PSD Bank Hessen-Thüringen eG
PSD Bank Hessen-Thüringen eG is a cooperative bank founded in 1872 serving private individuals and small businesses in Germany's Hessen-Thüringen region through digital-first retail banking, savings, lending, investment, and insurance products, currently merging with BBBank.
- Company typePrivate
- Founded1872
- HeadquartersEschborn, Germany
- Headcount101–250
- GTM typeB2C
- OfferingServices
What PSD Bank Hessen-Thüringen eG does
PSD Bank Hessen-Thüringen eG is a German eingetragene Genossenschaft (cooperative bank) founded in 1872, headquartered in Frankfurt am Main / Eschborn, and serving private individuals and small business owners across the Hessen and Thüringen regions. The bank operates a digital-first retail banking model built around its PSD BankingApp (iOS/Android), PSD OnlineBanking portal (TÜV Rheinland-certified, TLS 1.2/EV-SSL secured with SecureGo plus and Sm@rt-TAN plus authentication), and an integrated set of self-service digital channels including Sofort-Legitimation identity verification and Videoberatung remote advisory. Product surface spans current accounts (PSD GiroKonto with girocard and Mastercard with 3D Secure), savings vehicles (PSD FestGeld Direkt, PSD TagesGeld, PSD TagesGeld Professionell with ECB-linked pricing, PSD KomfortSparen, Gewinnsparen prize-linked savings), consumer credit (easyCredit via TeamBank), mortgage and construction financing (Baufinanzierung), investment (Wertpapierdepot, MeinInvest digital assistant, Union Investment funds), and insurance distribution through R+V Versicherung.
The bank's revenue model rests primarily on retail interest income from lending and savings spreads, transaction fees on accounts/cards/payments, and commission/affiliate referral income from distributing Genossenschaftliche FinanzGruppe partners' insurance, investment, building society, and consumer credit products. Customer acquisition runs through a product-led growth motion (digital onboarding for FestGeld Direkt, TagesGeld, GiroKonto, and easyCredit) combined with a sales-led advisory motion for complex products such as mortgage financing, insurance, and investment advisory, delivered via video, online appointment booking, and physical branch. The cooperative ownership model ('Mitgliedschaft') aligns customer and ownership interests and provides member-only products and dividends, while the wholly-owned subsidiary PSD Immobilienwelten GmbH extends into real estate services for the Rhein-Main area.
In 2025, PSD Bank Hessen-Thüringen eG is undergoing a legal merger (Verschmelzung) with BBBank, with the combined entity set to operate under bbbank.de from mid-September 2025. This fusion is the dominant strategic event in the bank's recent history, materially reshaping its scale, geographic footprint, and product economics going forward.
PSD Bank Hessen-Thüringen eG firmographics
Firmographics- Name
- PSD Bank Hessen-Thüringen eG
- Legal name
- PSD Bank Hessen-Thüringen eG
- Website
- https://psdbank-ht.de
- Company type
- Private
- Founded year
- 1872
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- PSD Bank Hessen-Thüringen eG is a cooperative bank founded in 1872 serving private individuals and small businesses in Germany's Hessen-Thüringen region through digital-first retail banking, savings, lending, investment, and insurance products, currently merging with BBBank.
- Ownership category
- akta.pro rank
PSD Bank Hessen-Thüringen eG industry classification
Industry- Product category
- Retail Banking
- NAICS
- Finance and Insurance (52), Agencies, Brokerages, and Other Insurance Related Activities (5242), Portfolio Management and Investment Advice (523940)
- SIC
- Savings Institution, Federally Chartered (6035), Finance Services (6199)
- akta.pro primary industry
- Deposit Operations (Account Maintenance, Fees, Reconciliations) (FSABALAE)
- akta.pro secondary industries
- Loan Operations & Servicing (Consumer/SME/Corporate) (FSABALAD), Payments Operations (ACH/Wire/RTGS, SWIFT, SEPA, Checks) (FSABALAB)
Keywords
Where PSD Bank Hessen-Thüringen eG is headquartered
LocationHeadquarters
- HQ city
- Eschborn
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
PSD Bank Hessen-Thüringen eG business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Interest Income: As a retail bank, PSD Bank Hessen-Thüringen eG generates primary revenue through interest margins on lending products (mortgages, personal loans such as easyCredit) and savings products (fixed-term deposits, call money accounts).
- Commission and Fee Income: Fees from account management (Girokonto), card services (girocard, credit cards), payment services, and intermediation of third-party financial products (insurance via R+V, fund investments via Union Investment, building society products via Schwäbisch Hall).
