What Knapp Financial Advisors does

Knapp Financial Advisors is a privately held, independent financial advisory firm headquartered in Calabasas, California, serving individuals in Calabasas, Los Angeles County, and Ventura County. The firm is led by Bill Knapp, a second-generation financial advisor and member of the Financial Planning Association, alongside Office Manager/Client Services lead Cindy Zurawski, who has been with the firm since 1998. The practice runs as a small, relationship-driven team of 1-10 employees focused on retirement planning, income planning, estate planning and settlement, wealth management, financial planning, tax planning, family protection, and education planning for clients who are preparing for or already in retirement. The business model is subscription/recurring in nature, generating revenue through financial advisory and wealth management fees, with securities distributed through TCFG Wealth Management, LLC (FINRA/SIPC) and advisory services delivered through TCFG Investment Advisors, LLC (SEC-registered RIA); the firm itself is independent and not affiliated with or owned by these entities.

The firm operates a consultative, sales-led go-to-market motion built around complimentary initial meetings with the President, supported by a digital presence including a Resource Center of calculators (Roth vs. Traditional 401(k), net worth, retirement needs, savings goals, inflation), educational videos, articles, a monthly email newsletter, and active Facebook and LinkedIn accounts. Client acquisition blends referrals, content marketing, and direct outreach, with FINRA BrokerCheck used as a credibility mechanism. The core technology is standard financial advisory and planning tooling rather than proprietary platform technology; no mobile app, API, AI/ML, or integration ecosystem is offered. There are no funding events, acquisitions, subsidiaries, or institutional ownership, and the firm is closely held by the founder family.

Name

Knapp Financial Advisors

Legal name

Knapp Financial Advisors

Website

https://knappfinancial.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Knapp Financial Advisors is an independent, privately held financial advisory firm in Calabasas, California, providing retirement, wealth, and estate planning services to individuals in Calabasas, LA County, and Ventura County, operating through partnerships with TCFG Wealth Management and TCFG Investment Advisors.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Financial Planning–Led RIAs (FSAAACAB)

akta.pro secondary industries

Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• Financial advisory services
• Wealth management
• Retirement planning
• Estate planning
• Financial planning

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Financial Advisory and Wealth Management Fees: The firm generates revenue through financial advisory and wealth management services. As an independent firm not tied to any single investment product, they provide objective, unbiased financial planning solutions. The firm is affiliated with TCFG Wealth Management, LLC (member FINRA/SIPC) for securities and TCFG Investment Advisors, LLC for advisory services.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Knapp Financial Advisors is an independent financial advisory firm that provides holistic personal financial planning for individuals and families. Its core offerings span wealth management, retirement planning, estate planning, income planning, family protection, tax planning, and education planning, with securities executed through TCFG Wealth Management, LLC and advisory services delivered through TCFG Investment Advisors, LLC.

