Metropolitan GetUp
Metropolitan GetUp was a South African funeral and life insurance brand serving individual consumers, families, and employer groups, offering funeral cover, life, health, savings, and retirement products. It was fully integrated into parent Metropolitan in May 2024 under Momentum Metropolitan Life Limited.
- Company typePrivate
- Founded2019
- HeadquartersJohannesburg, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Metropolitan GetUp does
Metropolitan GetUp was a South African funeral plan brand that operated as part of Momentum Metropolitan Life Limited, a licensed life insurer and authorized financial services provider (FSP44673) headquartered in Johannesburg. The company offered funeral cover, life and disability protection, healthcare cashback, savings plans, investment plans, and retirement solutions targeted primarily at individual consumers, families, and employer groups across South Africa. Its product portfolio included the Metropolitan GetUp Funeral Plan (legacy), Metropolitan Funeral Plan, No-Lapse Funeral Plan, Funeral Plan for Groups, Life & Disability Cover, HealthCare CashBack Plan, Savings Plans, Investment Plans, Income Plans, Retirement Savings Plan, Retirement Income Plans, and a Two-Pot Retirement System product.
The business ran a sales-led go-to-market motion with a multi-channel distribution model: a national call center (0860 724 724), WhatsApp messaging, an online chatbot, a branch office network, financial advisers, and a broker channel serving group and employer accounts. Revenue was generated through recurring subscription-style premium and contribution payments across funeral, life, health, savings, investment, and retirement products. No proprietary technology, AI/ML capabilities, or public pricing tiers were disclosed. The core claims-processing benchmark was 48 hours from lodgement, supported by parent-group shared services.
Effective 1 May 2024, Metropolitan fully integrated Metropolitan GetUp into its core operations and migrated all active Metropolitan GetUp Funeral Plan policy owners to the Metropolitan Funeral Plan, consolidating the brand portfolio under a single umbrella to streamline service delivery. The entity now operates as a sub-brand unit within Momentum Metropolitan Holdings, a diversified South African financial services conglomerate, rather than as a standalone growth-stage company.
Metropolitan GetUp firmographics
Firmographics- Name
- Metropolitan GetUp
- Legal name
- Metropolitan GetUp
- Website
- https://metgetup.co.za
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Metropolitan GetUp was a South African funeral and life insurance brand serving individual consumers, families, and employer groups, offering funeral cover, life, health, savings, and retirement products. It was fully integrated into parent Metropolitan in May 2024 under Momentum Metropolitan Life Limited.
- Ownership category
- akta.pro rank
Where Metropolitan GetUp is headquartered
LocationHeadquarters
- HQ city
- Johannesburg
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Metropolitan GetUp business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Premiums: Recurring premium payments from funeral cover, life cover, and health insurance policies. Policyholders pay monthly contributions for ongoing coverage.
- Savings and Investment Products: Regular savings plans, investment plans, and retirement income plans where customers make contributions toward financial goals.
- Group Cover: Employer-sponsored group funeral and insurance solutions for worksites and organizations.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Metropolitan GetUp product offering
Product offeringCore offering
Metropolitan GetUp is a South African financial services brand offering funeral cover, life and disability cover, healthcare cashback plans, savings plans, investment plans, income plans, and retirement savings and income plans. As of 1 May 2024, the GetUp brand was fully integrated into Metropolitan (part of Momentum Metropolitan Life Limited), with all active GetUp Funeral Plan policyholders migrated to the Metropolitan Funeral Plan. Products are distributed through call center, WhatsApp, branch network, brokers, and an online self-serve platform.
Product overview
Metropolitan GetUp was a funeral plan brand that has been fully integrated into Metropolitan, a comprehensive financial services company. Following the May 2024 integration, the Metropolitan GetUp Funeral Plan was migrated to the Metropolitan Funeral Plan. The combined entity now offers a unified portfolio including funeral cover products (Metropolitan Funeral Plan, No-Lapse Funeral Plan, Group Funeral Plan), life and health protection (Life & Disability Cover, HealthCare CashBack Plan), and savings/investment/retirement solutions (Savings Plans, Investment Plans, Income Plans, Retirement Savings Plan, Retirement Income Plans). The GetUp brand no longer operates independently; all products now fall under the Metropolitan umbrella as a platform-plus-modules financial services architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Metropolitan Funeral Plan Funeral cover providing protection for the policyholder, their immediate and extended family members. Replaces the legacy GetUp Funeral Plan for migrated policyholders.
