Rimal

What Rimal does

Rimal is a Moroccan direct-to-consumer e-commerce company specializing in orthopedic and comfort footwear for men, operating exclusively through its Shopify storefront at rimal.ma. The product catalog spans approximately ten distinct models including leather sneakers (e.g., SH02, SH04, CH017), modern orthopedic sneakers (SH010), medical slip-ons (SB01 and SB01-Sable), extra-width shoes for diabetic users (CH018), ultra-stable anti-fatigue shoes (SH013), and suede loafers (SH05). Differentiating features include cork orthopedic insoles, premium EVA rubber anti-slip outsoles, breathable materials, and genuine leather construction, with prices ranging from Dh 249 to Dh 899 MAD — positioned 50-75% below European orthopedic brands that retail at Dh 800-1200 MAD.

The business operates a one-time purchase cash-on-delivery model with orders phone-validated within 24 hours, free shipping across Morocco, and 24-72 hour delivery. Target customers include active men walking or standing long hours, professionals (nurses, teachers, cooks) on their feet 8+ hours daily, and individuals with foot health conditions including diabetes. Customer service runs through WhatsApp (+212 719-721267) and a Gmail address, with a 7-day return policy for defects and a 48-hour free exchange window. A complementary pre-order system requires deposits (acompte) for selected inventory.

Rimal is privately held with no disclosed external funding, no parent company, no subsidiaries, and operates from Benguerir, Morocco with an 11-50 employee headcount range. Distribution is single-channel DTC via Shopify; the company does not list enterprise customers, partnerships, patents, awards, or named leadership in the source material. Marketing relies on organic social media presence on Facebook, Instagram, and YouTube.

Name

Rimal

Legal name

Rimal

Website

https://rimal.ma

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Rimal is a Moroccan direct-to-consumer e-commerce brand selling orthopedic and comfort men's footwear through its Shopify storefront at rimal.ma, targeting Moroccan male consumers seeking affordable European-quality comfort shoes via cash-on-delivery with nationwide free shipping.

Ownership category

akta.pro rank

Product category

Orthopedic Footwear

NAICS

Shoe Retailers (458210)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

akta.pro secondary industry

Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI)

Keywords

• Orthopedic footwear
• Men's comfort shoes
• Leather sneakers
• Diabetic footwear
• E-commerce footwear retail

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model where customers buy individual footwear products directly from the e-commerce store. Orders validated via phone call within 24 hours. Payment collected cash on delivery (COD). Free shipping on all orders with delivery within 24-72 hours across Morocco. 7-day return policy for defective items or errors, and 14-day satisfaction guarantee.
2. Pre-order with Deposit: For pre-order items, a deposit (acompte) is required upfront, with the remaining balance paid upon delivery. Deposit amount varies based on products preordered.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Rimal is a Moroccan direct-to-consumer e-commerce retailer that designs, sources, and sells men's orthopedic and comfort footwear, including leather sneakers, medical slip-ons, extra-wide diabetic-friendly shoes, and suede loafers. Products are sold exclusively online through the Shopify-powered rimal.ma storefront at price points ranging from Dh 249 to Dh 899 MAD, with cash-on-delivery payment and free nationwide shipping across Morocco. Each shoe integrates orthopedic features such as cork insoles, EVA medical soles, anti-slip outsoles, breathable linings, and shock-absorbing cushioning.

