Engeblu

What Engeblu does

Engeblu is a Brazilian manufacturer of energy conditioning products designed to protect electronic devices from electrical damage. Founded in 1998 and headquartered in Blumenau, Santa Catarina, the company offers a focused portfolio spanning compact coaxial surge protectors (Cable Protect, Antenna Protect) and the professional-grade FullProtect series of energy conditioners ranging from 1000VA to 3300VA capacity. Its products support both 127V and 220V electrical configurations common across Brazilian regions, and the company serves a hybrid customer base of residential electronics users and commercial/industrial facilities.

The company's underlying technology centers on toroidal autotransformer designs with electrostatic shielding in premium models, integrated with under-voltage, over-voltage, and surge protection. Higher-end FullProtect models add coaxial cable protection, telephone/internet line protection, digital voltmeter displays, luminous status indication, and resettable overcurrent protection. A 2023 product launch introduced the FullProtect FPT1000 as a redesigned best-seller replacing the ST1000-ATX, indicating ongoing product iteration within an established line. No patents, certifications, or third-party technology partnerships are disclosed in the available data.

Engeblu operates a direct-to-customer go-to-market combining product sales through its own website (engeblu.com.br) with professional services branded as advisory (assessoria), protection (protecao), and electrical measurement (medicao). The company markets to two primary segments: residential consumers protecting TVs, home theater, antenna, and internet/telephony equipment, and commercial/industrial clients requiring power quality analysis, energy audits, grounding measurements, and tariff optimization. Geographic reach is limited to Brazil, the firm is privately held with no external funding, M&A, or named enterprise customer relationships disclosed.

Name

Engeblu

Legal name

Engeblu

Website

https://engeblu.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Engeblu is a Brazilian manufacturer founded in 1998 and based in Blumenau, Santa Catarina, that produces energy conditioners and surge protectors to safeguard residential and commercial electronic equipment from electrical damage. It sells through its own website and offers professional advisory, protection, and measurement services.

Ownership category

akta.pro rank

Product category

Power Conditioning Equipment

NAICS

Power, Distribution, and Specialty Transformer Manufacturing (335311), Electrical Equipment Manufacturing (33531), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515)

SIC

Electronic Coils, Transformers & Other Inductors (3677), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)

akta.pro industry

PRIMARYCRACATAJ

Power Protection & Power Conditioning (Surge Protectors, UPS for Consumer Devices)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Power & Charging Accessories (Power Banks, Chargers, Cables, Batteries)

SECONDARYHDACAJAD

Power Conditioners & Voltage Regulators

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Computer Power & Protection (UPS, Surge Protection)

SECONDARYHDACAJAB

Surge Protectors & Power Strips (SPD)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Computer Power & Protection (UPS, Surge Protection)

SECONDARYHDACAJAG

Power Quality, Metering & Monitoring

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Computer Power & Protection (UPS, Surge Protection)

Keywords

• Power conditioning equipment
• Surge protection devices
• Voltage regulation products
• Energy conditioners
• Electrical protection systems

Headquarters

HQ city

Blumenau

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Power Conditioning Equipment Sales: Engeblu generates revenue through the manufacture and sale of power conditioning and protection devices. The company offers multiple product lines including Cable Protect, Antenna Protect, and the FullProtect series with various power ratings (1000VA to 3300VA) and voltage configurations (127V and 220V input/output options).
2. Professional Services: The company offers ancillary services including advisory (assessoria), protection services (protecao), and electrical measurement services (medicao), providing additional revenue streams alongside product sales.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Engeblu manufactures and sells energy conditioners (condicionadores de energia) and surge protection devices designed to protect electronic equipment from electrical damage. The portfolio spans the FullProtect series of power conditioners (1000VA to 3300VA) with toroidal transformer technology, and the Cable Protect / Antenna Protect coaxial surge protectors. The company also provides ancillary professional services including electrical advisory (assessoria), protection (protecao), and measurement (medicao).

Product overview

Engeblu is a Brazilian manufacturer of energy conditioning products (condicionadores de energia) designed to protect electronic devices from electrical damage. The product portfolio consists of two main categories: (1) FullProtect series energy conditioners with various power ratings (1000VA to 3300VA) offering protection against under-voltage, over-voltage, and voltage surges, with toroidal transformer technology and optional isolated outputs, and (2) Cable Protect and Antenna Protect coaxial cable surge protectors. The products support multiple voltage configurations (127V, 220V input/output) to serve the Brazilian market.

