Stortec

What Stortec does

Stortec Inc. is a privately held, founder-owned retail store planning, fixture manufacturing, and commercial refrigeration distribution company founded in 1983 by Ed Cochrane, operating from a 12,000 square foot headquarters and production facility in Fredericton, New Brunswick. The company's core offering is a turnkey retail fit-out package built around custom display and storage units, multiple shelving categories (retail, wire, storage, and warehouse racking), specialty fixtures (drug store, snack counters, cash counters, slatwall/gondola displays), and commercial refrigeration equipment — most notably ATOSA-branded glass door coolers and freezers in 1-, 2-, and 3-door configurations plus walk-in coolers. Engineering support is provided through a state-of-the-art CAD design department, with custom manufacturing executed in-house and installation delivered by Stortec's own specialized crews including transportation and warranty coverage.

The company serves retail customers across a horizontal segment range — from small business and startup retailers through to large corporations and enterprise drug store chains (with Rexall as a disclosed installation customer) — concentrated entirely in the four Atlantic Canadian provinces: New Brunswick, Nova Scotia, Prince Edward Island, and Newfoundland. Revenue is generated through one-time hardware sales (fixtures, shelving, refrigeration equipment) bundled with professional services including store planning and design, project management by named project managers, transportation, and installation. The go-to-market motion is sales-led and contact-based, with quotes rather than published pricing and an e-commerce website (stortec.com) acting primarily as a product showcase and lead-generation surface. Management is small and family-tied: Ed Cochrane (Owner, CEO & President), Greg Hubbard (Project Manager), Chris Good (Office Manager), and Zach Cochrane (Sales). The business is bootstrapped with no external investors, no parent company, no subsidiaries, no disclosed revenue, and no disclosed headcount.

Name

Stortec

Legal name

Stortec Inc.

Website

https://stortec.com

Company type

Private

Founded year

1983

Operating status

Operating

Short description

Stortec Inc., founded in 1983 in Fredericton, New Brunswick, designs, manufactures, and installs custom retail store fixtures and shelving, and distributes ATOSA commercial refrigeration equipment for retail customers across Atlantic Canada's four provinces.

Ownership category

akta.pro rank

Headquarters

HQ city

Palos Verdes Peninsula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Store Fixtures and Custom Displays: Sale of custom built display and storage units, store fixtures, retail shelving, wire shelving, warehouse racking, and specialty store equipment.
2. Commercial Refrigeration Products: Sale of walk-in coolers, glass door coolers, glass door freezers, and refrigeration display equipment. Products include various configurations (1-door, 2-door, 3-door).
3. Installation Services: Complete installation services for shelving and fixtures. Company transports equipment and fixtures to job site and provides installation with warranty.
4. Store Planning and Design Services: Store planning and design services including color and trim selection, flooring and lighting selection, and custom built sales and snack units.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Stortec designs, manufactures, and installs custom retail store fixtures, shelving systems, and commercial refrigeration equipment for retail businesses across Atlantic Canada. The company offers a complete turnkey package from store planning and design (including CAD-based layout, color and trim selection, flooring and lighting) through to custom-built display and storage units, shelving systems, walk-in coolers, glass door coolers and freezers, and on-site installation with warranty.

