Liberty Heights Fresh

What Liberty Heights Fresh does

Liberty Heights Fresh is a privately held specialty grocery retailer founded in 1993 by Steven Rosenberg and operating from a single flagship store at 1290 South 1100 East in Salt Lake City's East Liberty neighborhood. The company sells organically grown produce, artisanal cheeses, charcuterie, olive oils, and other specialty items sourced directly from growers, foragers, and artisan producers across the US and internationally (including Spain, France, Switzerland, and Morocco). An in-house kitchen prepares daily soups, sandwiches, salads, wraps, and baked goods, and the store is positioned as Salt Lake City's 'original good food grocer.'\n\nThe company operates three interlocking revenue streams: (1) brick-and-mortar and online specialty grocery sales through shop.libertyheightsfresh.com, with in-store pickup and delivery options; (2) a year-long Sustainably Farmed Food (SFF) CSA-style subscription program offering weekly curated shares in Vegan, Vegetarian, Omnivore, Omnivore Plus, Paleo, and Meat Only configurations, managed through the Farmigo platform; and (3) catering and gifting — including party platters, gift baskets, and boxed lunches for events and offices. Pricing is positioned as premium versus big-box grocers, justified by ingredient integrity, fair supplier compensation, and small-batch sourcing without volume discounts.\n\nThe target customer base is health- and ethically-conscious consumers in the Salt Lake City market seeking specialty items unavailable at conventional retailers, CSA subscribers seeking weekly customized organic shares, and local businesses/individuals ordering catering and gift baskets. The company employs 11-50 people, has no external funding rounds disclosed, is founder-owned, and has no app, no disclosed APIs, and no proprietary AI/ML capabilities. Recent activity has focused on incremental product and engagement extensions — including the July 2025 launch of Fresh Field Trips, a community education program — rather than geographic or capital-driven expansion.

Name

Liberty Heights Fresh

Legal name

Liberty Heights Fresh

Website

https://libertyheightsfresh.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Liberty Heights Fresh is a privately held specialty grocery retailer founded in 1993 in Salt Lake City, Utah, selling organic produce, artisanal cheeses, charcuterie, and house-made prepared foods through a flagship store, e-commerce shop, CSA-style subscription program, and catering services to health-conscious local consumers.

Ownership category

akta.pro rank

Product category

Specialty Grocery Retail

NAICS

Other Specialty Food Retailers (44529), Fruit and Vegetable Retailers (44523)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industries

Prepared Foods & Catering-Focused Specialty Stores (CRAHAGAM), Fresh Food Retail Counters (In-Store Butcher/Fish/Produce Counters) (CRAHAHAH), Natural Specialty Food Stores (Gluten-Free, Vegan, Keto, Allergy-Friendly) (CRAHAEAE)

Keywords

• Specialty grocery retail
• Organic produce sales
• CSA food subscriptions
• Prepared foods catering
• Artisan cheese charcuterie

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Specialty Groceries: Brick-and-mortar retail sales of specialty groceries including organic produce, artisanal cheeses, charcuterie, olive oils, and in-house prepared foods (soups, sandwiches, salads, wraps, baked goods). Revenue is generated through point-of-sale transactions in store and online.
2. Online Shop: E-commerce sales of specialty groceries, holiday packages, gift baskets, event platters, and LHF merchandise through shop.libertyheightsfresh.com. Customers can opt for in-store pickup or delivery.
3. Sustainably Farmed Food (SFF) CSA Shares: Year-long CSA-style subscription program offering weekly customized food shares sourced from organic farm connections. Available in Vegan, Vegetarian, Omnivore, Omnivore Plus, Paleo, and Meat Only configurations with optional add-ons (cheese upgrades, specialty grocery, fruit, chocolate, eggs, juice). Subscription is managed through Farmigo.
4. In-House Prepared Foods & Catering: On-site kitchen prepares daily soups, sandwiches, salads, wraps, cookies, brownies, cakes and more. Additionally offers party platters, gift baskets, and boxed lunches for events and office meetings.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Liberty Heights Fresh is a specialty grocer that curates and sells organically grown produce, artisanal cheeses, charcuterie, olive oils, and other imported and domestic specialty foods through a single Salt Lake City storefront and an online shop. It supplements retail sales with a year-long Sustainably Farmed Food (SFF) CSA-style subscription offering weekly curated food shares, an in-house kitchen producing daily prepared foods, and gift baskets, party platters, and boxed lunches for events.

Product overview

Liberty Heights Fresh operates as a specialty grocery retailer offering a portfolio of interconnected products and services centered on high-quality, ethically sourced food. The core offering is the Sustainably Farmed Food (SFF) Program, a CSA-style subscription providing weekly curated shares of organic produce, cheese, charcuterie, and specialty items. This is supported by an Online Shop for retail purchases and specialty grocery ordering, a Specialty Groceries department featuring artisan products sourced directly from makers, and House-Made Prepared Foods including daily soups, sandwiches, and baked goods. Additional offerings include Gift Baskets & Platters for gifting and events, a Sandwich Menu, and LHF Merchandise. The business also recently launched Fresh Field Trips as educational experiences visiting local food producers.

