Girl Guides Association

What Girl Guides Association does

Girl Guides Association (New South Wales), trading as Girl Guides NSW, ACT & NT, is an Australian non-profit charitable organization incorporated under ABN 21 366 241 150, with roots going back to 1920 and current headquarters in Surry Hills, Sydney. It is one of the state-level bodies within the broader Girl Guides Australia federation and delivers youth development programming for girls and young women aged 5-30 across New South Wales, the Australian Capital Territory, and the Northern Territory. Programming is run through a decentralized, volunteer-led network of local units segmented by age cohort — Pre-Junior Guides (5-7), Junior Guides (7-10), Guides (10-14), Senior Guides (14-17), and Olaves (17-30) — with a badge-based progressive curriculum emphasizing outdoor adventure, leadership, community service, and skill development under a stated "Child Safe Child Friendly" governance framework. Adult members serve as Unit Leaders, District or Region Managers, Outdoor Leaders, and board-level governance roles, with formal screening required for Ongoing Volunteers.

The organization's core digital assets sit on an iMIS-based web infrastructure and comprise three owned platforms: My GuideBook, the member portal where attendance, badge progression, and unit operations are managed; Girl Guides Learning, the e-learning platform used to deliver volunteer certifications including the mandatory Child Safe Child Friendly module; and the Guide Shop / ProShop, an e-commerce storefront for uniforms, badges, and event merchandise. Events are ticketed through TryBooking, fundraising flows through the Grassrootz donations platform, and content rights are retained by the organization under the Copyright Act 1968 (Cwlth). Technology use is operational and transactional; no AI/ML capabilities are disclosed across products, integrations, or hiring.

Revenue is diversified across four streams: annual membership subscriptions (Youth, Adult, and Trefoil Guild tiers, non-refundable and non-transferable, billable annually, with NSW and NT Government vouchers accepted); per-attendee event registration fees (e.g., Great Guide Sleepover priced at $135 youth members, $95 adult members, $115 non-member volunteers; Dolphin Day and other camps); tax-deductible donations routed primarily through Grassrootz, often tied to conservation outcomes such as the Regent Honeyeater program with Taronga Conservation Society; and merchandise sales through the Guide Shop. The customer base is fully horizontal/consumer — Youth Members, Adult Members, Non-Member Volunteers, and Trefoil Guild Members — with no enterprise customers and no concentration around any single account.

Name

Girl Guides Association

Legal name

Girl Guides Association (New South Wales)

Website

https://girlguides-nswactnt.org.au

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Girl Guides NSW, ACT & NT is an Australian non-profit charitable organization founded in 1920 that delivers volunteer-led, badge-based youth development programming for girls and young women aged 5-30 across New South Wales, the Australian Capital Territory, and the Northern Territory.

Ownership category

akta.pro rank

Product category

Youth Development Programs

NAICS

Educational Support Services (611710), Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Camping & Scout Camps (THAGAOAI)

akta.pro secondary industry

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Youth development programs
• Girl leadership education
• Volunteer-led activities
• Outdoor adventure camps
• Badge-based learning

Headquarters

HQ city

Surry Hills

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Annual Membership Fees: Annual membership fees from Youth Members, Adult Members, and Trefoil Guild Members. Membership fees are non-refundable and non-transferable. Government vouchers from NSW and NT may be used towards payments.
2. Event Registration Fees: Fees charged for participation in signature events including Great Guide Sleepover ($135 youth, $95 adult members, $115 non-member volunteers), Dolphin Day, and other camps and conferences.
3. Donations: Tax-deductible donations through Grassrootz platform supporting Girl Guides NSW, ACT & NT operations and specific initiatives like the Great Guide Sleepover fundraiser.
4. Guide Shop Sales: Sale of merchandise including uniforms, badges, event memorabilia like the GGS Hoodie, and activity supplies through the Guide ProShop.
5. Fundraising Events: The Great Guide Sleepover is a signature fundraising event with proceeds supporting conservation causes (Regent Honeyeater) and Girl Guides operations. Includes $12.50 donations to Taronga Zoo Conservation Society per attendee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Girl Guides NSW, ACT & NT delivers a badge-based, progressive youth development program for girls and young women aged 5-17 through volunteer-led local Guide Units. Programs include outdoor adventures (camping, hiking, water activities), leadership training via the Juliette Low Seminar and National Olave Program, community service, and signature fundraising events like the Great Guide Sleepover at Taronga Zoo. Adult members serve as Unit Leaders, District or Region Managers, and Outdoor Leaders on a voluntary basis, with membership enrollment, training, and activity tracking delivered through the My GuideBook member portal and Girl Guides Learning e-learning platform.

Product overview

Girl Guides NSW, ACT & NT operates as a unified membership organization offering youth programs and volunteer opportunities. The core member experience is delivered through My GuideBook (the member portal for managing membership and accessing resources) and Girl Guides Learning (the e-learning platform for volunteer training and certifications). The Guide Shop/ProShop provides official merchandise. The organization runs signature annual events including the Great Guide Sleepover, Dolphin Day, and the Awards Presentation, along with leadership programs like the Juliette Low Seminar and National Olave Program.