- Insurance and Investment Intermediation: The bank earns commission by distributing insurance products (R+V Versicherung: dental, travel, liability, household) and investment products (Union Investment funds, Schwäbisch Hall building savings, easyCredit personal loans) through its platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ZahnVorsorge tariff: Entry-level dental insurance |
| Subscription | Monthly | Zahn classic (Z3U) tariff: Doubles the statutory health insurance subsidy for dental prosthetic care |
| Subscription | Monthly | Zahn comfort (Z2U) tariff: Covers 70% of costs after statutory subsidy deduction; includes orthodontic benefits up to €1,000 for children |
| Subscription | Monthly | Zahn premium (Z1U) tariff: Covers 90% of costs after statutory subsidy deduction; includes orthodontic benefits up to €2,000 for children |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
PSD Bank Hessen-Thüringen eG product offering
Product offeringCore offering
PSD Bank Hessen-Thüringen eG is a German cooperative bank offering a full range of retail banking services to private customers in the Hessen-Thüringen region. Its core offerings include current accounts (PSD GiroKonto), savings products (FestGeld Direkt, TagesGeld, KomfortSparen, Gewinnsparen), consumer lending (easyCredit installment loans, Baufinanzierung construction financing), investment services (Wertpapierdepot securities account, MeinInvest digital investment assistant), and intermediated insurance products through R+V. The bank delivers these services primarily through a digital-first channel stack consisting of PSD OnlineBanking and the PSD BankingApp, complemented by branch advisory and video consultation.
Product overview
PSD Bank Hessen-Thüringen eG is a German cooperative bank offering a comprehensive digital banking platform with mobile and online banking access. The core offering includes the PSD BankingApp and Online-Banking portal for account management. The product portfolio spans savings products (PSD FestGeld Direkt term deposits, PSD TagesGeld and PSD TagesGeld Professionell daily deposits, PSD KomfortSparen flexible savings, Gewinnsparen lottery savings), current accounts (PSD GiroKonto with girocard), credit products (easyCredit instant credit via TeamBank partnership, Baufinanzierung construction financing), investment services (Wertpapierdepot securities account, MeinInvest digital investment assistant, Union Investment funds), and R+V insurance products (dental, travel health, liability, household). Security is managed through SecureGo plus App and Sm@rt-TAN plus procedures with TÜV Rheinland certification. Digital services include Sofort-Legitimation identity verification, Videoberatung video consultation, and Digital Account Check. The bank also offers complementary apps including SperrApp for emergency card blocking, R+V Gesundheit for insurance claims, Mein Budget for personal finance management, and easyCredit+ for loan management.
Differentiator
Problem solved
Functional benefit
Brands
- PSD BankingApp: Mobile banking application for private and business customers to manage their banking transactions on the go
- PSD FestGeld Direkt
- PSD TagesGeld
- PSD TagesGeld Professionell
- PSD KomfortSparen
- PSD GiroKonto
- MeinInvest
- SecureGo plus App
- Gewinnsparen
Products and services
- PSD GiroKonto
Companies that use PSD Bank Hessen-Thüringen eG
Customer profileSegments2 records
Ideal customer profiles2 records
PSD Bank Hessen-Thüringen eG technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PSD Bank Hessen-Thüringen eG partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- BBBankflagshipPSD Bank Hessen-Thüringen eG is undergoing a legal merger (Verschmelzung) with BBBank, one of Germany's largest cooperative banks. The two institutions will combine into a single company, with the combined entity operating under bbbank.de starting mid-September. This fusion represents the most significant strategic development for PSD Bank Hessen-Thüringen, transforming its market position entirely.
- R+V VersicherungcoreR+V Versicherung is a key insurance partner of the Genossenschaftliche FinanzGruppe. PSD Bank Hessen-Thüringen distributes R+V insurance products including dental insurance (Zahnzusatzversicherung), travel health insurance (Auslandsreise-Krankenversicherung), personal liability insurance (Private Haftpflichtversicherung), and household insurance (Hausratversicherung).
- Bausparkasse Schwäbisch HallcoreSchwäbisch Hall is the largest German building society (Bausparkasse) and a long-standing partner of the cooperative banking sector. PSD Bank Hessen-Thüringen offers Schwäbisch Hall building savings products including account data changes, exemption orders, name changes, online portal access, SEPA direct debit changes, and housing premium applications through its online services.
- Union InvestmentcoreUnion Investment is the fund management company of the DZ Bank Group and the Genossenschaftliche FinanzGruppe. PSD Bank Hessen-Thüringen distributes Union Investment funds, offering fund purchases, sales, exchanges, transfers, and exemption order management. Customers can access the Union Investment depot portal through the bank's platform.
- TeamBank (easyCredit)coreTeamBank AG offers the easyCredit instant credit product, which PSD Bank Hessen-Thüringen distributes through its platform. The easyCredit+ app enables flexible management of personal financial scope. The partnership allows PSD Bank to offer installment-free personal loans without visiting a branch.
- DZ BANKcoreDZ BANK is the central institution and corporate bank of the cooperative banking sector in Germany. It serves as the parent financial institution for the Genossenschaftliche FinanzGruppe. PSD Bank Hessen-Thüringen offers DZ BANK's corporate banking services through its platform, linking to the DZ Banking corporate customer portal.
- ReisebankminorReisebank specializes in foreign exchange and travel-related financial services. It is listed as a partner customer portal on the PSD Bank website, enabling travel currency and related financial services for PSD Bank customers.
