Newagestyle

What Newagestyle does

Newagestyle (NAS) is an Australian men's streetwear label founded in 2018 and operated from Preston, Victoria, under the registered business name New Age Style. The company sells a single-brand range of menswear — including jeans, cargos, pants, singlets, shirts, jackets, and track pants — priced between approximately $22 and $108 per item, and it markets these products as a cohesive streetwear line rather than as isolated SKUs.

All commercial activity runs through a direct-to-consumer Shopify storefront; NAS does not list wholesale or third-party marketplace distribution. The store integrates several third-party platforms: Zilio for an AI-driven virtual fitting room, Afterpay for buy-now-pay-later payments, additional payment gateways at checkout, Trustpilot for customer reviews, and DHL Express for international fulfillment. Internationally, the brand ships to Australia, the USA, and Europe. Brand visibility has been built partly through unpaid editorial coverage in Vogue, elle, Daily Mail, and the Australian Business Journal.

The business model is straightforwardly transactional DTC: revenue is generated per-unit at retail prices, augmented by Afterpay-driven installment purchases, and supported by AI-based fit visualization intended to reduce return rates. No revenue figures, funding history, leadership team, headcount, or investor information is publicly disclosed, leaving financial scale and unit economics unverified.

Name

Newagestyle

Legal name

NAS ®

Website

https://newagestyle.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Newagestyle is an Australian men's streetwear brand founded in 2018, selling jeans, cargos, pants, singlets, shirts, jackets, and track pants directly to consumers via a Shopify storefront, with international shipping to Australia, the USA, and Europe.

Ownership category

akta.pro rank

Product category

Men's Streetwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Streetwear & Contemporary Apparel Retail (CRAAABAM)

akta.pro secondary industry

Men’s Apparel Retail (CRAAABAC)

Keywords

• Men's streetwear apparel
• Direct-to-consumer fashion
• Online denim retail
• Casual menswear
• AI virtual fitting room

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Retail Sales: NAS generates revenue through direct-to-consumer retail sales of streetwear apparel including jeans, cargos, pants, shirts, jackets, and track pants. The brand sells at full price and through an outlet section for discounted/clearance items. All sales are processed through their Shopify e-commerce platform with multiple payment options including Afterpay installment payments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Newagestyle (NAS) designs, sources and sells men's streetwear apparel—including carpenter jeans, slim fit and skinny jeans, cargos, pants, track pants, shirts, singlets and puffer jackets—exclusively through its direct-to-consumer Shopify e-commerce site. The brand is supported by an AI-powered virtual fitting room, same-day dispatch, free returns within 30 days, and Shop Now Pay Later payment options. A discounted outlet section handles clearance of previous-season styles.

