recurring revenue. Memberships include towel service, day locker access, and discounts on body fat checks. Family add-on options available.
2. Personal Training Sessions: Hourly and half-hour personal training sessions sold in packages. Separate pricing for members versus non-members.
3. Physical Therapy Services: Physical therapy services billed per session or through insurance. 45-minute one-on-one treatment sessions. Accepts insurance and offers self-pay options.
4. Performance Training Programs: Monthly performance/sports training programs for athletes in groups of 3-6 participants, meeting 2-3 times per week.
5. Functional Fitness Classes: Foundation class (4-session course) for new members plus ongoing class access included in gym membership.
6. SilverSneakers Program: Free basic gym membership for seniors 65+ through SilverSneakers Medicare health plan insurance benefit.
7. Capacity Profile / Pre-Employment Physicals: Occupational health services for employers including capacity profiles and pre-employment physicals.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Maximum Performance operates two physical facilities in Manhattan, Kansas providing outpatient physical therapy (general orthopedic, oncology rehabilitation, and capacity profiling/pre-employment physicals) alongside a 6,000 sq ft fitness center that sells memberships, personal training, group functional fitness classes, performance training for athletes, and the SilverSneakers senior fitness program. Services are delivered in-person by credentialed physical therapists and certified trainers, with insurance and self-pay billing for clinical services and recurring subscriptions for fitness access.

Product overview

Maximum Performance operates a dual-location physical therapy and fitness wellness platform in Manhattan, Kansas. The core offerings include clinical physical therapy services (general, oncology rehabilitation, and pre-employment capacity profiling) at the East McCall Road location and West Stone Creek location, combined with a 6,000 sq ft fitness center offering membership-based access. The platform extends through add-on services including personal training, functional fitness group classes, performance/sports training for athletes, and the SilverSneakers senior fitness program. The East location serves as the primary physical therapy and fitness hub while the West location provides a more private fitness environment with limited equipment and physical therapy treatment space.

Differentiator

Problem solved

Functional benefit

Products and services

• Physical Therapy Outpatient physical therapy services for individuals recovering from work and sports injuries, post-surgical rehabilitation, chronic pain management, and functional restoration. Treatments include dry needling, foot orthotics, ergonomics assessments, joint manipulation, functional training, and home exercise programs, delivered as 45-minute one-on-one sessions and billed per session through insurance or self-pay.
• Oncology Rehabilitation Specialized rehabilitation for cancer patients and survivors at any stage of care, addressing cancer-related fatigue, pain, lymphedema, neuropathy, reduced mobility, balance problems, and cognitive difficulties through evidence-based interventions. Includes baseline assessment materials provided in partnership with ImpediMed.
• Capacity Profile / Pre-Employment Physicals Occupational health assessment service that evaluates whether an individual is physically able to meet the demands of a specific job, and assesses return-to-work readiness following injury or surgery. Delivered to local employers using OPC/PCPworks testing protocols.
• Fitness Center Main 6,000 sq ft fitness facility on McCall Road in Manhattan, KS with cardio equipment, weight training areas, strength and conditioning spaces, group fitness classes, and personal training services. Sold primarily through membership subscriptions.
• Gym Membership All-inclusive gym membership packages providing access to the McCall Road fitness facility, with towel service, day locker access, and body fat percentage check discounts. A $50 enrollment fee applies to monthly auto-withdrawal memberships, and a $27/month family add-on is available.
• Personal Training Individualized personal training programs tailored to member goals, including body composition analysis, with member and non-member pricing tiers and half-hour session options.
• Functional Fitness Group fitness classes focused on functional movement and strength-and-conditioning principles, offered at various skill levels with morning and evening class schedules.
• Performance Training Sports enhancement and athletic training programs for middle school through college athletes and competitive fitness enthusiasts, covering strength, power, speed, agility, balance, and flexibility.
• SilverSneakers Senior fitness program providing free basic gym membership for Medicare beneficiaries 65 and older, with access to the fitness center and SilverSneakers Classic and Circuit classes taught by certified instructors.

