AEA

What AEA does

AEA (Associação Brasileira de Engenharia Automotiva) is a Brazilian non-profit professional association founded in 1984 in São Paulo during the II SIMEA symposium. It operates as the principal 100% national association dedicated to automotive engineering and technology in Brazil, convening OEMs (Bosch, Honda, Renault, Stellantis, Toyota), tier-1/2 suppliers, academia, and government bodies. Its core activities are organized through 45+ technical commissions and working groups covering electromobility, electroelectronics, manufacturing, emissions, diesel cycle, lubricants, cybersecurity, connected mobility, and homologation. AEA also runs an annual calendar of seven major technical events, including SIMEA (International Automotive Engineering Symposium), the Manufacturing Seminar, the Lubricants/Additives/Fluids Symposium, the Efficiency and Emissions Symposium, the Powertrain Innovation Seminar, and the Prêmio AEA ESG awards program.

The association's service portfolio is anchored on three product lines. First, technical training: AEA delivers online courses (live via Microsoft Teams, priced at R$770 for members, R$1,025 non-members, R$378 students) and customized in-company training programs covering engine calibration, CAN networks, ADAS, embedded systems, cybersecurity, autonomous vehicles, hybrid/electric powertrains, lubricants, and homologation. Second, technical publications and digital content: AEA publishes whitepapers on decarbonization, AI/connectivity, and cybersecurity, distributes the AEA News newsletter, and since November 2024 operates the monthly MobCast videocast on YouTube. Third, awards and recognition: the SIMEA Best Technical Paper award (2024 winner: Siemens Brasil on CFD paint curing) and the multi-category Prêmio AEA ESG (2025 and 2026 editions).

AEA's revenue mechanics combine individual and corporate membership fees, course registrations, event participation fees, and institutional sponsorship/support from major OEMs that fund events and commissions. AEA holds ratified cooperation agreements with MDIC (for MOVER program regulation, which involves R$140+ billion in planned industry investment) and IBAMA, and holds a seat in the CTVAT government advisory chamber, positioning it as the primary technical voice consulted on Brazilian automotive regulatory frameworks including Proconve, MOVER, and Rota 2030.

Name

AEA

Legal name

Associação Brasileira de Engenharia Automotiva

Website

https://aea.org.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

AEA (Associação Brasileira de Engenharia Automotiva) is Brazil's principal non-profit association for automotive engineering, founded in 1984 in São Paulo. It convenes OEMs, suppliers, academia, and government through 45+ technical commissions, technical training courses, annual events including SIMEA, and regulatory advisory on programs such as MOVER and Proconve.

Ownership category

akta.pro rank

Product category

Professional Trade Association (Automotive Engineering)

NAICS

Engineering Services (541330), Other Scientific and Technical Consulting Services (541690)

SIC

Services-Engineering Services (8711)

akta.pro industry

PRIMARYIMACAJAC

Automotive ECUs/Control Modules & Embedded Electronics Manufacturing

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Electrical & Electronics Manufacturing (ECUs/Sensors/Wiring/Lighting)

SECONDARYIMACAJAI

Automotive E/E Architecture Components Manufacturing (Domain/Zonal Controllers, Gateways, Network Switches)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Electrical & Electronics Manufacturing (ECUs/Sensors/Wiring/Lighting)

SECONDARYIMACAMAG

ADAS Compute & Control Units Manufacturing (Domain Controllers/ECUs)

Industrials, Manufacturing & Construction/Automotive & Mobility Manufacturing/Automotive Safety & Restraint Systems Manufacturing (Airbags/Belts/ADAS Hardware)

Keywords

• Automotive engineering association
• Technical training courses
• Automotive industry events
• Technical commissions
• Industry whitepapers

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Fees: Associates pay membership fees to be part of AEA, gaining access to technical commissions, events, courses, and institutional representation. The association also offers corporate membership for companies seeking participation in working groups and industry dialogues.
2. Course Registrations: Revenue is generated from online and in-company training courses, with tiered pricing for AEA members (R$770 for Embedded Systems course), non-members (R$1,025), and students (R$378), representing a significant recurring revenue stream.
3. Event Participation Fees: Fees charged for participation in events such as SIMEA (Simpósio Internacional de Engenharia Automotiva), the Manufacturing Seminar, Lubricants Symposium, and other specialized seminars organized by AEA throughout the year.
4. Institutional Partnerships and Sponsorships: AEA receives support from automotive manufacturers (Bosch, Honda, Renault, Stellantis, Toyota) and other industry partners who sponsor events, commissions, and publications, contributing to the association's operational funding.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

AEA is a non-profit professional association for automotive engineering in Brazil. It convenes the country's automotive engineering community through online and in-company technical training courses (covering powertrain calibration, ADAS, CAN networks, cybersecurity, electrification, lubricants, homologation), major technical events (SIMEA International Symposium, Manufacturing Seminar, Lubricants Symposium, Powertrain Innovation Seminar), and 45+ technical commissions and working groups that develop technical standards and regulatory input. It also publishes whitepapers on decarbonization, AI/connectivity, and cybersecurity, and runs the Prêmio AEA ESG annual award.

