Lig Radyo

What Lig Radyo does

Lig Radyo is a Turkish sports-focused radio station operating under the Türk Medya media group. It broadcasts live FM radio programming across nine Turkish cities—Istanbul, Bursa, Balıkesir, Çanakkale, Sakarya, Edirne, Tekirdağ, Bandırma, and Ayvalık—with primary coverage concentrated in the Marmara region. The station's content centers on football (soccer) news, match analysis, and commentary, including coverage of the Turkish Süper Lig, national team fixtures, and international sporting events such as cycling tours and yacht races. It also runs dedicated programming on sports betting and horse racing (Ganyan), serving Turkish sports enthusiasts, football fans, and sports betting participants. Approximately 20 distinct programs—including SÜRMANŞET, TEK BAŞINA, GOL YOLLARI, MAÇ GÜNÜ, 12. ADAM, MIXED ZONE, AÇIK BÜFE, BİLYONERSEN KAZANIRSIN, and FIRTINA SAATİ—are produced under recurring presenters such as Cem Dizdar, Erke Tümer, İlker Duralı, Sarper Can Ayaz, Cüneyt Kaşeler, and Haluk Kesim.

The station operates a unified content platform combining traditional FM broadcasting with digital distribution. Programs are delivered simultaneously over FM frequencies, via website live streaming (ligradyo.com.tr), through mobile applications available on iOS, Android, and Huawei AppGallery, and as on-demand podcasts hosted on SoundCloud. Recurring presenter-led shows and an active news section (covering football transfers, match previews, and event coverage) provide the content backbone. Social engagement is delivered through the Teknofest social app platform. There is no evidence of in-house machine-learning systems, recommendation engines, or AI-assisted content production; the technology stack is a conventional broadcast-plus-IP-streaming architecture.

The business model is free-to-listener and advertising-funded. No subscription, paywall, or direct listener payment is in place; pricing details are explicitly undisclosed. Monetization derives from advertising placements during broadcasts, with the target advertiser base identified as sports-related brands, betting companies, and mainstream advertisers seeking male-skewed Turkish audiences. The station is a private subsidiary of Türk Medya; contact and legal pages redirect to turkmedya.com.tr, indicating centralized corporate control. No funding rounds, M&A activity, leadership disclosures, or financial metrics were identified in the source material.

Name

Lig Radyo

Legal name

Lig Radyo

Website

https://ligradyo.net

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Lig Radyo is a Turkish sports radio station under the Türk Medya media group, broadcasting live football news, match analysis, and sports commentary across nine Turkish cities and via website streaming, mobile apps, and SoundCloud podcasts, monetized through advertising to a free Turkish listener base.

Ownership category

akta.pro rank

Product category

Sports Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

akta.pro secondary industry

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Sports radio broadcasting
• Football commentary programs
• FM radio network
• Digital radio streaming
• Sports podcast distribution

Headquarters

HQ city

Ikitelli

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Radio Advertising: Lig Radyo generates revenue through advertising placements during radio broadcasts. As a sports-focused radio station, it attracts listeners interested in football news, match analysis, and sports commentary, making it attractive to sports-related advertisers, betting companies, and mainstream brands targeting male demographics in Turkey.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Lig Radyo is a Turkish sports-focused radio station that produces and distributes live sports commentary and analysis (centered on football/Turkish Super Lig and national team coverage) via FM frequencies across multiple Turkish cities and via digital streaming on its website, mobile apps, and SoundCloud podcasts. Programming includes around 20 distinct shows such as SÜRMANŞET, TEK BAŞINA, GOL YOLLARI, MAÇ GÜNÜ, MIXED ZONE, AÇIK BÜFE, FIRTINA SAATİ, and BİLYONERSEN KAZANIRSIN, available as live broadcasts and on-demand podcasts.

Product overview

Lig Radyo is a Turkish sports radio station offering a single integrated platform combining live FM radio broadcasting and on-demand podcast services. The core product is live sports radio with approximately 20 distinct programs including SÜRMANŞET, TEK BAŞINA, GOL YOLLARI, MAÇ GÜNÜ, 12. ADAM, MIXED ZONE, AÇIK BÜFE, BİLYONERSEN KAZANIRSIN, FIRTINA SAATİ, and TEKRAR YAYIN. These programs are broadcast live over FM frequencies across nine Turkish cities and simultaneously made available as podcasts. The platform operates as a unified service without separate modules or add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Lig Radyo Live Broadcast Live sports radio broadcasting service covering football news, match analysis, interviews, and sports commentary across multiple programs throughout the day, delivered via FM frequencies across major Turkish cities plus live streaming on the web and mobile apps. Targeted at Turkish sports fans who want real-time football and sports commentary.
• Lig Radyo Podcast Service On-demand podcast service available through SoundCloud and ligradyo.com.tr, providing recorded episodes of Lig Radyo programs including SÜRMANŞET, TEK BAŞINA, GOL YOLLARI, MAÇ GÜNÜ, 12. ADAM, MIXED ZONE, AÇIK BÜFE, FIRTINA SAATİ, and BİLYONERSEN KAZANIRSIN for listeners who want catch-up access.
• Lig Radyo FM Broadcast Network FM broadcasting network covering Turkish cities with assigned frequencies: Istanbul 92.4, Bursa 92.3, Balıkesir 92.3, Çanakkale 92.3, Sakarya 95.0, Edirne 96.8, Tekirdağ 93.7, Bandırma 93.0, and Ayvalık 90.2, enabling terrestrial radio listenership across the Marmara region.
• Lig Radyo Weekly Broadcast Schedule Weekly programming schedule showing the daily lineup of sports programs and their broadcast times, providing listeners with a guide to upcoming live content and podcasts.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• Xx.com/ligradyo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lig Radyo