Hopper Motor Group
Hopper Motor Group is a third-generation, family-owned multi-franchise car dealership group operating six showrooms in Melbourne, Victoria since 1962, selling new and used vehicles across seven brands alongside servicing, trade-in, and in-house finance for individual and small-business buyers.
- Company typePrivate
- Founded1962
- HeadquartersWerribee, Australia
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Hopper Motor Group does
Hopper Motor Group is a third-generation, family-owned automotive dealership group headquartered in Hoppers Crossing, Victoria, Australia, established in 1962. The group operates six retail showroom locations concentrated in two Melbourne corridors (Hoppers Crossing/Werribee and Essendon Fields) and represents seven automotive brands: Chrysler, Jeep, Dodge, Fiat, Hyundai, Isuzu UTE, Kia, and Nissan. Its core offering consists of new vehicle sales, handpicked pre-owned and demo vehicles (with ~1,483 units listed across the inventory), and factory-trained servicing using genuine parts across all represented brands. Supporting services include trade-in acquisition, genuine parts and accessories, a dedicated fleet sales program for business buyers, and vehicle financing delivered through wholly-owned subsidiary Veracity Financial.
The business operates a traditional direct-to-consumer dealership model with no proprietary technology stack disclosed; it relies on standard dealer management systems and online inventory platforms alongside brand-specific microsites. The go-to-market is primarily physical retail augmented by digital lead capture — searchable inventory, online service booking, and a 5-minute online finance pre-approval form — supported by a strong local Google Business presence (~6,697 reviews at a 4.3 rating). Revenue is generated through one-time vehicle transactions, recurring service appointments, finance arrangement fees via Veracity Financial, and ancillary parts/accessories and fleet sales, all directed at individual consumer and small-business vehicle buyers in the greater Melbourne VIC market.
Hopper Motor Group firmographics
Firmographics- Name
- Hopper Motor Group
- Legal name
- Hopper Motor Group
- Website
- https://bhmg.com.au
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hopper Motor Group is a third-generation, family-owned multi-franchise car dealership group operating six showrooms in Melbourne, Victoria since 1962, selling new and used vehicles across seven brands alongside servicing, trade-in, and in-house finance for individual and small-business buyers.
- Ownership category
- akta.pro rank
Where Hopper Motor Group is headquartered
LocationHeadquarters
- HQ city
- Werribee
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
Hopper Motor Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Vehicle Sales: Sale of new, used, and demonstration vehicles across 6 brands. Revenue generated through one-time transaction sales to individual consumers. The company stocks a large number of quality pre-owned and demo vehicles that have been handpicked.
- Vehicle Servicing: Servicing of all represented brands with genuine parts, carried out by factory trained specialist technicians. Revenue generated from service appointments.
- Finance Services: In-house financing options and partnerships with Veracity Financial for customer vehicle financing. Revenue generated through finance arrangement fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Pre-owned vehicles at various price points |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Hopper Motor Group product offering
Product offeringCore offering
Hopper Motor Group is a multi-brand automotive dealership group that sells new, pre-owned, and demonstration vehicles across franchises for Chrysler, Jeep, Dodge, Fiat, Hyundai, Isuzu UTE, and Kia from physical showrooms in Hoppers Crossing and Essendon Fields, Victoria. The company also provides vehicle servicing with genuine parts by factory-trained technicians, trade-in purchase of used vehicles, and customer vehicle financing arranged through its affiliated Veracity Financial business.
Product overview
Hopper Motor Group is a third-generation family-owned car dealership network operating since 1962 in Melbourne, VIC. The company operates as a unified dealership group offering a portfolio of products across six brand franchises (Chrysler, Jeep, Dodge, Fiat, Hyundai, Isuzu UTE, and Kia) through multiple showroom locations. The core product offering consists of new vehicle sales, pre-owned and demo vehicle sales, vehicle servicing with genuine parts, and trade-in services. Additional services include financing through partner Veracity Financial, fleet sales, and parts & accessories. The company operates four primary sub-brands: Werribee Kia, Werribee Hyundai, Essendon Hyundai, Werribee Isuzu UTE, and Essendon Nissan, all located in the Hoppers Crossing and Essendon Fields areas of Melbourne.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales Retail sale of new vehicles from six franchise brands (Chrysler, Jeep, Dodge, Fiat, Hyundai, Isuzu UTE, and Kia) to individual consumers from physical showrooms in Hoppers Crossing and Essendon Fields, Victoria.
- Pre-Owned and Demo Vehicle Sales Sale of handpicked quality pre-owned and demonstration vehicles across multiple body types (SUV, Ute, Hatch, Sedan, People Mover, Van, Convertible, Coupe) and many makes, available through the group's online inventory and physical showrooms.
- Vehicle Servicing Servicing of all represented brands using genuine parts, carried out by factory-trained and dedicated specialist technicians, bookable online and at physical service centres.
