Upper Unionville Golf Club

What Upper Unionville Golf Club does

Upper Unionville Golf Club is a public 18-hole championship golf course located at 11207 Kennedy Road in Markham, Ontario, approximately 25 minutes from downtown Toronto. The course measures 6,728 yards with a par-71 layout designed to challenge golfers of all skill levels, featuring a signature island-green par-3 16th hole. The club operates under the Copper Creek Golf Group umbrella, which manages multiple courses throughout the Greater Toronto Area and Niagara region, enabling cross-club membership benefits and shared gift-card pickup locations at sister properties Copper Creek Golf Club and Watson's Glen Golf Club.

The business generates revenue across four primary streams: green fees (seasonal pricing from $65-$120 per round including cart), food and beverage via the renovated 9teen Lounge restaurant with new patio, event hosting (weddings, corporate golf events, tournaments, meetings) in the newly renovated clubhouse with the Vista Room, and the Flex Membership program — currently sold out — which allows members to play at any Copper Creek Golf Group course while also crediting accounts toward restaurant and pro-shop purchases. Additional revenue comes from gift cards sold in $25, $50, $100, and $250 denominations via an e-commerce storefront with pickup or flat-rate delivery. The customer base spans individual golfers, corporate event organizers, and wedding/celebration hosts across the GTA.

The go-to-market is direct-to-consumer, with the club's website serving as the primary digital storefront for tee-time bookings (21-day advance window), event inquiries, and newsletter signups. Marketing is conducted through the website, email newsletter, and social sharing integration. Recent strategic activity has centered on capital reinvestment — multi-million dollar upgrades to the course and clubhouse — and revenue diversification into F&B, events, and gift cards, with the Flex Membership sold out reflecting demand strength at current price points.

Name

Upper Unionville Golf Club

Legal name

Upper Unionville Golf Club

Website

https://upperunionvillegolf.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Upper Unionville Golf Club is a public 18-hole championship golf course in Markham, Ontario, offering green fees, F&B, event hosting, and a sold-out Flex Membership as part of the Copper Creek Golf Group serving Greater Toronto Area golfers.

Ownership category

akta.pro rank

Product category

Public Golf Course & Event Venue

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Golf club membership
• Wedding event venue
• Corporate golf events
• Course green fees

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Green Fees: Revenue from daily golf play including cart usage. Seasonal pricing with spring, peak, and fall rates.
2. Food & Beverage: 9teen Lounge restaurant and newly built patio overlooking signature holes. Catering services for events.
3. Event Hosting: Weddings, corporate golf events, tournaments, meetings, and social celebrations hosted at the newly renovated clubhouse.
4. Flex Membership: Membership program allowing play at any Copper Creek Golf Group course in Ontario with account-based privileges for restaurant and pro-shop purchases.
5. Gift Cards: Gift cards sold in denominations of $25, $50, $100, and $250 with pickup or delivery options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Upper Unionville Golf Club operates a public 18-hole championship par-71 golf course (6,728 yards) in Markham, Ontario, offering daily green fees, the Flex Membership program, golf gift cards, and ancillary dining at the 9teen Lounge restaurant. The club's newly renovated clubhouse hosts weddings, corporate tournaments, social events, meetings, and catering services in the Vista Room and surrounding event spaces.

Product overview

Upper Unionville Golf Club is a public golf club offering a single core product: an 18-hole championship golf course. The club provides a comprehensive suite of ancillary services including multiple dining venues (9teen Lounge), event spaces (Vista Room, clubhouse), and various golf-related offerings (green fees, flex memberships, gift cards). Additional services include catering and event management for weddings, corporate events, tournaments, and meetings. The club operates under the Copper Creek Golf Group umbrella.

Differentiator

Problem solved

Functional benefit

Products and services

• Upper Unionville Golf Course

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Copper Creek Golf GroupcoreOthersUpper Unionville Golf Club is part of the Copper Creek Golf Group, which operates multiple golf courses throughout the GTA and Niagara region. The group includes Copper Creek Golf Club and Watson's Glen Golf Club. Flex members can use their membership benefits at any Copper Creek Golf Group course.
• Watson's Glen Golf ClubminorOthersPartner golf course within the Copper Creek Golf Group network, offering pickup location for gift cards.
• Copper Creek Golf ClubminorOthersAnother golf course within the Copper Creek Golf Group family, offering pickup location for gift cards.
• Major Partners (Logos)minorOthersLogo partners displayed on gift cards page. Specific partner names not individually identified in available content.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Richmond Hill Golf Club: Public golf course in Richmond Hill, immediately adjacent to Markham. Competes for the same GTA catchment with similar green fee structure and seasonal membership offerings.
• Copper Creek Golf Club: Sister course within the Copper Creek Golf Group, sharing the same Flex Membership program, gift card redemption network, and operating model. Directly comparable public course in the same parent portfolio and GTA catchment.
• Watson's Glen Golf Club: Third course in the Copper Creek Golf Group portfolio and a sister property to Upper Unionville. Shares the Flex Membership network and gift card system, making it the closest operational comparator.
• Eagle's Nest Golf Club: Public course in the northern GTA serving a similar demographic of individual golfers, corporate outings, and tournament play. Comparable green fee tier and championship course positioning.
• Whitevale Golf Club: Public golf course in the east GTA serving a comparable customer profile of golfers and corporate event organizers. Comparable pricing tier and championship-style public course positioning.
• Lionhead Golf Club & Conference Centre: Large public golf and conference centre complex in the western GTA. Directly comparable in the combination of golf operations with integrated event/banquet facilities, competing for the same corporate event and wedding segments.
• Royal Ontario Golf Club: Public golf course west of Toronto in Milton offering championship-length play, public tee times, and event hosting. Comparable in operating model and GTA regional customer base.
• Angus Glen Golf Club: Premier public golf course in Markham, Ontario — same city and demographic as Upper Unionville. Operates 36 holes with championship pedigree and established tournament hosting, representing the high-end direct competitor in the local market.

Broad incumbents

• Glen Abbey Golf Club: Iconic public course in Oakville designed by Jack Nicklaus, with established tournament hosting and broader brand recognition. Represents the upscale end of the GTA public golf market that Upper Unionville competes against on premium events.
• TPC Toronto at Osprey Valley: Premium upscale public facility north of the GTA offering high-end resort-style golf experiences. Comparable in championship course positioning but with a more destination and corporate retreat focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https%3A%2F%2Fwww.upperunionvillegolf.com%2Fcopper-creek-golf-group-commercial%2F&t=Copper%20Creek%20Golf%20Group%20Commercial
• Xx.com/uugolfcourse

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upper Unionville Golf Club