Northern Oral Surgery & Implant Center

What Northern Oral Surgery & Implant Center does

Northern Oral Surgery & Implant Center, legally Northern Oral & Maxillofacial Surgeons, PA, is a private oral and maxillofacial surgery practice headquartered at 3617 West Arrowhead Road, Duluth, Minnesota, with additional offices in Hibbing, MN and Superior, WI. The practice is staffed by five board-certified oral and maxillofacial surgeons (Drs. Peter Mayer, Timothy Morse, Benjamin Heggestad, Mark Ash, and Mark Erickson) with nearly 100 years of combined experience, supported by a Practice Manager (Craig Heehn) and clinical/administrative staff. It serves patients across the Minnesota-Wisconsin border region on a referral-driven basis from regional general dentists, with marketing conducted primarily through the practice website, an educational blog, Twitter, Facebook, and the Great Lakes Study Club continuing-education program.

The practice's core product surface spans dental implant placement (including adjunct bone grafting, sinus lift, and PRP-assisted healing), wisdom teeth extraction, facial trauma treatment, orthognathic (jaw) surgery, TMJ disorder treatment, oral pathology, pre-prosthetic surgery, and distraction osteogenesis. Underlying technology includes titanium dental implants that osseointegrate with the jawbone, platelet-rich plasma derived from 55cc of patient blood via centrifugation to accelerate healing, and distraction osteogenesis for bone regeneration. Dr. Peter J. Mayer holds two United States Patents for dental implant and maxillofacial trauma device inventions, which represents the practice's primary intangible asset.

The business model is fee-for-service professional services revenue, billed per procedure with most major dental insurance plans accepted and claims submitted on the patient's behalf. Patients also pay through cash, check, credit cards (with a 3% surcharge effective July 20, 2026), CareCredit (interest-free financing on 6-12 month terms), and Cherry Pay (0% APR). Payment is generally due at time of service, with implant cases requiring estimated patient responsibility two weeks pre-surgery. The go-to-market motion is sales-led via a regional dentist referral network formalized through the Great Lakes Study Club, with direct patient scheduling and insurance-billed procedures forming the primary revenue mechanics.

Name

Northern Oral Surgery & Implant Center

Legal name

Northern Oral & Maxillofacial Surgeons, PA

Website

https://northernoralsurgeons.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Northern Oral Surgery & Implant Center is a private oral and maxillofacial surgery practice operating three offices in Minnesota and Wisconsin, staffed by five board-certified surgeons offering dental implants, wisdom teeth removal, jaw surgery, and facial trauma treatment to patients referred by regional general dentists.

Ownership category

akta.pro rank

Product category

Oral and Maxillofacial Surgery Services

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLABAKAE

Oral & Maxillofacial Surgery Group Practices

Healthcare & Life Sciences/Dental Care Services/Dental Service Organizations (DSOs) & Group Practices

SECONDARYHLABAEAB

Dental Implant Surgery & Bone Grafting

Healthcare & Life Sciences/Dental Care Services/Oral & Maxillofacial Surgery

SECONDARYHLABACAE

Dental Implant Placement (Surgical Implantology)

Healthcare & Life Sciences/Dental Care Services/Periodontics (Gum & Implant Services)

SECONDARYHLABAEAA

Dentoalveolar Surgery (Tooth Extractions & Alveoloplasty)

Healthcare & Life Sciences/Dental Care Services/Oral & Maxillofacial Surgery

Keywords

• Oral surgery services
• Dental implant placement
• Wisdom teeth extraction
• Jaw orthognathic surgery
• Bone grafting procedures

Headquarters

HQ city

Duluth

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Oral Surgery Procedures: Fee-for-service oral surgery procedures including dental implants, wisdom teeth extraction, bone grafting, jaw surgery, and related treatments. Accepts most dental insurance plans and submits claims on behalf of patients.
2. Financing Services: Offers patient financing through CareCredit (interest-free options for 6-12 months) and Cherry Pay (0% APR options) for procedure payments not covered by insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Northern Oral Surgery & Implant Center is a multi-location oral and maxillofacial surgery practice that diagnoses and surgically treats conditions of the mouth, teeth, jaws, and face. The practice sells surgical procedures—notably dental implant placement supported by bone grafting, sinus lift, and PRP therapy—alongside wisdom teeth removal, orthognathic jaw surgery, facial trauma repair, TMJ treatment, oral pathology, and pre-prosthetic surgery, delivered to referred and self-referred patients across three offices.

