Taste

What Taste does

Taste, a.s. is a Prague-based, privately held Czech digital marketing agency operating since 2017 from its Hybernská headquarters in Prague 1. The company was formed through the merger of Sun Marketing (one of the largest Czech online marketing agencies), Medio Interactive (analytics and consulting), and Digistory (creative spin-off), and it functions as a horizontally integrated cross-channel agency offering SEO, PPC/paid advertising across Google Ads, Meta Ads, Sklik, Microsoft Advertising, LinkedIn, VKontakte, and programmatic/RTB; social media management; web and data analytics centered on Google Analytics 4 and Google Tag Manager; email marketing automation; content and brand strategy; UX, web design, and conversion optimization; and customer research including RFM segmentation. Taste serves enterprise and mid-market clients across e-commerce, retail, logistics, energy, automotive, financial services, telecommunications, and manufacturing, with named customers including PlayStation, Hugo Boss, Fjällräven, Rohlik.cz, Zásilkovna, Viessmann, Popeyes, Comfor Store, Český Granát, Horizon Holding, Telly, PPL, and Remoska.

The agency's go-to-market combines direct client services with a sophisticated content and ecosystem strategy. Taste publishes a portfolio of more than 35 e-books, interactive templates, checklists, and audit tools (including Interactive Technical SEO Audit, Keyword Analysis 2.0 in Looker Studio, Interactive Linkbuilding Strategy, GTM Template for User Data Properties, and Maturity Model for Analytics) that serve both as marketing collateral and as standalone productized assets. Its wholly-owned subsidiary Taste Academy, s.r.o. monetizes professional training in GA4, Google Tag Manager, SEO, PPC, and adjacent disciplines through public courses, corporate engagements (~50,000 CZK per day), webinars, and an annual Restart conference series (SEO Restart, PPC Date, E-mail Date, AI Date). Content distribution runs through the Digichef magazine and newsletters. Taste holds Premier Google Partner 2026 status with Google Analytics 360 reseller rights, Meta Business Partner designation, Mergado Gold Partner, Keboola Certified Partner, Heureka Certified Partner, Cookiebot Premium Partner, and other ecosystem certifications, and was named Agency of the Year at WebTop100 in 2025.

The business model is professional services anchored by retainer and project-based engagements, augmented by training revenue (Taste Academy) and lead-generation value from content products. Proprietary technology centers on Google Tag Manager and Google Analytics 4 implementations, with custom templates and audit tools distributed via the GTM Community Template Gallery, GitHub, Google Sheets, and Looker Studio. The agency operates with 70+ specialists under CEO Jan Makovička, CBO Sandra Gligić, CPO Jan Tichý, COO Petr Vápeník, and CMO David Janoušek, serving what the company describes as hundreds of clients across the Czech market and selectively in Central Europe. No external funding, ownership structure beyond the named shareholders, or revenue figures are disclosed in the available materials.

Name

Taste

Legal name

Taste, a.s.

Website

https://taste.cz

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Taste is a Prague-based Czech digital marketing agency offering integrated SEO, PPC, social media, analytics, email, content, and UX services to enterprise and mid-market clients. It monetizes through managed services, a wholly-owned Taste Academy training subsidiary, and a 35+ asset content library, holding Premier Google Partner 2026 status.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Digital Marketing Services: Full-service digital marketing agency providing SEO, PPC, analytics, social media management, creative services, and UX consulting. Revenue generated through client service contracts, project-based work, and ongoing retainer arrangements.
2. Taste Academy Training: Professional training programs covering Google Analytics 4, Google Tag Manager, SEO, PPC, social media, and data analytics. Revenue from public training sessions and customized corporate training engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Taste is a Czech cross-channel digital marketing agency delivering end-to-end online marketing services including SEO and linkbuilding, paid advertising (PPC) management across Google, Meta, Sklik, Microsoft, LinkedIn and other platforms, social media management, web and data analytics (GA4, GTM, Looker Studio), email marketing, content and brand strategy, UX and web design, and customer research. The agency serves enterprise and mid-market clients through customized service contracts and retainer arrangements, and complements its service work with a training division (Taste Academy) and a thought-leadership magazine (Digichef).

