Trojan

What Trojan does

Trojan is a consumer sexual health brand established in 1920 and wholly owned by Church & Dwight Co., Inc. (NYSE: CHD), a diversified consumer products company headquartered in Ewing, New Jersey. The brand is positioned as America's #1 trusted condom name with over 100 years of continuous market presence. Its product portfolio spans three core categories: Trojan Brand Condoms (30+ varieties of latex and non-latex condoms including Classic, Thin, Sensations, Magnum large-size, and the patent-pending G.O.A.T. non-latex line), Trojan Lubricants (water-based H2O and silicone-based Arouses & Intensifies and Infinite Glide variants), and Trojan Vibrations (vibrators, vibrating rings, and couples toys made from medical-grade silicone and phthalate-free materials).

The business model is B2C product sales through a multi-channel retail and direct-to-consumer distribution footprint. Trojan products are sold across major US and Canadian retail channels, including pharmacies, grocery stores, and convenience stores, alongside owned e-commerce storefronts (TrojanBrands.com and trojan.ca) and third-party online marketplaces. Pricing is not publicly disclosed; products are offered in multiple pack sizes (3-count to 36-count) at typical consumer FMCG price points, generating revenue through one-time purchase transactions rather than subscription or licensing. The go-to-market relies on content marketing through a sex education content hub (Product 101, Sex Tips, Health & Wellness), an interactive Condom Finder quiz, organic search optimization, and a TikTok presence to drive discovery and conversion.

Operational and technical differentiation is centered on quality control and materials rather than software. Every Trojan condom is electronically tested prior to release, and the brand holds a registered trademark and a patent-pending Ultra Flex Non-Latex material in its G.O.A.T. product. The customer base is the broad horizontal adult consumer market seeking contraception, STI protection, and sexual wellness products, with no named B2B customers and no enterprise contracts disclosed. The parent company structure means brand-level financials are not separately reported.

Name

Trojan

Legal name

Church & Dwight Co., Inc.

Website

https://trojanbrands.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Trojan, owned by Church & Dwight (NYSE: CHD), is America's #1 trusted condom brand, offering 30+ latex and non-latex condom varieties, personal lubricants, and vibrators through major retail and direct e-commerce across the US and Canada.

Ownership category

akta.pro rank

Product category

Consumer Sexual Health Products

NAICS

Health and Personal Care Retailers (456), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sexual Wellness & Intimacy Products DTC (CRAFACAM)

akta.pro secondary industry

Vaginal Moisturizers & Lubricants (CRABAIAI)

Keywords

• Condom products
• Personal lubricants
• Sexual wellness products
• Non-latex condoms
• Intimate massagers

Headquarters

HQ city

Wynantskill

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Condom Sales: Sale of male condoms across multiple varieties (Classic, Thin, Sensations, Magnum). Products sold in various pack sizes (3-count, 10-count, 24-count, 36-count) for consumer retail.
2. Lubricant Sales: Sale of personal lubricants including water-based (H2O Closer, H2O Sensitive Touch) and silicone-based (Arouses & Intensifies, Infinite Glide) varieties.
3. Sex Toy/Vibrator Sales: Sale of Trojan Vibrations products including vibrators, vibrating rings, and couples toys. Products feature multiple speeds and pulse patterns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Trojan manufactures and sells a portfolio of sexual health products, primarily latex and non-latex condoms (over 30 varieties across Classic, Thin, Sensations, Magnum, and Non-Latex lines), personal lubricants (water-based and silicone-based), and vibrators/intimate massagers (Trojan Vibrations). Products are sold to consumers through mass-market retail (pharmacies, grocery stores, convenience stores) and direct-to-consumer e-commerce via TrojanBrands.com.

Product overview

Trojan is America's #1 trusted condom brand, offering over 100 years of sexual health products. The product portfolio includes three core categories: (1) Trojan Brand Condoms - over 30 varieties of latex and non-latex condoms including Classic, Thin (Raw, BareSkin), Sensations (ribbed, warming/cooling, Charged), Magnum large-size, and G.O.A.T. non-latex; (2) Trojan Vibrations - intimate massagers and vibrating rings including Tandem Couples Vibrating Ring, Dual Pleasure Vibrating Wand, Divine Contoured Vibrator, Ultra Touch Fingertip Vibrator, and Vibrating Bullet; and (3) Trojan Lubricants - water-based (H2O Closer, H2O Sensitive Touch) and silicone-based (Arouses & Intensifies, Infinite Glide) personal lubricants. All Trojan Vibrations products are made of high-quality medical grade silicone and plastic, are nonporous, and do not contain phthalates.

