Siti B&T Group SpA

What Siti B&T Group SpA does

Siti B&T Group SpA is an Italian industrial system integrator founded in 1941 (originally as Società Impianti Termoelettrici Industriali), headquartered in Formigine, Modena, Italy. The company designs, manufactures, and sells complete turnkey production plants for the global ceramic industry — covering the entire value chain from body preparation through pressing, drying, firing, digital decoration, sorting, storage, handling, and finishing for ceramic tiles, porcelain stoneware slabs, sanitaryware, and agglomerated quartz surfaces. Core proprietary technologies include the patented SUPERA® mouldless pressing system (enabling XXL slab production up to 1800x3600mm with up to 50% cost reduction), TITANIUM® kilns with patented heat recovery and hydrogen-ready TITANIUM® H2 variant (up to 60% hydrogen blend), bt-TWIN® double vibro-compression press for quartz, and Start&Stop® hydraulic power unit. The group operates through 23 companies including Ancora (finishing), Projecta Engineering (digital decoration, INNOVA line), Digital Design (graphics), Diatex (75% owned, diamond tools), Mec Abrasives (70% via Diatex), B&T White (sanitaryware), and B&T Quartz (agglomerated quartz plants).

The company makes money through one-time capital equipment sales of complete plant systems (priced via custom quotes based on configuration and capacity), supplemented by recurring after-sales service revenue (bt-CARE 24/7 support, bt-NO STOP spare parts portal, bt-AIRA remote diagnostics via smart glasses), and consumables including proprietary refractories, lubricants, and original spare parts. Go-to-market is enterprise field sales through 17 international branches across 12 countries and 4 continents, with local manufacturing in Brazil (Mogi Guaçu) and China (B&T Foshan). The company was listed on AIM Italia (Ticker: SITI) from March 2016 until its delisting from Borsa Italiana in March 2022; it is now privately held with the Tarozzi family (Fabio Tarozzi as CEO and Chairman) maintaining control. Key customers include leading ceramic manufacturers such as Revigrés, Pamesa Group, Diresco, Fragnani Group, Rock Sanat, Best Surface, and Lamosa Group. R&D is concentrated at the bt-LAB technology center in Formigine with 5 pilot production lines, supported by 4% of annual turnover dedicated to R&D.

Name

Siti B&T Group SpA

Legal name

Siti B&T Group S.p.A.

Website

https://siti-bt.com

Company type

Public

Founded year

1941

Operating status

Operating

Short description

Siti B&T Group SpA is an Italian industrial system integrator founded in 1941, designing and manufacturing complete turnkey production plants and proprietary technologies (SUPERA® mouldless pressing, TITANIUM® kilns, digital decoration) for the global ceramic tile, sanitaryware, and agglomerated quartz industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Formigine

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Complete Plant Systems: Design, manufacturing, and sale of complete production plants for ceramic tiles, sanitaryware, and quartz surfaces. Includes pressing, drying, firing, sorting, storage and handling systems.
2. After-Sales Services: Technical assistance, installation support, maintenance, remote connection, and modernization services for existing plants. Includes bt-Care program with 24/7 support.
3. Original Spare Parts: Sale of original spare parts and consumables through bt-NO STOP portal. Parts designed, tested, and certified by same designers who create the systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Siti B&T Group SpA designs, manufactures, and installs complete turnkey production plants and machinery for the ceramics industry, covering pressing, drying, firing, sorting, storage, handling, and digital decoration for ceramic tiles, large slabs, sanitaryware, and agglomerated quartz surfaces. The group operates across 23 companies and 17 international branches, also providing original spare parts, consumables, and 24/7 after-sales technical assistance.

Product overview

Siti B&T Group SpA is a system integrator offering complete turnkey plant solutions for the ceramic and agglomerated quartz industry. The product portfolio spans the full production cycle: body preparation, pressing (EVO® mould-based presses and SUPERA® mouldless presses for both XXL slabs and traditional formats), drying (Horizontal Dryers and DRYER 00 zero-fuel dryer), firing (TITANIUM®, TITANIUM® H2 hydrogen-ready, HIGH SPEED, and DOUBLE CHANNEL kilns), and end-of-line sorting and palletizing (WIZARD, MAGISTER, DUALMASTER, Smart Line). Digital decoration is handled through Projecta Engineering's INNOVA Full Digital Line (INNOVA GLAZE, INNOVAFIX, DRYFIX, PRO), while finishing technologies (lapping, polishing, grinding, squaring) are provided by Ancora. The Group also offers B&T Quartz — a complete turnkey division for agglomerated quartz surfaces using bt-TWIN® press, calibrating/polishing machines (MAGNUM, IMPERIAL, MATRIX, VORTEX), and Q-Art Line® digital decoration. Ancora supplies end-of-line finishing for large slabs with Hi-Coat porosity protection. Diatex (75% owned) and Mec Abrasives (70% owned via Diatex) provide diamond tools and abrasives. The portfolio is unified through bt-TUTOR proprietary plant supervisor software, with bt-CARE after-sales support, bt-NO STOP spare parts service, bt-AIRA smart glasses remote assistance, and refractories and lubricants as consumable product lines.

