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Asia Marketing

Full company profile

uuid0035y5a

Namestring
Asia Marketing
Legal namestring
Asia Marketing
Websiteurl
asiamarketing.cl
Company typeenum
Private
Founded yearint
2006
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersProvidencia, Argentina
HQ citystring
Providencia
HQ countrystring
Argentina
HQ regionstring
Latin America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
market research services, brand tracking studies, advertising pre-testing, campaign effectiveness measurement, consumer behavior research
Industry3 codes
1Custom Market Research (Ad Hoc Studies, Segmentation, U&A)
CodeMPAAALACPrimaryYes
2Market Research, Analytics & Consumer Insights
CodeBPAFAAAMPrimaryNo
3Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services
CodeMPAAABANPrimaryNo
NAICS code3 codes
  • Marketing Research and Public Opinion Polling541910
  • Advertising, Public Relations, and Related Services5418
  • Advertising Agencies54181
SIC code1 code
  • Services-Advertising7310
Product category
Market Research Services
Social media profiles1 record
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Market Research Services
TypeProfessional Services
Description

Professional services revenue model providing ad hoc, exclusive, and confidential market research studies to private sector clients. Services include concept testing, package design testing, product testing, advertising pre-testing, pricing research, service quality measurement, value keys analysis, and image and positioning studies.

asiamarketing.cl
Marketing channels2 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Brand1 record
1OneWeek
Description

A weekly tracking tool for measuring campaign effectiveness, used to test commercials before air and evaluate attention and communication effectiveness.

asiamarketing.cl
Core offering1 text field

Asia Marketing is an ad-hoc, exclusive, and confidential market research agency serving private-sector clients in Chile. It delivers a portfolio of specialized research studies (concept, package design, product, advertising, pricing, service quality, value keys, image and positioning) and operates Oneweek, a proprietary weekly tracking tool that measures campaign effectiveness, brand health (Top of Mind, Advertising Recall, brand attributes) and provides rapid optimization recommendations before and after TV campaigns go on air.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Asia Marketing is a market research agency offering ad-hoc, exclusive, and confidential market studies for the private sector. Their primary named product is Oneweek, a campaign measurement tool for pre-testing TV commercials. The broader offering consists of a portfolio of specialized research services including Concept Test, Package Design Test, Product Test, Advertising Test, Pricing Test, Service Quality, Value Keys, Image and Positioning studies, and Ad-Hoc custom studies. The company emphasizes integrated qualitative-quantitative analysis and scenario anticipation for client projects.

Product and service11 records
1Oneweek (One Week)
CategoryMarket Research Services
2Concept Test (Test de Concepto)
CategoryMarket Research Services
3Package Design Test (Test de Diseños de Envases)
CategoryMarket Research Services
4Product Test (Test de Producto)
CategoryMarket Research Services
5Advertising Test (Test de Publicidad)
CategoryMarket Research Services
6Pricing Test (Test de Pricing)
CategoryMarket Research Services
7Service Quality Study (Calidad de Servicio)
CategoryMarket Research Services
8Value Keys Study (Claves de Valor)
CategoryMarket Research Services
9Image and Positioning Study (Imagen y Posicionamiento)
CategoryMarket Research Services
10Ad-Hoc Studies (Estudios Ad-Hoc)
CategoryMarket Research Services
11Brand Tracking (Top of Mind, Advertising Recall, Attributes)
CategoryMarket Research Services
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Peers10 records
1Cadem
TypeDirect peer
Description

Chilean research and public opinion firm providing ad hoc consumer research, brand tracking, and campaign measurement for both private and public sector clients, comparable in scope to Asia Marketing's offering.

2Ipsos Chile
TypeDirect peer
Description

Global market research firm with a significant Chilean operation offering ad hoc studies, brand tracking, campaign measurement, and consumer insights directly overlapping Asia Marketing's service portfolio and serving similar enterprise clients in Chile.

3Tendencias Consultores
TypeRegional player
Description

Colombian-based market research firm with regional LatAm operations offering custom market research and consumer insights, comparable in methodology and service mix to Asia Marketing but operating in different geographies.

4NielsenIQ Chile
TypeDirect peer
Description

Global consumer research and measurement company with Chilean presence offering brand tracking, advertising effectiveness, and consumer insights that overlap with Asia Marketing's OneWeek-style tracking offerings.

