Boss Nation

Name

Boss Nation

Legal name

Boss Nation Cheer

Website

https://www.bossnationinc.org/

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Boss Nation is a nonprofit youth cheerleading organization in Flossmoor, Illinois serving athletes ages 5–18 through recreational, all-star, and developmental clinic programs under a 25+ year mentorship legacy.

Ownership category

akta.pro rank

Product category

Youth Cheerleading Instruction & Athletic Training

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Youth cheerleading programs
• Recreational cheerleading
• Competitive all-star cheer
• Youth athletic training
• Cheerleading coaching services

Headquarters

HQ city

Flossmoor

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Cheer Program Registration Fees: Season-based registration fees for recreational cheer (July-December), All-Star Cheer (February-May), and developmental clinics (April-June). Payment plans are available for all programs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Boss Nation Cheer is a nonprofit youth cheerleading organization that provides instructional cheerleading programs for athletes ages 5-18 across three core offerings: Recreational Cheer (Rec Cheer) for non-competitive fundamental training, All-Star Cheer for competitive advanced stunting and tumbling, and Developmental Clinics for skill-specific training. Programs emphasize character development, mentorship, confidence building, and leadership alongside athletic skill development, with athletes participating in local and national competitions.

Product overview

Boss Nation Cheer is a cheerleading organization offering a portfolio of programs for young athletes ages 5-18. The core offerings consist of the Recreational Cheer (Rec Cheer) Program, which provides non-competitive fundamental training across five age divisions (6U, 8U, 10U, 12U, 14U); the All-Star Cheer Program, a competitive team-based program for ages 10-18 featuring advanced stunting, tumbling, and performances; and Developmental Clinics providing specialty skill training in stunts, tumbling, jumps, and motions. All programs participate in local and national competitions. The organization was founded by Zenia Smith-Boyd (Founder & President) and Elayne Evans (Founder & Executive Director), with a mission to empower young girls and boys through cheerleading while fostering leadership, confidence, and teamwork.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Star Cheer Program A competitive cheerleading program designed for dedicated athletes ages 10-18 who are ready to perform at an elite level. Includes advanced stunting, tumbling, jumps, and choreographed routines performed at local and national competitions. Operates February through May with practices twice a week (Sundays 3pm-6pm and Wednesdays 6pm-9pm).
• Recreational Cheer Program (Rec Cheer) A recreational cheerleading program for athletes of all skill levels to learn cheer fundamentals in a positive, high-energy, team-focused environment. Includes multiple age divisions: 6U Novice (Ages 5-6), 8U Novice (Ages 6-8), 10U Prep (Ages 8-10), 12U Elite (Ages 9-12), and 14U Elite (Ages 10-14). Practices twice a week (Sundays 3pm-5pm and Wednesdays 6pm-8pm), with performances at summer events, 2-3 local competitions, showcases, and optional national competition.
• Boss Nation Cheer Developmental Clinics Specialty training sessions offered April through June focused on stunts, tumbling, jumps, and cheer techniques. Open to athletes ages 5-14, from beginners to advanced levels. Sessions held Wednesdays 6pm-8pm and Sundays 3pm-5pm, providing expert coaching and personalized feedback in a high-energy environment.

Quantifiable outcome

• Athletes develop confidence, leadership, and teamwork skills while learning resilience and bouncing back from challenges

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered minor.

• Northwestern UniversityminorOthersListed as a sponsor under 'Our Sponsors' on the Contact page. Northwestern University appears as a transparent logo sponsor supporting the organization.
• WSFoundationminorOthersListed as a sponsor under 'Our Sponsors' on the Contact page. Foundation providing financial or organizational support.
• TJ MaxxminorOthersListed as a sponsor under 'Our Sponsors' on the Contact page. Board member Paris Butler is employed at TJ Maxx, suggesting corporate sponsorship relationship.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cheer Athletics: One of the largest all-star cheerleading gym chains in the U.S., fielding competitive teams across multiple age divisions. Directly comparable to Boss Nation's All-Star Cheer program model of tiered competitive teams and skill-based progression.
• Top Gun Cheer: Major all-star cheer gym offering novice-through-elite competitive teams and clinics. Highly comparable structure to Boss Nation's Rec Cheer, All-Star Cheer, and Developmental Clinics model.
• Cheer Extreme: Multi-location all-star cheer gym operating novice, prep, and elite teams across age divisions. Mirrors Boss Nation's multi-tier team structure and competitive programming.
• California All-Stars (CAS): Elite all-star cheer program with multiple gyms offering recreational and competitive teams. Comparable to Boss Nation's age-tiered progression from novice to elite levels.
• The JAMZ Nationals: All-star cheer gym operating recreational, prep, and elite teams with clinic offerings. Directly comparable to Boss Nation's three-program structure and competition participation.
• CheerSport Sharks: Regional all-star cheer gym offering multi-level competitive teams. Comparable to Boss Nation as a regional competitive cheer organization serving youth athletes.
• CheerForce: All-star cheer gym offering recreational and elite competitive programs with structured progression by age and skill level — closely aligned with Boss Nation's program design.

Regional players

• Midwest Cheer All-Stars: Regional all-star cheer program in the Midwest U.S. offering competitive teams across age divisions — directly comparable geography and athlete demographic to Boss Nation's Chicago South Suburbs focus.

Broad incumbents

• Pop Warner Little Scholars: National nonprofit operating youth football, cheer, and dance programs through affiliated leagues. Comparable as a nonprofit youth sports organization with cheer programming and an age-tiered competition structure.
• National Cheerleaders Association (NCA): National governing body for competitive cheerleading that operates competitions and camps. Comparable to Boss Nation's participation in local and national cheer competitions and its skill-development clinics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/bossnationcheer

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boss Nation