Aton S.p.A.
Aton S.p.A. is an Italian vertical SaaS company that builds the .one platform — modular enterprise software for logistics, distribution, and sales — serving Food & Consumer Goods, Retail, Fashion, Energy, and Industrials clients through direct enterprise sales and subscription-based licensing.
- Company typePrivate
- Founded1988
- HeadquartersLancenigo, Italy
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Aton S.p.A. does
Aton S.p.A. (legal name Aton SB S.p.A.) is an Italian vertical software company founded in 1988 and headquartered in Villorba (Treviso), Italy, operating as a Società Benefit. The company builds and sells the .one platform, a modular enterprise software suite for digital transformation of logistics, distribution, and sales processes. The platform integrates multiple modules — Product Information Management (PIM), Sales Force Automation (SFA), Van Sales / Tentata Vendita, B2B E-commerce Portal, CRM, Retail Management, RFID traceability (retail and supply chain), and a Service Desk — with AI capabilities (`.one AI`) for ticketing, unstructured order processing, and a generative AI Global Store Assistant. The .one Meter IoT/telemetry platform monitors LPG consumption across 400,000 end-users. Aton targets five primary verticals: Food & Consumer Goods, Retail (GDO/GDS), Fashion, Energy (LPG and technical/medical gases), and Industrials, with named enterprise customers including Despar, Granarolo, Cattel, Unicomm, Granterre, Aspiag, SHV Energy, Faster, and Gruppo Poli.
The company operates through direct enterprise sales with a consultative motion, complemented by technology partnerships (notably Cegid for retail POS). Revenue is generated through recurring software platform subscriptions and professional services for implementation and customization. Pricing is not publicly disclosed and is handled via direct sales consultation. The group encompasses several subsidiaries: Teksmar (retail technology, acquired February 2025), Blue Mobility (mobility solutions), Aton Allspark Ibérica (Iberian market entity), and Aton GTN (alliance partner). The company is privately held with no external funding rounds disclosed, holds B Corp, ISO 27001, and Great Place to Work certifications, and serves approximately 101-250 employees.
Aton S.p.A. firmographics
Firmographics- Name
- Aton S.p.A.
- Legal name
- Aton SB S.p.A.
- Website
- https://www.aton.eu/en/
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Aton S.p.A. is an Italian vertical SaaS company that builds the .one platform — modular enterprise software for logistics, distribution, and sales — serving Food & Consumer Goods, Retail, Fashion, Energy, and Industrials clients through direct enterprise sales and subscription-based licensing.
- Ownership category
- akta.pro rank
Aton S.p.A. industry classification
Industry- Product category
- Enterprise Vertical Software
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
Keywords
Where Aton S.p.A. is headquartered
LocationHeadquarters
- HQ city
- Lancenigo
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Aton S.p.A. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscriptions: SaaS/software platform licensing model for the .one digital platform, providing ongoing access to solutions including PIM, SFA, CRM, Retail Management, and other modules on subscription basis
- Professional Services: Implementation, consulting, and customization services for enterprise deployments of the .one platform
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Aton S.p.A. product offering
Product offeringCore offering
Aton S.p.A. develops and sells the .one digital platform, a modular enterprise software suite for digital transformation of logistics, distribution, and sales processes. The platform integrates modules for Product Information Management, Sales Force Automation, Van Sales, B2B E-commerce, CRM, Retail Management, RFID-based traceability, and an AI-powered Service Desk, serving vertical sectors including Food & Consumer Goods, Retail, Fashion, Energy (LPG), and Industrials. The company also provides implementation, consulting, and customization services for enterprise deployments.
Product overview
Aton S.p.A. offers a modular software platform architecture called '.one' that provides integrated solutions for digital transformation of logistics, distribution, and sales processes. The platform consists of core modules including onePIM (Product Information Management), oneSFA (Sales Force Automation), oneVan (Tentata Vendita), oneB2B Portal (B2B E-commerce), oneCRM, oneRetail, oneRFID (Retail and Supply Chain Traceability), and Service Desk. AI capabilities are embedded across the platform through .one AI for ticketing, order processing, and business automation. The company also provides sector-specific solutions for Food & Consumer Goods, Retail, Fashion, Energy (including .one Meter for LPG), and Industrials markets. Acquired brands include Teksmar for retail digital transformation.