Product overview

Knapp Financial Advisors offers a unified financial advisory service rather than a modular product platform. The core offering centers on personalized wealth management, financial planning, and estate planning services for retirement-focused clients. The company provides six integrated service areas: Estate Planning and Settlement, Financial Position Planning, Retirement Planning, Income Planning, Family Protection/Security, Tax Planning, and Education Planning. Supporting these services are complementary digital tools including financial calculators (Roth vs Traditional 401(k), net worth, retirement needs, savings goals, inflation impact, debt vs investment), educational video content, and informational articles. The company also offers a free initial financial analysis as a client acquisition service. The business model emphasizes an independent, objective, and unbiased approach to financial planning without affiliation to specific investment products.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Ongoing management of a client's overall financial position, coordinating investments and planning decisions for individuals and families served by the firm.
• Financial Planning Holistic personal financial planning service that integrates the client's goals, resources, and constraints into a coordinated plan across all areas of personal finance.
• Estate Planning Planning service that helps clients organize the transfer of assets and legacy intentions, integrated with the firm's broader wealth and retirement planning work.
• Retirement Planning Planning service focused on preparing clients for and managing them through retirement, including accumulation strategy and post-retirement income needs.
• Income Planning Planning service aimed at structuring reliable income streams in retirement, integrated with the firm's broader financial plan.
• Family Protection / Security Planning Planning service addressing the financial protection and security needs of the client's family, typically involving insurance and risk-management considerations integrated with the overall plan.
• Tax Planning Planning service that incorporates tax considerations into the client's investment and withdrawal strategy as part of the integrated financial plan.
• Education Planning Planning service focused on funding education goals for children or grandchildren, coordinated with the client's broader retirement and estate plan.
• Securities Brokerage Services (via TCFG Wealth Management, LLC) Execution of securities transactions for clients through TCFG Wealth Management, LLC, a FINRA member and SIPC member broker-dealer; compensation may include commissions on those transactions.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• TCFG Wealth Management, LLCcoreChannel Partner/ Reseller/ DistributorSecurities offered through TCFG Wealth Management, LLC, member FINRA/SIPC. This is the primary securities distribution channel for the firm.
• TCFG Investment Advisors, LLCcoreTechnology or IntegrationAdvisory Services through TCFG Investment Advisors, LLC, an SEC registered RIA. This partnership provides the regulatory infrastructure for registered investment advisory services.
• Chris R. Laurence, Attorney at LawminorImplementation/ SI/ Consulting PartnerThird-party estate planning attorney providing legal services for estate planning matters. Separate from and unrelated to the firm.
• Peter Ferrin, CPAminorImplementation/ SI/ Consulting PartnerThird-party CPA providing tax planning and preparation services. Separate from and unrelated to the firm.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Betterment: Robo-advisor and digital wealth management platform providing automated retirement and investment planning. Adjacent competitor in the retirement planning category, but reaches the same end-client need (retirement readiness) through a low-cost, fully automated model.
• Wealthfront: Leading robo-advisor offering automated investment management and financial planning for younger and mass-affluent clients. Adjacent competitor in retirement/wealth planning space, differentiated by fully digital delivery and lower fees, appealing to more cost-sensitive or younger prospects.

Emerging players

• Facet Wealth: Digital-first hybrid RIA providing fiduciary financial planning to mass-affluent and HNW clients nationwide. Comparable in target segment (retirees/approaching retirees) and comprehensive planning offering, but competes via a remote, technology-driven model rather than local in-person relationships.

Broad incumbents

• Fidelity Wealth Services: Fidelity's wealth advisory and financial planning division serving individuals with retirement, estate, and investment planning needs. Comparable in comprehensive service suite and individual retirement focus, but operates as a captive offering within a major brokerage.
• Fisher Investments: Large independent RIA primarily serving high-net-worth retirees and pre-retirees with personalized portfolio management. Directly comparable in target demographic (retirees seeking active wealth management) and fiduciary positioning, but with far greater AUM and a national footprint.
• Creative Planning: One of the largest independent RIAs in the US, offering comprehensive wealth management, estate, tax, and retirement planning to HNW individuals. Comparable in service scope and retirement-focused clientele, but with national reach and institutional backing.
• Edelman Financial Engines: Largest independent RIA in the US, offering comprehensive financial planning, retirement, and wealth management to individuals. Comparable to Knapp in service breadth and target demographic, but operates at vastly greater scale and AUM.
• Schwab Wealth Advisory: Charles Schwab's wealth advisory arm offering personalized financial planning and investment management. Overlaps with Knapp in retirement-focused planning for individuals, but delivers through a national, scaled platform with dedicated advisors.
• Empower Personal Advisory: Empower's advisory offering (incorporating the former Personal Capital) targeting mass-affluent and HNW individuals with retirement and wealth planning. Comparable comprehensive retirement planning focus and independent RIA positioning, but at massive scale.
• Vanguard Personal Advisor Services: Vanguard's hybrid robo-plus-human advisory service offering personalized financial planning and investment management. Comparable retirement-focused planning value proposition, delivered through a low-cost, scaled platform that competes on price.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/knappfinancial
• LinkedInlinkedin.com/in/knappfinancial

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knapp Financial Advisors