Differentiator

Problem solved

Functional benefit

Brands

• Sustainably Farmed Food (SFF): CSA-style food share subscription program offering weekly organic produce and specialty items

Products and services

• Sustainably Farmed Food (SFF) Program A year-long CSA-style food share subscription offering weekly curated boxes of organically grown and ethically raised food items. Subscribers choose from Vegan, Vegetarian, Omnivore, Omnivore Plus, Paleo, or Meat Only share configurations with optional add-ons, providing consistent access to seasonal organic produce and specialty items for individual consumers and households in the Salt Lake City area.
• Online Shop E-commerce platform for ordering specialty groceries, holiday packages, event platters, gift baskets, and LHF branded merchandise for in-store pickup or delivery, serving individual consumers and gift-givers in the Salt Lake City area.
• Specialty Groceries Artisan and specialty food items including wild-foraged mushrooms, quality olive oils, raw milk cheeses, fresh organic produce, and products sourced directly from domestic and international makers, sold to individual consumers seeking high-integrity, authentic ingredients not available at conventional grocers.
• House-Made Prepared Foods Daily prepared items produced in an on-site kitchen, including soups, sandwiches, salads, wraps, cookies, brownies, and cakes, using organically grown ingredients, for in-store purchase by walk-in customers.
• Gift Baskets & Platters Gourmet gift baskets, party platters, and boxed lunches for events, gatherings, and office meetings, serving local businesses and individual hosts seeking high-quality, locally sourced catering options.
• Sandwich Menu Made-to-order sandwiches served in-store using quality ingredients from the company's specialty grocery and prepared foods assortment, targeting walk-in customers and lunchtime visitors.
• LHF Merchandise Branded merchandise including tote bags and apparel, sold through the online shop to customers and brand supporters.
• Fresh Field Trips Educational experiences for customers to visit local Utah food producers including roasters, breweries, kitchens, gardens, and chocolatiers, with limited spots available per trip.

Quantifiable outcome

• Sustainably Farmed Food program provides weekly customized access to organic farm connections every week of the year

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Local Food Cooperative (e.g., Real Food Co-op): Independent food co-ops blend community ownership with organic/specialty retail; comparable to LHF's CSA program and curated artisan assortment, often overlapping with the same customer segments of health-conscious buyers.
• Natural Grocers: Specialty retailer of natural and organic produce, groceries, and supplements; closest publicly traded peer in terms of natural/organic product focus, similar store size, and customer demographic of health-conscious shoppers.
• Sprouts Farmers Market: Specialty natural foods grocer focused on fresh produce, bulk items, and specialty groceries with strong in-store prepared foods; directly comparable format to LHF's specialty grocery + house-made prepared foods combination.
• New Seasons Market: Worker-owned specialty grocer operating neighborhood stores focused on local, organic, and artisan products; comparable business model emphasizing direct supplier relationships, prepared foods, and community engagement in a regional footprint.
• MOM's Organic Market: Mid-Atlantic specialty organic grocer with strong prepared foods, bulk, and local sourcing focus; comparable in store size, organic-first positioning, and curated neighborhood footprint to Liberty Heights Fresh.

Others

• Farmigo (CSA platform): Software platform powering community-supported agriculture subscriptions; LHF's subscription management dependency makes Farmigo a key infrastructure partner rather than a competitor, but its broader CSA marketplace represents an adjacent channel.

Broad incumbents

• Wegmans: Large regional grocery chain renowned for prepared foods, specialty cheese, and high ingredient quality; represents the type of broader incumbent whose in-house specialty offerings compete with LHF's curated assortment.
• Whole Foods Market: National natural and organic grocery chain owned by Amazon; the dominant incumbent in the organic/specialty grocery category where Liberty Heights Fresh competes locally, with overlapping product assortment in produce, cheese, charcuterie, and prepared foods.

Emerging players

• Imperfect Foods: Direct-to-consumer subscription box delivering surplus and seasonal produce; represents a digitally-native CSA-style model whose subscription mechanics and weekly curated share delivery compete for the same consumer wallet share LHF targets with its SFF program.

Regional players

• Harmons Neighborhood Grocer: Utah-headquartered specialty grocer (Salt Lake City area) with strong prepared foods, specialty cheese, and local sourcing; the most direct local-market competitive overlap for Liberty Heights Fresh's customer base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/libertyheightsfresh
• Instagraminstagram.com/libertyheightsfresh
• Xx.com/libertyheightsf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberty Heights Fresh