Differentiator
Problem solved
Functional benefit
Brands
- .one Platform: Digital software platform offering solutions including PIM, SFA, Van Selling, B2B Portal, CRM, Retail Management, RFID Tracking, and Service Desk.
- .one Meter
- atonAcademy
- atonpeople
Products and services
- .one Digital Platform Unified digital software platform serving as the foundation for all Aton solutions, providing integrated modules for retail, sales, CRM, and supply chain management. Targeted at mid-to-large enterprises across Food & Consumer Goods, Retail, Fashion, Energy, and Industrials.
- onePIM — Product Information Management Product Information Management system for managing and distributing product data across multiple sales channels. For CPG, retail, and fashion enterprises needing centralized product data.
- oneSFA — Sales Force Automation Sales force automation solution for managing sales teams, orders, and field sales operations. For CPG and distribution enterprises with mobile field sales forces.
- oneVan — Tentata Vendita (Mobile Van Sales) Mobile sales solution for direct store delivery and attempted sales operations, enabling order capture and delivery management. For distribution and CPG field sales operations.
- oneB2B Portal — B2B E-commerce Platform B2B e-commerce portal platform for business-to-business digital commerce and order management. For wholesalers, distributors, and manufacturers selling to business buyers.
- oneCRM Customer Relationship Management module for managing customer interactions, sales pipeline, and relationship tracking. For sales and account management teams across verticals.
- oneRetail — Retail Management Retail management platform for store operations, inventory management, and omnichannel retail business continuity. Mobile-first application for GDO/GDS retailers, affiliates, and franchise operations.
- oneRFID — Retail Traceability RFID-based retail traceability solution for inventory tracking, loss prevention, and supply chain visibility. For fashion and retail enterprises needing inventory authentication.
- oneRFID — Supply Chain Traceability RFID technology for end-to-end supply chain traceability and goods tracking across distribution networks. For industrial, fashion, and CPG enterprises managing complex supply chains.
- Sell-out Data Collection Service Sell-out data detection and collection service for tracking actual sales to end consumers at the point of sale. For CPG manufacturers and brand owners needing market intelligence.
- Service Desk (AI-powered) IT service desk solution with AI capabilities for managing support tickets, requests, and customer service operations. For IT and customer service teams across enterprise deployments.
- .one Meter — IoT Telemetry Platform IoT and telemetry platform for the LPG sector enabling consumption monitoring, diagnostics, and data collection from 400,000 users. For energy distributors of LPG, technical gases, and medical gases.
Quantifiable outcome
- Order and merchandise entry processing in 15 seconds
- +1 more outcomes
Companies that use Aton S.p.A.
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles5 records
Aton S.p.A. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
Aton S.p.A. partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- TeksmarcoreTeksmar joined the Aton Group, bringing digital retail expertise and expanding Aton's capabilities in the retail sector
- CegidcorePartnership for Cegid Retail solution integration within the .one platform ecosystem, providing comprehensive retail management capabilities to joint customers
- EMERGENCYminorCharitable partnership supporting EMERGENCY NGO through the .FoodHubber application developed by Atonpeople
- Blue MobilityminorSubsidiary company within the Aton Group focused on mobility solutions
- Aton Allspark IbéricaminorSpanish subsidiary company within the Aton Group operating in the Iberian market
- Aton GTNminorAlliance partner within the Aton Group ecosystem
Scale indicators3 records
Recent moves6 records
Expansion highlights10 records
Aton S.p.A. competitors and assessment
Company assessmentDirect peers
- Cegid: French cloud-based retail and ERP management software provider serving fashion, retail, and consumer goods. Aton already partners with Cegid and offers Cegid Retail as an integrated solution, making it a directly comparable peer in vertical retail management SaaS.