Product overview

Taste is a Czech digital marketing agency providing integrated online marketing services including SEO, PPC/paid advertising, social media management, web analytics, email marketing, content strategy, and UX/web design. The agency complements its service offerings with two branded content divisions: Taste Academy (professional training in digital marketing, analytics, and related topics) and Digichef (digital marketing magazine with articles, research, and podcasts). Taste also publishes an extensive library of 35+ free downloadable e-books, interactive templates, and checklists covering SEO audits, keyword analysis, linkbuilding, PPC optimization, Meta advertising, technical SEO, content strategy, analytics maturity, and other digital marketing disciplines. The agency's published tools include the Interactive Technical SEO Audit (Google Sheets), Interactive Keyword Analysis 2.0 (Looker Studio), Interactive Linkbuilding Strategy Template, GTM User Data Properties template, RFM analysis methodology, analytics maturity model, and the Recept na AI service for AI platform visibility optimization. Taste Academy offers structured training including Google Analytics 4 (online and Masterclass), Google Tag Manager, Analytics in a World Without Data, and custom corporate training. The agency's service and product ecosystem is interconnected: publications educate prospects and clients, training builds the brand's thought leadership, and managed services generate revenue.

Differentiator

Problem solved

Functional benefit

Brands

• Taste Academy: Digital marketing training and education division offering courses on Google Analytics, SEO, PPC, and other digital marketing topics
• Digichef

Products and services

• SEO and Linkbuilding Services Search engine optimization including on-page optimization, keyword research, linkbuilding strategy, SEO audits, and content strategy to improve organic search visibility and rankings for business clients.
• PPC and Paid Advertising Management Management of paid search and display campaigns across Google Ads, Meta Ads, Sklik, Microsoft Advertising, LinkedIn, VKontakte, Adform, and other platforms including RTB, programmatic, and comparison shopping engines.
• Social Media Management Strategic and operational management of social media presence across Facebook, Instagram, LinkedIn, TikTok, and other platforms, including influencer collaboration and social media analytics.
• Web and Data Analytics GA4 implementation and management, Google Tag Manager setup, mobile analytics via Firebase, session tracking, data integration, business intelligence, and custom reporting using Looker Studio.
• Email Marketing Email marketing services including master template creation, campaign planning, automated sequences (welcome, abandoned cart, retention, anniversary), contact acquisition, and email account audits.
• Content and Brand Strategy Brand positioning and messaging, visual identity definition, copywriting, photography preparation, content strategy, and consistent brand communication across channels.
• UX, Web Design and Conversion Optimization Website planning, wireframe design, user research, usability testing, A/B testing, conversion rate optimization, website structure design, and accessibility optimization.
• Digital Strategy and Creative Services Digital strategy development, campaign strategy, creative concepts, video production (concept, production, post-production, video campaigns), YouTube channel management, and long-term planning.
• Customer Research and Segmentation User research, focus groups, customer segmentation, RFM analysis, shopping cart analysis, and customer lifetime value modeling to understand and target audiences.
• Taste Academy Professional Training Professional training division offering public courses, individual training, webinars, and online courses in digital marketing, analytics, SEO, PPC, social media, and related topics. Includes public training with money-back guarantee and repeat option at half price, plus customized corporate training engagements.
• Recept na AI (AI Visibility Optimization) AI optimization service analyzing website visibility in AI tools (ChatGPT, Perplexity AI, Google AI Overviews, SearchGPT, Microsoft Copilot). Includes technical analysis of barriers to AI visibility, competitive benchmarking, and prioritized recommendations for AI optimization (AIO/GEO/AEO).
• Interactive Technical SEO Audit Interactive Google Sheets-based technical SEO audit template covering 70+ technical SEO checkpoints with prioritization, effort estimation, and real-time collaboration between agency, client, and developers.
• GTM Template for User Data Properties Google Tag Manager community template for collecting user personal data (name, email, phone, address) from web forms without developer involvement, respecting GDPR consent settings.
• Maturity Model for Analytics Interactive analytics maturity assessment tool with questionnaire and PDF report that evaluates web analytics, data analytics, reporting, and data interpretation/activation on a 0-5 scale across 4 sections.

