Indiabulls AMC

What Indiabulls AMC does

Indiabulls Asset Management Company (Indiabulls AMC) is a privately-held Indian mutual fund asset management company founded in 2011. Per the firmographic record, it is headquartered in 'Mumbil' (apparent data-entry anomaly for Mumbai) with country listed as 'Australia' (also anomalous given product and terminology context). The company offers mutual fund schemes, tax-saving (ELSS) investments, systematic investment plan (SIP) options, and SIP calculators — product nomenclature specific to the Indian mutual fund market.

Its 101–250 employee base supports fund management, distribution, and operations under CEO Ambar Maheshwari. As an Indian AMC, revenue generation follows the standard mutual fund asset management model: management fees levied as a percentage of assets under management (AUM), with retail-facing distribution via website (indiabullsamc.com) and conventional IFA / banking channels typical of the sector.

The source data is thin on expansion activity, customer logos, AUM figures, funding history, regulatory filings, product launches, or partnership announcements. This analytical thinness — not necessarily weakness of the underlying business — limits visibility into the company's competitive positioning, growth direction, and technology stack.

Name

Indiabulls AMC

Website

https://indiabullsamc.com

Company type

Private

Founded year

2011

Headcount range

101–250 employees

Short description

Indiabulls AMC is a privately-held Indian mutual fund asset management company founded in 2011, offering diversified mutual fund schemes, tax-saving ELSS investments, and SIP products to retail investors through a 101–250 employee organization led by CEO Ambar Maheshwari.

Ownership category

akta.pro rank

Product category

Asset Management

NAICS

Open-End Investment Funds (525910), Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)

akta.pro secondary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

• Mutual fund management
• Asset management services
• Tax saving investments
• SIP investment plans
• Wealth management products

Headquarters

HQ city

Mumbil

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Core offering

Indiabulls AMC is an asset management company that offers a range of mutual fund products, including tax-saving investment schemes and Systematic Investment Plan (SIP) options. The firm provides online tools such as an SIP calculator to help investors plan contributions, and it serves investors looking to channel savings into regulated pooled investment vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Funds
• Tax Saving Mutual Fund Investments
• SIP Investment Plans

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• HDFC Asset Management: One of India's largest mutual fund AMCs and listed peer; competes directly with Indiabulls AMC across equity, debt, ELSS, and SIP product lines targeting retail investors.
• Nippon Life India Asset Management: Large Indian AMC offering mutual funds, tax-saving and SIP products; competes head-on with Indiabulls AMC for retail investor share and IFA shelf space.
• ICICI Prudential Asset Management: Top-tier Indian AMC with a broad mutual fund, ELSS, and SIP product suite; directly comparable to Indiabulls AMC on product breadth and retail distribution focus.
• Axis Asset Management: Indian AMC with a strong SIP franchise and broad product lineup including tax-saving funds; directly comparable peer on retail-focused product strategy.
• UTI Asset Management: Long-established Indian AMC with a broad mutual fund product suite including ELSS and SIPs; relevant peer for product breadth and institutional distribution.
• DSP Asset Managers: Mid-size Indian AMC competing in active equity, debt, and tax-saving funds; closest size-band analog to Indiabulls AMC and useful for relative valuation benchmarking.
• Kotak Mahindra Asset Management: Mid-to-large Indian AMC with a multi-product mutual fund lineup including tax-saving and SIP categories; competes in the same retail segment as Indiabulls AMC.
• Aditya Birla Sun Life AMC: Listed Indian AMC with diverse mutual fund offerings including ELSS and SIPs; directly comparable mid-to-large peer with similar retail-segment targeting.

Broad incumbents

• Franklin Templeton India: Global asset manager's India AMC business; competes with Indiabulls AMC across debt and hybrid categories and brings global distribution potential.
• SBI Funds Management: India's largest AMC by AUM with the widest product and distribution footprint; sets the competitive benchmark on scale, distribution reach, and SIP penetration that Indiabulls AMC must compete against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/indiabulls-asset-management

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiabulls AMC