What Zunos does

Zunos was founded in 2012 and is now part of Bigtincan, operating within a publicly listed parent (Bigtincan Holdings Limited, ASX: BTH). The combined entity delivers an AI-powered revenue enablement platform spanning three core solution areas — Readiness, Content, and Engagement — unified by the GenieAI suite. Readiness combines adaptive microlearning, AI-assisted coaching, and agentic workflows to develop sales skills; Content provides AI-personalized content delivery with brand consistency across sellers, partners, and regions; Engagement offers Digital Sales Rooms and buyer collaboration workspaces. GenieAI adds context-aware chat assistance, roleplay practice, content generation, natural language search, and vocal coaching, with additional features in conversation intelligence, relationship intelligence, and AR/VR interactive experiences including Apple Vision Pro integration.

The platform serves enterprise customers across eight named verticals — Life Sciences, Financial Services, Telecommunications, Manufacturing, Technology, Retail, Government, and Energy — with named logos including Nike, AT&T, Prudential, Merck, Starwood Hotels, T-Mobile, Clorox, Winnebago, and Fabletics. Business model centers on annual SaaS subscriptions with per-user licensing, supplemented by professional services for implementation and training, and annual support and maintenance at customer-selected service levels. Renewal pricing escalates by the greater of 5% or CPI annually. Distribution combines direct enterprise field sales with a global channel partner network, including Apple's Enterprise Partnership Program, supported by 75+ out-of-the-box integrations and an open API. The company maintains offices in Waltham, MA (US HQ), Sydney (APAC HQ), Tokyo, Glasgow, and Israel. Bigtincan has grown via multiple acquisitions including Brainshark, VoiceVibes, Modus Engagement, and CompareNetworks/imSMART, and has announced a merger with Showpad to form a unified revenue effectiveness platform.

Name

Zunos

Legal name

Bigtincan Mobile Pty Ltd

Website

https://www.bigtincan.com

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Zunos, founded in 2012, now operates as part of Bigtincan, delivering an AI-powered revenue enablement platform spanning Readiness, Content, and Engagement. It serves enterprise sales, marketing, channel partner, and call center teams across industries including Life Sciences, Financial Services, Manufacturing, and Retail.

Ownership category

akta.pro rank

Product category

Sales Enablement Platform

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Sales enablement platform
• AI revenue enablement
• Content management software
• Sales readiness training
• Buyer engagement tools

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Services: Bigtincan provides cloud-hosted SaaS services delivered over a network on a term-use basis. Customers receive non-exclusive, non-assignable, royalty-free worldwide right to access and use the Software during the Subscription Term. The EULA defines SAAS Services as internet-accessible services that may be hosted by Bigtincan or its service provider.
2. Professional Services: Technical and non-technical services including implementation, onboarding, configuration, training and education services provided on a time and materials basis
3. Support and Maintenance Services: Annual support and maintenance services provided at customer-selected service levels
4. Channel Partner Revenue: Revenue generated through channel partners including 2000% partner program adoption metrics mentioned for customer Digi International

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zunos, now part of Bigtincan, offers an AI-powered revenue enablement SaaS platform spanning Readiness, Content, and Engagement solution areas, enhanced by the GenieAI suite for roleplay practice, coaching, content generation, semantic search, and personal assistance. The platform delivers sales readiness and microlearning, AI-personalized content management, secure buyer engagement workspaces, conversation and relationship intelligence, and AR/VR Interactive Experiences including the first Apple Vision Pro revenue enablement integration.

Product overview

Bigtincan is a revenue enablement platform offering a unified solution spanning Readiness, Content, and Engagement solution areas, enhanced by its GenieAI AI suite. The platform comprises three core product areas: Readiness (for team learning, practice, and performance), Content (for content access, personalization, and sharing), and Engagement (for buyer collaboration). The GenieAI suite includes AI-powered features like Genie Assistant (chat-style assistance), RolePlayAI (roleplay practice), AuthoringAI (content generation), SearchAI (semantic search), and CoachingAI (delivery coaching). Additional features include Interactive Experiences (AR/VR), Analytics & Reporting, Conversation Intelligence, Relationship Intelligence, Content Personalization, and Digital Sales Rooms. The platform integrates with 75+ out-of-the-box integrations and an open API.

