Trio

What Trio does

Trio S.r.l. is an Italian multi-channel distributor of automotive and motorcycle replacement parts, accessories, and equipment, headquartered in Montebelluna (Treviso). Founded in the early 1960s by Ferruccio Battaglia as a small electrical-repair workshop (formally established 1968), the group has grown into an integrated retail, e-commerce, and B2B distribution business operating under three sub-brands: Bep's (a chain of 40 physical megastores across 9 Italian regions by end of 2025, described as Italy's largest specialized chain for car and motorcycle accessories), SpeedUp (an e-commerce platform launched in 1997, one of Italy's first online auto-parts retailers), and SD Distribuzione (a B2B distribution portal founded in 2011 serving retailers, body shops, dealerships, workshops, and mechanics). The group carries over 100,000 products across 97,000 SKUs and acts as the exclusive Italian distributor for more than 50 international partner brands. Customers are reached through a vertically integrated model combining physical retail, DTC e-commerce, and B2B distribution, all anchored to a centralized 38,000 m² logistics hub near Treviso/Venice Airport (opened May 2021) with real-time inventory monitoring and an optimized picking system.

The business model is transactional product resale across the three channels, with no subscription or recurring-revenue component disclosed and no publicly available pricing details. Revenue is generated by Bep's in-store sales, SpeedUp online sales, and SD Distribuzione's B2B catalogue/portal sales; the company does not disclose revenue figures. Underlying technology consists of digital commerce platforms (SpeedUp, SD Distribuzione portal) and the in-house logistics management system; no proprietary AI/ML platform, patents, or external technology partnerships are described. The company is privately held by the founding Battaglia family with no external investors, public listing, or funding rounds disclosed; share capital is the Italian S.r.l. minimum of €54,000. Operations are entirely contained within Italy (101–250 employees), and the principal customer segments — fragmented consumers and a long tail of B2B professionals — imply low customer concentration but exposure to Italian discretionary auto-spending cycles.

Name

Trio

Legal name

Trio S.r.l.

Website

https://www.triosrl.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Trio S.r.l. is a privately held Italian distributor of automotive and motorcycle parts and accessories, operating 40 Bep's megastores, the SpeedUp e-commerce platform, and the SD Distribuzione B2B portal to serve consumers and professional workshops across Italy.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Distribution

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Automotive parts distribution
• Motorcycle accessories retail
• Vehicle aftermarket supplies
• B2B auto parts supply
• Car accessories stores

Headquarters

HQ city

Montebelluna

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bep's Retail Stores: Revenue from physical retail sales of car, motorcycle, and bicycle accessories, parts, and equipment through Bep's megastore chain. Bep's is Italy's largest chain of specialized stores for car and motorcycle accessories, with over 100,000 products and 40 stores across 9 Italian regions by end of 2025.
2. SpeedUp E-commerce: Revenue from online direct-to-consumer sales of car accessories, full motorcycle apparel, spare parts, and bicycle/outdoor items through SpeedUp.it. SpeedUp began as one of Italy's first e-commerce platforms (1997) and now features a dedicated warehouse, modern operational headquarters, and specialized call center.
3. SD Distribuzione B2B Platform: Revenue from B2B sales to professional customers (retailers, body shops, dealerships, workshops, mechanics) through a catalogue (historically print, now online platform) offering spare parts, accessories, maintenance items, smartphone accessories, and car audio systems. Founded in 2002, SD Distribuzione imports from several countries worldwide and manages distribution from its warehouse near Treviso/Venice Airport.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Trio distributes automotive and motorcycle replacement parts, accessories, and apparel through a vertically integrated multi-channel model in Italy. The group operates Bep's, a chain of 40 physical megastores offering 100,000+ products across 9 regions; SpeedUp, a direct-to-consumer e-commerce platform launched in 1997; and SD Distribuzione, a B2B distribution platform serving professional retailers, workshops, and mechanics. Trio also holds exclusive Italian distribution rights for over 50 international partner brands.