5Feedback (Mercap)
TypeEmerging player
Description

Chilean research consultancy offering consumer insights and brand research, partially overlapping with Asia Marketing's qualitative-quantitative ad hoc study offering.

6Datum Internacional
TypeRegional player
Description

Peruvian market research firm offering ad hoc studies, brand tracking, and consumer insights for enterprise clients, providing a regional benchmark for a Chilean-focused firm evaluating LatAm expansion.

7Adimark
TypeDirect peer
Description

Chilean market research firm known for its长期 brand tracking studies (Top of Mind, advertising recall), offering directly overlapping brand health and advertising measurement services to Chilean enterprise clients.

8GfK Chile
TypeDirect peer
Description

International market research provider with operations in Chile offering consumer and advertising research, directly competing with Asia Marketing for enterprise client engagements in banking, CPG, and automotive sectors.

9Kantar Chile
TypeDirect peer
Description

WPP-owned research firm providing brand tracking, advertising effectiveness, and consumer research in Chile, directly competing for the same enterprise advertising and brand measurement budgets.

10Datavoz
TypeDirect peer
Description

Chilean market and opinion research firm offering consumer insights, advertising research, and brand studies, competing for similar enterprise clients in Chile.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature1 record

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Asia Marketing

Market Research Servicesasiamarketing.cl

Asia Marketing firmographics

Firmographics
Name
Asia Marketing
Legal name
Asia Marketing
Website
https://asiamarketing.cl
Company type
Private
Founded year
2006
Operating status
Operating
Headcount range
11–50 employees
Ownership category
akta.pro rank

Asia Marketing industry classification

Industry
Product category
Market Research Services
NAICS
Marketing Research and Public Opinion Polling (541910), Advertising, Public Relations, and Related Services (5418), Advertising Agencies (54181)
SIC
Services-Advertising (7310)
akta.pro primary industry
Custom Market Research (Ad Hoc Studies, Segmentation, U&A) (MPAAALAC)
akta.pro secondary industries
Market Research, Analytics & Consumer Insights (BPAFAAAM), Media Measurement, Attribution & Marketing Mix Modeling (MMM) Services (MPAAABAN)

Keywords

  • Market research services
  • Brand tracking studies
  • Advertising pre-testing
  • Campaign effectiveness measurement
  • Consumer behavior research

Where Asia Marketing is headquartered

Location

Headquarters

HQ city
Providencia
HQ country
Argentina
HQ region
Latin America

Offices1 record

Markets served

Asia Marketing business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

  1. Market Research Services: Professional services revenue model providing ad hoc, exclusive, and confidential market research studies to private sector clients. Services include concept testing, package design testing, product testing, advertising pre-testing, pricing research, service quality measurement, value keys analysis, and image and positioning studies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Asia Marketing product offering

Product offering

Core offering

Asia Marketing is an ad-hoc, exclusive, and confidential market research agency serving private-sector clients in Chile. It delivers a portfolio of specialized research studies (concept, package design, product, advertising, pricing, service quality, value keys, image and positioning) and operates Oneweek, a proprietary weekly tracking tool that measures campaign effectiveness, brand health (Top of Mind, Advertising Recall, brand attributes) and provides rapid optimization recommendations before and after TV campaigns go on air.

Product overview

Asia Marketing is a market research agency offering ad-hoc, exclusive, and confidential market studies for the private sector. Their primary named product is Oneweek, a campaign measurement tool for pre-testing TV commercials. The broader offering consists of a portfolio of specialized research services including Concept Test, Package Design Test, Product Test, Advertising Test, Pricing Test, Service Quality, Value Keys, Image and Positioning studies, and Ad-Hoc custom studies. The company emphasizes integrated qualitative-quantitative analysis and scenario anticipation for client projects.

Differentiator

Problem solved

Functional benefit

Brands

  • OneWeek: A weekly tracking tool for measuring campaign effectiveness, used to test commercials before air and evaluate attention and communication effectiveness.