Quantifiable outcome

• Shorter recovery times - one patient's second knee replacement recovery was two weeks shorter than the first (attributed to Aaron's recommended prehabilitation exercises)
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Occupational Performance Corporation (PCPworks)coreTechnology or IntegrationOPC/PCPworks provides capacity profile testing systems and protocols used by Maximum Performance to evaluate new hires' physical abilities for job demands and assess return-to-work readiness for employees following injury or surgery.
• SilverSneakerscoreChannel Partner/ Reseller/ DistributorSilverSneakers is a Medicare health plan fitness benefit program for seniors 65+. Maximum Performance provides free basic gym memberships and SilverSneakers-specific fitness classes including SilverSneakers Classic and Circuit.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ATI Physical Therapy: ATI Physical Therapy is one of the largest U.S. outpatient physical therapy chains, offering orthopedic rehab, sports therapy, and worker compensation services across hundreds of clinics. It is comparable as a large incumbent operating in the same outpatient PT category as Maximum Performance, with overlapping clinical services and insurance-based reimbursement model.
• Athletico Physical Therapy: Athletico (now part of the BJI Health Group/Benchmark) operates a national network of outpatient physical therapy clinics offering orthopedic, sports, and occupational rehabilitation. Comparable to Maximum Performance as a multi-state outpatient PT incumbent with similar clinical service mix, though it lacks Maximum Performance's integrated fitness center component.
• Select Physical Therapy: Select Physical Therapy, owned by Select Medical, is a large national outpatient PT provider with sports medicine, hand therapy, and workers' comp services. Comparable as a broad incumbent in the same specialty outpatient PT category, offering overlapping clinical services and insurance-network scale that Maximum Performance competes against locally.
• Pivot Physical Therapy: Pivot Physical Therapy is a multi-state outpatient PT provider offering orthopedic, sports medicine, and industrial rehab services. Comparable to Maximum Performance as a regional PT chain with overlapping service lines (including occupational health/capacity profiling) that competes for similar referral and direct-pay patients.
• Drayer Physical Therapy Institute: Drayer Physical Therapy Institute operates an extensive outpatient PT network across multiple states, focused on orthopedic and sports rehabilitation. Comparable as a larger multi-state outpatient PT operator offering similar sports and orthopedic rehab services, though operating on a significantly larger scale than Maximum Performance.

Direct peers

• Results Physiotherapy: Results Physiotherapy operates an outpatient PT network emphasizing hands-on manual therapy and one-on-one treatment sessions, similar to Maximum Performance's 45-minute one-on-one PT model. Comparable as a direct peer in clinical approach and patient experience, competing for similar patient expectations around individualized care.
• FYZICAL Therapy & Balance Centers: FYZICAL is a franchise network of physical therapy practices with a strong emphasis on balance, vestibular, and specialty rehab services. Comparable as a direct peer offering outpatient PT with differentiated clinical specialties (e.g., vestibular, oncology-adjacent) that compete for the same patient referral channels as Maximum Performance.
• Rock Valley Physical Therapy: Rock Valley Physical Therapy is a multi-clinic outpatient PT practice in the Midwest with a strong reputation for clinical quality and specialty services. Comparable to Maximum Performance as a similarly positioned regional outpatient PT group with comparable clinical depth and community reputation, though operating on a larger multi-city scale.

Regional players

• YMCA of Manhattan, Kansas: The local YMCA operates a fitness and wellness facility in Manhattan, KS, with membership-based fitness, group exercise, and (via Y SilverSneakers partnership) senior programming. Comparable as a regional fitness competitor in the same local market that overlaps with Maximum Performance's gym, group classes, and SilverSneakers offerings.
• Ascension Via Christi Therapy Center: Ascension Via Christi operates hospital-affiliated outpatient rehabilitation services in the Manhattan, Kansas region. Comparable as a regional provider of outpatient PT in the same geography, leveraging hospital referrals, integrated EMR, and insurance network scale that competes directly with Maximum Performance's physician referral base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MPfit4life
• YouTubeyoutube.com/channel/UCL-y-diVk2gAv24DS5THkKA
• Facebookfacebook.com/mpfit4life
• Instagraminstagram.com/maximum_performance/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximum Performance