Differentiator

Problem solved

Functional benefit

Brands

• Bep's: Italy's largest chain of specialized stores for car and motorcycle accessories, with megastores across various regions and a catalogue of over 100,000 products.
• SpeedUp
• SD Distribuzione

Products and services

• Bep's Retail Megastore Chain Italy's largest chain of specialized megastores for car and motorcycle accessories, with 40 stores across 9 Italian regions by end of 2025, strategically located near major roads and highway exits. Offers over 100,000 products with expert in-store advice from qualified staff, distinctive red-wall and black-façade design, and organized layout for easy product search.
• SpeedUp E-commerce Platform Direct-to-consumer online destination (SpeedUp.it) for car accessories, full motorcycle apparel, spare parts, and bicycle/outdoor items. Features a modern interface, dedicated warehouse for fast fulfillment, and specialized call center support to guide customers on vehicle compatibility and product selection.
• SD Distribuzione B2B Distribution Platform B2B platform serving professional customers including retailers, body shops, car dealerships, repair workshops, and mechanics across Italy. Offers spare parts, accessories, maintenance items, smartphone accessories, and car audio systems sourced from domestic and international suppliers, with competitive pricing through consolidated procurement and efficient logistics.
• Exclusive Partner Brand Distribution Exclusive Italian distribution of over 50 international automotive and motorcycle accessory brands including Althura, Axo, Nomura, Nexus, Venzo, Gotham, Norris, Ballack, and Novak. Products flow through Bep's stores, SpeedUp e-commerce, and SD Distribuzione, covering automotive accessories, electronics, safety, lighting, maintenance, and lifestyle categories.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

64 partnerships are on record, tiered core and minor.