Product overview

Newagestyle (NAS) is an Australian-based streetwear fashion brand founded in 2018, operating as a direct-to-consumer e-commerce platform. The company offers a focused portfolio of men's clothing across five core product categories: jeans (including Carpenter, Slim Fit, and Skinny styles in various washes and finishes), bottoms (Utility Cargo, Draw String Cargos, Combat Cuffed Cargos, Outlander Pants, and Track Pants), outerwear (London Puffer Jackets), tops (Pleated Shirts and Singlets). The products are sold exclusively through the company's Shopify-powered online store with standard and express shipping options. The brand differentiates through quality materials, attention to fit engineering, and a virtual fitting room powered by AI technology for size recommendations. A dedicated outlet section offers discounted sale items.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpenter Jeans Relaxed-fit jeans with carpenter pockets, crafted from comfortable washed fabric with stretch recovery and soft-touch cotton denim, intended for men seeking everyday streetwear denim.
• Slim Fit Jeans Slim-fit jeans engineered with super-stretch denim, crafted and constructed for optimal fitment and comfort, sold through the NAS men's streetwear line.
• Skinny Jeans Skinny-fit jeans with multiple wash options including ripped and repaired styles, engineered for comfort and style within the NAS men's streetwear range.
• Utility Cargo Technical cargo pants featuring bungee drawcord for adjustable fit, eight utility pockets, and internal ankle drawcord with straight-leg fit.
• Draw String Cargos Tapered-ankle-fit cargo pants crafted from soft-touch fabric with a drawstring closure, sold through the NAS menswear collection.
• Combat Cuffed Cargos Cargo pants with cuffed ankles and utility pocket design, part of the NAS men's bottoms range.
• Outlander Pants Versatile pants with relaxed yet structured fit, multiple streamlined pockets, and durable lightweight material suitable for streets, events or lounging.
• Track Pants – Hyper Tech Soft-touch cotton track pants engineered for wash and wear with shape retention, featuring universal length suitable for all shapes and sizes.
• London Puffer Jacket Lightweight, water-resistant and warm puffer jacket designed as a winter layer with freedom of movement, part of the NAS outerwear line.
• Pleated Shirt Breathable short-sleeve shirt made from 100% polyester, designed for everyday comfort with a timeless silhouette.
• Singlet Textured-fabric vest with relaxed fit and sleeveless silhouette, featuring inner lining for visual detail and a casual yet polished streetwear look.
• NAS Outlet Discounted/sale items including previous-season jeans and other products at reduced prices, sold via a dedicated outlet collection on the NAS storefront.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability1 record

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• ZiliocoreTechnology or IntegrationZilio provides AI & 3D avatar technology powering NAS's virtual fitting room, enabling customers to find their perfect size using body measurements and 3D avatar visualization.
• TrustpilotminorOthersTrustpilot hosts customer reviews and ratings for NAS, providing social proof and credibility for potential customers.
• AfterpaycoreOthersAfterpay enables Shop Now Pay Later functionality on NAS website, allowing customers to pay in installments with no interest.
• DHL ExpresscoreOthersDHL Express handles international shipping for NAS orders outside Australia, delivering within 1-4 business days to global destinations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Represent: UK-based DTC streetwear brand with premium positioning, editorial features, and global shipping infrastructure. Comparable on premium streetwear positioning and international DTC model.
• Nudie Jeans: Direct-to-consumer denim brand with sustainability focus and emphasis on quality and fit. Comparable on men's jeans specialization and e-commerce-first distribution model.
• Subtype: Australian DTC casual menswear brand with similar streetwear-adjacent positioning and Shopify-based e-commerce operations. Direct comparable on business model and target customer.
• St. Goliath: Australian streetwear brand with global distribution and similar men's streetwear product mix. Comparable on category, geography, and target customer profile.
• Glue Store: Australian streetwear and contemporary apparel retailer with omnichannel presence. Competes directly for the same customer segment with overlapping brand assortments in jeans, cargos, and streetwear.
• Culture Kings: Australia's leading streetwear retailer, also operating DTC e-commerce at significant scale with comparable men's streetwear focus. Direct competitor for the same fashion-conscious Australian male demographic.
• True Religion: Established premium jeans and streetwear brand with DTC e-commerce and retail presence. Competes in the same premium denim/streetwear category with similar price positioning.
• Naked & Famous Denim: Premium DTC denim brand specializing in jeans with engineered fits and unique washes. Closely comparable on product focus (jeans-led assortment) and DTC direct-to-consumer model.

Broad incumbents

• ASOS: Global online fashion retailer with extensive streetwear assortment and multi-brand positioning. Overlaps significantly with NAS on men's streetwear but operates as a broad multi-brand marketplace rather than a single-brand specialist.

Others

• Zilio: AI virtual fitting room technology provider powering NAS's differentiation. While not a retailer, the partnership makes Zilio a strategically adjacent company for understanding NAS's tech-driven positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=PhDqOSYNQVU
• Facebookfacebook.com/newagestyle
• Instagraminstagram.com/nas.aus
• LinkedInlinkedin.com/company/newagestyle

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newagestyle