Physiocure

What Physiocure does

Physiocure is a single-site specialist physiotherapy clinic based at Bannatyne Health Club, Cookridge Hall, Leeds, UK. Founded by Anna Higo, who has practiced physiotherapy since 1997, the clinic focuses on hypermobile Ehlers-Danlos Syndrome (hEDS) and Hypermobility Spectrum Disorders (HSD) — chronic, under-diagnosed conditions. The clinic is positioned as a specialist referral point for patients with hypermobility-related disorders, addressing a gap left by generalist physiotherapists who typically lack adequate training in this niche. The patient mix is dominated by individual self-pay and insurance-funded cases across both local and national catchment areas.

The clinic delivers treatment through 11 core service offerings and 5 specialisms, supported by a core clinical team of approximately 6 therapists within a total headcount of 11-50 staff. Session pricing ranges from £35 to £140, with specialist sessions at the upper end of the range. Operating technology is limited to TM3 practice management software for booking and patient records; there is no proprietary app or digital platform. The clinic has partnered with Fitcure to provide physical training programs and launched a Nutrition service in October 2024, extending the patient care pathway beyond physiotherapy. Anna Higo is also pursuing PhD research at Coventry University on hEDS, embedding clinical research into the practice.

The business model is fee-for-service, with revenue derived from individual patient consultations and treatment plans across insurance and self-pay channels. The clinic has no external funding rounds, no M&A activity, and no disclosed expansion beyond its single Leeds site. Brand visibility has been elevated through 2024 milestones including the EDS Community Champion award and a December 2024 feature in The Telegraph, both of which support patient acquisition in the specialist hypermobility market.

Name

Physiocure

Legal name

Physiocure

Website

https://physiocure.org.uk

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Physiocure is a Leeds-based specialist physiotherapy clinic treating hypermobile Ehlers-Danlos Syndrome and Hypermobility Spectrum Disorders, with 6 therapists delivering 11 core treatments and 5 specialisms across insurance and self-pay patients.

Ownership category

akta.pro rank

Product category

Physiotherapy and Musculoskeletal Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Sports and Recreation Instruction (61162)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Sports Medicine (HLAKALAB)

akta.pro secondary industries

Pain Management (Spine & Musculoskeletal) (HLAKALAM), Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

Keywords

• Physiotherapy services
• Sports injury rehabilitation
• Manual therapy techniques
• Hypermobility EDS treatment
• Musculoskeletal pain management

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physiotherapy Services: Consultation and treatment sessions billed at fixed rates per appointment type. Services include initial assessments, reviews, and half-hour follow-ups. Revenue generated through private pay and health insurance reimbursements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Physiocure is a physiotherapy clinic in Leeds delivering hands-on musculoskeletal and rehabilitation treatments — including physiotherapy, sports therapy, sports massage, acupuncture, joint manipulation, soft tissue therapy, electrotherapy, nutritional therapy, psychotherapy, podiatry, and partnered physical training — to individual patients on a per-appointment basis. Its flagship offering is specialist physiotherapy for hypermobile Ehlers-Danlos Syndrome (hEDS) and hypermobility spectrum disorders (HSD), supplemented by pain management, sports injury rehabilitation, runner's health, and hip problem programmes.