Differentiator

Problem solved

Functional benefit

Brands

• SUPERA: Innovative press without mould technology for large slabs and ceramic tiles
• TITANIUM
• Q-Art Line
• bt-TUTOR
• bt-CARE
• Start&Stop

Products and services

• SUPERA® Mouldless Press
• EVO® Hydraulic Press
• TITANIUM® Roller Kiln
• TITANIUM® H2 Hydrogen-Ready Kiln
• Horizontal Dryers and DRYER 00 Zero-Fuel Dryer
• INNOVA Full Digital Line by Projecta Engineering
• DRYFIX Digital Grit Applicator
• B&T Quartz Complete Plants
• Q-Art Line® Digital Decoration for Quartz
• Ancora Finishing Line for Large Slabs
• Sorting and Palletizing Lines (WIZARD, MAGISTER, DUALMASTER, Smart Line)
• Storage and Handling Systems (GRIPSTRONG, BIG MOVER, BIBOX, EMIBOX, L.G.V.)
• B&T White Sanitaryware Plants
• bt-CARE After-Sales Service Program
• bt-NO STOP Original Spare Parts Service
• Diatex Diamond Tools and Abrasives

Quantifiable outcome

• 50% reduction in annual production costs with SUPERA technology
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Four partnerships are on record, tiered major.

• Pamesa GroupmajorStrategic or Co-development Partner · 9 July 2025Spanish ceramic group partnered with Gruppo B&T for production optimization with two SUPERA presses, dryers, kilns, and DRYFIX printer. Resulted in 3.3 strokes/minute productivity and expanded format range.
• RevigrésmajorStrategic or Co-development Partner · 18 March 2024Gruppo B&T became strategic partner for Revigrés 100% green production line including SUPERA Rapida, TITANIUM H2 hydrogen kiln, and DRYFIX decoration. Partnership focused on growth and sustainability projects in Portuguese ceramic market.
• DirescomajorStrategic or Co-development Partner · 14 September 2023Belgian market leader in quartz composite acquired Q-Art Line from B&T Quartz - world's first fully automated digital decoration line for quartz agglomerate surfaces.
• Fragnani Group (Tecnogres, Incenor)majorStrategic or Co-development Partner · 31 March 2022Brazilian Fragnani Group installed first SUPERA line in Brazil at Tecnogres (500,000 sqm/month) and highest productivity line at Incenor (44,000 sqm/day). Major market expansion in South America.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• BMR Group: Italian ceramics equipment maker specialized in body preparation, pressing, and finishing. BMR overlaps with Siti B&T's press and ancillary equipment lines and serves similar ceramic tile manufacturers in the Sassuolo district and internationally.
• Sacmi: World-leading Italian ceramics machinery manufacturer. Sacmi provides complete plants for tiles, sanitaryware, and tableware and competes directly with Siti B&T in pressing, drying, firing, and digital decoration with overlapping global customer reach.
• Durst Group: Italian-headquartered industrial inkjet specialist with a dedicated ceramics digital-decoration business. Durst competes directly with Siti B&T's Projecta Engineering INNOVA, DRYFIX, and Q-Plotter digital printing systems.
• Keda Industrial Group: Major Chinese ceramics equipment manufacturer offering full-line presses, kilns, and sorting/packaging machinery. Keda competes directly with Siti B&T in emerging markets and increasingly in Europe/Latin America on cost-competitive complete plants.
• System Ceramics: A Sacmi-group company focused on ceramic decoration and sorting machinery. System Ceramics directly competes with Siti B&T's Projecta Engineering and ancillary finishing lines for tile decoration customers worldwide.
• ICF & Welko: Italian press and ceramic equipment manufacturers with overlapping pressing technology. They compete with Siti B&T in mould-based and special-press categories serving similar ceramic tile customers, particularly in Italy and Mediterranean markets.

Broad incumbents

• Torrecid Group: Spanish multinational supplying ceramic glazes, inks, and digital decoration technologies. Torrecid is a broader-incumbent ecosystem player that complements equipment suppliers like Siti B&T but also competes in digital decoration markets.
• Colorobbia: Spanish ceramic glaze and digital printing materials supplier with global presence across tile, sanitaryware, and tableware. Colorobbia operates at the materials/deco layer of the ceramics value chain overlapping with Siti B&T's Projecta printing ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedIngruppobt.com/en/homepage

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siti B&T Group SpA