Langhe Monferrato Roero

Name

Langhe Monferrato Roero

Legal name

Ente Turismo Langhe Monferrato Roero Scarl

Website

https://visitlmr.it

Company type

Private

Founded year

2008

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Alba

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Tourism Promotion Services: As a regional tourism board (Ente Turismo Langhe Monferrato Roero Scarl), the organization is funded through regional government contributions, tourism taxes, and membership fees from local businesses and consortia.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Langhe Monferrato Roero is a regional tourism consortium that promotes the Langhe, Monferrato, and Roero UNESCO wine landscape through the VisitLMR.it information portal, the Piemonte on Wine wine-tourism platform, an events calendar, downloadable brochures, and four physical tourist offices (Infopoints). It connects travelers with wineries, restaurants, accommodations, cultural sites, and outdoor experiences across the three territories, and serves as a coordination body for incoming tour operators and tourism consortia.

Product overview

Langhe Monferrato Roero operates primarily as a tourism promotion organization with two main digital products: VisitLMR.it (the official comprehensive tourism website) and Piemonte on Wine (a specialized wine tourism platform). The offerings include an events calendar, experience bookings, vacation moodboards (Glamour and Relaxing), downloadable brochures/guides, weather forecasting, and a network of physical tourist offices.

Differentiator

Problem solved

Functional benefit

Brands

• Piemonte on Wine: A dedicated wine tourism platform providing detailed information on wineries, tastings, and wine experiences in the Langhe Monferrato Roero region.

Products and services

• VisitLMR.it Tourism Portal Official comprehensive tourism website providing events calendar, experience listings, accommodation and dining directories, weather forecasts, webcams, and downloadable guides for the Langhe Monferrato Roero region. Designed for individual travelers and tourism professionals planning visits.
• Piemonte on Wine Wine tourism platform functioning as a contact center and online database connecting enotourists with local wineries for visits, tastings, and wine purchases. Provides detailed information on wine places, wine events, and experiences across southern Piedmont, in collaboration with Alexala (Azienda Turistica Locale Alessandria).
• Events Calendar Searchable calendar of events across the Langhe Monferrato Roero region, including internationally recognized festivals (Collisioni, White Truffle Fair, AstiMusica, Bra's Festival, Mataria 'd Langa), local celebrations, fairs, concerts, and shows. Available to individual travelers and event planners.
• Curated Experiences Authentic bookable experiences combining culture, food, wine, and nature, including winery visits, truffle hunting (Alba Truffle Bimbi), cycling tours, artistic aperitifs (Aperitivo Artistico), and harvest experiences (Vendemmia didattica). Targeted at individual travelers, families, and groups seeking curated regional activities.
• Downloadable Brochures and Guides Free downloadable brochures including Urban Itineraries (5 guidebooks for exploring historical centers), Landscape Itineraries (5 guides for villages and castles), and Thematic Brochures for specific experiences. Used by travelers and tourism professionals for offline trip planning.
• Tourist Information Offices (Infopoints) Physical tourist information offices located in Alba (Piazza Risorgimento 2), Asti (Piazza Alfieri 34), Bra (Via Cavour 6), and Cocconato (Piazza Cavour 26). Provide in-person visitor assistance, recommendations, and booking support with multilingual staff.
• Weather Forecast and Webcam Service Real-time weather forecasts and live webcam views across the Langhe Monferrato Roero region to support trip planning, particularly for outdoor activities and nature tourism.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Alexala (Azienda Turistica Locale Alessandria)coreStrategic or Co-development PartnerAlexala is a local tourism authority based in Alessandria (Piazza Santa Maria di Castello 14, 15100 Alessandria) that collaborates with Ente Turismo Langhe Monferrato Roero on the Piemonte on Wine initiative. They work together to promote wine tourism experiences and provide comprehensive information about visits, tastings, and wine purchases in the Piedmont region.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Visit Bordeaux Tourism: Official tourism body for the Bordeaux wine region, promoting châteaux visits, wine routes, and gastronomy. Comparable as a UNESCO-adjacent, appellation-driven wine tourism authority competing for the same enotourist cohort globally.
• Visit Alsace (ADT Alsace): Regional tourism authority for the Alsace wine route, a major European wine tourism region. Comparable as a DMO built around a famous vineyard route, combining wine tourism with cultural villages and gastronomy.
• Visit Napa Valley: Destination marketing organization dedicated to a single premier wine region (Napa Valley, California). Closest functional analog as a wine-region DMO promoting cellar visits, tastings, accommodations, and culinary experiences to international visitors.

Broad incumbents

• Italian Tourism Agency (ENIT - Agenzia Nazionale del Turismo): Italy's national tourism board, promoting the country internationally and coordinating with regional DMOs. Comparable as the apex DMO that funnels international demand into regional destinations including Langhe Monferrato Roero.
• Visit Tuscany (Toscana Promozione Turistica): Regional DMO for Tuscany that promotes food, wine, culture, and outdoor experiences across a similar Italian footprint. Direct comparable as a regional tourism promotion body competing for international leisure and wine-tourism demand, though Tuscany has stronger global brand recognition.
• VisitPiemonte (Visit Piemonte Scrl): Regional DMO for the wider Piedmont region. Comparable as a higher-level DMO in the same Italian region that promotes overlapping destinations, events, and experiences, including those served by Langhe Monferrato Roero.

Emerging players

• Winerist: Online wine-tourism booking platform offering vineyard visits, tastings, and wine-themed packages. Comparable as a digital intermediary competing for the same enotourist booking intent and offering Piedmont region experiences.
• WinePaths: Digital wine-tourism marketplace curating cellar visits, tastings, and wine-region experiences across Europe. Comparable as a specialized wine-tourism booking platform and partial substitute for Piemonte on Wine in the demand-discovery layer.
• Cellar Tours: Boutique wine-tourism operator running guided, premium wine trips across Italy and Europe. Comparable as a high-touch wine-tourism seller targeting the same affluent experiential traveler; distribution overlap rather than DMO overlap.

Regional players

• Piemonte Land of Wine (Consorzio Piemonte Land of Wine): Regional wine consortium promoting Piedmont appellations (Barolo, Barbaresco, Asti, etc.). Adjacent peer operating in the same geographic region with overlapping wine tourism mandate; partial collaboration possible via Piemonte on Wine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/visitlmr
• YouTubevisitlmr.it/youtube
• Facebookvisitlmr.it/facebook
• LinkedInvisitlmr.it/linkedin
• Instagramvisitlmr.it/instagram

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Langhe Monferrato Roero