Product overview

AEA (Associação Brasileira de Engenharia Automotiva) is a professional association for automotive engineering in Brazil, not a traditional software company. The organization operates a portfolio of services including online and in-company technical training courses covering topics such as engine calibration, CAN networks, ADAS, cybersecurity, autonomous vehicles, and hybrid/electric vehicles; major technical events including the annual SIMEA International Symposium, Manufacturing Seminar, Lubricants Symposium, and Powertrain Innovation Seminar; technical commissions and working groups that develop standards and regulations; the annual ESG Award recognizing environmental and social initiatives; and an online registration system for courses and events. The association also publishes white papers on strategic mobility topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Cursos Online (Online Courses) Technical online courses covering automotive engineering topics including engine calibration, CAN networks, ADAS systems, cybersecurity, autonomous vehicles, hybrid/electric vehicles, lubricants, and homologation, delivered live via Microsoft Teams for AEA members, non-members, and students.
• Cursos In Company (In-Company Training) Customized on-site training programs developed for companies to meet specific technical qualification needs of their employees in automotive engineering, delivered at the client's facilities or another designated location based on a personalized proposal.
• SIMEA - Simpósio Internacional de Engenharia Automotiva International automotive engineering symposium bringing together industry specialists, academics, and professionals to discuss technologies, emissions, fuels, and mobility solutions; includes a Best Technical Paper award and a recognition for emerging engineers.
• Seminário de Manufatura (Manufacturing Seminar) Annual seminar addressing manufacturing impacts on automotive decarbonization, including topics on sustainability, circular economy, and Industry 4.0; 2024 edition included participation by Fernando Vilella (Stellantis).
• Simpósio Internacional de Lubrificantes, Aditivos e Fluidos (Lubricants Symposium) International symposium focused on lubricants, additives, and fluids for automotive applications, addressing technological evolution and sustainability in lubrication systems.
• Seminário AEA de Inovação em Powertrain (Powertrain Innovation Seminar) Technical seminar on powertrain innovation covering diverse decarbonization paths including biofuels, electrification, and alternative propulsion technologies.
• Prêmio AEA ESG (AEA ESG Award) Annual award recognizing companies, universities, and research institutes that demonstrate excellence in environmental, social, and governance practices in the automotive sector; subdivided into Technological and Environmental Innovation, Social, and Governance categories.
• Comissões Técnicas e Grupos de Trabalho (Technical Commissions and Working Groups) 45+ technical commissions and working groups that discuss new technologies, solutions for current issues, innovative alternatives for automotive engineering, and develop technical standards, regulations, opinions, and special studies covering electromobility, electroelectronics, manufacturing, vehicle emissions, diesel cycle, lubricants, cybersecurity, and connected mobility.
• White Papers AEA Technical publications addressing strategic topics for mobility and automotive engineering, including decarbonization technologies, AI and connectivity in automotive systems, and cybersecurity.

Quantifiable outcome

• More than 15,000 professionals trained through AEA's courses over 40 years
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• IBAMA (Instituto Brasileiro do Meio Ambiente e dos Recursos Naturais Renováveis)coreStrategic or Co-development Partner · 1 January 2024AEA signed a cooperation agreement with IBAMA under the Ministry of the Environment (MMA) to contribute technical expertise to environmental regulatory processes affecting the automotive sector.
• MDIC (Ministério do Desenvolvimento, Indústria, Comércio e Serviços)coreStrategic or Co-development Partner · 1 January 2024AEA ratified a cooperation agreement with MDIC for the regulation of the MOVER Program, providing technical input and industry perspective to one of Brazil's largest automotive industrial policy programs with over R$ 140 billion in planned investment.
• CTVAT (Câmara Temática de Assuntos Veiculares, Ambientais e Transporte Rodoviário)coreStrategic or Co-development Partner · 1 January 2024AEA holds a ratified seat in the CTVAT, the official government advisory chamber for vehicle, environmental, and road transport matters, providing technical recommendations and regulatory input on behalf of the automotive engineering community.
• BoschminorStrategic or Co-development PartnerBosch is listed as a supporter and sponsor of AEA events and activities. As a major automotive technology supplier, Bosch participates in AEA's technical commissions and contributes expertise in areas such as cybersecurity, braking systems, fuel injection, and electrification.
• HondaminorStrategic or Co-development PartnerHonda is listed as a supporter of AEA's activities and events. The company participates in AEA's technical commissions and contributed to the 2026 AEA ESG Award with the study 'Sol e água fresca – Um SUV Honda CR-V eFCEV está no Brasil.'
• RenaultminorStrategic or Co-development PartnerRenault is listed as a supporter of AEA. The company's CEO, Ricardo Gondo, served as President of Honor of SIMEA 2025. The company's institutional relations director, Marcus Vinicius Aguiar, serves as AEA's President.
• StellantisminorStrategic or Co-development PartnerStellantis is listed as a supporter of AEA events and activities. The company participates in AEA's technical commissions and was represented by Fernando Vilella at the 2024 Manufacturing Seminar.
• ToyotaminorStrategic or Co-development PartnerToyota is listed as a supporter of AEA events. Toyota do Brasil was awarded the AEA ESG 2025 prize in the 'Social' category for its 'Reimaginando o Futuro Sustentável' program. Toyota also received AEA's support statement following a storm that impacted its Porto Feliz engine plant.
• Universities and Academic InstitutionscoreStrategic or Co-development PartnerAEA maintains formal engagement with Brazilian universities through its Academia Director role (Marcelo Massarani) and the participation of researchers in technical commissions. Universities contribute scientific rigor and long-term perspective to AEA's technical work, while gaining access to industry trends and regulatory developments. Academic institutions publish and present at SIMEA.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Others