• AlthuracoreChannel Partner/ Reseller/ DistributorAlthura is an exclusive partner brand specializing in roof bars, roof boxes, bike carriers, and snow chains. Trio distributes Althura products through its Bep's retail stores and SpeedUp e-commerce platform. Althura shares Trio's values of quality, durability, and functionality, targeting customers seeking reliable travel and transport accessories.
• AxocoreChannel Partner/ Reseller/ DistributorAXO (since 1978) is a benchmark in technical motorcycle apparel, combining safety, innovation, and style. With 45+ years of experience, AXO has become an icon in motorsport through distinctive graphics, bold color choices, and collaborations with major champions. Trio distributes AXO products as exclusive partner.
• NomuracoreChannel Partner/ Reseller/ DistributorNomura is described as the top-tier brand for automotive and motorcycle lighting, with all bulbs designed following the most advanced international protocols. Trio distributes Nomura products as an exclusive partner brand, positioning them as the best lighting products available on the market.
• NexuscoreChannel Partner/ Reseller/ DistributorNexus is an international reference point for exterior tuning and films. All products are developed following the strictest international standards to ensure superior performance compared to market alternatives. Trio distributes Nexus as an exclusive partner.
• BryteminorChannel Partner/ Reseller/ DistributorBryte specializes in designing and producing bulbs for scooters and motorcycles, offering a complete range to meet the most diverse needs of riders. Trio distributes Bryte as an exclusive partner.
• VenzocoreChannel Partner/ Reseller/ DistributorVenzo is an international reference for automotive accessories and silicone key covers. Their long-standing expertise produces durable, non-slip silicone covers, car covers, steering wheel covers, and shift-knob covers. Trio distributes Venzo as an exclusive partner.
• GothamcoreChannel Partner/ Reseller/ DistributorGotham has supplied increasingly sophisticated products for all-round vehicle protection for nearly 30 years. Products are easy to install yet professional-grade and safe for demanding users. Trio distributes Gotham as an exclusive partner.
• NorriscoreChannel Partner/ Reseller/ DistributorNorris offers high-quality seat covers crafted to protect and enhance car interiors. Using Synk Technology, they are airbag-compatible and ensure precise fitment through a zip system. Trio distributes Norris as an exclusive partner brand.
• BallackcoreChannel Partner/ Reseller/ DistributorBallack bulbs provide a more powerful light beam and longer lifespan than market standards, ensuring improved on-road safety. Ideal for drivers seeking excellent visibility for safer driving. Trio distributes Ballack as an exclusive partner.
• NovakcoreChannel Partner/ Reseller/ DistributorNovak smartphone accessories are designed to maximize functionality and safety while driving. High-quality mounts, chargers, and cables keep devices accessible and powered. Trio distributes Novak as an exclusive partner.
• BaltikominorChannel Partner/ Reseller/ DistributorBaltiko is a Finnish company specializing in automotive electronics including parking sensors (with or without displays), park assist systems, in-dash cameras, central locking kits, sirens, and electronic alarms. Trio distributes Baltiko as an exclusive partner.
• OSSOminorChannel Partner/ Reseller/ DistributorOSSO is a leading US brand offering protective nets, separating grilles, and accessories for safe pet travel in vehicles. Trio distributes OSSO as an exclusive partner.
• Hakett HillminorChannel Partner/ Reseller/ DistributorHakett Hill, founded in Wellington in 1954 by Sir Jake Hakett, specializes in premium leather goods including genuine suede and lambswool products treated with natural processes. Trio distributes Hakett Hill as an exclusive partner.
• D-GearminorChannel Partner/ Reseller/ DistributorD-Gear offers sporty accessories and premium bulbs with Italian style, including control units, antennas, hubcaps, spacers, and automotive paints. Trio distributes D-Gear as an exclusive partner.
• B4CminorChannel Partner/ Reseller/ DistributorB4C is a folding-bike brand designed for those who want freedom, style, and performance. B4C turns every ride into an experience of design and technology. Trio distributes B4C as an exclusive partner.
• LogicaminorChannel Partner/ Reseller/ DistributorLogica offers travel refrigerators and sunshades designed for maximum efficiency at competitive prices, keeping beverages cool and interiors protected from sun. Trio distributes Logica as an exclusive partner.
• RoninminorChannel Partner/ Reseller/ DistributorRonin offers vehicle covers using durable materials and advanced technologies for effective protection against weather, dust, and accidental damage. With padding up to 7mm, Ronin delivers outstanding safety and excellent value. Trio distributes Ronin as an exclusive partner.
• WekGominorChannel Partner/ Reseller/ DistributorWe'K'Go provides affordable, effective tyre repair products and fast-repair solutions for tyre care, helping keep vehicles in perfect condition without unnecessary expense. Trio distributes WekGo as an exclusive partner.
• BlivionminorChannel Partner/ Reseller/ DistributorBlivion offers a complete range of car and motorcycle battery chargers, high-performance portable starters, and next-generation cables built to last. Trio distributes Blivion as an exclusive partner.
• CadenceminorChannel Partner/ Reseller/ DistributorCadence offers a full line of subwoofers, coaxial speakers, and amplifiers designed to enhance vehicle audio systems with solid performance and clean sound. Trio distributes Cadence as an exclusive partner.