- No-Lapse Funeral Plan
Quantifiable outcome
- Claims processed within 48 hours once lodged
Companies that use Metropolitan GetUp
Customer profileSegments2 records
Ideal customer profiles2 records
Metropolitan GetUp technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Metropolitan GetUp partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Metropolitan GetUp competitors and assessment
Company assessmentDirect peers
- AVBOB Mutual Assurance Society: South African mutual society providing funeral services and funeral-related insurance cover to a mass-market base. Competes directly with Metropolitan Funeral Plan in the funeral cover product category.
- Discovery Limited: South African financial services group offering life, health, investment and vitality-linked insurance products. Comparable in life and health cashback product design and digital distribution to Metropolitan.
- Clientèle Limited: Specialist South African insurer focused on funeral cover, legal cover and life insurance marketed directly to consumers, with comparable low-cost monthly subscription-style premium models targeting the mass market.
- Sanlam Limited: Major South African financial services group providing funeral, life, health, savings and retirement solutions through advisers and direct channels. Competes head-to-head with Metropolitan in mass-market funeral and life segments.
- Hollard Insurance Group: Large South African insurer offering funeral, life, disability, savings and investment products, with strong distribution through brokers and direct channels — directly comparable offering to Metropolitan GetUp.
- Liberty Holdings (Standard Bank Group): Long-term insurance, investment and retirement specialist in South Africa with overlapping life, disability, savings and retirement income products aimed at similar individual and employer customer segments.
- 1Life (BrightRock / 1Life Holdings): South African direct life insurer providing term life, funeral cover and disability cover sold through digital and direct channels; comparable in direct-to-consumer go-to-market approach and product overlap.
- FMI (First Mutual) Limited: South African long-term insurer offering funeral, life, disability, savings and retirement products, directly competing in the same mass-market funeral and life insurance segments as Metropolitan GetUp.
- Old Mutual Limited: One of South Africa's largest long-term insurers, offering funeral cover, life insurance, savings, investments and retirement products through similar branch, broker and digital channels. Directly comparable product suite to Metropolitan GetUp.
Broad incumbents
- Momentum Health (Momentum Metropolitan): Sister brand under Momentum Metropolitan Holdings offering broader health, short-term and investment solutions. Not a direct competitor but a complementary platform within the same parent ecosystem.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Metropolitan GetUp social profiles
Digital presenceMetropolitan GetUp compliance and trust
Trust signalCompliance2 records
Metropolitan GetUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metropolitan GetUp leadership team
Management profileNumber of profiles
Metropolitan GetUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metropolitan GetUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metropolitan GetUp
What does Metropolitan GetUp do?
Metropolitan GetUp is a South African financial services brand offering funeral cover, life and disability cover, healthcare cashback plans, savings plans, investment plans, income plans, and retirement savings and income plans. As of 1 May 2024, the GetUp brand was fully integrated into Metropolitan (part of Momentum Metropolitan Life Limited), with all active GetUp Funeral Plan policyholders migrated to the Metropolitan Funeral Plan. Products are distributed through call center, WhatsApp, branch network, brokers, and an online self-serve platform.
Is Metropolitan GetUp a public or private company?
Metropolitan GetUp is a private company. It is classified as corporate owned and is currently operating.
When was Metropolitan GetUp founded?
Metropolitan GetUp was founded in 2019. It employs 11 to 50 people.
Where is Metropolitan GetUp based?
Metropolitan GetUp is headquartered in Johannesburg, South Africa, in the Africa region.
How does Metropolitan GetUp make money?
Three revenue lines are on record. Insurance Premiums are the primary driver. The others are savings and Investment Products and group Cover.
Who are Metropolitan GetUp's main competitors?
Direct peers on record are AVBOB Mutual Assurance Society, Discovery Limited, Clientèle Limited, Sanlam Limited, Hollard Insurance Group, Liberty Holdings (Standard Bank Group), 1Life (BrightRock / 1Life Holdings), FMI (First Mutual) Limited and Old Mutual Limited. Momentum Health (Momentum Metropolitan) is listed as a broad incumbent.
Does Metropolitan GetUp have an API?
No public API is recorded for Metropolitan GetUp.