Product overview

Physiocure is a physiotherapy clinic offering a comprehensive portfolio of 11 core treatment services and 5 specialist programmes. The core services include Physiotherapy, Sports Therapy, Sports Massage, Acupuncture, Joint Manipulation, Soft Tissue Therapy, Nutritional Therapy, Electrotherapy, Physical Training (via Fitcure partnership), Psychotherapy, and Podiatry. These are delivered through a holistic, whole-body approach. The clinic also specialises in 5 specific areas: Hypermobility & Ehlers-Danlos Syndrome (their flagship specialism with over 10 years of expertise), Pain Management, Runner's Health, Sports Injury Rehabilitation, and Hip Problems Treatment. All services are delivered at their north Leeds location within Bannatyne Health Club at Cookridge Hall.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Core physiotherapy service using manual therapy techniques, exercise therapy, and electrotherapy to treat musculoskeletal issues including neck and back pain, joint problems, sports injuries, headaches, and post-operative rehabilitation; for individual adult patients.
• Sports Therapy Musculoskeletal pain and injury treatment using hands-on techniques and rehabilitation, focusing on injury prevention, biomechanics assessment, and sports performance enhancement for amateur and professional athletes.
• Sports Massage Therapeutic massage service using deep tissue techniques, stretching, compression, and trigger point therapy to alleviate muscle tightness, prevent injuries, and support recovery for athletes and non-athletes alike.
• Acupuncture Traditional Chinese medicine technique using dry needling, acupressure, cupping, and electroacupuncture to restore energy balance, relieve pain, and promote healing, delivered by AACP-trained physiotherapists.
• Joint Manipulation Manual therapy technique involving manipulation and mobilisation of the spine, joints, and soft tissue to reduce pain, restore movement, improve function, and aid postural correction.
• Soft Tissue Therapy Physiotherapy technique focusing on managing, manipulating, and rehabilitating soft tissues including tendons, ligaments, fascia, muscles, and connective tissue using myofascial release, trigger point therapy, and deep tissue massage.
• Nutritional Therapy Nutrition service led by Nutritional Therapist Emmy Sammon, offering tailored nutrition strategies, vitality screening, and hair mineral analysis to support hypermobility management and overall health.
• Electrotherapy Electrical stimulation treatment using TENS and other electrotherapy modalities for pain management, tissue healing, reducing swelling, and muscle strengthening.
• Physical Training Exercise and rehabilitation training programme delivered in partnership with Fitcure, offering personalised exercise plans, core strengthening, and gradual return-to-activity programmes within gym settings or at home.
• Psychotherapy

Quantifiable outcome

• Patients with EDS and HSD report very positive feedback and outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• FitcurecoreStrategic or Co-development PartnerFitcure is an independent fitness training studio based in Bramhope, north Leeds. Physiocure works in partnership with Tom Higo of Fitcure to provide a one-to-one service encompassing physical training and injury rehabilitation training. The collaboration allows physiotherapists to collaborate with trainers to devise personal exercise programmes for patients' recovery and optimal strength following injury or operation.
• Bannatyne Health ClubminorOthersPhysiocure is based at Bannatyne Health Club at Cookridge Hall, north Leeds. The clinic operates within the health club facility.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Connect Health: One of the largest independent providers of NHS and private community musculoskeletal physiotherapy in the UK — broad incumbent that competes for general musculoskeletal referrals and insurance-funded physiotherapy.
• Nuffield Health: Large UK healthcare charity operating fitness clubs, hospitals and physiotherapy services — broad incumbent that hosts clinics inside health clubs like Physiocure's Bannatyne partnership and competes across physiotherapy, sports injury, and rehab service lines.
• Ascenti: One of the UK's largest physiotherapy networks with national clinic coverage and insurance partnerships — overlaps with Physiocure's general physiotherapy and sports therapy offerings but lacks Physiocure's specialist EDS depth.
• Bupa Health Clinics: Major UK private health insurer and provider of physiotherapy, sports medicine and musculoskeletal services — broad incumbent competing for both insured physiotherapy demand and the self-pay sports injury segment.

Regional players

• Total Restore Physiotherapy: Multi-disciplinary physiotherapy and sports injury practice offering sports massage, acupuncture, and rehabilitation — comparable service mix to Physiocure's general offerings, serving different UK regions.

Direct peers

• Six Physio: Premium London-based physiotherapy and sports therapy group offering manual therapy, sports massage, acupuncture, and Pilates — directly comparable to Physiocure's multi-disciplinary holistic approach and premium self-pay positioning.
• Ten Health & Fitness: Premium London physiotherapy and fitness studio combining physio, personal training, Pilates and wellness — closely mirrors Physiocure's holistic mind-body approach delivered inside premium health club facilities.
• The Hypermobility Unit / London Hypermobility Clinic: UK specialist physiotherapy practice focused on hypermobility and Ehlers-Danlos Syndrome — directly comparable to Physiocure's flagship specialism, serving a similar self-pay national patient base with lived-experience practitioners.
• Pure Sports Medicine: Multi-disciplinary sports medicine and physiotherapy practice offering sports therapy, manual therapy, and rehabilitation — comparable to Physiocure's sports injury, pain management, and runner's health service lines, at a similar premium positioning.

Emerging players

• Hedena Health: UK specialist clinic offering physiotherapy and medical services for hypermobility and EDS — narrower specialist footprint than Physiocure but a direct emerging competitor in the same underserved hEDS/HSD niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/physiocure1
• Facebookfacebook.com/leedsls16
• LinkedInlinkedin.com/company/physiocure

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physiocure