Product overview

Rimal is a Moroccan e-commerce company specializing in orthopedic and comfort footwear for men. The product portfolio consists of ten distinct shoe models sold through their Shopify-powered online store. The lineup includes leather sneakers (SH02, SH04, SH04-D, CH017), modern orthopedic sneakers (SH010), medical slippers (SB01, SB01-Sable), diabetic/extra-width orthopedic shoes (CH018), ultra-stable anti-fatigue shoes (SH013), and suede loafers (SH05). All products share a unified positioning around comfort, orthopedic support, premium materials, and modern aesthetics, with prices ranging from Dh 249 to Dh 899 MAD. The company offers free delivery across Morocco with cash-on-delivery payment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Chaussures Noires En Cuir Véritable avec Semelle Antidérapante Pour Hommes (SH02) Leather sneakers with genuine leather uppers and non-slip sole, designed for daily comfort and elegance for men. Features ergonomic insole with reinforced cushioning and premium material construction.
• Chaussures Orthopédiques Modernes Ultra-Confort (SH010) Modern orthopedic sneakers designed for all-day comfort without pain, even after 8+ hours of standing. Features breathable materials, superior cushioning, orthopedic support, and anti-slip sole for rain.
• Sabot Médicale Ultra Confort – Soutien Parfait Pour Vos Pieds (SB01) Medical slip-on with cork orthopedic insole that absorbs shock and supports the arch naturally. Designed for nurses, teachers, chefs, and those who stand for long hours. Features breathable suede finish, anti-slip sole, and secure buckle closure.
• Sabot Médicale Ultra Confort – Soutien Parfait Pour Vos Pieds - Sable (SB01-Sable) Sand-colored variant of the medical slip-on with orthopedic cork insole, breathable suede finish, anti-slip sole, and adjustable buckle closure for perfect foot support.
• Sneakers Noires Élégantes & Confortables – Style Classe & Confort Quotidien (SH04-D) Black elegant sneakers with thick cushioned sole for optimal comfort, modern minimalist design, lightweight and flexible for fatigue-free walking. Features durable materials and premium finishes at accessible price.
• Chaussures Orthopédiques – Largeur Maximale & Douleur Réduite (CH018) Orthopedic shoes specifically designed for diabetics and sensitive feet, featuring extra-wide width and adjustable fit to accommodate swollen feet without compression. Includes soft cushioning sole, anti-slip grip, and interior structure that reduces pressure points and relieves neuropathy-related pain.
• Chaussures Ultra Stables – Anti-Fatigue, Semelle Épaisse & Style Moderne Noir (SH013) Ultra-stable anti-fatigue shoes with thick structured sole for excellent foot support and control during movement. Features high-performance shock-absorbing cushioning, ergonomic interior, and modern all-black minimalist design.
• Mocassin Urbain en Suède Bleu Marine avec Semelle Blanche (SH05) Navy blue suede loafers combining classical refinement with contemporary comfort. Features premium suede upper, padded ergonomic insole, thick contemporary sole with reinforced cushioning, and versatile urban styling that pairs with chinos, jeans, or mismatched suits.
• Sneakers Homme en Cuir Blanc avec Semelle Confort Pour Homme (SH04) White leather sneakers with thick white sole combining elegance and practicality. Features premium white leather upper, ergonomic insole for long-lasting comfort, anti-slip outsole, and versatile design compatible with jeans, chinos, or dress pants.
• Sneakers Premium en Cuir Véritable avec Semelle Médicale et Semelle Extérieure en Gomme Antidérapante (CH017) Premium sneakers with leather interior and exterior, medical comfort insole, and durable EVA rubber anti-slip outsole. Features modern minimalist design, combining leather elegance with medical-grade interior comfort and gum sole durability, offered at competitive price compared to European brands.

Quantifiable outcome

• Comfortable for 8+ hours of standing without pain
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves4 records

Expansion highlights2 records

Direct peers

• Skechers: Mass-market comfort footwear brand with strong orthopedic and memory-foam lines (e.g., Arch Fit, GO WALK) competing for the same 'comfort + style' male consumer that Rimal targets. Skechers is broadly distributed in Morocco via franchised retail and serves as the principal incumbent Rimal undercuts on price.
• Birkenstock: Global orthopedic/comfort footwear brand with cork-footbed heritage that directly overlaps with Rimal's cork-insole orthopedic positioning. Comparable in functional benefit (arch support, foot health) but priced materially higher and sold through specialty retail rather than DTC.
• HOKA: Performance comfort footwear brand whose maximalist cushioning and orthopedic messaging closely mirrors Rimal's shock-absorption and all-day comfort claims. HOKA targets a more athletic premium consumer but competes for the same 'standing/walking all day' use case.
• Crocs: Iconic comfort footwear brand with medical/professional clog lines that overlap with Rimal's SB01 medical slip-on. Crocs has global DTC infrastructure and is increasingly present in Moroccan pharmacy and retail channels, competing for the nurse/healthcare-worker segment.
• Allbirds: DTC-native comfort footwear brand with a similar playbook: direct e-commerce, comfort/orthopedic messaging, premium materials at mid-market prices. Allbirds is a relevant comparable for Rimal's DTC economics and brand-building approach, despite operating at larger scale and in different geographies.
• ECCO: Premium leather comfort footwear brand with direct-comfort-insole technology. ECCO competes in the same 'genuine leather + ergonomic comfort' lane as Rimal's SH02 and CH017 lines, though at a substantially higher price point.
• Scholl: Heritage foot-health and orthopedic footwear brand whose biomechanical insoles and 'walk-and-stand-all-day' positioning directly parallel Rimal's orthopedic value proposition. Scholl's pharmacy-channel distribution in MENA is a direct competitor for the diabetic and professional standing segment.

Broad incumbents

• New Balance: Global athletic footwear incumbent with strong comfort and orthopedic positioning (e.g., 990, 574). New Balance has growing retail distribution in Morocco and competes for the male comfort/orthopedic consumer, though across a broader athletic catalog rather than a focused comfort-DTC model.
• Bata: Global affordable footwear incumbent with deep Moroccan retail presence (Bata Maroc stores). Competes with Rimal on accessible price points in the general men's footwear category, though with weaker orthopedic positioning.

Regional players

• Decathlon Maroc: Morocco-based multi-category sporting goods retailer with comfort and orthopedic footwear lines at value price points. Decathlon's Moroccan footprint and store-level fitting experience make it the principal domestic incumbent that Rimal's DTC model must differentiate against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/rimal-le-sable-vert

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rimal