- LS Retail: Iceland-based retail management software provider offering POS, inventory, and omnichannel solutions for retail, fashion, and hospitality. LS Retail is a direct peer to Aton's .one Retail and RFID modules in the vertical retail management space.
- Sitoo: Swedish cloud-native unified commerce platform for retail. Sitoo competes directly with Aton's .one Retail and B2B e-commerce portal offerings in the mobile-first, omnichannel retail software market.
Broad incumbents
- Blue Yonder: Global leader in supply chain and retail planning software (formerly JDA Software). Blue Yonder is a broader incumbent offering overlapping capabilities with Aton's logistics, distribution, and retail execution modules at significantly larger scale.
- Manhattan Associates: US-based enterprise software provider specializing in supply chain, inventory, and omnichannel commerce solutions. Comparable to Aton's distribution and supply chain traceability modules, particularly for fashion and retail customers.
- Salesforce: Global CRM and sales force automation leader with industry clouds (e.g., Consumer Goods Cloud, Retail Cloud) that overlap with Aton's CRM, SFA, and sell-out data collection offerings for enterprise customers.
- Microsoft Dynamics 365: Microsoft's ERP/CRM suite widely deployed in mid-market European enterprises for sales, finance, and supply chain. Competes with Aton's CRM, SFA, and PIM modules for the same enterprise buyer personas.
Emerging players
- Teamwork Commerce: Cloud-based omnichannel retail platform offering POS, order management, and inventory. Comparable as an emerging vertical SaaS peer to Aton's .one Retail and B2B e-commerce portal modules targeting specialty retail and fashion brands.
- ToolsGroup: Supply chain planning and inventory optimization software provider. ToolsGroup competes with portions of Aton's distribution and supply chain optimization capabilities, particularly for consumer goods and industrial customers.
- Vincle (Mercury): Mobile retail execution and merchandising software serving CPG and retail manufacturers. Direct overlap with Aton's SFA, Van Sales, and sell-out data collection modules for the food/CPG vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Aton S.p.A. social profiles
Digital presenceAton S.p.A. compliance and trust
Trust signalCompliance2 records
Aton S.p.A. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aton S.p.A. leadership team
Management profileNumber of profiles
Aton S.p.A. subsidiaries and ownership
Company hierarchySubsidiaries4 records
Aton S.p.A. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aton S.p.A. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aton S.p.A.
What does Aton S.p.A. do?
Aton S.p.A. develops and sells the .one digital platform, a modular enterprise software suite for digital transformation of logistics, distribution, and sales processes. The platform integrates modules for Product Information Management, Sales Force Automation, Van Sales, B2B E-commerce, CRM, Retail Management, RFID-based traceability, and an AI-powered Service Desk, serving vertical sectors including Food & Consumer Goods, Retail, Fashion, Energy (LPG), and Industrials. The company also provides implementation, consulting, and customization services for enterprise deployments.
Is Aton S.p.A. a public or private company?
Aton S.p.A. is a private company. It is classified as unknown and is currently operating.
When was Aton S.p.A. founded?
Aton S.p.A. was founded in 1988. It employs 101 to 250 people.
Where is Aton S.p.A. based?
Aton S.p.A. is headquartered in Lancenigo, Italy, in the Europe region.
How does Aton S.p.A. make money?
Two revenue lines are on record. Software Platform Subscriptions are the primary driver. The others are professional Services.
Who are Aton S.p.A.'s main competitors?
Direct peers on record are Cegid, LS Retail and Sitoo. Broad incumbents are Blue Yonder, Manhattan Associates, Salesforce and Microsoft Dynamics 365. Emerging players are Teamwork Commerce, ToolsGroup and Vincle (Mercury).
Does Aton S.p.A. have an API?
No public API is recorded for Aton S.p.A..
What industry is Aton S.p.A. in?
Aton S.p.A.'s product category is Enterprise Vertical Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of BPAFAFAC, Marketing Automation Platforms & Services. Its NAICS code is 541511 and its SIC code is 7373.