Recent moves6 records
Expansion highlights5 records
PSD Bank Hessen-Thüringen eG competitors and assessment
Company assessmentDirect peers
- BBBank: German cooperative bank currently merging with PSD Bank Hessen-Thüringen eG. Operates as a direct peer with overlapping retail banking, mortgage, and member-cooperative model serving private customers.
- PSD Bank Berlin-Brandenburg eG: Sister PSD Bank within the PSD Bank network, serving private customers in Berlin-Brandenburg with a similar digital-first cooperative retail banking model. Direct comparable in product mix and customer base.
- Sparda-Bank Hessen eG: Another German cooperative bank ('Genossenschaftsbank') operating in the same Hessen geography. Targets private customers with retail banking, savings, and member-owned structure directly comparable to PSD Bank.
- Volksbank Raiffeisenbank eG (local cooperative banks): Part of the same Genossenschaftliche FinanzGruppe, with thousands of local cooperative banks serving private customers via the same partner ecosystem (R+V, Union Investment, Schwäbisch Hall). Direct peer in cooperative retail banking.
Emerging players
- N26 Bank GmbH: German-headquartered neobank with a mobile-first retail banking proposition. Targets the same younger retail customer segment with current accounts, savings, and trading, posing a competitive threat as an emerging digital-native player.
Others
- TeamBank AG (easyCredit): EasyCredit product partner that provides PSD Bank's instant credit offering. Adjacent participant in the cooperative financial ecosystem and key supplier of PSD Bank's personal lending product line.
Broad incumbents
- ING-DiBa AG: Germany's largest direct bank, a broad incumbent competing for the same retail customer base with a digital-first proposition, savings products, mortgages, and securities accounts. Comparable in product breadth but at significantly larger national scale.
- DKB (Deutsche Kreditbank AG): Major German direct bank serving retail customers with current accounts, savings, and brokerage. Comparable in digital-first retail focus but with nationwide scale and broader product range.
- Sparkassen (local savings banks): Germany's public-sector savings banks group with thousands of local branches. Compete for the same retail banking, mortgage, and savings customers but with local-branch-led distribution rather than digital-only.
- comdirect (Commerzbank subsidiary): Direct bank and brokerage under Commerzbank, competing for retail deposits, securities trading, and savings products. Comparable in digital retail proposition within the broader Commerzbank portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
PSD Bank Hessen-Thüringen eG financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSD Bank Hessen-Thüringen eG leadership team
Management profileNumber of profiles
PSD Bank Hessen-Thüringen eG subsidiaries and ownership
Company hierarchySubsidiaries2 records
PSD Bank Hessen-Thüringen eG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSD Bank Hessen-Thüringen eG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSD Bank Hessen-Thüringen eG
What does PSD Bank Hessen-Thüringen eG do?
PSD Bank Hessen-Thüringen eG is a German cooperative bank offering a full range of retail banking services to private customers in the Hessen-Thüringen region. Its core offerings include current accounts (PSD GiroKonto), savings products (FestGeld Direkt, TagesGeld, KomfortSparen, Gewinnsparen), consumer lending (easyCredit installment loans, Baufinanzierung construction financing), investment services (Wertpapierdepot securities account, MeinInvest digital investment assistant), and intermediated insurance products through R+V. The bank delivers these services primarily through a digital-first channel stack consisting of PSD OnlineBanking and the PSD BankingApp, complemented by branch advisory and video consultation.
Is PSD Bank Hessen-Thüringen eG a public or private company?
PSD Bank Hessen-Thüringen eG is a private company. It is classified as management employee owned and is currently operating.
When was PSD Bank Hessen-Thüringen eG founded?
PSD Bank Hessen-Thüringen eG was founded in 1872. It employs 101 to 250 people.
Where is PSD Bank Hessen-Thüringen eG based?
PSD Bank Hessen-Thüringen eG is headquartered in Eschborn, Germany, in the Europe region.
How does PSD Bank Hessen-Thüringen eG make money?
Three revenue lines are on record. Interest Income is the primary driver. The others are commission and Fee Income and insurance and Investment Intermediation.
Who are PSD Bank Hessen-Thüringen eG's main competitors?
Direct peers on record are BBBank, PSD Bank Berlin-Brandenburg eG, Sparda-Bank Hessen eG and Volksbank Raiffeisenbank eG (local cooperative banks). N26 Bank GmbH is listed as an emerging player. TeamBank AG (easyCredit) is listed as an others. Broad incumbents are ING-DiBa AG, DKB (Deutsche Kreditbank AG), Sparkassen (local savings banks) and comdirect (Commerzbank subsidiary).
Does PSD Bank Hessen-Thüringen eG have an API?
No public API is recorded for PSD Bank Hessen-Thüringen eG.
What industry is PSD Bank Hessen-Thüringen eG in?
PSD Bank Hessen-Thüringen eG's product category is Retail Banking. Its primary akta.pro industry code is FSABALAE, Deposit Operations (Account Maintenance, Fees, Reconciliations), with a secondary code of FSABALAD, Loan Operations & Servicing (Consumer/SME/Corporate). Its NAICS code is 52 and its SIC code is 6035.