Product overview

Stortec is a retail store planning, fixture manufacturing, and installation company operating since 1983 in Fredericton, New Brunswick. The company offers a comprehensive portfolio of physical products centered around retail fixtures and commercial refrigeration. Core offerings include store planning and design services, custom-built display and storage units, shelving systems (retail, wire, storage, and warehouse racking), and specialty store fixtures. The refrigeration product line comprises glass door coolers and freezers under the ATOSA brand, available in 1-door, 2-door, and 3-door configurations, including models such as MCF8720GR, MCF8721ES, MCF8722GR, MCF8723GR, MCF8724GR, MCF8725GR, MCF8726GR, MCF8728GR, MCF8732GR, and MCF8733GR. Additional product categories include walk-in coolers, snack counters, cash counters, and drug store fixtures. The company also provides PDF catalogs for Equipement Boni shelving products covering gondola displays, wall units, and warehouse racking solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Store Planning & Design Services Comprehensive retail store planning and design services including store layout, color and trim selection, flooring and lighting selection, and CAD-based design of custom sales and snack units.
• Custom Built Display & Storage Units Custom-built display and storage units manufactured in Stortec's Fredericton facility for retail environments and specialty store types.
• Specialty Store Fixtures Custom fixtures for specialty retail environments including reception displays, gondola displays, clothing displays, deli bulkheads, slatwall displays, and furniture.
• Retail Shelving Retail shelving systems with post heights from 48" to 120", base shelves 6" to 30" deep, and shelf widths from 24" to 48".
• Wire Shelving Wire shelving products including Sensi Pro shelving systems for retail and storage applications.
• Storage Shelving Storage shelving solutions including Boni Storage units and galvanized options for warehouse and commercial storage.
• Warehouse Racking Industrial warehouse racking systems with end frames available from 12" to 72" deep and heights up to 48', supporting single and double-deep configurations.
• Snack Counter Units Custom-built snack counter units including coffee islands, cappuccino corners, slush machines, and microwave stations.
• Cash Counters Cash counter equipment and fixtures for retail point-of-sale areas.
• Drug Store Fixtures Specialized pharmacy and drug store fixtures including consultation areas, cosmetic gondolas, dispensary islands, and reception counters.
• Walk-In Coolers Display walk-in coolers and refrigerated display equipment for commercial food retail applications.
• Glass Door Coolers ATOSA brand commercial glass door cooler units available in 1-door, 2-door, and 3-door configurations for beverage and food retail display, with models including MCF8722GR, MCF8723GR, MCF8724GR, MCF8725GR, MCF8726GR, and MCF8733GR.
• Glass Door Freezers ATOSA brand commercial glass door freezer units available in 1-door, 2-door, and 3-door configurations for frozen goods display, with models including MCF8720GR, MCF8721ES, MCF8728GR, and MCF8732GR.
• Shelving and Fixture Installation Services Professional installation services for shelving and fixtures, with Stortec transporting equipment to the job site and providing installation with warranty.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hussmann (Panasonic): Hussmann is a major commercial refrigeration manufacturer serving grocery, convenience, and food retail. Directly comparable to Stortec's ATOSA-brand refrigeration distribution, but as a global incumbent with manufacturing scale.
• Madix Inc. Madix manufactures store fixtures, shelving, and specialty displays for retail and commercial customers. Direct overlap with Stortec's retail fixture product line, but operates at a national scale across the US.
• Lozier Corporation: Lozier is one of North America's largest store fixture manufacturers, offering shelving, gondolas, and custom fixtures. Comparable because it serves the same retail fixture end market with overlapping product categories, though at significantly larger scale.
• True Manufacturing: True Manufacturing designs and produces commercial refrigeration including glass door coolers and freezers, directly overlapping with Stortec's ATOSA-brand cooler and freezer lineup. Operates as a broader industry incumbent.
• Hillphoenix: Hillphoenix manufactures commercial refrigeration and display cases for food retail. Comparable to Stortec's refrigeration equipment distribution, particularly in walk-in coolers and display cases.

Direct peers

• Trion Industries: Trion produces retail shelving, fixtures, and store display solutions. Directly comparable to Stortec's retail shelving and display fixture offerings.
• Structura: Structura designs and manufactures store fixtures, displays, and millwork for retail environments. Direct comparable to Stortec's custom fixture and millwork product categories.
• Anthony Inc. Anthony manufactures commercial refrigeration cases and store fixtures, serving food retail and grocery. It overlaps Stortec's combined refrigeration-plus-fixtures offering in a similar mid-market segment.

Regional players

• Pacific Store Fixtures: Pacific Store Fixtures is a Canadian distributor and manufacturer of store fixtures, shelving, and retail equipment. Comparable to Stortec in product scope but primarily serves Western Canada.
• T.M. Glass & Store Fixtures: T.M. Glass & Store Fixtures manufactures and supplies retail fixtures and glass display cases across Canada. Comparable to Stortec's custom fixture offerings within a similar Canadian regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stortec