What Popsy does

Popsy is a privately held, Croatia-based software services firm headquartered in Pazin, founded in 1995. Per the available firmographic record, the company renders services for the design, maintenance, and installation of software targeted at three sectors: trade, bookkeeping, and catering. The scope of activity covers both development/customization and ongoing maintenance/installation work, suggesting a project- and services-led engagement model rather than a packaged SaaS offering.

The firm's scale is small — headcount is reported in the 1-10 range — and its operational footprint appears to be domestic Croatia. No product names, modules, technology stack details, patents, certifications, partnerships, or named customers are documented in the source material, and the company's own website currently resolves to a loader/verification page rather than substantive content. No revenue, funding, or ownership information is disclosed. The combination of near-thirty-year operating history, a constrained headcount, and a thin public information footprint is consistent with a small regional IT services provider with an installed base of SMB clients in its three named verticals.

The business model cannot be precisely characterized from the available data. The description points to a mix of custom development and software installation/maintenance services, which would typically be billed on a project, hourly, or per-installation basis, with possible recurring maintenance contracts. No pricing models, contract structures, or revenue mechanics are disclosed, and no app store presence, API, or integration footprint is recorded.

Name

Popsy

Website

https://popsy.com.hr

Company type

Private

Founded year

1995

Headcount range

1–10 employees

Short description

Popsy is a small, privately held Croatian software services firm, founded in 1995 and based in Pazin, that designs, maintains, and installs software for clients in the trade, bookkeeping, and catering sectors.

Ownership category

akta.pro rank

Headquarters

HQ city

Pazin

HQ country

Croatia

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations

Core offering

Popsy designs, maintains, and installs software for businesses in the trade, bookkeeping, and catering sectors. The company provides tailored software solutions combined with installation and ongoing maintenance services for small commercial clients, primarily in Croatia.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Emerging players

• Lightspeed Commerce: Cloud-based point-of-sale and commerce platform serving retail and hospitality SMBs — directly comparable to Popsy's trade and catering verticals, particularly as cloud-native alternatives displace on-premise SMB software.
• Toast: Vertical SaaS platform purpose-built for the restaurant and catering industry — directly comparable to Popsy's catering vertical and representative of the cloud-native competitive threat Popsy faces if it remains on-premise.

Direct peers

• IN2 Group: Croatian-headquartered software and services firm that provides vertical business software for retail, hospitality, and related SMB segments — directly comparable in geography, customer base, and offering overlap with Popsy's trade and catering verticals.
• Poslovna informatika (Libusoft): Croatian software house providing bookkeeping, payroll, and business software to SMBs and accounting practices — a direct domestic peer in the bookkeeping vertical and a likely local competitor for Popsy's installed base.

Broad incumbents

• Block (Square): Provider of Square POS, Square for Restaurants, and related SMB commerce and banking software — directly comparable across trade and catering verticals and represents the global, low-friction alternative to localized players like Popsy.
• Microsoft Dynamics 365 Business Central: Microsoft's mid-market ERP/CRM platform with localized ISV partners across Europe — competes with Popsy in trade and bookkeeping segments where SMBs are considering a more standardized, globally-supported ERP.
• Sage Group: Global bookkeeping and SMB accounting software incumbent with established products in the SME segment Popsy serves — directly comparable in the bookkeeping vertical and a competitive threat on the trade/catering extensions Sage continues to build.
• Intuit (QuickBooks): Global leader in SMB bookkeeping and accounting software with QuickBooks widely adopted by small businesses — directly competes with Popsy in the bookkeeping vertical and sets customer expectations on UX and cloud delivery.

Regional players

• Asseco SEE: Regional IT/software provider covering the Adriatic and SEE region, including Croatia, offering banking, payments, and business software — a relevant peer for understanding competitive dynamics and likely roll-up acquirers in Popsy's geography.
• Pantheon Group (SRC Group): Slovenia-based business software publisher serving SMBs across bookkeeping, trade, and hospitality in former-Yugoslav markets — comparable to Popsy in product breadth (back-office + POS) and in serving small EU markets with localized compliance requirements.

Market position

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Popsy