Fongs

What Fongs does

FONG'S Europe GmbH is a German-headquartered designer and supplier of industrial textile dyeing and finishing machinery, operating from Schwäbisch Hessental near Schwäbisch Hall. The company sells under four complementary brands: GOLLER and THEN, traditional European brands focused on fabric finishing and dyeing systems; XORELLA, a European brand specializing in vacuum conditioning and heat-setting equipment; and FONG'S, the Asian textile machinery brand contributed through the company's affiliation with the CHTC group (part of China's SINOMACH). The combined portfolio covers the full finishing process for cellulosic and synthetic fibers across knitwear and woven fabrics, plus denim, technical textiles, terry towels, and work wear.

The product set spans continuous and batch dyeing machines (e.g., Goller Sintensa, Goller CPB Dyeing, THEN AIRFLOW SYNERGY, THEN SMARTFLOW, THEN SUPRATEC LTM, FONG'S Eco 8 and Allwin), continuous finishing ranges (Goller Complexa, Cadena, Optima, Desiza, Colora, Perfecta), vacuum and heat-setting systems (XORELLA Smart, Select, Trend), and an Industry 4.0 automation suite (THEN Dynet Plus, THEN DYEHOUSE SYSTEM, THEN CHEMICAL DISPENSING SYSTEM CHD, Automatic Dissolving Station, Scale Weighing Station). Marketing material highlights energy and resource efficiency outcomes such as up to 25% lower energy consumption and 30% lower connected load on selected XORELLA lines.

The business model is enterprise B2B capital equipment sales: direct sales plus regional agency partners (including Eurotecnica Textil for Mexico/North America), quote-based pricing with customization, lead generation through major textile exhibitions (ITM, ITMA, Igatex, FEBRATEX), and aftermarket service and spare parts for the installed base. Revenue is generated primarily from one-time machinery sales complemented by professional services, with no disclosed public pricing or revenue figures. The company serves textile manufacturers globally, with documented customers in Turkey, Pakistan, Mexico, Brazil, and Russia.

Name

Fongs

Legal name

FONG'S Europe GmbH

Website

https://fongs.eu

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

FONG'S Europe GmbH is a German-headquartered industrial machinery company that designs and sells high-end textile dyeing and finishing equipment under the GOLLER, THEN, XORELLA, and FONG'S brands to enterprise textile manufacturers worldwide, including an Industry 4.0 dyehouse automation suite.

Ownership category

akta.pro rank

Product category

Industrial Textile Machinery

NAICS

Commercial and Service Industry Machinery Manufacturing (33331), Textile and Fabric Finishing and Fabric Coating Mills (3133), Textile and Fabric Finishing Mills (313310)

SIC

Printing Trades Machinery & Equipment (3555), Textile Mill Products (2200), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Finishing & Dyeing Contract Services (Job Work/Toll Processing) (IMAOACAL)

akta.pro secondary industries

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC), Dyeing, Printing & Finishing (Chemical & Mechanical) (CRAAAMAJ), Apparel Dyeing, Printing, Finishing & Laundries (CRAAAAAM)

Keywords

• Dyeing machines
• Finishing machines
• Textile machinery
• Vacuum conditioning systems
• Dyehouse automation

Headquarters

HQ city

Schwäbisch Hall

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Industrial Machinery Sales: Sale of high-end textile dyeing, finishing, and finishing machines under FONG'S, GOLLER, THEN, and XORELLA brands. Machines are sold directly to textile manufacturers with full service support.
2. Aftermarket Services: Sales and service support for installed machinery base

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

FONG'S Europe GmbH designs, manufactures and sells industrial textile dyeing and finishing machines under four complementary brands: FONG'S, GOLLER, THEN, and XORELLA. The portfolio covers fabric washing, dyeing, finishing, vacuum conditioning, heat setting, and Industry 4.0 dyehouse automation systems for cellulosic and synthetic fiber processors, denim, technical textiles, terry towels, and work wear manufacturers. The company also provides aftermarket sales and service support for its installed machine base worldwide.

Product overview

FONG'S Europe GmbH is a textile machinery company combining traditional European brands GOLLER, THEN, and XORELLA with the FONG'S Asian brand. The portfolio includes high-end finishing and dyeing machines, vacuum conditioning systems, and Industry 4.0 automation solutions. GOLLER focuses on fabric finishing and dyeing (Complexa, Sintensa, Desiza, Colora series), THEN provides airflow dyeing and dyehouse automation (SMARTFLOW, SUPRATEC, AIRFLOW SYNERGY, Dynet Plus, TDS), XORELLA offers vacuum conditioning and heat setting (Smart, Select, Trend), and FONG'S delivers towel processing (TowelTec, Towel 8) and versatile machines (Eco 8, Allwin). The company serves textile manufacturers producing cellulosic fibres, synthetic fibres, denim, technical textiles, terry towels, and work wear.

