Indiabulls AMC
Indiabulls AMC is a privately-held Indian mutual fund asset management company founded in 2011, offering diversified mutual fund schemes, tax-saving ELSS investments, and SIP products to retail investors through a 101–250 employee organization led by CEO Ambar Maheshwari.
- Company typePrivate
- Founded2011
- HeadquartersMumbil, Australia
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Indiabulls AMC does
Indiabulls Asset Management Company (Indiabulls AMC) is a privately-held Indian mutual fund asset management company founded in 2011. Per the firmographic record, it is headquartered in 'Mumbil' (apparent data-entry anomaly for Mumbai) with country listed as 'Australia' (also anomalous given product and terminology context). The company offers mutual fund schemes, tax-saving (ELSS) investments, systematic investment plan (SIP) options, and SIP calculators — product nomenclature specific to the Indian mutual fund market.
Its 101–250 employee base supports fund management, distribution, and operations under CEO Ambar Maheshwari. As an Indian AMC, revenue generation follows the standard mutual fund asset management model: management fees levied as a percentage of assets under management (AUM), with retail-facing distribution via website (indiabullsamc.com) and conventional IFA / banking channels typical of the sector.
The source data is thin on expansion activity, customer logos, AUM figures, funding history, regulatory filings, product launches, or partnership announcements. This analytical thinness — not necessarily weakness of the underlying business — limits visibility into the company's competitive positioning, growth direction, and technology stack.
Indiabulls AMC firmographics
Firmographics- Name
- Indiabulls AMC
- Website
- https://indiabullsamc.com
- Company type
- Private
- Founded year
- 2011
- Headcount range
- 101–250 employees
- Short description
- Indiabulls AMC is a privately-held Indian mutual fund asset management company founded in 2011, offering diversified mutual fund schemes, tax-saving ELSS investments, and SIP products to retail investors through a 101–250 employee organization led by CEO Ambar Maheshwari.
- Ownership category
- akta.pro rank
Indiabulls AMC industry classification
Industry- Product category
- Asset Management
- NAICS
- Open-End Investment Funds (525910), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)
- akta.pro secondary industry
- Independent Broker-Dealers (Retail Network) (FSAAAAAC)
Keywords
Where Indiabulls AMC is headquartered
LocationHeadquarters
- HQ city
- Mumbil
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Indiabulls AMC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Indiabulls AMC product offering
Product offeringCore offering
Indiabulls AMC is an asset management company that offers a range of mutual fund products, including tax-saving investment schemes and Systematic Investment Plan (SIP) options. The firm provides online tools such as an SIP calculator to help investors plan contributions, and it serves investors looking to channel savings into regulated pooled investment vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- Mutual Funds
- Tax Saving Mutual Fund Investments
- SIP Investment Plans
Companies that use Indiabulls AMC
Customer profileIdeal customer profiles1 record
Indiabulls AMC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Indiabulls AMC competitors and assessment
Company assessmentDirect peers
- HDFC Asset Management: One of India's largest mutual fund AMCs and listed peer; competes directly with Indiabulls AMC across equity, debt, ELSS, and SIP product lines targeting retail investors.
- Nippon Life India Asset Management: Large Indian AMC offering mutual funds, tax-saving and SIP products; competes head-on with Indiabulls AMC for retail investor share and IFA shelf space.
- ICICI Prudential Asset Management: Top-tier Indian AMC with a broad mutual fund, ELSS, and SIP product suite; directly comparable to Indiabulls AMC on product breadth and retail distribution focus.
- Axis Asset Management: Indian AMC with a strong SIP franchise and broad product lineup including tax-saving funds; directly comparable peer on retail-focused product strategy.
- UTI Asset Management: Long-established Indian AMC with a broad mutual fund product suite including ELSS and SIPs; relevant peer for product breadth and institutional distribution.
- DSP Asset Managers: Mid-size Indian AMC competing in active equity, debt, and tax-saving funds; closest size-band analog to Indiabulls AMC and useful for relative valuation benchmarking.
- Kotak Mahindra Asset Management: Mid-to-large Indian AMC with a multi-product mutual fund lineup including tax-saving and SIP categories; competes in the same retail segment as Indiabulls AMC.
- Aditya Birla Sun Life AMC: Listed Indian AMC with diverse mutual fund offerings including ELSS and SIPs; directly comparable mid-to-large peer with similar retail-segment targeting.
Broad incumbents
- Franklin Templeton India: Global asset manager's India AMC business; competes with Indiabulls AMC across debt and hybrid categories and brings global distribution potential.
- SBI Funds Management: India's largest AMC by AUM with the widest product and distribution footprint; sets the competitive benchmark on scale, distribution reach, and SIP penetration that Indiabulls AMC must compete against.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Indiabulls AMC social profiles
Digital presenceIndiabulls AMC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Indiabulls AMC leadership team
Management profileNumber of profiles
Profiles1 record
Indiabulls AMC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Indiabulls AMC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Indiabulls AMC
What does Indiabulls AMC do?
Indiabulls AMC is an asset management company that offers a range of mutual fund products, including tax-saving investment schemes and Systematic Investment Plan (SIP) options. The firm provides online tools such as an SIP calculator to help investors plan contributions, and it serves investors looking to channel savings into regulated pooled investment vehicles.
When was Indiabulls AMC founded?
Indiabulls AMC was founded in 2011. It employs 101 to 250 people.
Where is Indiabulls AMC based?
Indiabulls AMC is headquartered in Mumbil, Australia, in the Oceania region.
Who are Indiabulls AMC's main competitors?
Direct peers on record are HDFC Asset Management, Nippon Life India Asset Management, ICICI Prudential Asset Management, Axis Asset Management, UTI Asset Management, DSP Asset Managers, Kotak Mahindra Asset Management and Aditya Birla Sun Life AMC. Broad incumbents are Franklin Templeton India and SBI Funds Management.
Does Indiabulls AMC have an API?
No public API is recorded for Indiabulls AMC.
What industry is Indiabulls AMC in?
Indiabulls AMC's product category is Asset Management. Its primary akta.pro industry code is FSAEAAAC, Portfolio Construction & Asset Allocation Advisory, with a secondary code of FSAAAAAC, Independent Broker-Dealers (Retail Network). Its NAICS code is 525910 and its SIC code is 6282.