• ClastminorChannel Partner/ Reseller/ DistributorClast car batteries ensure fast starts, long lifespan, and consistent performance in any condition through advanced technologies and high-quality materials. Trio distributes Clast as an exclusive partner.
• Mr. BlinkminorChannel Partner/ Reseller/ DistributorMr. Blink began in 1940 near Birmingham racetrack, producing handcrafted gauges such as pressure meters, voltmeters, and thermometers. By the 1950s it became one of the most important gauge manufacturers. Trio distributes Blink products as an exclusive partner.
• GradominorChannel Partner/ Reseller/ DistributorGrado is a brand dedicated to those who work with precision and passion in the garage, offering robust, ergonomic, reliable tools engineered for professional performance. Trio distributes Grado as an exclusive partner.
• Svar LattnadminorChannel Partner/ Reseller/ DistributorSvar Lattnad, from Sweden, specializes in comfort accessories for automotive seating including ventilated and heated backrests for summer and winter travel comfort. Trio distributes Svar Lattnad as an exclusive partner.
• Tuning GuruminorChannel Partner/ Reseller/ DistributorTuning Guru offers solutions for aesthetic vehicle customization, enhancing every detail and improving overall finish and color consistency for interior and exterior surfaces. Trio distributes Tuning Guru as an exclusive partner.
• LukettminorChannel Partner/ Reseller/ DistributorLukett offers anti-theft devices, locks, anchors, and accessories crafted from durable materials and engineered for maximum vehicle protection. Trio distributes Lukett as an exclusive partner.
• FitzroyminorChannel Partner/ Reseller/ DistributorFitzroy provides highly effective solutions to protect motorcycles from scratches, gravel, abrasions, small impacts, tar, and sun exposure. Also suitable for curved and 3D surfaces. Trio distributes Fitzroy as an exclusive partner.
• Blink (gauge brand)minorChannel Partner/ Reseller/ DistributorBlink wiper blades ensure perfect cleaning and quiet operation in all weather conditions with durable materials and precision German engineering for long-lasting performance. Trio distributes Blink as an exclusive partner.
• BrownminorChannel Partner/ Reseller/ DistributorBrown helmet visors deliver visual clarity, scratch resistance, and instant installation with robust materials ensuring consistent transparency over long-term use. Trio distributes Brown as an exclusive partner.
• HeetminorChannel Partner/ Reseller/ DistributorHeet brings safety and style to the road with a new line of accessible helmets combining modern design, durable materials, and high comfort. Trio distributes Heet as an exclusive partner.
• HyxminorChannel Partner/ Reseller/ DistributorHYX is a leading brand in the design and production of LED strips for cars, motorcycles, and commercial vehicles. Trio distributes Hyx as an exclusive partner.
• KiksafeminorChannel Partner/ Reseller/ DistributorKiksafe is a brand created for those who prioritize safety, offering first-aid kits, emergency accessories, and essential tools for vehicles. Trio distributes Kiksafe as an exclusive partner.
• KlossminorChannel Partner/ Reseller/ DistributorKloss offers effective products, advanced formulations, and professional-grade quality for cleaning, protecting, and maintaining motorcycle components. Trio distributes Kloss as an exclusive partner.
• MacbriteminorChannel Partner/ Reseller/ DistributorMacbrite is a historic brand of waxes and polishes for cars and motorcycles, offering revolutionary universal protective and polishing products for all paint types and surfaces. Trio distributes Macbrite as an exclusive partner.
• MammuthminorChannel Partner/ Reseller/ DistributorMammuth offers car and commercial-vehicle batteries engineered for instant power and long life with advanced technology and premium materials. Trio distributes Mammuth as an exclusive partner.
• MinervaminorChannel Partner/ Reseller/ DistributorMinerva offers universal car mats combining practicality, durability, and style, made from long-lasting, easy-to-clean materials that protect interiors from dirt and wear. Trio distributes Minerva as an exclusive partner.
• MooveminorChannel Partner/ Reseller/ DistributorMoove offers functional, durable wheel covers designed for simplicity and protection with essential design, quick installation, and solid materials. Trio distributes Moove as an exclusive partner.
• NookminorChannel Partner/ Reseller/ DistributorNook offers essential winter accessories including snow socks, scrapers, de-icing sprays, and more designed for safety and practicality in cold conditions. Trio distributes Nook as an exclusive partner.
• PokeminorChannel Partner/ Reseller/ DistributorPoke offers automotive accessories designed for children including car seats, seat protectors, travel trays, and sunshades blending safety, comfort, and practicality. Trio distributes Poke as an exclusive partner.
• PopSugarminorChannel Partner/ Reseller/ DistributorPopSugar ensures comfortable car journeys for children through UV-blocking sunshades and seat protectors with playful designs. Trio distributes Pop Sugar as an exclusive partner.
• RakersminorChannel Partner/ Reseller/ DistributorRakers is a minimal-design motorcycle brand for riders who want style without sacrificing comfort and practicality, engineered for urban and suburban environments. Trio distributes Rakers as an exclusive partner.
• RaxtonminorChannel Partner/ Reseller/ DistributorRaxton offers cleaning products and accessories designed for professional-level results at home with effective formulas, quality materials, and practical tools. Trio distributes Raxton as an exclusive partner.