Product overview

Northern Oral Surgery & Implant Center is an oral and maxillofacial surgery practice offering surgical services for dental implants, wisdom teeth extraction, facial trauma, and jaw correction. The practice operates across three locations (Duluth, Hibbing, and Superior) and is staffed by five board-certified oral surgeons. The core offerings center on dental implant placement (including bone grafting and sinus lift procedures to prepare the jawbone), wisdom teeth removal, facial trauma treatment, and orthognathic (jaw) surgery. Supporting procedures include platelet-rich plasma therapy for enhanced healing, TMJ disorder treatment, pre-prosthetic surgery for denture preparation, distraction osteogenesis for bone regeneration, and oral pathology services.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants

Quantifiable outcome

• Dental implants can last a lifetime with proper care
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Affordable Dentures & Implants: Multi-location practice focused on extractions, dentures, and dental implants — directly overlapping with several of Northern Oral's core service lines (implants, bone grafting, extractions). It competes for the same price-sensitive implant patient pool.
• ClearChoice Dental Implant Centers: Network of dental implant-focused practices offering full-arch and single-tooth implant solutions. Direct peer on the highest-revenue segment of Northern Oral's business (dental implants and bone grafting) and competes for the same patient demographic.
• Metropolitan Oral & Maxillofacial Surgery Associates: Specialty group practice of oral and maxillofacial surgeons offering implants, extractions, orthognathic surgery and pathology. Direct peer in specialty, scope of services, and group-practice structure.
• The Oral Surgery Group: Multi-surgeon oral and maxillofacial surgery group practice operating hospital-style suites. Directly comparable specialty group model (multiple surgeons, multi-location, referral-driven) targeting the same dental-referral ecosystem.

Broad incumbents

• Heartland Dental: The largest US dental support organization supporting thousands of doctors across general and specialty practices. Comparable as a broad incumbent consolidator in the same Minnesota/Wisconsin markets that shapes referral patterns and payor leverage for specialty practices like Northern Oral.
• Aspen Dental Management: One of the largest DSOs in North America with branded practices across most US states including Minnesota and Wisconsin. It is a broad incumbent in the same dental services category, competing for both patients and referring dentists, though it focuses on general dentistry rather than specialty oral surgery.
• Pacific Dental Services: Dental support organization supporting hundreds of practices across the western and central US, with growing specialty services including oral surgery. It is a broad incumbent peer in the same DSO ecosystem that increasingly captures specialist referrals that historically flowed to independent groups.

Regional players

• Wisconsin Oral Surgery & Dental Implants: Wisconsin-based oral surgery practice with similar scope (implants, extractions, bone grafting, orthognathic surgery). Regional peer competing for the same Twin Ports / western Wisconsin patient referrals that Northern Oral serves from its Superior location.
• Arrowhead Orthodontics: Specialty dental practice based in Duluth, MN with regional locations. Comparable as a specialty dental practice competing for the same patient demographic and referring-dentist relationships in the Twin Ports market, though focused on orthodontics rather than oral surgery.

Others

• Duluth Dental Associates: Large general dentistry practice in Duluth, MN, serving as a primary referring source for Northern Oral. Although not a direct competitor (general dentistry vs. specialty surgery), it is a key ecosystem partner whose referral volume directly drives Northern Oral's revenue.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/northernoral
• Facebookfacebook.com/NorthernOMS

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Oral Surgery & Implant Center