- Trade-In / Sell Your Car Service that allows customers to sell their existing vehicle to Hopper Motor Group to facilitate a vehicle upgrade or new purchase.
- Vehicle Finance Services Vehicle financing solutions provided through affiliated Veracity Financial, including a 5-minute online finance application and pre-approval options for vehicle purchases.
- Parts and Accessories Genuine parts and accessories available for all serviced brands.
- Fleet Sales Dedicated fleet sales program for business customers purchasing multiple vehicles from the group's brand portfolio.
Companies that use Hopper Motor Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Hopper Motor Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Hopper Motor Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Hopper Motor Group competitors and assessment
Company assessmentDirect peers
- Suttons: Long-established family-influenced multi-brand automotive retailer in Sydney and NSW operating franchises across many of the same brands as Hopper (Hyundai, Kia, Nissan, etc.). Direct comparable on multi-brand franchise model and integrated service/parts operations.
- Eagers Automotive: Australia and New Zealand's largest automotive retailer, operating multi-brand franchised dealerships across most OEM brands including Hyundai, Kia, Isuzu UTE, Nissan, Chrysler/Jeep/Dodge, and Fiat. Directly comparable to Hopper Motor Group as a multi-brand, multi-location dealer group; differs mainly in scale (publicly listed, ~$11B revenue) and geographic spread.
- Dutton Automotive: Large Victorian-headquartered automotive group combining franchised new-car dealerships with a major used-car and remarketing business. Comparable to Hopper in Victorian footprint, multi-brand franchise model, and diversification across new, used, and services revenue.
- Peter Warren Automotive Group: Listed Australian multi-brand automotive retailer with franchises across multiple OEM brands, captive finance partnerships, and trade-in operations. Closely comparable business model to Hopper Motor Group, though concentrated in NSW rather than Victoria.
- Jarvis Motor Group: Australian multi-brand automotive retail group operating franchised dealerships across several volume and commercial brands. Comparable to Hopper on multi-brand dealership model and integrated service operations.
- Lander Automotive: Multi-brand automotive retail group operating franchised dealerships across several OEM brands in Australia. Comparable to Hopper on multi-brand franchise model and vehicle sales + service operations.
- Binks Automotive Group: Multi-brand Australian automotive retail group with dealerships across volume franchises. Comparable to Hopper on multi-brand, multi-location dealership operations and service/parts integration.
- Trivett Classic: Sydney-based multi-brand automotive retail group representing several premium and volume franchises. Comparable to Hopper on multi-brand dealership structure, finance partnerships, and service operations, though concentrated in NSW.
Regional players
- Rex Gorell Group: Geelong/Victoria-based family-owned multi-brand automotive retailer with franchises across several volume brands. Comparable to Hopper on Victorian regional presence, family ownership heritage, and multi-brand franchise model.
Broad incumbents
- AHG (Automotive Holdings Group, now part of Eagers): Formerly independent major Australian automotive retail group (now merged with Eagers), historically operating a wide portfolio of franchised brands including many overlapping with Hopper's franchise set. Useful comparable for what scaled Hopper-style groups become upon consolidation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Hopper Motor Group social profiles
Digital presenceHopper Motor Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hopper Motor Group leadership team
Management profileNumber of profiles
Hopper Motor Group subsidiaries and ownership
Company hierarchySubsidiaries6 records
Hopper Motor Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hopper Motor Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hopper Motor Group
What does Hopper Motor Group do?
Hopper Motor Group is a multi-brand automotive dealership group that sells new, pre-owned, and demonstration vehicles across franchises for Chrysler, Jeep, Dodge, Fiat, Hyundai, Isuzu UTE, and Kia from physical showrooms in Hoppers Crossing and Essendon Fields, Victoria. The company also provides vehicle servicing with genuine parts by factory-trained technicians, trade-in purchase of used vehicles, and customer vehicle financing arranged through its affiliated Veracity Financial business.
Is Hopper Motor Group a public or private company?
Hopper Motor Group is a private company. It is classified as family owned and is currently operating.
When was Hopper Motor Group founded?
Hopper Motor Group was founded in 1962. It employs 1 to 10 people.
Where is Hopper Motor Group based?
Hopper Motor Group is headquartered in Werribee, Australia, in the Oceania region.
How does Hopper Motor Group make money?
Three revenue lines are on record. Vehicle Sales are the primary driver. The others are vehicle Servicing and finance Services.
Who are Hopper Motor Group's main competitors?
Direct peers on record are Suttons, Eagers Automotive, Dutton Automotive, Peter Warren Automotive Group, Jarvis Motor Group, Lander Automotive, Binks Automotive Group and Trivett Classic. Rex Gorell Group is listed as a regional player. AHG (Automotive Holdings Group, now part of Eagers) is listed as a broad incumbent.
Does Hopper Motor Group have an API?
No public API is recorded for Hopper Motor Group.