Diet by D’Zyne
Diet by D'Zyne is a privately held, founder-led nutrition and dietetic services practice based in Perth, Australia, founded in 2005 by Principal Dietitian Jo-Anne Dembo and operating with a small team of 1–10 employees serving local clients.
- Company typePrivate
- Founded2005
- HeadquartersPerth, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Diet by D’Zyne does
Diet by D'Zyne is a privately held, for-profit nutrition and dietetic services practice founded in 2005 and based in Perth, Australia. The firm operates with a small team of 1–10 employees and is led by founder Jo-Anne Dembo, who serves as Principal Dietitian, Founder, and Business Owner. Its offering centers on dietitian-led nutrition services, and the website (dietbydzyne.com.au) represents its primary digital presence.
The underlying service model is a local clinical practice rather than a technology or platform business. No products, technology stack, integrations, applications, APIs, AI/ML capabilities, or proprietary features are disclosed in available sources. Pricing, customer segments, distribution channels, marketing channels, and partnerships are likewise not documented, and the firm has no disclosed funding rounds, subsidiaries, parent company, M&A activity, or leadership changes beyond the founder.
Commercially, the business relies on direct service delivery by the principal dietitian and a small support team, with no evidence of recurring contract revenue, enterprise clients, or scaled digital distribution. The firm has remained a private, founder-led entity for two decades with no observable structural shifts, making it a small-scale, locally operating professional services practice rather than a venture-track growth business.
Diet by D’Zyne firmographics
Firmographics- Name
- Diet by D’Zyne
- Website
- https://dietbydzyne.com.au
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Diet by D'Zyne is a privately held, founder-led nutrition and dietetic services practice based in Perth, Australia, founded in 2005 by Principal Dietitian Jo-Anne Dembo and operating with a small team of 1–10 employees serving local clients.
- Ownership category
- akta.pro rank
Diet by D’Zyne industry classification
Industry- Product category
- Nutrition & Dietetic Services
- NAICS
- Diet and Weight Reducing Centers (812191)
- akta.pro primary industry
- Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)
- akta.pro secondary industry
- General Nutrition Coaching (HSADAFAA)
Keywords
Where Diet by D’Zyne is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Diet by D’Zyne business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Diet by D’Zyne product offering
Product offeringCore offering
Diet by D'Zyne is a Perth-based nutrition and dietetic practice offering individualized dietary assessment, nutrition counseling, and personalized diet planning services delivered by a qualified Principal Dietitian. The practice serves individual clients seeking professional guidance on nutrition, weight management, and dietary health, operating as a small founder-led clinic.
Differentiator
Problem solved
Functional benefit
Products and services
- Nutrition and Dietetic Consultation Services Personalized nutrition and dietetic consulting delivered by a Principal Dietitian to individual clients seeking dietary assessment, meal planning, and ongoing nutritional guidance in the Perth area.
Companies that use Diet by D’Zyne
Customer profileIdeal customer profiles1 record
Diet by D’Zyne technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Diet by D’Zyne partnerships and signals
Strategic signalRecent moves1 record
Diet by D’Zyne competitors and assessment
Company assessmentEmerging players
- ZOE: ZOE is a personalized nutrition company combining at-home testing with digital coaching. It is an emerging player in evidence-based nutrition services that overlaps with Diet by D'Zyne's evidence-driven positioning.
- MyFitnessPal: MyFitnessPal is a global nutrition tracking app with a large user base, offering calorie and macro tracking plus basic coaching content. It competes for the same consumer seeking nutrition guidance and represents a partial overlap with dietitian-led services.
Broad incumbents
- WW (Weight Watchers): WW is a global weight management and nutrition coaching brand with both digital and in-person channels. It addresses the same end-customer need (nutrition-driven weight management) but as a broad, mass-market incumbent rather than a specialized clinical dietitian practice.
- Jenny Craig Australia: Jenny Craig is a long-established Australian weight management brand combining meal products with coaching. It serves the same weight management and nutrition customer as Diet by D'Zyne via a more commercial, structured program.
Direct peers
- Noom: Noom is a digital nutrition coaching and weight management platform offering app-based dietitian-led programs. It is a direct competitor in the consumer nutrition coaching category Diet by D'Zyne serves, but at vastly greater scale and via a digital delivery model.
- Lite n' Easy: Lite n' Easy is an Australian portion-controlled meal delivery service positioned around weight management and healthier eating. It competes with dietitian-led meal planning services in the same Australian consumer market as Diet by D'Zyne.
- Habit (Australia): Habit is an Australian digital nutrition coaching service that pairs users with accredited dietitians for personalized meal planning. It is a direct peer to Diet by D'Zyne in the dietitian-led nutrition coaching category, differentiated primarily by a tech-enabled delivery model.
- Eat Right Nutrition (Australia): Eat Right Nutrition is an Australian dietitian-led private practice offering clinical nutrition consultations. It is a close direct peer to Diet by D'Zyne in scope, customer segment, and clinical delivery model.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Diet by D’Zyne social profiles
Digital presenceDiet by D’Zyne financial estimates
Financial estimateRevenue estimate
Valuation estimate
Diet by D’Zyne leadership team
Management profileNumber of profiles
Profiles1 record
Diet by D’Zyne funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Diet by D’Zyne M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Diet by D’Zyne
What does Diet by D’Zyne do?
Diet by D'Zyne is a Perth-based nutrition and dietetic practice offering individualized dietary assessment, nutrition counseling, and personalized diet planning services delivered by a qualified Principal Dietitian. The practice serves individual clients seeking professional guidance on nutrition, weight management, and dietary health, operating as a small founder-led clinic.
When was Diet by D’Zyne founded?
Diet by D’Zyne was founded in 2005. It employs 1 to 10 people.
Where is Diet by D’Zyne based?
Diet by D’Zyne is headquartered in Perth, Australia, in the Oceania region.
Who are Diet by D’Zyne's main competitors?
Emerging players on record are ZOE and MyFitnessPal. Broad incumbents are WW (Weight Watchers) and Jenny Craig Australia. Direct peers are Noom, Lite n' Easy, Habit (Australia) and Eat Right Nutrition (Australia).
Does Diet by D’Zyne have an API?
No public API is recorded for Diet by D’Zyne.
What industry is Diet by D’Zyne in?
Diet by D’Zyne's product category is Nutrition & Dietetic Services. Its primary akta.pro industry code is HSADAFAE, Medical Nutrition Therapy (Registered Dietitian), with a secondary code of HSADAFAA, General Nutrition Coaching. Its NAICS code is 812191.