Differentiator

Problem solved

Functional benefit

Brands

• GenieAI: AI-powered intelligent assistance suite including Genie Assistant, RolePlayAI, AuthoringAI, SearchAI, and CoachingAI for sales enablement
• Showpad
• Brainshark
• VoiceVibes
• Modus
• imSMART

Products and services

• Readiness Sales readiness solution that transforms team learning, practice, and performance through adaptive microlearning, AI-assisted coaching, and agentic workflows; aimed at customer-facing sales teams that need to ramp faster and execute consistently.
• Content Content management solution that delivers AI-personalized content to every buyer, maintains brand consistency across sellers, partners and regions, and transforms physical products into rich digital experiences.
• Engagement Buyer engagement solution providing secure, trackable Digital Sales Rooms that unite sellers, specialists, partners and customers to accelerate deal velocity and improve handoffs.
• GenieAI Comprehensive AI suite empowering sellers with intelligent, secure, and adaptive AI capabilities including Genie Assistant (chat-style assistance), RolePlayAI (real-time text and audio roleplay practice), AuthoringAI (content generation for training courses, sales emails and collateral), SearchAI (natural language search with summaries), and CoachingAI (sales and vocal delivery coaching with objective feedback).

Quantifiable outcome

• 95% learning content adoption
• +3 more outcomes

Named customers15 records

Segments12 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• ApplecoreStrategic or Co-development PartnerApple Enterprise Partnership Program providing technologies shaping the future of business. Bigtincan is the first and currently only revenue enablement application integrated into the Apple Vision Pro ecosystem.
• ShowpadcoreStrategic or Co-development PartnerBigtincan and Showpad merger creating the next evolution of field selling. Combined company laying foundation for revenue effectiveness solution with fully integrated AI connecting content, readiness, engagement, and intelligence.
• MicrosoftcoreTechnology or IntegrationGenieAI already in the hands of customers in Microsoft 365 Copilot, enabling seamless integration within existing Microsoft enterprise workflows.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Showpad: Direct competitor and now merger partner in the sales enablement space, offering content, training, and coaching solutions to enterprise sales teams. Showpad and Bigtincan announced a merger to form a combined revenue effectiveness platform.
• Seismic: Leading sales enablement platform competing with Bigtincan across content management, buyer engagement, and seller training, with a particular focus on enterprise content personalization and analytics.
• Highspot: Direct competitor offering a sales enablement platform with content management, training, pitch, and engagement capabilities targeted at enterprise sales and marketing teams.
• Mindtickle: Sales readiness and enablement platform specializing in training, coaching, and onboarding, directly overlapping with Bigtincan's Readiness and CoachingAI product areas.
• Allego: Sales learning, content, and conversation intelligence platform that competes with Bigtincan across enablement, training, and buyer engagement use cases for enterprise customers.
• Pitcher: Sales enablement platform focused on life sciences and other regulated industries with content management, CRM integration, and field sales capabilities — directly comparable to Bigtincan's Life Sciences vertical.

Emerging players

• Gong: Conversation intelligence and revenue AI platform overlapping with Bigtincan's Conversation Intelligence and GenieAI capabilities, increasingly expanding into broader sales enablement workflows.
• Outreach: Sales execution platform with AI-driven engagement and forecasting capabilities that increasingly competes with Bigtincan's Engagement and CoachingAI features for enterprise sales organizations.
• Salesloft: Sales engagement platform with AI-powered workflow automation and conversation intelligence, competing for the same enterprise revenue operations budgets as Bigtincan's engagement and AI suite.

Broad incumbents

• Microsoft Dynamics 365 Sales: Broad incumbent CRM and sales platform that increasingly embeds AI (Copilot) and enablement-style features, competing for the same enterprise sales tech budget and integrating with Bigtincan's ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bigtincan

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zunos