Progedil Gruppo Immobiliare

What Progedil Gruppo Immobiliare does

Progedil Gruppo Immobiliare is a Rome-based residential real estate consultancy and brokerage firm specializing in the marketing, sale, and intermediation of new-build residential properties across Rome and the Lazio region. Founded in 1990/1991 by Giuseppe Barile, the company has accumulated 35 years of operating history with a track record of commercializing over 27,000 residential units valued at approximately €6.5 billion in cumulative transactions. Following a three-year collaboration with Colliers that yielded 2,400 joint transactions, Progedil was acquired by Colliers on March 2, 2026, and now operates as Colliers Progedil SPA with retained senior leadership under CEO Marco Barile and Managing Director Francesco Procopio.

The company's core offering is project marketing for new residential developments, providing end-to-end services from commercial evaluation and intermediation through to notarial deed completion for institutional and private developers. Progedil commercializes a pipeline of branded development projects including NEWDOM (152 apartments in EUR/Fonte Ostiense), Le Dimore nel Parco, I Giardini di Livia, Oasi Smart Living, Santini Green Living, and Nova Domus Sacchetti. The firm differentiates through proprietary offerings such as CASA COMPLETA, a turnkey furniture package delivered in partnership with Italian brands (Veneta Cucine, Calligaris, Gruppo Battistella, Nidi, L'Opera Arredamenti), and the Condominio 7 Stelle residential quality certification developed with Politecnico di Milano. The technology stack consists of a standard real estate marketing toolkit—a website with property search filters, CRM-driven customer management, and digital marketing integrations with Google Analytics, Meta Pixel, LinkedIn Insight Tag, and WhatsApp Business.

Progedil generates revenue primarily through transaction commissions on residential unit sales and professional services fees for project marketing engagements with developers. Pricing varies by project, with apartment units ranging from approximately €144,000 (Borghesiana trilocali) to €691,000 (NEWDOM attici), and an active commercialization pipeline of 1,500+ units supporting a managed countervalue of approximately €450 million. The customer base spans two segments: enterprise clients (institutional and private developers requiring large-scale sales capability for urban regeneration projects, e.g., MIRAV Srl on NEWDOM) and individual clients (private buyers and sellers requiring end-to-end transaction support). Distribution is delivered through five physical agencies across Rome and two headquarters, complemented by a website-driven self-service search portal and dedicated project micro-sites for each branded development.

Name

Progedil Gruppo Immobiliare

Legal name

Progedil Case S.r.l.

Website

https://progedil.it

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

Progedil Gruppo Immobiliare is a Rome-based residential real estate consultancy commercializing new-build developments for institutional and private developers across Rome and Lazio. Now operating as Colliers Progedil following the March 2026 acquisition, the firm markets over 1,500 units across branded projects and supports individual buyers and sellers via five agencies.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage and Project Marketing

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

HOA / Condominium Association Management (BPAJAFAH)

Keywords

• Residential real estate brokerage
• New construction marketing
• Urban regeneration consulting
• Property management services
• Real estate advisory

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Residential property sales and intermediation: Progedil earns commissions on the sale of new-build residential units and existing properties, acting as an intermediary between developers and buyers for single units and entire residential projects.
2. Project marketing for developers: Full-service project marketing for residential developments, including commercial evaluation, sales management, and intermediation for institutional and private developers undertaking complex urban regeneration and new-build projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Progedil is a Rome-based residential real estate advisory and brokerage that commercializes new-build and existing residential properties, provides full-service project marketing and sales intermediation to institutional and private developers, manages urban regeneration advisory mandates, and operates a property management service for rented residential units. The firm covers every phase of a residential transaction from property search and valuation through to notarial deed completion, packaged with differentiated buyer offerings such as CASA COMPLETA turnkey furnishing and Condominio 7 Stelle certified residential quality.

Product overview

Progedil Gruppo Immobiliare is a leading residential real estate advisor based in Rome with a 35-year legacy, now operating as part of Colliers following the March 2026 acquisition. The company offers a comprehensive portfolio of services including residential property valuation, marketing, sales intermediation, project management, and urban regeneration consulting for institutional and private developers. The product portfolio centers on new construction residential developments across Rome and Lazio, with multiple branded projects including NEWDOM (EUR area), Le Dimore nel Parco (Santa Maria delle Mole), I Giardini di Livia (Labaro), Oasi Smart Living (Parco Leonardo), Santini Green Living (Casal Lumbroso), and Nova Domus Sacchetti (Pineta Sacchetti). The company differentiates through value-added services such as 'Casa Completa' (turnkey furniture packages), energy-efficient certifications (A1-A4 ratings, Condominio 7 Stelle), and domotics/smart home features across its developments.