• CLEPA (European Association of Automotive Suppliers): CLEPA is the European association of automotive suppliers, providing technical and regulatory advocacy. While Europe-focused, it is comparable to AEA in serving Tier-1/Tier-2 suppliers with technical content, regulatory input, and convening services, and is an adjacent reference point as AEA considers internationalization.
• Instituto Mauá de Tecnologia / SENAI Automotive Programs: Brazilian academic and vocational training institutions like Instituto Mauá and SENAI (which hosts some AEA manufacturing seminars) compete with AEA on technical automotive training delivery and continuing education for engineers, sharing overlap on course curricula and corporate training mandates.

Broad incumbents

• VDI (Verein Deutscher Ingenieure): VDI is Germany's largest engineering association with significant automotive engineering programming. Comparable to AEA as an engineering professional society delivering technical standards, training, and conferences, but at far larger scale and with broader engineering scope beyond automotive.
• FISITA (Fédération Internationale des Sociétés d'Ingénieurs des Techniques de l'Automobile): FISITA is the global federation of automotive engineering societies. It is structurally analogous to AEA's coordinating role across commissions and is a comparable peer in terms of convening international automotive engineering dialogue, though it operates at a global (not national) layer.
• SAE International: SAE International is the global parent of SAE Brasil and is the largest automotive engineering professional society worldwide. It is comparable to AEA in mission (standards, training, technical content for automotive engineers) but operates globally with a much larger portfolio and competes with AEA for premium technical training engagements in Brazil.
• IMechE (Institution of Mechanical Engineers): IMechE is the UK chartered body for mechanical engineers with substantial automotive sector programming. Similar to AEA in mission and revenue mix (memberships, training, events) for an engineering audience, but operates with international reach and recognized chartered status.

Regional players

• CONAVE (Comisión Nacional de Vehículos, Automotores) / AEA Argentina equivalent bodies: CONAVE is Argentina's automotive industry chamber. It is comparable to AEA in being a national industry body engaging on regulatory and technical issues for the Southern Cone automotive sector, but skews more toward OEM commercial representation than engineering technical commissions.
• ANFAVEA (Associação Nacional dos Fabricantes de Veículos Automotores): ANFAVEA is Brazil's auto manufacturers' trade association representing OEMs. While not a technical engineering society, it sits in the same Brazilian automotive association ecosystem as AEA, overlaps on regulatory lobbying (MOVER, Rota 2030), and competes for OEM mindshare on industry representation.
• Sindipeças (Sindicato Nacional da Indústria de Componentes para Veículos Automotores): Sindipeças is Brazil's auto parts suppliers' association. It complements rather than directly competes with AEA, but both operate in the Brazilian automotive association space, address overlapping Tier-1 member companies, and share stakeholder attention on training and regulatory engagement.

Direct peers

• SAE Brasil: SAE Brasil is the Brazilian section of SAE International and the most direct peer to AEA — both run technical events, training, and standards-adjacent activities for Brazilian automotive engineers. SAE Brasil has a broader international (SAE) brand but is a direct competitor for membership, courses, and SIMEA-style events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAEUKqo4MJUbHVoaYidN4cg
• LinkedInlinkedin.com/company/aea1984
• Instagraminstagram.com/aea1984_
• Xx.com/aeanews
• Facebookfacebook.com/AssBrasEngAutomotiva

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about AEA