Tothem

What Tothem does

Tothem is a boutique content and storytelling agency founded in 2013, operating with a team of seven across the Netherlands, Germany, France, and Belgium. The company delivers integrated content services—encompassing geographic and search engine optimization (GEO/SEO), video production, social media management, and copywriting—in four languages (Dutch, German, English, French) to government bodies, industry associations, and regional investment agencies. The agency's core product surface consists of three proprietary media platforms: Duitslandnieuws.nl (positioned as the largest Dutch-language community of businesses engaged with Germany), NiederlandeNachrichten.de (German-language coverage of Netherlands–German cooperation), and ActusPaysBas.fr (French-language coverage of Dutch technology and innovation, launched in Paris with several partners in early 2024).

Underlying technology is conventional web publishing infrastructure rather than a software product. The three media platforms function simultaneously as client distribution channels and as credibility assets that differentiate the agency from generalist content consultancies; the company has no disclosed APIs, SDKs, AI models, patents, certifications, or integrations. The website is built on WordPress (popup-builder plugin visible in source), and digital presence is anchored by a LinkedIn company page and the three owned domains.

The business model is professional services: project-based and retainer engagements with institutional buyers, with no public pricing, no self-serve product, and no disclosed revenue figures. Tothem is bootstrapped with no external investors, no parent company, and no M&A activity, and it is led by founder Roy Van Veen with Derk Marseille as head of creative content. The 2013 founding date is the most specific and primary source; firmographic metadata listing 2015 and a Berlin headquarters is inconsistent with the company's own materials, which place operational activity across four Western European markets since 2013.

Name

Tothem

Website

https://tothem.co

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Tothem is a seven-person boutique content and storytelling agency serving government bodies, industry associations, and regional investment agencies across the Netherlands, Germany, France, and Belgium. Operating in four languages, it runs three proprietary media platforms that function as both distribution channels and credibility assets.

Ownership category

akta.pro rank

Product category

Content Marketing Services

NAICS

Periodical Publishers (513120)

SIC

Services-Advertising Agencies (7311), Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Long-Form Writing & Article Platforms (MPACAIAC)

Keywords

• Content marketing services
• Storytelling agency
• Multilingual content production
• Cross-border communications
• Video production services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Content and Storytelling Services: Boutique content agency providing custom content creation, storytelling, video production, social media management, and copywriting services to government bodies, industry associations, and regional investment agencies. Revenue generated through project-based and retainer service engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Tothem is a boutique content and storytelling agency that helps government bodies, industry associations, and regional investment agencies tell compelling cross-border stories through content strategy, copywriting, GEO, SEO, video production, and social media management delivered in Dutch, German, English, and French. The agency also operates three proprietary media platforms (Duitslandnieuws.nl, NiederlandeNachrichten.de, and ActusPaysBas.fr) that serve as both content distribution channels and standalone media properties for cross-border business communities.

Product overview

Tothem is a boutique content and storytelling agency operating as a single integrated offering rather than a modular platform. Their service portfolio encompasses content strategy, copywriting, GEO (geographic/geo-targeting optimization), SEO, video production, and social media management, delivered in four languages (Dutch, German, English, and French). The company also operates three owned media platforms—Niederlande Nachrichten.de, ActusPaysBas.fr, and Duitslandnieuws.nl—which serve as both content distribution channels and standalone media properties targeting business audiences between the Netherlands and German/French-speaking regions.

Differentiator

Problem solved

Functional benefit

Brands

• Niederlande Nachrichten.de: Platform focused on cooperation between organizations and German partners, operated by Tothem
• ActusPaysBas.fr
• Duitslandnieuws.nl

Products and services

• Niederlande Nachrichten.de A German-language platform for news and information about cooperation between organizations and German partners, operated by Tothem as part of their owned media network targeting business audiences engaged in Netherlands-Germany cooperation.
• ActusPaysBas.fr A French-language technology and innovation news platform focused on developments coming from The Netherlands, operated from Paris with several partners to serve the French-speaking business community interested in Dutch tech and innovation.
• Duitslandnieuws.nl The largest Dutch-language community platform for people and companies engaged in business with Germany, featuring a wide range of renowned clients and partners, serving as a key content distribution channel and media property.
• Content and Storytelling Services Custom content creation, storytelling, copywriting, GEO, SEO, video production, and social media management services delivered in Dutch, German, English, and French to government bodies, industry associations, and regional investment agencies across the Netherlands, Germany, France, and Belgium.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Partners for ActusPaysBas.frminorOthersSeveral partners were involved in building ActusPaysBas.fr, the agency's French-language platform focused on technology and innovation from the Netherlands. Specific partner names are not disclosed in available materials.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Brunswick Group: Global corporate communications and advisory firm with strong European and cross-border deal/issue positioning. It overlaps with Tothem in serving cross-border stakeholder communications, but focuses on corporate/financial clients rather than public-sector storytelling.
• FTI Consulting (Strategic Communications): Global consulting firm whose Strategic Communications segment serves government, public-affairs and corporate clients across Europe. Comparable to Tothem in competing for government and institutional narratives, but with a much wider service range including crisis, regulatory and financial communications.
• Hill+Knowlton Strategies: Global communications consultancy with an extensive public-sector and public-affairs practice. Comparable to Tothem for government and association storytelling engagements, though operating as a broad incumbent with global reach rather than a European niche specialist.
• FleishmanHillard: Global public relations and public-affairs agency with established European hubs in Germany, the Netherlands and beyond. It is comparable to Tothem in pursuing government, trade-association and cross-border communications work, but with a much broader service offering and larger client footprint.
• Dept Agency: Amsterdam-headquartered digital creative and content-production agency with strong European footprint. Comparable to Tothem in providing multilingual digital content, social media and storytelling for European brand and institutional clients, but at significantly larger scale.
• Edelman: Global communications firm with a strong public- and government-sector practice across Europe. It is comparable to Tothem as a competitor for government, association and regional-investment storytelling mandates, but operates at vastly greater scale and a much broader service portfolio.
• Ogilvy PR: Global creative network with a substantial public-relations and public-affairs practice in Europe. Comparable to Tothem for branded storytelling, content production and government/association campaigns, but as part of a much broader creative and media-buying portfolio.

Direct peers

• Instinctif Partners: European mid-market communications consultancy with practices in corporate, public affairs and content. Comparable to Tothem in delivering multi-market storytelling to institutional clients in Europe, but with a deeper financial and capital-markets client base and broader geographic reach.
• Hanover Communications: European communications firm specializing in public affairs, government relations and policy communications across the UK and EU. Most directly comparable to Tothem as a European-focused communications agency serving governmental and institutional clients with multi-market storytelling.

Others

• Cision: Global communications data, PR software and earned-media analytics provider. It is adjacent to Tothem's operations as the underlying data/measurement layer for public-relations and media-monitoring work, rather than a direct storytelling competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tothem-co
• Xx.com/tothem_co

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tothem