SmartAgriHubs
SmartAgriHubs is a non-profit EU Horizon 2020 project that operates a free Innovation Portal and network of 300+ Digital Innovation Hubs, 106 Innovation Experiments, and 9 Regional Clusters to accelerate digital transformation of the European agri-food sector for farmers, SMEs, DIHs, and researchers.
- Company typePrivate
- Founded-
- HeadquartersBrussels, Belgium
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What SmartAgriHubs does
SmartAgriHubs is a non-profit Horizon 2020 EU research project launched in 2018 under grant agreement No. 818182 to drive digital transformation of the European agri-food sector. It operates a pan-European ecosystem built around an Innovation Portal, 300+ Digital Innovation Hubs, 106 Flagship Innovation Experiments, Competence Centers, 9 Regional Clusters, and 7 agricultural sectors (Arable, Aquaculture, Vegetables, Fruit, Dairy, Animal Production, Novel Foods). Stakeholders self-register on the free web portal to network, access training, share knowledge, and participate in matchmaking for digital agriculture solutions; the platform also hosts a library, calendar, forum, and the Challenge & Solution Canvas for collaborative problem-solving. The community also convenes through annual Synergy Days conferences and a quarterly newsletter series, with side initiatives like the Gender Equality Toolbox and the GAIA alliance (spun out in September 2022).
SmartAgriHubs firmographics
Firmographics- Name
- SmartAgriHubs
- Legal name
- SmartAgriHubs
- Website
- https://www.smartagrihubs.eu/
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SmartAgriHubs is a non-profit EU Horizon 2020 project that operates a free Innovation Portal and network of 300+ Digital Innovation Hubs, 106 Innovation Experiments, and 9 Regional Clusters to accelerate digital transformation of the European agri-food sector for farmers, SMEs, DIHs, and researchers.
- Ownership category
- akta.pro rank
SmartAgriHubs industry classification
Industry- Product category
- Agricultural Technology Platform
- NAICS
- Web Search Portals and All Other Information Services (51929), Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Agricultural Services (700)
- akta.pro primary industry
- Data Integration, Interoperability & APIs (ETL, Data Standards, Connectivity Hubs) (AFABAMAL)
Keywords
Where SmartAgriHubs is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices1 record
Markets served
SmartAgriHubs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- EU Research Funding: SmartAgriHubs is a Horizon 2020 research and innovation project funded by the European Union under grant agreement No 818182. The project does not generate commercial revenue but operates through EU research funding to support digital transformation of European agriculture.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
SmartAgriHubs product offering
Product offeringCore offering
SmartAgriHubs operates the Innovation Portal, a web-based interactive platform serving as a one-stop-shop marketplace, networking hub, library, training platform, calendar, discussion forum, and matchmaking service connecting Digital Innovation Hubs, Competence Centers, farmers, SMEs, and technology providers across the European agri-food sector. The ecosystem is organized across 9 Regional Clusters and 7 agricultural sectors, supported by 106 Flagship Innovation Experiments that demonstrate digital technology deployment.
Product overview
SmartAgriHubs is a Horizon 2020 project that operates as a unified ecosystem centered on its Innovation Portal — a comprehensive web platform that serves as a search engine, one-stop-shop marketplace, library, training platform, calendar, network, discussion forum, and matchmaking service. The ecosystem is built around 300+ Digital Innovation Hubs, 106 Flagship Innovation Experiments, and Competence Centers that connect agri-food stakeholders across 9 Regional Clusters and 7 Sectors. Key supporting features include the Challenge & Solution Canvas, DIH Observatory, Forum, and Library. The project also organizes annual Synergy Days conferences and publishes regular newsletters to disseminate knowledge on digital transformation in agriculture.
Differentiator
Problem solved
Functional benefit
Brands
- GAIA - Gender Alliance for Innovation in Agriculture: An alliance launched by former SmartAgriHubs consortium members and new stakeholders to address inequalities in agriculture and support inclusive and sustainable solutions in European agriculture.
Products and services
- SmartAgriHubs Innovation Portal A web-based interactive platform serving as a search engine, one-stop-shop marketplace, library, training platform, calendar, network, discussion forum, and matchmaking service for connecting AgriTech stakeholders across Europe. Free registration is available.
- Digital Innovation Hubs (DIHs) Network Network of 300+ Digital Innovation Hubs facilitating access to the latest knowledge and expertise in digital agriculture across Europe, with a directory for matchmaking between technology providers and adopters.
- Competence Centers Centers offering advanced technical expertise, access to the latest knowledge and information on digital technologies, as well as test facilities and other technological and scientific infrastructure for digital agriculture.
- Flagship Innovation Experiments 106 Innovation Experiments that put technology solutions into practice with the help of DIHs and technology support provided by Competence Centers across 7 agricultural sectors.
- Regional Clusters 9 Regional Clusters (Central Europe, France, Iberia, Ireland & UK, Italy & Malta, North-East Europe, North-West Europe, Scandinavia, South-East Europe) establishing bridges between the agri-food sector and technology providers.
- Synergy Days Conference Annual conference connecting digital innovators of the European agri-food sector, featuring workshops, project pitches, and networking opportunities. The 2024 event in Barcelona had 400+ participants and 40+ EU projects.
Quantifiable outcome
- 300+ Digital Innovation Hubs connected
- +3 more outcomes
Companies that use SmartAgriHubs
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
SmartAgriHubs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SmartAgriHubs partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered major and core.
- GAIA - Gender Alliance for Innovation in AgriculturemajorSmartAgriHubs Gender Task Force evolved into GAIA after the project ended in September 2022. GAIA is a continuation of gender equality work, dedicated to supporting the 4th agricultural revolution in Europe through inclusive and sustainable solutions. Open to universities, DIHs, start-ups, trade unions, and European projects.