Products and services

  • Oneweek (One Week)
  • Concept Test (Test de Concepto)
  • Package Design Test (Test de Diseños de Envases)
  • Product Test (Test de Producto)
  • Advertising Test (Test de Publicidad)
  • Pricing Test (Test de Pricing)
  • Service Quality Study (Calidad de Servicio)
  • Value Keys Study (Claves de Valor)
  • Image and Positioning Study (Imagen y Posicionamiento)
  • Ad-Hoc Studies (Estudios Ad-Hoc)
  • Brand Tracking (Top of Mind, Advertising Recall, Attributes)

Companies that use Asia Marketing

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Asia Marketing technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

Asia Marketing partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves5 records

Asia Marketing competitors and assessment

Company assessment

Direct peers

  • Cadem: Chilean research and public opinion firm providing ad hoc consumer research, brand tracking, and campaign measurement for both private and public sector clients, comparable in scope to Asia Marketing's offering.
  • Ipsos Chile: Global market research firm with a significant Chilean operation offering ad hoc studies, brand tracking, campaign measurement, and consumer insights directly overlapping Asia Marketing's service portfolio and serving similar enterprise clients in Chile.
  • NielsenIQ Chile: Global consumer research and measurement company with Chilean presence offering brand tracking, advertising effectiveness, and consumer insights that overlap with Asia Marketing's OneWeek-style tracking offerings.
  • Adimark: Chilean market research firm known for its长期 brand tracking studies (Top of Mind, advertising recall), offering directly overlapping brand health and advertising measurement services to Chilean enterprise clients.
  • GfK Chile: International market research provider with operations in Chile offering consumer and advertising research, directly competing with Asia Marketing for enterprise client engagements in banking, CPG, and automotive sectors.
  • Kantar Chile: WPP-owned research firm providing brand tracking, advertising effectiveness, and consumer research in Chile, directly competing for the same enterprise advertising and brand measurement budgets.
  • Datavoz: Chilean market and opinion research firm offering consumer insights, advertising research, and brand studies, competing for similar enterprise clients in Chile.

Regional players

  • Tendencias Consultores: Colombian-based market research firm with regional LatAm operations offering custom market research and consumer insights, comparable in methodology and service mix to Asia Marketing but operating in different geographies.
  • Datum Internacional: Peruvian market research firm offering ad hoc studies, brand tracking, and consumer insights for enterprise clients, providing a regional benchmark for a Chilean-focused firm evaluating LatAm expansion.

Emerging players

  • Feedback (Mercap): Chilean research consultancy offering consumer insights and brand research, partially overlapping with Asia Marketing's qualitative-quantitative ad hoc study offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

Asia Marketing social profiles

Digital presence

Asia Marketing financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Asia Marketing leadership team

Management profile

Number of profiles

Asia Marketing funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Asia Marketing M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Marketing

What does Asia Marketing do?

Asia Marketing is an ad-hoc, exclusive, and confidential market research agency serving private-sector clients in Chile. It delivers a portfolio of specialized research studies (concept, package design, product, advertising, pricing, service quality, value keys, image and positioning) and operates Oneweek, a proprietary weekly tracking tool that measures campaign effectiveness, brand health (Top of Mind, Advertising Recall, brand attributes) and provides rapid optimization recommendations before and after TV campaigns go on air.

Is Asia Marketing a public or private company?

Asia Marketing is a private company. It is classified as unknown and is currently operating.

When was Asia Marketing founded?

Asia Marketing was founded in 2006. It employs 11 to 50 people.

Where is Asia Marketing based?

Asia Marketing is headquartered in Providencia, Argentina, in the Latin America region.

How does Asia Marketing make money?

One revenue line is on record: market Research Services.

Who are Asia Marketing's main competitors?

Direct peers on record are Cadem, Ipsos Chile, NielsenIQ Chile, Adimark, GfK Chile, Kantar Chile and Datavoz. Regional players are Tendencias Consultores and Datum Internacional. Feedback (Mercap) is listed as an emerging player.

Does Asia Marketing have an API?

No public API is recorded for Asia Marketing.

What industry is Asia Marketing in?

Asia Marketing's product category is Market Research Services. Its primary akta.pro industry code is MPAAALAC, Custom Market Research (Ad Hoc Studies, Segmentation, U&A), with a secondary code of BPAFAAAM, Market Research, Analytics & Consumer Insights. Its NAICS code is 541910 and its SIC code is 7310.

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