Named customers17 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability5 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• GooglecoreTechnology or IntegrationPremier Google Partner status with official reseller relationship for Google Analytics 360. Jan Tichý serves as certified Google trainer, having trained 4,700+ people in 2022. Deep integration with Google advertising and analytics products including Google Ads, Analytics, Tag Manager, and Looker Studio.
• Meta (Facebook/Instagram)coreTechnology or IntegrationMeta Business Partner status providing expertise in Facebook and Instagram advertising. Agency demonstrates proficiency in Meta Ads platforms through case studies and advanced strategy publications.
• KeboolamajorTechnology or IntegrationKeboola Certified Partner for data integration and Business Intelligence. Taste incorporates Keboola into training programs and client implementations for data consolidation from various systems.
• EDU 2000 Training CenterminorImplementation/ SI/ Consulting PartnerTraining venue partnership for Taste Academy sessions. Located near metro station Vyšehrad in Prague 2, providing facilities for professional training programs.
• Medio InteractivecoreStrategic or Co-development PartnerTaste was formed through merger including Medio Interactive, an analytics and consulting company. Medio Interactive offices serve as Taste Academy training location in Prague 4.
• Impact Hub OstravaminorImplementation/ SI/ Consulting PartnerTraining venue partnership providing Taste Academy sessions in Ostrava region. Located in central Ostrava, 10 minutes walk from city center.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Dept Agency: Global digital creative agency offering integrated digital marketing, technology, and creative services. Direct comparable in cross-channel digital services model (SEO, PPC, analytics, UX, creative) with mid-market and enterprise client base.
• R/GA: Global digital agency delivering brand design, marketing, and product innovation. Direct comparable in cross-disciplinary digital services (creative, analytics, performance) for enterprise brands.
• AKQA: Design and innovation agency with services spanning digital marketing, creative, and experience design. Comparable to Taste's integrated cross-channel digital offering for global brands.
• Huge (IPG): Digital experience agency combining strategy, design, marketing, and technology. Comparable to Taste in offering integrated digital marketing services spanning UX, analytics, and performance marketing for enterprise clients.

Broad incumbents

• Dentsu: Global advertising holding company with integrated digital, media, and creative capabilities through Merkle, Carat, and dentsu X. Broad incumbent with Central European presence competing for enterprise digital mandates.
• WPP: Largest global advertising holding company with digital agencies including VML, Wunderman Thompson, GroupM. Broad incumbent offering overlapping SEO, PPC, analytics, and creative services in Central Europe.
• Publicis Groupe: Global advertising holding company with digital, media, creative, and data capabilities through Leo Burnett, Saatchi, Digitas, and others. Broad incumbent competing in Czech and Central European markets with overlapping digital services.
• Accenture Song: Global digital, creative, and marketing services arm of Accenture. Overlaps with Taste's integrated cross-channel digital services offering, particularly for enterprise transformation mandates.

Others

• Deloitte Digital: Consulting-driven digital agency within Deloitte. Comparable as an enterprise-focused digital services provider combining strategy, technology, and marketing, often competing for the same large-client RFPs.

Emerging players

• S4 Capital / MediaMonks: New-age digital advertising and marketing services group combining MediaMonks, MightyHive, and Firewood. Comparable in offering integrated digital marketing, content, and data services to enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/tastecz
• Facebookfacebook.com/tastecz
• LinkedInlinkedin.com/company/tastecz

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste