Comedia Concept

What Comedia Concept does

Comedia Concept GmbH & Co. KG is a regional outdoor advertising and urban furniture company headquartered in Zwickau, Saxony, Germany. Founded in 1999, the company operates a portfolio that combines physical street furniture infrastructure (bus shelters, city info systems, safety railings, automated public toilets branded WC-matic) with out-of-home (OOH) and digital out-of-home (DOOH) advertising media. Its subsidiary, eastbrand Media Broadcast GmbH, markets advertising space nationwide, extending the reach of the core regional operations beyond its home markets.

The product portfolio spans static OOH formats (Citystar billboards, Citylightposter vitrines, A1 poster systems, Cityfenster three-sided displays, and Sonderwerbeträger special carriers) and a DOOH offering introduced via City-Screen LED videowalls — an 11.5 m² digital display mounted on a 2.50m elevated base. The company has extended into digital online media buying (Facebook, Instagram, Google Display, YouTube, TikTok) through its eastbrand subsidiary. Technical infrastructure is built around proprietary protected product designs and a distributed network of physical advertising and furniture sites across Saxony, Thuringia, and Saxony-Anhalt, with automated public toilets supplied through a partnership with Hering Sani-Konzept GmbH.

The business model rests on three revenue streams: rental of advertising space on owned and partner infrastructure, revenue-sharing partnerships with municipalities (which receive rent payments plus advertising proceeds to fund street furniture), and rental income paid to property owners hosting advertising carriers. Go-to-market combines a regional field sales force, an online booking platform, independent sales representatives, and location acquisition partners. The company serves 60+ municipalities and 3,000+ local businesses across central Germany, and is a member of FAW (Fachverband Aussenwerbung).

Name

Comedia Concept

Legal name

Comedia Concept GmbH & Co. KG

Website

https://comediaconcept.de

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Comedia Concept GmbH & Co. KG is a regional German outdoor advertising and urban furniture company founded in 1999 in Zwickau, Saxony. It installs street furniture and OOH/DOOH advertising media, serving 60+ municipalities and 3,000+ local businesses.

Ownership category

akta.pro rank

Product category

Outdoor Advertising Infrastructure

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181), Media Buying Agencies (54183)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Street Furniture Advertising (Bus Shelters, Kiosks, Benches, Phone Booths) (BPAFALAD)

akta.pro secondary industries

Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ), OOH Production, Printing & Installation Services (BPAFALAL)

Keywords

• Outdoor advertising infrastructure
• Street furniture solutions
• Digital out-of-home media
• Municipal advertising partnerships
• Billboard advertising networks

Headquarters

HQ city

Zwickau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Advertising space rental and booking: Rental income from municipal, private, and commercial properties for advertising installations. Clients book individual locations or networks for OOH and DOOH advertising campaigns.
2. Municipal partnership model: Cities receive rent payments and revenue sharing from advertising proceeds. Some municipalities finance modern city infrastructure (WC systems, bus shelters) through advertising revenue, reducing municipal budget burden.
3. Property owner rental income: Private and commercial property owners receive regular rental income without any operational effort or usage restrictions on their properties.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Comedia Concept GmbH & Co. KG installs and operates street furniture (bus shelters, city info systems, safety railings, automated toilet systems) and out-of-home (OOH) advertising media (large-format billboards, illuminated posters, digital LED screens) on behalf of municipalities and property owners. Through its subsidiary eastbrand Media Broadcast GmbH, the company markets these advertising spaces nationally and supplements them with online advertising campaigns on Facebook, Instagram, Google Display, YouTube, and TikTok. Revenue is generated by booking advertising spaces on the owned/operated physical media portfolio.

Product overview

Comedia Concept GmbH & Co. KG operates as a regional outdoor advertising and urban furniture company based in Zwickau, Germany. The company offers three interconnected product lines: (1) Stadtmöbel (Urban Furniture) including bus shelters (Fahrgastunterstände), city info systems, safety railings, and automated toilet systems (WC-matic); (2) Out of Home Media including large format billboards (Großfläche), Citystar premium billboards, Citylightposter (CLP), A1 poster carrier systems, Cityfenster, Sonderwerbeträger, and various Hinweismedien/Dauerwerbemedien (information and permanent advertising media); and (3) Digital Out of Home Media featuring City-Screen digital billboards. The subsidiary eastbrand Media Broadcast GmbH markets this advertising media portfolio nationally along with digital online advertising on platforms including Facebook, Instagram, Google Display, YouTube, and TikTok. The company serves over 60 municipalities with more than 3,000 local customers, offering cross-media and reach-strong advertising solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Fahrgastunterstände (Bus Shelters / Waiting Halls) Developed and installed waiting halls / bus shelters that serve public transport infrastructure. Comedia Concept delivers economically viable and sustainable shelter concepts tailored to changing user volumes; primarily serves municipalities and public transport authorities.
• Stadtinfo-Systeme (City Info Systems) Uniformly designed municipal wayfinding and information systems that bundle target-group-appropriate information and direct viewers to local events and city facilities. Sold to municipalities and cities.
• Sicherungsgeländer / Fußgängerbewehrung (Safety Railings) Safety railings that canalize pedestrian flow while integrating advertising space for business identification at high-traffic locations. Sold to municipalities and commercial property owners.
• WC-matic (Automated Public Toilet Systems)
• Großfläche (Large-Format Billboards)
• Citystar Premium Billboard
• Citylightposter / CLP
• A1-Plakatträgersystem (A1 Poster Carrier System)
• Cityfenster (City Window)
• Sonderwerbeträger (Special Advertising Carriers)
• Hinweismedien / Dauerwerbemedien (Information and Permanent Advertising Media)
• City-Screen (Digital Billboard) High-resolution digital LED screen with 11.5 m² display area mounted at 2.50 m height; ultra-sharp, glare-free and flicker-free images with network, single-location, and daily booking options.
• Standortakquisition (Location Acquisition Services)
• Facebook Advertising Campaign Management
• Instagram Advertising Campaign Management
• Google Display Advertising Campaign Management
• YouTube Advertising Campaign Management
• TikTok Advertising Campaign Management

Quantifiable outcome

• Over 60 municipalities partnered long-term
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Hering Sani-Konzept GmbHcoreStrategic or Co-development PartnerPartnership for holistic and economically viable toilet concepts. Comedia Concept collaborates with this partner for planning modern, barrier-free WC systems for cities, alongside new investments and optimization of existing facilities.
• FAW (Forschungsgesellschaft für Arbeitswissenschaft und Arbeitsgestaltung e.V.)minorOthersMembership in FAW (Forschungsgesellschaft für Arbeitswissenschaft und Arbeitsgestaltung e.V.), indicating commitment to workplace research and design standards.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wall GmbH: German street-furniture and OOH advertising company (formerly part of JCDecaux). Overlaps directly with Comedia on illuminated bus shelters, city light posters, and municipal advertising partnerships.
• JCDecaux Deutschland: Global leader in street furniture and transit advertising with a German subsidiary. Competes head-to-head for municipal bus-shelter and city-info contracts that are Comedia's core offering.
• Clear Channel Germany (Media Owner Group): One of the largest national OOH operators in Germany with classic and digital inventory. Competes with Comedia for regional and national advertisers across billboard formats.
• DSM German Media GmbH: German OOH/DOOH media marketer with nationwide sales reach. Competes with Comedia/eastbrand for advertising budgets on classic and digital outdoor media, and operates in the same B2B sales motion.
• Ströer SE & Co. KGaA: Germany's largest out-of-home and digital out-of-home advertising operator. Directly competes with Comedia in static and digital street-furniture media, with a far broader national inventory and programmatic DOOH platform.

Emerging players

• HYGH AG: Berlin-based DOOH startup operating networked digital screens in retail and urban environments. Overlaps with Comedia's City-Screen DOOH and competes for the same local advertiser budgets, but with a digital-first model.

Regional players

• DEGA Außenwerbung GmbH: Regional German OOH operator headquartered in the Halle/Leipzig area, geographically adjacent to Comedia's Saxony footprint. Competes for the same local advertisers and municipal partnerships in central-eastern Germany.
• Gewista Werbegesellschaft mbH: Leading OOH and street-furniture operator in Austria and Central Europe. Comparable business model combining municipal street furniture with OOH advertising sales, though primarily DACH-region focused outside Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/comediaconcept
• Facebookfacebook.com/comediaconcept.de
• LinkedInlinkedin.com/company/comediaconcept
• Instagraminstagram.com/comediaconcept

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Comedia Concept