Park City Institute

What Park City Institute does

Park City Institute is a 501(c)-style nonprofit performing arts organization founded in 1998 and headquartered in Park City, Utah. It operates as Park City Performing Arts and presents two principal programs: the outdoor Concerts on the Slopes series — promoted as Utah's premier outdoor concert series, featuring Grammy-award-winning musicians at a mountain venue — and the Winter Season at the Eccles Center, an indoor performance lineup that includes concerts, films, story-creators, and illusionists. The organization serves local residents and visitors to the Park City resort market seeking live cultural and entertainment experiences.

The business model is a diversified nonprofit revenue stack spanning five streams: transactional ticket sales (processed via the Showpass digital ticketing platform), annual memberships providing early ticket access and exclusive events, premium VIP Ticket Packages that bundle access, parking, and artist meet-and-greets, charitable donations (processed via GiveSmart), and corporate sponsorships. Distribution is primarily direct-to-consumer through the organization's website, a phone and in-person box office at 1750 Kearns Boulevard, and regional digital ticketing via Showpass. Marketing is conducted through email newsletters, Facebook, Instagram, and YouTube channels branded under the Concerts on the Slopes identity.

Operationally, the organization runs with a micro headcount of 1-10 employees under Executive Director Aristides Ioannides, supported by a board, volunteer corps, and local hotel partnerships. There is no proprietary technology stack beyond third-party SaaS integrations, and the organization is geographically concentrated in a single market (Park City, Utah) with no disclosed expansion beyond it. Revenue figures are not publicly disclosed; financial information is available via Form 990 filings only.

Name

Park City Institute

Legal name

Park City Institute

Website

https://parkcity.institute

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Park City Institute is a Park City, Utah nonprofit founded in 1998 that presents live performing arts programming — outdoor Concerts on the Slopes and the Winter Season at the Eccles Center — to local residents and resort visitors, funded through ticket sales, memberships, VIP packages, donations, and sponsorships.

Ownership category

akta.pro rank

Product category

Performing Arts

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Concerts & Music Festivals (THAJAFAA)

akta.pro secondary industries

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG), Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Performing arts events
• Outdoor concert series
• Live entertainment venue
• Arts membership program
• Nonprofit arts organization

Headquarters

HQ city

Park City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue fromConcerts on the Slopes outdoor concert series and Winter Season at Eccles Center events featuring Grammy-award-winning musicians and performances. Tickets sold through Showpass digital platform with various tiers including general admission and reserved seating.
2. Memberships: Annual membership program offering early access to tickets, member-only events, and exclusive perks. Provides recurring revenue stream from dedicated arts patrons.
3. VIP Ticket Packages: Premium packages including VIP access, parking, exclusive events, premium seating, and artist meet and greets. Higher-margin ticket offerings with enhanced amenities.
4. Donations: Charitable donations from supporters, processed through GiveSmart platform. Supports the nonprofit mission of entertaining, educating, and illuminating the community since 1998.
5. Sponsorships: Corporate sponsorship opportunities for businesses to align with the performing arts organization and reach its audience through Concerts on the Slopes and Winter Season events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Park City Institute presents live performing arts events through two flagship programs: Concerts on the Slopes, an outdoor mountain concert series featuring Grammy-winning musicians with premium VIP packages and reserved seating, and the Winter Season at the Eccles Center, an indoor performance series featuring musicians, films, story-creators, and illusionists. The organization also operates an annual membership program offering early ticket access and member-exclusive events, supported by donations and corporate sponsorships.

Product overview

Park City Institute operates as Park City Performing Arts, presenting live entertainment events through two primary programs: Concerts on the Slopes (outdoor mountain concert series with VIP packages and reserved seating) and the Winter Season at the Eccles Center (indoor performances featuring Grammy-winning musicians, films, and performers). The organization also offers membership programs providing early ticket access and member-exclusive events. These offerings are coordinated through Showpass for ticketing and GiveSmart for donations.

Differentiator

Problem solved

Functional benefit

Products and services

• Concerts on the Slopes

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hotel PartnersminorOthersPark City Institute partners with local hotels to provide accommodation options for out-of-town concert attendees. Referenced as 'Hotel Partners' on the website navigation, though specific hotel names are not listed. These partnerships support visitor attendance at the outdoor concert series.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bravo! Vail Music Festival: A summer music festival in Vail, Colorado, presenting orchestra concerts and chamber performances in a mountain-resort setting. Directly comparable nonprofit model, mountain-resort audience, and curated live-music programming.
• Ravinia Festival: The oldest outdoor music festival in North America, presenting a summer concert season with a mix of genres in an open-air pavilion setting. Comparable as a nonprofit outdoor concert presenter with seasonal programming, VIP/paid seating tiers, and a membership base.
• Tanglewood (Boston Symphony Orchestra): Iconic outdoor summer concert venue operated by the BSO, presenting classical and popular music in a rural amphitheater. Comparable as a nonprofit presenting organization operating a seasonal outdoor venue with reserved seating, memberships, and donor funding.
• Aspen Music Festival and School: A long-running summer classical and contemporary music festival operating in a mountain resort town (Aspen, CO). Highly comparable to Park City Institute's Concerts on the Slopes: outdoor and indoor mountain-venue programming, seasonal model, resort-tourism audience, and nonprofit structure.
• Telluride MusicFest / Telluride Film Festival: Performing arts presenters operating in the Telluride mountain resort market with seasonal programming. Comparable as a small arts nonprofit in a Colorado/Utah resort community targeting both locals and visitors with premium cultural experiences.
• Red Rocks Park and Amphitheatre: A natural open-air amphitheatre near Denver that presents a summer concert series featuring touring musicians. Comparable as an outdoor amphitheater/mountain-adjacent venue operator running seasonal ticketed concerts with reserved and VIP seating.

Broad incumbents

• AEG Presents: A major live entertainment promoter and venue operator presenting concerts and events at venues worldwide. Comparable as a broad incumbent competitor that books and produces the same touring artists that Park City Institute programs.
• Live Nation Entertainment: The world's largest live entertainment promoter and venue operator, presenting concerts across thousands of venues globally. Comparable as the broad incumbent in live concert promotion, against which any local concert series indirectly competes for touring artist bookings.

Regional players

• Deer Valley Music Festival (Utah Symphony): Outdoor summer concert series held at Deer Valley Resort in Park City, Utah, presenting the Utah Symphony and guest artists. Highly comparable as a direct regional competitor in the same city, targeting the same resort audience with outdoor mountain concerts.
• Sundance Institute: A nonprofit arts organization headquartered in Park City, Utah, known for its film festival and year-round programming. Comparable as a Park City-based nonprofit arts presenter operating in the same community with similar audiences and donor base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCE7n-h6HM67ft2aV212NtaA
• Facebookfacebook.com/parkcityinstitute
• Instagraminstagram.com/concertsontheslopes
• LinkedInlinkedin.com/company/park-city-performing-arts-foundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park City Institute