Profil Motos

What Profil Motos does

Profil Motos is a privately held French motorcycle and scooter dealership group founded in 1987 by Denis Jolivet in Saint Julien en Genevois, operating today as a network of seven physical retail locations — six Profil Motos points of sale and one Profilscoot specialist store — spread across approximately 4,000 m² in the Haute-Savoie and Savoie departments (Chambéry/Voglans, Annemasse/Vetraz-Monthoux, Grand Annecy/Seynod, Thonon-les-Bains, St-Genis-Pouilly, Bourgoin, and Profilscoot Annecy). The group holds exclusive authorized dealer agreements with Yamaha Motor Europe, Aprilia (Piaggio Group), Kymco, and Piaggio, and sells both new and pre-owned two-wheelers, genuine parts and accessories, e-bikes, and electric scooters, alongside maintenance/repair workshop services, a cash buyback (Rachat Cash) program, and a Yamaha Rent short-term rental service at Chambéry.

The company's revenue model is hardware-led (new and used vehicle sales) supplemented by professional services (workshop repairs, parts, rentals) and a small transaction-fee stream from buybacks. Used vehicle listings on the corporate website range from approximately €1,100 to €17,499, while new vehicles are quote-based; financing is facilitated through the Yamaha You Finance partnership. The technology footprint is conventional: a CMS-based website operated by hosting partner WINTEAM, with location-specific subdomains, online workshop appointment booking, and standard integrations to manufacturer systems (Piaggio MIA Bluetooth, Yamaha You Finance, Yamaha You Assurance). No proprietary technology, AI/ML capabilities, patents, or app products are disclosed.

Go-to-market is a traditional multi-store retail model with field sales staff at each location, supported by a website for lead capture, a Facebook page for organic social, an email newsletter, and manufacturer-sponsored events such as Yamaha's Demo Ride Tour. The customer base is entirely consumer/retail, segmented across urban commuters, motorcycle enthusiasts, adventure/off-road riders, and A2 license holders. Profil Motos is independently owned with no disclosed parent company, no external investment, and three regional corporate entities under the same branding (Chambéry €135K share capital, Annemasse €50K, Grand Annecy €124K).

Name

Profil Motos

Legal name

PROFIL MOTOS CHAMBERY

Website

https://profilmotos.fr

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Profil Motos is a privately held French motorcycle and scooter dealership group founded in 1987, operating seven retail locations across the Haute-Savoie and Savoie regions as an exclusive dealer for Yamaha, Aprilia, Kymco, and Piaggio, serving retail consumers with new and used two-wheelers, workshop services, parts, and rentals.

Ownership category

akta.pro rank

Product category

Motorcycle and Scooter Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro industry

PRIMARYCRAMAHAH

Bike Service, Repair & Maintenance Shops

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Cycling & Bike Retail

SECONDARYCRAOANAK

Motorcycle, powersports & ATV parts and accessories distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Automotive Aftermarket Parts & Accessories Distribution

SECONDARYCRAFAGAI

Automotive Parts & Mobility Recommerce (Parts, Accessories, Bikes/Scooters)

Consumer Products & Retail/E-commerce & Marketplaces/Secondhand/Resale & Recommerce Platforms

Keywords

• Motorcycle dealership
• Scooter sales
• Motorcycle servicing
• Power sports retail
• Vehicle financing

Headquarters

HQ city

Vétraz-monthoux

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sales of new motorcycles and scooters from exclusive brands Yamaha, Aprilia, Kymco, and Piaggio through 7 physical dealership locations.
2. Used Vehicle Sales: Sales of pre-owned motorcycles and scooters through the group's occasions platform, with vehicles from multiple brands.
3. Parts and Accessories: Sales of genuine parts and accessories for all represented brands, available for order at each location.
4. Workshop Services: Maintenance and repair services at all 7 locations with online appointment booking available.
5. Cash Purchase Service (Rachat Cash): Service to buy back customers' existing motorcycles for cash.
6. Rental Services: Yamaha Rent service offering motorcycle and scooter rentals at the Chambéry location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Profil Motos operates a network of six motorcycle dealerships plus one dedicated scooter store (Profilscoot) across France, selling new Yamaha, Aprilia, Piaggio, and Kymco two-wheelers alongside a selection of used vehicles, electric bicycles, parts, and accessories. The group also provides authorized workshop servicing, manufacturer warranty support, vehicle financing solutions, and short-term rental of motorcycles and scooters to retail customers.

Product overview

Profil Motos operates as a regional multi-brand motorcycle and scooter dealership network, functioning as a unified platform offering new and used 2-wheelers across 6 physical locations plus Profilscoot. The portfolio centers on exclusive dealership relationships with Yamaha, Aprilia, and Kymco, supplemented by sales of other major brands (Kawasaki, Suzuki, Honda, KTM, Ducati, Harley-Davidson, Triumph, Piaggio). Beyond vehicle sales, the offering includes workshop services, parts ordering, test rides, cash purchase programs, and Yamaha Rent vehicle rentals. The company was founded in 1987 and occupies 4000 m² of showroom and service space.