Differentiator

Problem solved

Functional benefit

Brands

• GOLLER: Traditional European brand specializing in high-end finishing and dyeing machines for textiles
• THEN
• XORELLA
• FONG'S

Products and services

• Goller Sintensa High-efficiency washing and processing machine for synthetic fibres, technical textiles, and various fabric types, designed for industrial textile manufacturers.
• Goller Complexa Multi-purpose continuous finishing machine for cellulosic fibres and terry towel applications.
• Goller Cadena Continuous processing range for cellulosic fibres used in woven and knitwear fabric finishing.
• Goller Optima Optimized continuous finishing solution for cellulosic fibre processing.
• Goller Desiza Continuous desizing machine for woven cellulosic fabric processing.
• Goller Colora Continuous coloration and finishing machine for woven fabrics, denim, and work wear applications.
• Goller Perfecta High-performance denim finishing machine for jeans and casual wear production.
• THEN SMARTFLOW Low temperature dyeing system for cellulosic fibres with enhanced fabric handling and reduced processing times.
• THEN SUPRATEC LTM Low temperature dyeing machine for synthetic fibres with energy-saving features.
• THEN AIRFLOW SYNERGY Airflow dyeing technology for woven synthetic fabrics with improved efficiency and quality.
• THEN Dynet Plus Control system for dyehouse automation and Industry 4.0 process management.
• THEN DYEHOUSE SYSTEM (TDS) Integrated dyehouse management system enabling Industry 4.0 automation across the textile processing plant.
• THEN CHEMICAL DISPENSING SYSTEM CHD Automated chemical dispensing system providing precise dye and chemical management in dyeing operations.
• XORELLA Smart Standard vacuum conditioning machine for low temperature textile treatment up to 95 degrees C, suitable for knitwear and fabric applications.
• XORELLA Select Customizable treatment vessel system for both low and high temperature applications up to 140 degrees C with flexible loading options.
• XORELLA Trend Vacuum conditioning and heat setting machine launched at ITMA 2015, featuring rectangular vessel design with approximately 20% better space utilization and reduced pit depth by 50%.
• FONG'S Eco 8 Eco-friendly dyeing machine from the FONG'S brand focusing on sustainable textile processing.
• FONG'S Allwin Versatile allwin machine for comprehensive textile processing capabilities.
• FONG'S TowelTec Specialized processing system for terry towel manufacturing.
• FONG'S Towel 8 Towel processing machine for high-quality terry textile production.
• AUTOMATIC DISSOLVING STATION ADS Automated dissolving station for chemical preparation in dyehouse operations.
• SCALE WEIGHING STATION Precision weighing and metering station for accurate chemical dosing in textile processing.

Quantifiable outcome

• Up to 25% less energy consumption with XORELLA Select
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core and regional.

• CHTC Fong's Industries Company LimitedcoreStrategic or Co-development PartnerParent company and Asian manufacturing partner. CHTC (China National Machinery Industry Corporation) group subsidiary that provides the FONG'S brand manufacturing excellence, combined with the European brands GOLLER, THEN, and XORELLA under FONG'S Europe GmbH.
• CHTC HEAVY INDUSTRY CO., LTDcoreStrategic or Co-development PartnerParent company through SINOMACH group. Strategic alignment providing access to Chinese manufacturing capabilities while maintaining European brand identities and engineering excellence.
• Eurotecnica Textil SA de CVregionalChannel Partner/ Reseller/ DistributorAgency partner for Mexico and North America market covering all main brands: FONG'S, GOLLER, THEN. Located in Naucalpan, Edo de Mexico.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Benninger: Swiss-based manufacturer of textile dyeing and finishing machinery with a long heritage in continuous open-width processing, stenters, and wet processing ranges—directly competing with FONG'S Europe's Goller and Then product lines in woven fabric finishing.
• Monforts: German textile finishing machinery specialist (A. Monforts Textilmaschinen) producing stenters, drying ranges, and coating lines; competes head-to-head with Goller and Then finishing equipment in technical and apparel textiles.
• Xetma: German producer of stenters, dryers, and heat-setting machines for textile finishing; overlaps with Fong's Europe on dry-finishing equipment and competes for the same mill customers.
• Thies: German manufacturer of textile dyeing machines including jet, package, beam, and yarn dyeing equipment; directly competes with FONG'S Europe's Then and Fong's brands in the dyeing machine segment serving global mills.
• Brückner: German maker of textile finishing lines including stenters, dryers, and coating systems; overlaps directly with Fong's Europe's Goller finishing and drying portfolio in woven and knit fabric applications.
• Küsters (Textile Machinery): German manufacturer of calendering, dyeing, and finishing machinery for textiles; competes with FONG'S Europe on continuous processing and finishing equipment for woven and knit fabrics.
• Smit (now part of Smit Group / Itema): Italian textile machinery group with historic roots in finishing and printing; competes in the same wet-processing and finishing equipment space, particularly for technical and apparel textiles.

Broad incumbents

• Andritz (Textile Division): Austrian industrial group with a textile finishing and nonwoven machinery division; much larger and more diversified, but directly competes for the same capital budgets at large mills.
• Stork Prints: Dutch-based digital printing equipment maker for textiles; broader incumbent in textile machinery that overlaps with Fong's Europe on the printing side of wet processing for apparel and home textiles.

Emerging players

• CHTC Fong's Industries (parent group): Hong Kong-listed parent within the CHTC/SINOMACH group; operates the Fong's branded textile machinery business across Asia and is the upstream manufacturing counterpart that Fong's Europe represents in Europe and the Americas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fongs-europe-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fongs