Differentiator

Problem solved

Functional benefit

Brands

• Trojan Vibrations: High-quality intimate massagers and vibrating rings product line by Trojan.
• Trojan Lubricants
• Trojan Brand Condoms

Products and services

• Trojan G.O.A.T. Non-Latex Lubricated Condoms Non-latex condoms made with patent-pending Ultra Flex material that is strong, flexible, odorless, and colorless, designed to enhance body heat transfer and provide a silky smooth silicone-lubricated experience for users with latex sensitivities.
• Trojan Classic Condom Collection Traditional latex condoms from the Trojan brand's original line, including Trojan Original and Ultra Ribbed textured options, available in multiple pack counts for consumer retail.
• Trojan Thin Condom Collection Ultra-thin condoms designed to provide a more natural feel while maintaining protection, including Trojan Raw (thinnest latex), BareSkin, and Studded BareSkin variants.
• Trojan Sensations Collection Feature condoms including ribbed, warming/cooling (Fire & Ice), and Benzocaine (Charged) varieties designed to enhance pleasure and sensation for users.
• Magnum Condoms Large and XL size condoms providing extra room, including Magnum Raw, Magnum BareSkin, Magnum Ribbed, Magnum Ecstasy, and the Magnum Gold Collection variety pack.
• Trojan Non-Latex Condoms Polyurethane and non-latex condoms for individuals with latex allergies, including BareSkin Supra and G.O.A.T. varieties.
• Condom Variety Packs Assorted condom packs including BareSkin EveryTHIN Pack, Pleasure Pack, and Discovery Pack allowing consumers to try multiple varieties in a single purchase.
• Trojan Vibrations High-quality intimate massagers and vibrating rings including Trojan Tandem Couples Vibrating Ring, Dual Pleasure Vibrating Wand, Divine Contoured Vibrator, Ultra Touch Fingertip Vibrator, and Vibrating Bullet, all made of medical-grade silicone and plastic.
• Trojan Lubricants Personal lubricants including water-based H2O Closer and H2O Sensitive Touch, silicone-based Arouses & Intensifies, Infinite Glide, and Arouses & Releases lubricants designed to enhance sexual experiences and compatibility with Trojan condoms and vibrators.

Quantifiable outcome

• Condoms are 98% effective in preventing pregnancy when used consistently and correctly
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Church & Dwight Co., Inc.coreOthersTrojan is a brand owned and manufactured by Church & Dwight Co., Inc., a consumer goods company headquartered in Ewing Township, New Jersey. Church & Dwight controls all intellectual property, manufacturing, and distribution of Trojan products. The User Agreement on TrojanBrands.com states 'The contents are owned by C&D, its affiliates, or other third parties from whom C&D has received certain legal rights.'

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lelo: Premium intimate-wellness brand known for design-led vibrators, couple's toys, and luxury lubricants. Direct peer in Trojan's Vibrations and Lubricants lines, competing on premium positioning and brand aesthetics.
• Durex: Global #1 condom brand owned by Reckitt Benckiser, offering latex and non-latex condoms, lubricants, and vibrators. Directly competes with Trojan on shelf in US pharmacies and grocery, and operates a parallel sex-education content hub.
• Okamoto: Japanese condom manufacturer with US presence, known for thin and specialty condoms (e.g., 0.01, Crown). Competes with Trojan in the thin/feel-premium sub-segment and is increasingly visible in the same retail and DTC channels.
• LifeStyles: Condom manufacturer offering the Skyn non-latex line alongside traditional latex SKUs; sold across the same retail channels as Trojan. Direct competitor in core condom category and the leading non-latex challenger to Trojan's G.O.A.T.

Emerging players

• Maude: Modern sexual-wellness brand spanning lubricants, vibrators, and condoms with minimalist design. Overlaps with Trojan's lubricants and vibrators portfolio and competes for the same design-conscious consumer.
• Dame Products: Direct-to-consumer intimate wellness brand offering premium vibrators and pelvic-health products. Competes with Trojan Vibrations in the female-focused, design-led segment and on DTC content marketing.
• ONE Condoms: DTC-leaning condom brand with bold packaging, social-cause marketing, and variety packs. Competes with Trojan's Pleasure Pack and variety-pack SKUs for younger, brand-conscious consumers in drugstores and online.

Broad incumbents

• Church & Dwight Co., Inc. Public parent of Trojan (NYSE: CHD); operates a diversified CPG portfolio across household, personal care, vitamins, and sexual wellness. Provides context for Trojan's distribution, capital, and corporate strategy.
• Reckitt Benckiser (parent of Durex): Diversified consumer-products conglomerate whose Health portfolio includes Durex, competing broadly with Church & Dwight's sexual wellness business. Comparable in scale, listing, and brand portfolio breadth to CHD.

Regional players

• Adam & Eve / Pure Romance: Adult intimacy retailer and brand with significant US online and catalog presence in vibrators, lubricants, and condoms. Competes with Trojan's e-commerce channel for sexual-wellness basket share, though its assortment is far broader.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@trojanbrandcondoms
• Facebookfacebook.com/Trojan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trojan