Toyota Tsusho Nordic

What Toyota Tsusho Nordic does

Toyota Tsusho Nordic Oy is a Finnish private limited company authorized to sell and service Toyota and Lexus vehicles. It operates two physical dealership locations in the Helsinki metropolitan area — Toyota Espoo (Luomanportti) and Toyota Kaivoksela (Vanha Kaarelantie, Vantaa, established 1992) — plus co-located Lexus showrooms at each address, and is in the process of building a new flagship dealership in Espoo's Olarinluoma area. The company is a wholly-owned subsidiary of Toyota Tsusho Corporation, the Japanese trading company within the Toyota Group, and operates under a franchise arrangement with Toyota Auto Finland Oy.

The product portfolio covers the full Toyota vehicle lineup including hybrid models (Corolla family, Yaris Cross, C-HR, RAV4, Corolla Cross), plug-in hybrids (RAV4 PHEV, C-HR PHEV), fully electric vehicles (bZ4X, bZ4X Touring, Urban Cruiser, C-HR+, Hilux Electric), performance vehicles (GR Yaris), commercial vans (Proace City, Proace, Proace Max, Proace Verso, Proace City Verso), and pickup trucks and SUVs (Hilux, Land Cruiser). Supporting the core vehicle business, the company runs a multi-layered services platform: Toyota Easy financing and leasing products (Osamaksu, Easyleasing, Yksityisleasing, KINTO One Huoltoleasing, Huoltorahoitus), Toyota Relax extended warranty, manufacturer-certified workshop and one-hour scheduled maintenance, collision repair and painting, tire services with seasonal storage, Toyota Rent vehicle rental, KINTO Flex monthly subscription (the first KINTO service in Finland, launched 2021), Toyota insurance products, connected vehicle services, and Toyota-branded charging stations.

Revenue is generated across multiple streams: one-time new and used vehicle sales, recurring aftersales and maintenance, financing interest and fees, recurring KINTO Flex subscription fees, parts and accessories, usage-based rental income, and insurance commissions. The go-to-market is direct-to-consumer via physical showrooms, a dedicated corporate sales team (Yritysmyynti), online service booking and configuration tools, and an e-commerce accessories shop. Customer segments span retail consumers (primary), corporate fleet buyers, and small-business commercial operators. Marketing leverages the company website, organic Instagram and Facebook presence, and participation in Toyota's national and brand campaigns.

Name

Toyota Tsusho Nordic

Legal name

Toyota Tsusho Nordic Oy

Website

https://ttnordic.fi

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Toyota Tsusho Nordic Oy is an authorized Toyota and Lexus dealer in Finland, operating two dealership locations in Espoo and Vantaa with a third under construction. It sells the full Toyota lineup, provides manufacturer-certified maintenance, and offers financing, insurance, KINTO Flex subscription, and rental services to retail, corporate, and small-business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Vantaa

HQ country

Finland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New and Used): Sale of new Toyota and Lexus vehicles across all segments (passenger cars, SUVs, commercial vans, pickups) and certified pre-owned Toyota Approved vehicles. Revenue from one-time vehicle transactions at list price, including financing arrangements.
2. Aftersales Maintenance and Repair: Comprehensive workshop services including scheduled maintenance, express one-hour service, collision repair and painting, inspection services (roadworthy, hybrid system), windshield replacement, PDR dent repair, and tire services including seasonal storage.
3. Toyota Easy Financing Products: Financing products including Toyota Easy Osamaksu (installment purchase with guaranteed buyback value), Toyota Easyleasing (leasing), Toyota Easy Yksityisleasing (private leasing), KINTO One Huoltoleasing (maintenance-inclusive leasing), and Toyota Huoltorahoitus (maintenance financing). Revenue generated through interest and financing fees.
4. KINTO Flex Subscription: Monthly car subscription service where customers pay a recurring fee for vehicle access including insurance, road tax, maintenance, and seasonal tires. Subscription continues month-to-month until cancelled.
5. Parts and Accessories Sales: Sale of genuine Toyota parts and accessories including floor mats, roof racks, towing equipment, alloy wheels, charging stations, and ProTect surface protection products.
6. Vehicle Rental (Toyota Rent): Short-term and long-term vehicle rental services through Toyota Rent, providing replacement vehicles during service visits and standalone rental options for customers.
7. Insurance Products: Toyota Insurance products including comprehensive vehicle insurance (kaskovakuutus), offered in partnership with Toyota's insurance program. Commission-based revenue from policy sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

Toyota Tsusho Nordic Oy is an authorized Toyota and Lexus dealer in Finland, operating showrooms and certified workshops in Espoo and Vantaa. It sells new Toyota vehicles (hybrid, plug-in hybrid, battery-electric, performance, and commercial models) and Lexus luxury vehicles, plus Toyota Approved certified pre-owned vehicles. The business delivers manufacturer-certified maintenance, collision repair and painting, tire services, parts and accessories, financing through Toyota Easy and KINTO One, Toyota Vakuutus insurance, the KINTO Flex monthly car subscription, Toyota Rent rental, and Toyota Connected services.