Differentiator

Problem solved

Functional benefit

Products and services

• Cable Protect Coaxial cable surge protector for use with cable TV and TV circuits. Dimensions: 88 x 28 mm.
• Antenna Protect Coaxial cable surge protector for satellite antennas and DTH systems. Dimensions: 88 x 28 mm.
• FullProtect FPT1000 Energy conditioner with toroidal autotransformer providing protection against under-voltage, over-voltage, and surge. Includes coaxial cable protection. 220V input with 7 outlets outputting 120V at 1000VA total. Dimensions: 300 x 60 x 230 mm.
• FullProtect FPC1500 Energy conditioner providing protection against under-voltage, over-voltage, and surge. Includes coaxial cable protection. 127V input with 7 outlets at 127V outputting 1500VA total. Dimensions: 300 x 60 x 230 mm.
• FullProtect FPD1500 Energy conditioner providing protection against under-voltage, over-voltage, and surge. Includes coaxial cable protection. 220V input with 7 outlets at 220V outputting 1500VA total.
• FullProtect FPT2000 Energy conditioner with toroidal autotransformer providing protection against under-voltage, over-voltage, and surge with luminous indication. Includes coaxial cable protection (CaTv/TvSat). 220V input with 10 outlets at 120V at 2000VA total. Dimensions: 432 x 67 x 274 mm.
• FullProtect FP2200-DX Energy conditioner with protection against under-voltage, over-voltage, and surge, luminous indication, and digital voltmeter. Includes coaxial cable and telephone/internet line protection. 220V input with 10 outlets at 220V at 2200VA total. Dimensions: 432 x 67 x 274 mm.
• FullProtect FPD2200 Energy conditioner with protection against under-voltage, over-voltage, and surge with luminous indication. Includes coaxial cable protection (CaTv/TvSat). 220V input with 10 outlets at 220V at 2200VA total.
• FullProtect FP1900-CX Energy conditioner with protection against under-voltage, over-voltage, and surge, luminous indication, and digital voltmeter. Includes coaxial cable and telephone/internet line protection. 127V input with 10 outlets at 127V at 1900VA total.
• FullProtect FPC1900 Energy conditioner with protection against under-voltage, over-voltage, and surge with luminous indication. Includes coaxial cable protection (CaTv/TvSat). 127V input with 10 outlets at 127V at 1900VA total.
• FullProtect FP1900-ATX Energy conditioner with toroidal autotransformer providing protection against under-voltage, over-voltage, and surge, luminous indication, and digital voltmeter. Includes coaxial cable and telephone/internet line protection. 127V input with 10 outlets at 115V at 1900VA total.
• FullProtect FP1000-ITX Energy conditioner for home theater with isolated toroidal transformer with electrostatic shielding and protection against under-voltage, over-voltage, and surge, with luminous indication and digital voltmeter. Includes coaxial cable and telephone/internet line protection. 220V input with 10 isolated outlets at 115V at 1000VA total. Dimensions: 432 x 67 x 274 mm.
• FullProtect FP2000-ATX Energy conditioner with toroidal autotransformer providing protection against under-voltage, over-voltage, and surge, luminous indication, and digital voltmeter. Includes coaxial cable and telephone/internet line protection. 220V input with 10 outlets at 120V at 2000VA total.
• FullProtect FP3300-ATX Energy conditioner with toroidal autotransformer providing protection against under-voltage, over-voltage, and surge, luminous indication, and digital voltmeter. Includes coaxial cable and telephone/internet line protection. 220V input with 4 outlets at 220V and 6 outlets at 120V at 3300VA total.
• FullProtect FPA3300 Energy conditioner with protection against under-voltage, over-voltage, and surge with luminous indication and digital voltmeter. Includes coaxial cable protection (CaTv/TvSat). 220V input with 19 outlets at 120V at 3300VA total. Dimensions: 432 x 100 x 316 mm.
• FullProtect FPI3300 Energy conditioner with isolated toroidal transformer with electrostatic shielding and protection against under-voltage, over-voltage, and surge, with luminous indication and digital voltmeter. Includes coaxial cable and telephone/internet line protection. 220V input with 19 isolated outlets at 115V at 3300VA total.
• FullProtect IT3300 Toroidal transformer with electrostatic shielding providing resettable overcurrent protection, overvoltage and undervoltage protection with luminous indication. 220V input with 18 isolated outlets at 115V at 3300VA total.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves1 record

Expansion highlights1 record

Direct peers

• SMS (Legrand): Brazilian power protection brand owned by Legrand; manufactures nobreaks (UPS), voltage regulators, and conditioners. Directly comparable as a Brazil-market specialist offering the same conditioning categories (with voltage regulation/surge protection) as Engeblu's FullProtect line.
• Clamper: Brazilian manufacturer of surge protection devices (DPS) and electronic equipment protectors. Directly comparable to Engeblu as both are Brazil-based specialists in surge and overvoltage protection for residential and commercial electronic equipment, competing head-to-head in the same channel and use cases.
• NHS (Nobreak Hospitalar): Brazilian manufacturer specializing in nobreaks/UPS, voltage stabilizers/conditioners, and surge protection. Directly comparable product set to Engeblu's FullProtect and Cable Protect lines, serving the same Brazilian residential and commercial/industrial customer base.
• Phasak: Manufacturer of UPS systems, voltage stabilizers, and surge protectors with presence in Brazil via distribution. Overlaps directly with Engeblu's conditioner/surge product family for home electronics and small commercial environments.

Broad incumbents

• Schneider Electric: Global electrical equipment and power protection major; parent of APC. Competes with Engeblu across the full surge/voltage-conditioning stack and has the scale to expand Brazil-specific product competition.
• Vertiv: Global provider of critical digital infrastructure, including UPS systems, surge protection, and power conditioning. Competes in adjacent power-quality categories, primarily at the commercial/industrial end of Engeblu's market.
• Eaton: Global power management major offering surge protection devices, voltage regulators, and power quality solutions. Competes with Engeblu in commercial/industrial power protection but at far greater scale and across a broader portfolio.
• APC by Schneider Electric: Global leader in power protection (UPS, surge protectors, PDUs) and a brand of Schneider Electric. Competes with Engeblu in residential surge protection and small-business power conditioning, but operates across a vastly broader portfolio and geography.
• WEG: Major Brazilian electrical equipment manufacturer producing motors, transformers, and increasingly power-quality and protection devices. Comparable on transformer technology and industrial-power-conditioning adjacent to Engeblu's toroidal architecture.
• Tripp Lite (Eaton): Global manufacturer of UPS systems, surge protectors, and power conditioners, now part of Eaton. Overlaps with Engeblu on surge protection and line conditioning products for electronics and small-business applications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/engeblu
• LinkedInlinkedin.com/company/engeblu-industria-e-comercio
• Instagraminstagram.com/engeblu.oficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Engeblu