Country Gold Radio WIOO

What Country Gold Radio WIOO does

Country Gold Radio WIOO is a locally-owned commercial AM/FM radio station headquartered at 728 North Hanover Street in Carlisle, Pennsylvania. Founded in 1965, it operates as part of the Country Gold Network of Radio Stations and broadcasts a classic country format drawn from the 1960s through the early 1990s. The station is licensed to two corporate entities, WIOO, Inc. and Shippensburg Broadcasting, Inc., and reaches six Central Pennsylvania counties (Cumberland, Franklin, Perry, Dauphin, Adams, York) across four frequencies — 1000AM, 107.3FM, 97.9FM, and 93.9FM — supplemented by an internet audio stream at http://50.78.91.214:8800/stream.

The programming slate consists of live local weekday shows (Mornings with Hollis, The Noon Report, The Afternoon Drive Home with Ray Thomas, The Rick Smith Show), the TRADIO ON THE RADIO swap-shop program billed as the longest-running radio program in Central Pennsylvania, Saturday country and gospel blocks, Sunday religious and community programming, and play-by-play sports coverage including NASCAR Xfinity and Cup series, NCAA Football, Baltimore Orioles Baseball, and Carlisle High School Football. Technical infrastructure is conventional broadcast radio (AM/FM transmitters) with an IP audio stream; there is no indication of proprietary AI, data, or software stack beyond standard radio automation.

The business model is advertising-based and quote-based: local and regional SMB advertisers purchase multi-frequency spot packages, live broadcast sponsorships, NASCAR race sponsorships, and contest promotional tie-ins through Sales Manager Dave Shadle. Secondary revenue support comes from contest and giveaway programs, including Pennsylvania Lottery ticket giveaways, and from the station's FCC broadcast licenses themselves. The company is private, with no evidence of outside investment, and operates with a headcount in the 11–50 range.

Name

Country Gold Radio WIOO

Legal name

WIOO, Inc.

Website

https://wioo.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Country Gold Radio WIOO is a locally-owned commercial AM/FM radio station in Carlisle, Pennsylvania, broadcasting classic country music across four frequencies (1000AM, 107.3FM, 97.9FM, 93.9FM) to six Central Pennsylvania counties, supported by internet streaming and ad-supported local programming.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Classic country radio
• AM FM broadcasting
• Radio advertising sales
• Local radio station
• Sports play-by-play radio

Headquarters

HQ city

Carlisle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Radio Advertising: Primary revenue stream from local and regional advertisers. The station offers various advertising options including live broadcasts, special ad packages, NASCAR racing sponsorships, and contest promotional tie-ins. Businesses can reach the station's audience of 35-64 year old men and women across six counties.
2. Broadcasting Licenses: Station operates under multiple FCC licenses including WIOO Inc. (1000AM, 107.3FM, 97.9FM) and Shippensburg Broadcasting Inc. (93.9FM).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Country Gold Radio WIOO is a commercial AM/FM radio station based in Carlisle, Pennsylvania, that broadcasts classic country music from the 1960s through early 1990s across four frequencies (1000AM, 107.3FM, 97.9FM, 93.9FM), reaching six counties in Central Pennsylvania. The station generates revenue by selling radio advertising packages, sponsorships, live broadcasts, and contest promotional tie-ins to local and regional businesses, complemented by programming that includes news, NASCAR racing play-by-play, and community-focused talk shows.

Product overview

Country Gold Radio WIOO is a locally-owned and locally-managed radio broadcasting company operating as part of the Country Gold Network of Radio Stations. The company offers a unified radio broadcasting service with a classic country music format spanning the 1960s, 1970s, 1980s, and early 1990s. Programming consists of live radio broadcasts across multiple FM and AM frequencies (1000AM, 107.3FM, 97.9FM, 93.9FM), on-demand live streaming, and various scheduled programs including morning shows (Mornings with Hollis), midday news (The Noon Report), buying/selling marketplace (TRADIO ON THE RADIO), afternoon drive programming (The Afternoon Drive Home with Ray Thomas), evening talk shows (The Rick Smith Show), weekend specialty programming (gospel music, Bible Study, Garden Talk), and sports broadcast coverage (NASCAR, NCAA Football, MLB, high school football). The company generates revenue through radio advertising services and engages listeners through contest and giveaway programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Country Gold Radio WIOO Broadcast

Quantifiable outcome

• Reaches six counties including Cumberland and Franklin Counties and portions of Perry, Dauphin, Adams and York Counties
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• iHeartMedia: Largest U.S. radio operator with a national footprint of AM/FM stations plus iHeartRadio streaming platform. Comparable in core business (commercial radio, country formats, advertising revenue) but operates at massive scale across all major markets and offers digital/audio streaming capabilities that dwarf WIOO's single internet stream.
• Cumulus Media: One of the largest U.S. radio broadcasters operating hundreds of AM/FM stations across all major and mid-sized markets, including country formats. Comparable as a commercial terrestrial radio operator but operates at substantially larger scale and broader geographic footprint than WIOO.
• Audacy: Major U.S. commercial radio operator with stations across all top markets plus the Audacy digital streaming platform. Comparable in commercial country format broadcasting and advertising-driven model, but operates at substantially larger scale and with sophisticated digital monetization WIOO does not have.
• Beasley Media Group: Public operator of AM/FM radio stations concentrated in mid-sized markets across the eastern U.S., with a meaningful country format presence. Comparable to WIOO in commercial radio operations and SMB advertising model, but operates multiple stations across several markets rather than a single concentrated footprint.

Direct peers

• Lotus Communications: Privately-held operator of AM/FM radio stations across the western and southwestern U.S., with a mix of Spanish-language and English formats. Comparable to WIOO as a family/private operator of small-market commercial stations, though Lotus operates in a different geography.
• Townsquare Media: Public radio and digital media company focused on small and mid-sized markets, with significant country format presence in the Northeast and Midwest. Highly comparable to WIOO in business model (community-rooted local radio plus digital extension), revenue mix (local advertising), and target demographic.
• Salem Communications: Public radio broadcaster focused on niche formats including Christian/religious and conservative talk, with a portfolio of AM/FM stations in mid-sized markets. Comparable to WIOO in format specialization, local programming emphasis, and SMB/community advertising model, though Salem leans toward religious/talk content rather than classic country.
• Saga Communications: Public operator of small-to-mid-market commercial radio stations across the U.S., with a portfolio that emphasizes local content and format diversity (including country). Directly comparable to WIOO in operating model (locally-managed stations, advertising-driven, classic country formats) and scale (small-market footprint, similar headcount intensity per station).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wioocountrygold
• LinkedInlinkedin.com/company/wioo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Country Gold Radio WIOO