Furkin
- Company typePrivate
- Founded2021
- HeadquartersNorth Vancouver, Canada
- Headcount51–100
- GTM typeB2C
- OfferingServices
Furkin firmographics
Firmographics- Name
- Furkin
- Legal name
- Canada Pet Health Insurance Services, Inc.
- Website
- https://furkin.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Furkin industry classification
Industry- Product category
- Pet Insurance
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Pet Insurance (FSAJAKAG)
- akta.pro secondary industry
- Accident & Supplemental (Non-Life) Insurance (FSAJAKAA)
Keywords
Where Furkin is headquartered
LocationHeadquarters
- HQ city
- North Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Furkin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Pet Insurance Premiums: Monthly or annual subscription-based pet insurance premiums charged to policyholders for accident and illness coverage. Premiums are determined by pet breed, gender, age, geographic location, chosen deductible, and reimbursement level. Policyholders pay deductibles and co-insurance (20%) on eligible claims.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Three age-based deductible options for dogs and cats |
| Subscription | Monthly | 80% reimbursement on eligible veterinary expenses up to $20,000 annually |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Furkin product offering
Product offeringCore offering
Furkin sells subscription-based accident and illness pet insurance for dogs and cats in Canada, offering up to $20,000 in annual coverage with 80% reimbursement of eligible veterinary expenses. Policies include three age-based deductible options, no per-condition or lifetime limits, exam fees and applicable taxes covered, and a bundled package of more than $3,000 in annual member perks. Policies are underwritten by GPIC Insurance Company and distributed directly by Canada Pet Health Insurance Services, Inc.
Product overview
Furkin offers a single unified pet insurance product for cats and dogs in Canada, combining comprehensive accident and illness coverage with valuable member perks. The core Furkin Pet Insurance product provides up to $20,000 annual coverage with 80% reimbursement and three age-based deductible options. The offering includes specialized Dog Insurance and Cat Insurance variants, with member benefits such as 24/7 Telehealth support, Petriage triaging app access, boarding fee assistance, trip cancellation coverage, lost pet advertising, and cremation support bundled as included perks worth over $3,000 annually. An upcoming Wellness Add-on will expand coverage to include preventive care like spaying and neutering. The company is launching a memorial program called 'Planted in Memory' that partners with Arbor Day Foundation.
Differentiator
Problem solved
Functional benefit
Products and services
- Furkin Pet Insurance Comprehensive accident and illness pet insurance providing up to $20,000 annual coverage with 80% reimbursement for eligible veterinary expenses. Covers accidents, illnesses, emergencies, hereditary and congenital conditions, alternative therapies, diagnostics, exam fees, and taxes. Available to Canadian pet owners with three age-based deductible options and a 5% multi-pet discount.
- Dog Insurance Specialized pet insurance coverage for dogs providing comprehensive protection against accidents, illnesses, hereditary conditions, imaging, diagnostics, exam fees, taxes, and dental injuries. Works with any licensed vet in Canada or the U.S.
- Cat Insurance Specialized pet insurance coverage for cats providing comprehensive protection against unexpected injuries and illnesses, covering up to 80% of eligible expenses including hereditary conditions, imaging, diagnostics, exam fees, and taxes.
Quantifiable outcome
- 80% reimbursement on eligible veterinary expenses
- +3 more outcomes
Companies that use Furkin
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Furkin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Furkin partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Canadian Guide Dogs for the BlindcoreOfficial exclusive pet insurance partner. Furkin makes a donation to Canadian Guide Dogs for the Blind when quotes are obtained through their link, contributing to CGDB's efforts to provide freedom and mobility to visually impaired Canadians.
- Arbor Day FoundationcoreCollaboration to plant trees in memory of Furkin members' deceased pets. Trees planted aid wildfire recovery project in Manitoba, Canada. Over 200 trees planted to date.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Furkin competitors and assessment
Company assessmentDirect peers
- Trupanion: Trupanion is a publicly traded direct-to-consumer pet medical insurance provider offering accident, illness, and wellness plans in North America and internationally — the closest scaled comparable to Furkin's core product offering.
- Spot Pet Insurance: Spot is a digital-first pet insurance brand offering customizable accident, illness, and wellness plans with no lifetime caps — comparable to Furkin's customer experience and product architecture.
- Embrace Pet Insurance: Embrace offers accident, illness, and wellness pet insurance plans in North America with customizable deductibles and diminishing-deductible features — closely comparable to Furkin's age-tiered deductible innovation.
- Pumpkin Pet Insurance: Pumpkin offers accident, illness, and preventive wellness pet insurance for dogs and cats with no upper age limits — directly competitive with Furkin on feature comprehensiveness and D2C acquisition motion.
- Pets Plus Us: Pets Plus Us is a Canadian-owned pet insurance provider offering accident, illness, and wellness coverage to Canadian dog and cat owners — Furkin's closest domestic direct competitor.
- Healthy Paws Pet Insurance: Healthy Paws is a U.S.-focused direct-to-consumer pet insurance provider offering accident and illness coverage with no caps on payouts — a structural and feature comparable to Furkin's no-per-condition-limit design.
- Fetch (formerly Petplan): Fetch is one of the largest North American pet insurance brands offering accident and illness coverage for dogs and cats with comprehensive reimbursement — directly competitive with Furkin's coverage features and target customer.
- 24PetWatch (Petsecure): Petsecure, distributed under 24PetWatch, is one of Canada's longest-standing pet insurance brands offering accident, illness, and wellness plans for dogs and cats — a domestic incumbent comparable to Furkin.
Emerging players
- Lemonade Pet: Lemonade has expanded its AI-driven insurance platform into pet insurance, offering accident, illness, and preventive coverage in select U.S. states — a tech-led emerging entrant with overlapping customer demographic.
Broad incumbents
- ASPCA Pet Health Insurance: ASPCA-branded pet insurance, administered by a major carrier, leverages a household brand name to distribute accident, illness, and wellness plans across North America — a broad incumbent in the same category with overlapping value proposition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Furkin social profiles
Digital presenceFurkin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Furkin leadership team
Management profileNumber of profiles
Profiles1 record
Furkin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Furkin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Furkin
What does Furkin do?
Furkin sells subscription-based accident and illness pet insurance for dogs and cats in Canada, offering up to $20,000 in annual coverage with 80% reimbursement of eligible veterinary expenses. Policies include three age-based deductible options, no per-condition or lifetime limits, exam fees and applicable taxes covered, and a bundled package of more than $3,000 in annual member perks. Policies are underwritten by GPIC Insurance Company and distributed directly by Canada Pet Health Insurance Services, Inc.
Is Furkin a public or private company?
Furkin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Furkin founded?
Furkin was founded in 2021. It employs 51 to 100 people.
Where is Furkin based?
Furkin is headquartered in North Vancouver, Canada, in the North America region.
How does Furkin make money?
One revenue line is on record: pet Insurance Premiums.
Who are Furkin's main competitors?
Direct peers on record are Trupanion, Spot Pet Insurance, Embrace Pet Insurance, Pumpkin Pet Insurance, Pets Plus Us, Healthy Paws Pet Insurance, Fetch (formerly Petplan) and 24PetWatch (Petsecure). Lemonade Pet is listed as an emerging player. ASPCA Pet Health Insurance is listed as a broad incumbent.
Does Furkin have an API?
No public API is recorded for Furkin.
What industry is Furkin in?
Furkin's product category is Pet Insurance. Its primary akta.pro industry code is FSAJAKAG, Pet Insurance, with a secondary code of FSAJAKAA, Accident & Supplemental (Non-Life) Insurance. Its NAICS code is 5242 and its SIC code is 6331.