• RiflektminorChannel Partner/ Reseller/ DistributorRiflekt specializes in safety accessories for walking dogs, offering reflective harnesses, collars, and leashes for secure, visible control in all conditions. Trio distributes Riflekt as an exclusive partner.
• RoxminorChannel Partner/ Reseller/ DistributorRox offers creative and fun keychains and stickers to personalize vehicles and everyday accessories. Trio distributes Rox as an exclusive partner.
• RushminorChannel Partner/ Reseller/ DistributorRush offers radiator and windshield fluids engineered for performance, protection, and visibility in any season with reliable formulations. Trio distributes Rush as an exclusive partner.
• SarmanminorChannel Partner/ Reseller/ DistributorSarman offers kits designed to restore, renew, and repair vehicle interiors whether leather or fabric, with formulations for flawless, easy applications. Trio distributes Sarman as an exclusive partner.
• UnitminorChannel Partner/ Reseller/ DistributorUnit manufactures custom-fit trunk trays and armrests designed to adapt perfectly to any vehicle with durable materials and refined design. Trio distributes Unit as an exclusive partner.
• WistaminorChannel Partner/ Reseller/ DistributorWista wiper blades ensure perfect cleaning and quiet operation in all weather conditions with German precision engineering and durable materials. Trio distributes Wista as an exclusive partner.
• Zim&MannminorChannel Partner/ Reseller/ DistributorZim&Mann provides durable, reliable solutions including starters, chargers, testers, and transformers at a lower cost than traditional brands. Trio distributes Zim&Mann as an exclusive partner.
• BalzacminorChannel Partner/ Reseller/ DistributorBalzac stands and ramps are designed to ensure safe transport, maintenance, and parking for motorcycles or scooters, built from durable steel for stability and long-lasting strength. Trio distributes Balzac as an exclusive partner.
• BbrosminorChannel Partner/ Reseller/ DistributorBbros offers a wide range of functional automotive products and accessories designed to make every trip easy and safe with meticulous attention to detail. Trio distributes Bbros as an exclusive partner.
• DrainminorChannel Partner/ Reseller/ DistributorDrain wiper blades deliver exceptional clarity, smooth operation, and durability in all seasons with an aerodynamic structure reducing vibration and noise. Trio distributes Drain as an exclusive partner.
• EcobarminorChannel Partner/ Reseller/ DistributorEcobar produces cables and supports for electric-vehicle charging designed for continuous use and everyday practicality with durable materials and high-quality connectors. Trio distributes Ecobar as an exclusive partner.
• FeeltonminorChannel Partner/ Reseller/ DistributorFeelton is a thermal apparel brand blending comfort, breathability, and advanced insulation for consistent warmth in every condition. Trio distributes Feelton as an exclusive partner.
• FlockminorChannel Partner/ Reseller/ DistributorFlock transforms every vehicle interior into an organized, efficient space with organizers maximizing every corner through durable materials and practical designs. Trio distributes Flock as an exclusive partner.
• FourminorChannel Partner/ Reseller/ DistributorFour offers modern, durable wheel covers that refresh rims with style, combining aesthetics, protection, and easy installation for a personalized look. Trio distributes Four as an exclusive partner.
• GhiacciaiaminorChannel Partner/ Reseller/ DistributorGhiacciaia offers thermal bags and passive coolers designed to keep food and beverages at the right temperature during trips, outdoor days, and long activities. Trio distributes Ghiacciaia as an exclusive partner.
• HallerminorChannel Partner/ Reseller/ DistributorHaller designs motorcycle mirrors engineered for clear visibility, stability, and seamless integration with various vehicle models, keeping the view steady even at high speeds. Trio distributes Haller as an exclusive partner.
• BiviominorChannel Partner/ Reseller/ DistributorBivio offers compact, versatile analog time indicators ideal as time references in cars, homes, offices, or any environment where quick time reference is needed. Trio distributes Bivio as an exclusive partner.
• Enrich VokeminorChannel Partner/ Reseller/ DistributorEnrich Voke exhaust tips combine aggressive design, premium materials, and craftsmanship precision to deliver high performance and a distinctive sound. Trio distributes Enrich Voke as an exclusive partner.
• BywayminorChannel Partner/ Reseller/ DistributorByway provides everything needed to make a garage functional and parking safe while maximizing space in the most efficient way possible. Trio distributes Byway as an exclusive partner.
• Mr RepairminorChannel Partner/ Reseller/ DistributorMr Repair is a product line dedicated to automotive repair and care offering practical, reliable solutions for quick, effective, long-lasting interventions. Trio distributes Mr Repair as an exclusive partner.
• 6InsuperabileminorStrategic or Co-development Partner6Insuperabile is an inclusive sports culture project involving sports clubs, schools, and institutions in a journey of direct experience and awareness through mixed play activities for children, young people, and athletes with and without disabilities. Trio provides financial and strategic support to this initiative as part of its corporate social responsibility program.
• CROSSabiliminorStrategic or Co-development PartnerCROSSabili is an association offering people with disabilities unique experiences of inclusion, sharing, sport, and enjoyment through motorsport. Founded by Mattia Cattapan after a life-changing accident, it has become a reference point for thousands of people with disabilities across Italy. Trio provides financial and strategic support to this initiative as part of its corporate social responsibility and community engagement program.