Differentiator

Problem solved

Functional benefit

Brands

• NEWDOM: New residential complex in Roma Sud (EUR/Fonte Ostiense area) with 152 apartments, featuring Condominio 7 Stelle certification, energy class A4, domotics, and comprehensive amenities including gym, garden room, recreation room, bike paths, and electric vehicle charging stations.
• Le Dimore nel Parco
• I Giardini di Livia
• Oasi Smart Living
• Santini Green Living

Products and services

• Residential Real Estate Brokerage Services End-to-end residential intermediation including property valuation, marketing, sales intermediation, and transaction support for both institutional/private developers and individual buyers, sellers, and landlords in Rome and Lazio.
• New Construction Properties Marketing Full-service commercialization of new-build residential developments for institutional and private developers, including commercial evaluation, sales management, payment-plan structuring, and intermediation through to delivery.
• Urban Regeneration Consulting Advisory and intermediation services for institutional and private developers undertaking complex urban regeneration and urban transformation projects in Rome and Lazio.
• Residential Property Management Management of rented residential portfolios across Rome and Lazio, with the combined Colliers Progedil entity overseeing more than 3,500 rented homes.
• Casa Completa (Turnkey Furnishing Package) Exclusive turnkey furnishing package offered with new construction apartment purchases, providing fully furnished units from partner Italian brands plus interior design consulting, delivered at no additional cost to buyers.
• NEWDOM Residential Development 152-apartment residential complex in Rome's EUR/Fonte Ostiense area featuring Class A4 energy rating, Condominio 7 Stelle certification, domotics, and amenities including gym, garden room, recreation room, bike paths, and electric vehicle charging.
• Le Dimore nel Parco Development New residential development in Santa Maria delle Mole near Parco dell'Appia Antica, featuring apartments with gardens or terraces, fully furnished under the Casa Completa package, trilocali from €283,000 including open parking.
• I Giardini di Livia Development New residential project in Labaro offering bilocali and trilocali with gardens or terraces, Class A1 energy efficiency, including parking spaces and the Casa Completa furniture package; bilocali from €187,000 and trilocali from €284,000.
• Oasi Smart Living Development Residential complex between Rome and Fiumicino near Parco Leonardo, offering monolocali through quadrilocali with smart home features and amenities including gym, co-working spaces, and concierge services.
• Santini Green Living Development New construction residential project in Casal Lumbroso with Class A3 energy efficiency rating, featuring apartments with gardens or terraces, trilocale from €309,000 and attico from €329,000, including furnished package and Notary Pack.
• Nova Domus Sacchetti Development New residential project in the Pineta Sacchetti area with Class A4 energy certification, developed from the demolition and reconstruction of a former hotel, with trilocali from €410,000.

Quantifiable outcome

• Over 27,000 residential units commercialized valued at approximately €6.5 billion
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CollierscoreStrategic or Co-development Partner · 2 March 2026Colliers, a global professional services and investment management company, acquired Progedil in a transaction that closed on March 2, 2026. Progedil's senior leadership retained significant equity and continues to lead day-to-day operations. The acquisition deepens Colliers' commitment to the Rome and Italian residential market, expanding its footprint across the region. The two companies had a 3-year prior collaboration during which they completed 2,400 joint transactions.
• EuroansaminorStrategic or Co-development PartnerEuroansa provides consulting services that accompany clients from initial steps through to the notarial deed. It operates as a partner within the Progedil ecosystem, offering financial and legal guidance during the property transaction process.
• L'Opera ArredamentiminorStrategic or Co-development PartnerL'Opera Arredamenti provides complete turnkey furnishing solutions for Progedil residential projects through the 'CASA COMPLETA' program, offering fully furnished apartments from Italian brands (Veneta Cucine, Calligaris, Gruppo Battistella, Nidi) at no additional cost to buyers.
• MIRAV Srl (NEWDOM project developer)minorStrategic or Co-development PartnerMIRAV Srl is the developer behind the NEWDOM project in EUR, Fonte Ostiense, Rome. Progedil markets and commercializes all 152 residential units of this development.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RE/MAX Italy: Major global real estate franchise network operating across Italy. Competes with Progedil in residential intermediation, leveraging a network-based model versus Progedil's direct agency footprint in Rome.
• Gabetti Property Solutions: Italian real estate brokerage and advisory firm with a national franchise network and full-service intermediation. Closely comparable as a domestic intermediary combining brokerage, project marketing, and property management services.
• Sotheby's International Realty (Italy): Luxury global brokerage with a presence in Italy catering to high-net-worth buyers. Overlaps with Progedil in upper-tier residential project marketing and individual property intermediation in Rome and beyond.
• Engel & Völkers: Global premium residential real estate brokerage with strong Italian operations. Directly competes with Progedil in the high-end residential intermediation and project-marketing space in Rome and other Italian cities.
• Tecnocasa: Largest Italian residential real estate franchise network. Comparable in intermediation volume and footprint, though operating via a franchise model versus Progedil's direct-agency model in Rome.
• Coldwell Banker Italy: International luxury residential franchise with Italian offices offering brokerage and project marketing of new developments. Directly overlaps with Progedil in serving institutional developers and high-end buyers.
• Riquadro Immobiliare: Italian premium residential brokerage specializing in high-end properties in major Italian cities including Rome. Directly comparable in project marketing and intermediation of upscale residential developments.

Broad incumbents

• Immobiliare.it: Italy's largest real estate classifieds platform owned by Idealista group. Comparable as a digital incumbent in residential property listings that competes for lead flow with traditional agencies like Progedil.
• Idealista: Leading Italian/Spanish real estate listing platform. Competes indirectly with Progedil by capturing buyer attention upstream of agent intermediation — making it both a marketing partner and a structural margin pressure on traditional brokers.
• Colliers Italy: Parent company and broader professional services firm offering commercial real estate brokerage, investment management, valuation, and project services. As the strategic acquirer of Progedil, it now houses and extends the residential capability into a much larger global platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/progedilgruppoimmobiliare
• LinkedInlinkedin.com/company/progedil-gruppo-immobiliare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Progedil Gruppo Immobiliare