- DEMETER (H2020 Project)coreLeading Horizon2020 project promoting digital transformation of European agri-food sector. SmartAgriHubs collaborated on gender equality initiatives including joint webinars and the report 'The Changing Face of Agriculture' exploring gender, youth and technology.
- IoF2020 (H2020 Project)coreHorizon 2020 project on Internet of Food and Farm. Joint Gender Task Force was established between IoF2020 and SmartAgriHubs, with IoF2020 having only 14% women project coordinators and SAH having 25% women in research teams.
- Schuttelaar & PartnerscoreCommunications and project management partner developing and maintaining the SmartAgriHubs Innovation Portal. Based in The Hague, Netherlands. Responsible for portal operations, content, and community management.
- 40+ EU Research Projects (Synergy Days 2024)majorProjects including 4Growth, AgrifoodTEF, ALIANCE, BBTWINS, BEATLES, COMMECT, Data4Food2030, EFRA, EU4Advice, Farmtopia, FUTURAL, GAIA, GRASS CEILING, IAA, INCITIS-FOOD, modernAKIS, QuantiFarm, RENOVATE, ROBS4CROPS, STELLA and others participating in Synergy Days 2024 for knowledge sharing and collaboration.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
SmartAgriHubs competitors and assessment
Company assessmentDirect peers
- DEMETER: Horizon 2020 project promoting digital transformation of the European agri-food sector, directly collaborating with SmartAgriHubs on joint initiatives including gender equality webinars and reports. Operates an overlapping stakeholder ecosystem of farmers, technology providers, and DIHs.
- IoF2020 (Internet of Food & Farm 2020): Horizon 2020 project on Internet of Food and Farm with a shared Gender Task Force with SmartAgriHubs and a similar mission of accelerating digital agriculture adoption across Europe through pilots and ecosystem building.
- AgrifoodTEF: EU Testing and Experimentation Facility for agri-food technologies, participating in Synergy Days 2024. Provides testing infrastructure for AI and robotics in agriculture — a complementary but directly comparable capability serving overlapping DIH and SME customers.
- Farmtopia: EU-funded project building a digital farming community across Europe, participating in Synergy Days alongside SmartAgriHubs. Addresses similar pain points around small-farm digital adoption through a comparable consortium-of-DIHs model.
- QuantiFarm: EU project supporting digital transformation of agriculture through assessment and benchmarking tools, participating in Synergy Days 2024. Targets a similar stakeholder base of farmers, advisors, and DIHs across Europe.
- EU4Advice: Horizon-funded initiative strengthening farm advisory services for digital agriculture in Europe. Overlaps directly with SmartAgriHubs' Competence Centers and DIH mandate around capacity-building for digital adoption.
- STELLA (H2020 Project): EU project on digital agriculture innovation ecosystems, a Synergy Days 2024 participant. Shares SmartAgriHubs' DIH-centric, ecosystem-orchestration model for scaling agri-tech across European regions.
Emerging players
- GAIA - Gender Alliance for Innovation in Agriculture: Direct spinoff from SmartAgriHubs' Gender Task Force, continuing the gender equality work in European agriculture beyond the formal project end. Represents both a legacy continuation and a separate emerging entity with overlapping stakeholder community.
Broad incumbents
- Wageningen University & Research: Premier European agricultural research institution participating in the SmartAgriHubs ecosystem and broader European digital agriculture agenda. Operates at much larger scale as both a knowledge provider and Competence Center partner for SmartAgriHubs-aligned DIHs.
Others
- European Food Safety Authority (EFSA): EU agency providing scientific advice on food safety, participating in the broader European agri-food digital ecosystem. Adjacent ecosystem participant rather than a direct competitor, but shapes the regulatory and data context in which SmartAgriHubs operates.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
SmartAgriHubs social profiles
Digital presenceSmartAgriHubs compliance and trust
Trust signalCompliance1 record
SmartAgriHubs financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartAgriHubs leadership team
Management profileNumber of profiles
Profiles3 records
SmartAgriHubs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartAgriHubs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartAgriHubs
What does SmartAgriHubs do?
SmartAgriHubs operates the Innovation Portal, a web-based interactive platform serving as a one-stop-shop marketplace, networking hub, library, training platform, calendar, discussion forum, and matchmaking service connecting Digital Innovation Hubs, Competence Centers, farmers, SMEs, and technology providers across the European agri-food sector. The ecosystem is organized across 9 Regional Clusters and 7 agricultural sectors, supported by 106 Flagship Innovation Experiments that demonstrate digital technology deployment.
Is SmartAgriHubs a public or private company?
SmartAgriHubs is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SmartAgriHubs founded?
SmartAgriHubs was founded in -1. It employs 51 to 100 people.
Where is SmartAgriHubs based?
SmartAgriHubs is headquartered in Brussels, Belgium, in the Europe region.
How does SmartAgriHubs make money?
One revenue line is on record: EU Research Funding.
Who are SmartAgriHubs's main competitors?
Direct peers on record are DEMETER, IoF2020 (Internet of Food & Farm 2020), AgrifoodTEF, Farmtopia, QuantiFarm, EU4Advice and STELLA (H2020 Project). GAIA - Gender Alliance for Innovation in Agriculture is listed as an emerging player. Wageningen University & Research is listed as a broad incumbent. European Food Safety Authority (EFSA) is listed as an others.
Does SmartAgriHubs have an API?
No public API is recorded for SmartAgriHubs.
What industry is SmartAgriHubs in?
SmartAgriHubs's product category is Agricultural Technology Platform. Its primary akta.pro industry code is AFABAMAL, Data Integration, Interoperability & APIs (ETL, Data Standards, Connectivity Hubs). Its NAICS code is 51929 and its SIC code is 7372.