Scale indicators8 records

Recent moves22 records

Expansion highlights5 records

Direct peers

• Norauto: European automotive parts and accessories retail chain with multi-brand assortment and service centres. Operates a similar megastore/centre model to Bep's across multiple European countries, targeting car owners with parts, accessories, and fitting services.
• Halfords: UK's largest specialist retailer of car parts, motorcycle accessories, bicycles, and outdoor products. Direct comparable to Bep's across both car/motorcycle accessories and bicycle categories, with similar multi-channel retail and e-commerce presence.
• Feu Vert: French automotive aftermarket retail chain with 400+ centres across Europe offering car accessories, maintenance, and parts. Closely comparable to Bep's in-store assortment strategy and consumer-facing service model.
• Autodoc: Europe's largest online retailer of automotive parts and accessories, serving both B2C and B2B customers. Direct comparable to SpeedUp and SD Distribuzione with an e-commerce-first model and broad multi-brand accessory catalogue.
• Mister Auto: European e-commerce platform for automotive parts, accessories, and maintenance products. Closely comparable to SpeedUp's e-commerce proposition with similar B2C focus and cross-brand assortment model.
• ATU: German automotive parts and accessories retail chain with workshop services across Central Europe. Comparable to Bep's in-store retail format and multi-brand accessory distribution strategy.

Broad incumbents

• AutoZone: Largest US automotive aftermarket parts and accessories retailer with extensive store network. Less directly comparable due to service/installation focus but operates the same megastore-based automotive aftermarket retail model at much larger scale.
• LKQ Corporation: Global automotive aftermarket parts distributor serving both consumer and B2B channels. Comparable to SD Distribuzione's wholesale distribution model and Bep's retail assortment, but at multinational scale with stronger collision/refurbished parts focus.
• O'Reilly Auto Parts: Large US-based automotive aftermarket parts retailer with professional and DIY customer base. Comparable to Trio's combined B2C/B2B positioning and store-centric distribution model, at significantly larger scale.

Regional players

• Rhiag Group: Italian and European automotive aftermarket parts distributor serving workshops and dealers. Comparable to SD Distribuzione's B2B distribution model and Italy geographic footprint, with broader European reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trio