Differentiator

Problem solved

Functional benefit

Products and services

• Yamaha motorcycles, scooters, and ebikes New Yamaha-branded motorcycles, scooters, and electric bicycles sold through authorized dealership with manufacturer warranty and after-sales support to individual consumer riders.
• Aprilia motorcycles New Aprilia motorcycles retailed through authorized franchise, with warranty support and access to genuine parts, targeted at licensed individual riders.
• Piaggio scooters New Piaggio scooters sold through authorized dealership with manufacturer warranty, targeted at urban and commuter riders.
• Kymco scooters and motorcycles New Kymco scooters and motorcycles retailed through authorized franchise with warranty support, targeted at value-conscious urban riders.
• Profilscoot scooter store A dedicated scooter showroom under the Profilscoot banner, focused exclusively on scooter sales and accessories from the group's authorized scooter brands.
• Used motorcycles and scooters Pre-owned motorcycles and scooters sourced, inspected, and resold by the dealership group with listed pricing, targeted at cost-conscious individual buyers.
• Workshop maintenance and repair Manufacturer-authorized maintenance, repair, and warranty servicing for motorcycles and scooters at Profil Motos dealerships, with quote-based labour pricing.
• Genuine parts and accessories Counter sales of genuine OEM parts, accessories, and rider equipment for motorcycles and scooters at dealership parts departments.
• Vehicle financing solutions Financing arrangement support and credit solutions for the purchase of new and used motorcycles, scooters, and ebikes, brokered through partner credit providers.
• Motorcycle and scooter rental Short-term rental of motorcycles, scooters, and ebikes from dealership locations for individual riders on a daily or short-term tariff basis.
• Test-ride bookings Scheduled test-ride appointments allowing prospective individual buyers to evaluate motorcycles, scooters, and ebikes before purchase.
• Cash purchase option Direct cash purchase option for new and used vehicles as an alternative to financing, offered through dealership sales staff.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Yamaha Motor EuropecoreChannel Partner/ Reseller/ DistributorPROFIL MOTOS is an authorized exclusive dealer for Yamaha motorcycles, scooters, and e-bikes. The partnership includes access to Yamaha's new vehicle inventory, genuine parts, Yamaha You Finance financing, Yamaha You Rent rental program, Yamaha Assurance insurance, and Yamaha's Demo Ride Tour events.
• Aprilia (Piaggio Group)coreChannel Partner/ Reseller/ DistributorPROFIL MOTOS Annemasse is an authorized Aprilia dealer, offering the full Aprilia range including Tuareg 660, Tuono, and other models. Also offers Piaggio scooters including Liberty, Medley, Beverly, and Piaggio 1 electric scooters.
• KymcocoreChannel Partner/ Reseller/ DistributorPROFIL MOTOS is an authorized Kymco dealer at multiple locations including Annemasse, St-Genis-Pouilly, and Profilscoot Annecy. Offers Kymco's full range of scooters and motorcycles including DTX360, People S 125, and others.
• Yamaha AssuranceminorGTM or Marketing PartnerInsurance partner providing motorcycle insurance products to Yamaha customers through the dealership. Promoted on PROFIL MOTOS website with special offers.
• Yamaha You FinanceminorGTM or Marketing PartnerFinancing partner offering loan and lease products for Yamaha vehicle purchases. Links provided at each vehicle listing.
• Yamaha You RentminorGTM or Marketing PartnerYamaha's rental program available at the Chambéry location, allowing customers to rent motorcycles and scooters (TMAX, MT-07, TRACER 9) for short-term use.
• WINTEAMminorImplementation/ SI/ Consulting PartnerWebsite hosting and development partner for PROFIL MOTOS. WINTEAM provides the website platform and technical infrastructure for all PROFIL MOTOS websites including legal mentions and cookie management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Piaggio Group: Italian parent of Piaggio, Aprilia, Moto Guzzi and Vespa; a core exclusive-brand partner for Profil Motos's Annemasse site, with growing EV scooter initiatives (Piaggio 1) that shape the dealership's longer-term scooter/EV mix.
• Kymco: Taiwanese motorcycle and scooter manufacturer that is an exclusive partner at multiple Profil Motos locations including Profilscoot Annecy. Sets dealer standards and product roadmap for the group's scooter and commuter business.
• Honda Motor Europe: Mass-market motorcycle manufacturer with the largest dealer footprint in France. Competes for the same commuter/enthusiast customer, and its captive finance and warranty network shapes the competitive dynamics Profil Motos faces.
• Yamaha Motor Europe: Manufacturer of the anchor brand at most Profil Motos sites and operator of pan-European dealer standards, including financing (You Finance), rentals, insurance, and Demo Ride Tour events. Partner and category incumbent.
• Aprilia (Piaggio): Premium sport motorcycle brand owned by Piaggio and the exclusive Aprilia partner at Profil Motos Annemasse. Represents the group's higher-margin performance motorcycles (Tuareg 660, Tuono V4).

Direct peers

• KSR Group: Austrian/European two-wheeler distributor and multi-brand retail group with a comparable business of distributing and retailing motorcycle, scooter, and e-mobility brands through affiliated dealer networks.
• Moteo Group: European multi-brand motorcycle distributor and dealer network operating across multiple countries. Same business architecture as Profil Motos (multi-brand retail plus parts and workshop), but at a materially larger, multi-country scale.
• Dafy Motos: France's largest multi-brand motorcycle and scooter retailer chain. Operates many more showrooms nationally with Yamaha, Honda, Suzuki, Kawasaki and others, plus parts and workshop — the closest direct comparable to Profil Motos's full-service dealer model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Profil-Motos-Annemasse-274029222645290
• LinkedInlinkedin.com/company/profil-motos

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Profil Motos