Guestlogic AB
Guestlogic AB (operating as InvitePeople via Matchmeeting AB) is a Swedish enterprise event management SaaS vendor serving technology, government, energy, finance, and venue clients with multi-language registration, hybrid event capabilities, and CRM integrations.
- Company typePrivate
- Founded2000
- HeadquartersGothenburg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Guestlogic AB does
Guestlogic AB, operating via the Matchmeeting AB legal entity under the InvitePeople brand, is a Swedish event management SaaS vendor headquartered in the Stockholm region (Nacka Strand). The platform provides enterprises with end-to-end event tooling covering registration, attendee engagement, and hybrid event delivery, supporting both in-person and digital participation. Product surface extends to English, Swedish, and German, with documented API and CRM integration capabilities, signaling a multi-market enterprise orientation rather than a purely domestic SMB offering.
The platform serves a diverse enterprise customer base across technology (Atea, Sandvik), government and public sector (SKR), energy (Energiföretagen), financial and investor relations (Aktiesparanna, Pareto), and event venues (Stockholmsmässan). The company reports a 95% client return rate and events spanning 28 in-person countries with digital participants from 162 countries, indicating that its installed base is operationally embedded into recurring event programs and has measurable international reach.
Commercially, Guestlogic runs an enterprise field sales motion with quote-based, annually billed subscriptions, and no public funding rounds or M&A activity are disclosed. The team size is in the 1-10 range, and the company reports a 48% increase in interactions, consistent with sticky engagement but limited organic capacity to scale without external capital or a partner channel.
Guestlogic AB firmographics
Firmographics- Name
- Guestlogic AB
- Legal name
- Matchmeeting AB
- Website
- https://guestlogic.se
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Guestlogic AB (operating as InvitePeople via Matchmeeting AB) is a Swedish enterprise event management SaaS vendor serving technology, government, energy, finance, and venue clients with multi-language registration, hybrid event capabilities, and CRM integrations.
- Ownership category
- akta.pro rank
Guestlogic AB industry classification
Industry- Product category
- Event Management Software
- NAICS
- Convention and Trade Show Organizers (56192)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- All-in-One Event Registration & Event Management Suites (THAHAFAA)
- akta.pro secondary industries
- Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Virtual & Hybrid Event Registration & Streaming Access Platforms (THAHAFAM), Abstract, Speaker & Session Management Systems (THAHAFAI), Virtual, Hybrid & Livestream Event Coordination (HSACAAAO)
Keywords
Where Guestlogic AB is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Guestlogic AB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Event Management Platform Subscription: SaaS-based event management platform with scalable licensing model. Customers start with a single event and expand their license when ready to scale up. Dedicated customer success managers provided with each subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Scalable licensing model with per-event starting point |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Guestlogic AB product offering
Product offeringCore offering
Guestlogic AB operates the InvitePeople event management platform, an end-to-end SaaS solution covering event planning, execution, and analysis. The platform provides participant management, registration, ticketing, payment processing, event websites and apps, on-site check-in, interactive engagement tools (voting, quiz, Q&A, gamification, evaluation), virtual venues and digital hubs, one-on-one matchmaking, video streaming and conferencing, CRM integrations, and reporting/analytics for in-person, virtual, and hybrid events. It is sold to enterprise corporate buyers, member organizations, and professional event organizers on a scalable subscription licensing model.
Product overview
InvitePeople is a unified event management platform offered by Guestlogic AB (operated by Matchmeeting AB). The platform provides end-to-end event solutions from planning to execution and analysis. Core features include participant management, registration and ticketing, event websites, payment solutions, event apps, check-in, interactive tools (voting, quiz, Q&A, gamification, evaluation), virtual venues, matchmaking for one-on-one meetings, video streaming and conferencing, CRM integrations, and reporting/analytics. The platform supports in-person, virtual, and hybrid events and scales from single events to enterprise-wide event strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- InvitePeople End-to-end cloud-based event management platform for corporate event organizers, member organizations, and professional event organizers. Covers participant management, registration, ticketing, payment, check-in, event website, event app, virtual venue/digital hub, matchmaking for one-on-one meetings, video streaming and conferencing, interactive tools (voting, quiz, Q&A, gamification, evaluation), CRM integration, and reporting/analytics. Supports in-person, virtual, and hybrid events and scales from a single event to an enterprise-wide event strategy.
Quantifiable outcome
- 48% increase in number of interactions at events
- +2 more outcomes
Companies that use Guestlogic AB
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Guestlogic AB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature8 records
Guestlogic AB partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights5 records
Guestlogic AB competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Guestlogic AB social profiles
Digital presenceGuestlogic AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Guestlogic AB leadership team
Management profileNumber of profiles
Guestlogic AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Guestlogic AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Guestlogic AB
What does Guestlogic AB do?
Guestlogic AB operates the InvitePeople event management platform, an end-to-end SaaS solution covering event planning, execution, and analysis. The platform provides participant management, registration, ticketing, payment processing, event websites and apps, on-site check-in, interactive engagement tools (voting, quiz, Q&A, gamification, evaluation), virtual venues and digital hubs, one-on-one matchmaking, video streaming and conferencing, CRM integrations, and reporting/analytics for in-person, virtual, and hybrid events. It is sold to enterprise corporate buyers, member organizations, and professional event organizers on a scalable subscription licensing model.
Is Guestlogic AB a public or private company?
Guestlogic AB is a private company. It is classified as unknown and is currently operating.
When was Guestlogic AB founded?
Guestlogic AB was founded in 2000. It employs 1 to 10 people.
Where is Guestlogic AB based?
Guestlogic AB is headquartered in Gothenburg, Sweden, in the Europe region.
How does Guestlogic AB make money?
One revenue line is on record: event Management Platform Subscription.
Does Guestlogic AB have an API?
Yes. Guestlogic AB exposes a public API. Developer documentation is at invitepeople.com/help/developer.
What industry is Guestlogic AB in?
Guestlogic AB's product category is Event Management Software. Its primary akta.pro industry code is THAHAFAA, All-in-One Event Registration & Event Management Suites, with a secondary code of THAHAOAI, Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging). Its NAICS code is 56192 and its SIC code is 7372.