Differentiator

Problem solved

Functional benefit

Brands

• My GuideBook: Online membership management and program resource system used by members and volunteers.
• Girl Guides Learning
• RTS Tingira
• Great Guide Sleepover

Products and services

• My GuideBook
• Girl Guides Learning
• The Guide Shop / ProShop
• Annual Membership (Youth, Adult, Trefoil Guild)
• Great Guide Sleepover
• Dolphin Day / RTS Tingira

Quantifiable outcome

• Over 1000 Regent Honeyeaters bred and released into wild through Great Guide Sleepover fundraising
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Girl Guides AustraliacoreStrategic or Co-development Partner · 24 April 2026National governing body overseeing state Girl Guide organizations. Coordinates national programs including Project Compass with Carla Zampatti Foundation and Juliette Low Seminar participation.
• Kiribati Girl Guides LeadersminorStrategic or Co-development Partner · 24 April 2026Partnership through Girl Guides Australia to strengthen Guiding opportunities for girls and young women in Kiribati through Reach Out to Kiribati Challenge.
• Carla Zampatti FoundationflagshipStrategic or Co-development Partner · 16 March 2026Partnership with Girl Guides Australia to launch Project Compass on International Women's Day 2026. Program described as turning possibility into action, focused on belief and business development for young women.
• Taronga Conservation Society / Taronga ZoocoreStrategic or Co-development PartnerAnnual Great Guide Sleepover event hosted at Taronga Zoo Sydney and Taronga Western Plains Zoo Dubbo. Fundraising supports Taronga's Regent Honeyeater conservation program. Taronga has bred over 1000 Regent Honeyeaters and planted 30,000 trees. Event includes $12.50 donation per attendee to Taronga Conservation Society.
• WAGGGS (World Association of Girl Guides & Girl Scouts)coreStrategic or Co-development PartnerInternational Guiding organization providing Juliette Low Seminar, a flagship leadership development program since 1932. Access to World Centres including Nuestra Cubañas, Kusafiri, and Sangam for international experiences.
• NSW GovernmentminorOthersGovernment vouchers may be used towards annual membership fee payments for Girl Guides membership in NSW.
• NT GovernmentminorOthersGovernment vouchers may be used towards annual membership fee payments for Girl Guides membership in NT.
• UTS (University of Technology Sydney)minorOthersHost venue for Annual General Meeting on 23 May 2026 at UTS, Sydney.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Camp Quality: Australian children's cancer charity operating signature camp programs (similar to Great Guide Sleepover in shape) for kids aged 0–15. Adjacent peer: comparable camp and volunteer-driven fundraising model but narrower beneficiary scope.

Direct peers

• Scouts Australia: The boys-equivalent national scouting organization in Australia; runs a nearly identical badge-based, unit-led, volunteer-delivered youth program with a strong focus on outdoor adventure and camping. Operates in the same geographies and competes for the same volunteer and family pools.
• Girl Scouts of the USA: The largest international Guiding equivalent, operating the same girl-only badge-based progressive program, signature camps, and merchandise model. Useful as a strategic and operational benchmark for programming, fundraising and digital infrastructure decisions.
• Girlguiding UK: The UK national girl-only Guiding federation; runs an age-tiered badge program, signature events, and volunteer-led units structurally analogous to the NSW/ACT/NT organization. Closest same-region international peer on program and regulatory approach.
• Scouts Canada: Canadian national scouting federation with badge-based youth sections, outdoor adventure and a youth-led leadership model; comparable to Girl Guides NSW/ACT/NT on structure, volunteer dependency and program offering.
• Girl Guides Australia: National umbrella body that coordinates all state Girl Guide organizations including NSW, ACT & NT; directly partners on flagship programs like Project Compass and Juliette Low Seminar participation, and is effectively the parent/coordination peer.

Broad incumbents

• PCYC (Police Citizens Youth Clubs NSW): NSW-based youth organization offering sports, recreation and leadership programs for children and teens via club branches; competes for the same after-school hours and family wallet share, especially in NSW where Girl Guides' coverage overlaps.
• Duke of Edinburgh's International Award – Australia: Youth development awards framework (Bronze/Silver/Gold) operating via partner organizations; competes for adolescent participation in the 14–17 segment and overlaps with Girl Guides' leadership development and outdoor adventure offerings.
• YMCA Australia: Broader youth and community recreation organization delivering camps, leadership programs, and after-school activities across Australia. Overlaps with Girl Guides on outdoor programming and youth development but serves both genders and a wider age range.

Others

• Australian Sports Commission (Sporting Schools): Government-funded national initiative delivering free sport programs to school-age children; effectively a non-competitive but influential substitute that competes for the same in-school and after-school time budget as Girl Guides units.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/girlguidenswact
• Facebookfacebook.com/girlguidesnswactnt

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Guides Association