Product overview

Toyota Tsusho Nordic is a Toyota and Lexus automobile dealership operating in Finland, offering a comprehensive portfolio of vehicles and related services. The core product offering consists of Toyota's full vehicle lineup including hybrid vehicles (Corolla, Yaris Cross, C-HR, RAV4), plug-in hybrids (RAV4), fully electric vehicles (bZ4X, bZ4X Touring, Urban Cruiser, C-HR+, Hilux Electric), performance vehicles (GR Yaris), commercial vans (Proace, Proace Max, Proace City), and pickup trucks (Hilux, Land Cruiser). The company also operates Lexus Espoo and Lexus Kaivoksela dealerships for the premium Lexus brand. Supporting the vehicle sales, the company offers financing services (Toyota Easy Osamaksu, Toyota Easyleasing, KINTO One Huoltoleasing), maintenance services (Toyota Relax, Toyota Huoltosopimus, Toyota-merkkihuolto), insurance products, connected services, vehicle subscription (KINTO Flex), and commercial charging stations (Toyota-latausasema). This is a platform-plus-services architecture where vehicle sales serve as the core offering, complemented by extensive financial services, maintenance programs, and mobility solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota bZ4X

Quantifiable outcome

• Toyota bZ4X Touring financing available at 1.99% interest rate for selected electric models
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• KINTO (Toyota's International Mobility Brand)coreStrategic or Co-development Partner · 1 January 2021KINTO is Toyota Motor Corporation's international mobility services brand operating in over 30 countries. Toyota Tsusho Nordic participates in the KINTO Flex monthly car subscription program, offering vehicles on a monthly subscription basis to Finnish consumers. KINTO Flex is the first KINTO service launched in Finland (2021). The dealer facilitates vehicle handover, maintenance, and subscription management as part of the KINTO ecosystem.
• Toyota Motor Corporation / Toyota Auto Finland OycoreChannel Partner/ Reseller/ Distributor · 1 January 1992Toyota Tsusho Nordic is an authorized Toyota and Lexus dealer, operating under a franchise/partnership agreement with Toyota Motor Corporation through Toyota Auto Finland Oy, the official Toyota importer in Finland. The company sells new Toyota vehicles, uses Toyota's brand, marketing materials, service systems, parts supply chain, and financing products (Toyota Easy, KINTO). The partnership dates back to 1992 when Toyota Kaivoksela was established.
• Lexus Finland (Toyota Auto Finland Oy)coreChannel Partner/ Reseller/ Distributor · 1 January 1992Toyota Tsusho Nordic is also an authorized Lexus dealer in the Espoo and Kaivoksela areas, representing Lexus Finland's premium brand network. Lexus showrooms are co-located with Toyota facilities and share operational infrastructure.
• Toyota Financial Services (Toyota Easy)coreStrategic or Co-development PartnerToyota Tsusho Nordic offers Toyota Easy financing products including Toyota Easy Osamaksu (installment purchase), Toyota Easyleasing, Toyota Easy Yksityisleasing, KINTO One Huoltoleasing, and Toyota Huoltosopimus. These products are developed and backed by Toyota Financial Services, providing the dealer with competitive financing offerings to support vehicle sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Hedin Mobility Group: Swedish-based automotive group with extensive Nordic operations including Finland, operating authorized multi-brand dealerships and distribution. Comparable business model of authorized multi-brand dealer with sales, service, financing, and parts operations in overlapping geography.
• Kamux Oyj: Finnish listed used car retailer (Nasdaq Helsinki) with extensive operations across Finland and other European countries. Comparable for the Toyota Approved certified pre-owned vehicle business and the broader used vehicle retail operations within Toyota Tsusho Nordic's portfolio.
• Veho Oy: Finnish automotive dealer group operating multi-brand authorized dealerships (Mercedes-Benz, Ford, Citroën, Peugeot, etc.) across Finland with similar sales, service, parts, financing, and rental operations. Directly comparable as a multi-location authorized dealer serving the same Finnish market.
• K-Auto Oy: Finnish automotive dealer group operating as part of Kesko, with multi-brand authorized dealerships across Finland. Comparable business model of authorized multi-brand vehicle sales, service, parts, and financing operations serving Finnish consumers.
• Bilia AB: Swedish automotive dealer group listed on Nasdaq Stockholm with Nordic operations, operating authorized dealerships for premium brands (Volvo, BMW, Mercedes, etc.). Comparable business model of authorized multi-brand dealerships with full sales, service, and parts operations.
• Delta Auto Oy: Finnish automotive dealer group operating multi-brand authorized dealerships. Comparable as a peer authorized dealer group providing vehicle sales, manufacturer-certified service, and parts in the Finnish market.
• Auto-Suni Oy: Finnish automotive dealer group operating multi-brand authorized dealerships with sales, service, and parts operations. Comparable as a peer Finnish dealer group with similar authorized retail operations.

Others

• Carglass Finland: Auto glass repair and replacement service chain operating in Finland. Comparable for the windshield replacement and glass repair component of Toyota Tsusho Nordic's body shop services.
• Euromaster Finland: Tire service chain operating across Finland, offering tire changes, seasonal storage, and related tire services. Comparable for the tire service component of Toyota Tsusho Nordic's service business, though Euromaster focuses exclusively on tires rather than full vehicle service.
• Toyota Auto Finland Oy: Official Toyota importer and distributor in Finland. Not a direct competitor (operates as importer rather than dealer) but the parent relationship, supply chain integration, and brand stewardship make Toyota Auto Finland Oy a key business partner and ecosystem constituent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/548886557242632
• Instagraminstagram.com/ttnordic

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Tsusho Nordic