Roberto-Venn School of Luthiery

Name

Roberto-Venn School of Luthiery

Legal name

Roberto-Venn School of Luthiery

Website

https://roberto-venn.com

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Vocational Trade School (Luthiery / Guitar Making & Repair)

NAICS

Technical and Trade Schools (6115), Fine Arts Schools (611610)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Private Music Lessons (Instrumental) (EDAMANAA)

akta.pro secondary industry

Instrument Parts, Repair & Maintenance (Luthier, Tech Services, Spares) (MPAIAJAG)

Keywords

• Guitar making education
• Luthiery training programs
• Guitar repair courses
• Specialty woodworking classes
• Vocational music training

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition - Guitar Making & Repair Course: Revenue from the five-month Guitar Making & Repair Course. Financial aid including Pell Grants (up to $5,688 for 2023-24), Federal Stafford Loans (subsidized and unsubsidized), and PLUS loans are available to qualifying students.
2. Tuition - Guitar Repair 10-Week Intensive Course: Revenue from the 10-week intensive repair course that prepares graduates for jobs with retail music stores, repair facilities, road tech work, and apprenticeships. Note: Financial aid is not currently available for repair programs.
3. Specialty Classes: Weekend and week-long public specialty classes including Pickup Winding, Set-up and Maintenance, Amp & Pedal Construction, Fretwork, Guitar Road Tech, Lap Steel, French Polishing, Tool Use, and Electric Guitar Case Building.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Roberto-Venn School of Luthiery is a Phoenix-based, ACCSC-accredited private trade school that teaches professional guitar making and repair through a five-month Guitar Making & Repair Course and a 10-week intensive Guitar Repair Course, in which students build two project guitars (an acoustic steel-string plus an electric guitar or 4/5-string electric bass). It supplements these core programs with a catalog of short specialty and elective classes covering Pickup Winding, Tube Amp Design & Effect Pedal Construction, Set-up & Maintenance, Fretwork, Guitar Road Tech, Lap Steel, French Polishing, and Tool Use, supported by a private Vimeo video tutorial library and a graduate job placement program.

Product overview

Roberto-Venn School of Luthiery offers a comprehensive vocational education program in guitar making and repair. The core offerings include a five-month accredited Guitar Making & Repair Course and a 10-week intensive Guitar Repair Course. Supporting these are numerous specialty and elective classes including Pickup Winding, Tube Amp Design & Effect Pedal Construction, Set-up and Maintenance, Fretwork, Guitar Road Tech, Lap Steel, French Polishing, and Tool Use & Maintenance. The school also provides digital educational resources including a private Vimeo tutorial library (130+ videos, 29+ hours) and a public YouTube channel with 70+ instructional videos. Financial aid services and job placement support are offered to help students enter the industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Guitar Making & Repair Course
• Guitar Repair Course (10-Week Intensive)
• Advanced Guitar Making
• Pickup Winding
• Tube Amp Design & Effect Pedal Construction
• Set-up and Maintenance
• Fretwork Class
• Guitar Road Tech Class
• Lap Steel
• French Polishing
• Tool Use and Maintenance
• Student Tutorial Video Library

Named customers10 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Expansion highlights6 records

Others

• Fender Musical Instruments: Major guitar manufacturer that employs Roberto-Venn graduates and has internal training/craft roles at its Custom Shop. Not a direct competitor but a key downstream employer and ecosystem participant that validates Roberto-Venn's training quality.
• Sweetwater Sound: Large U.S. music retailer with significant repair and gear-education content (Sweetwater Repair Shop, inSync). Adjacent to Roberto-Venn's market because it serves the same end customers (musicians) and hires luthiers, but does not operate a formal luthiery school.
• Guitar Center: National music retailer with in-store repair services and an employer of Roberto-Venn graduates (Scottsdale, AZ location). Functions as an indirect channel/employer relationship rather than a direct competitor in luthiery education.
• Gibson Guitars: Iconic guitar manufacturer employing Roberto-Venn alumni (e.g., Joe Contento, Spring Class 2020). Ecosystem participant rather than competitor — represents employer-side demand for Roberto-Venn's trained luthier workforce.

Direct peers

• Galloup School of Guitar Building: Big Rapids, Michigan-based guitar building and repair school offering multi-week intensive programs in lutherie. Closest U.S. peer to Roberto-Venn — similar trade-school model, comparable craft curriculum, and overlapping target student of career-track luthiers and hobbyists.

Broad incumbents

• Musicians Institute: Hollywood, CA-based accredited music college offering programs in guitar performance, music production, and audio engineering. Overlaps with Roberto-Venn on the music-education business model and target student of aspiring professional musicians, but focuses on performance and recorded music rather than instrument craftsmanship.
• Berklee College of Music: Boston-based accredited institution and the largest standalone music college in the U.S. Comparable as a music-education brand, but its curriculum centers on performance, composition, and production — broader and far larger than Roberto-Venn's craft-focused offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/robertovenn
• YouTubeyoutube.com/channel/UCf9d64oWaFsZmZSLrVVdBcg/videos?shelf_id=1&sort=dd&view=0
• Facebookfacebook.com/114492295231513
• Instagraminstagram.com/robertovenn.school.of.luthiery

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberto-Venn School of Luthiery