CG Jung Institute Zurich, Küsnacht

What CG Jung Institute Zurich, Küsnacht does

The C.G. Jung Institute Zurich, Küsnacht is a Swiss non-profit charitable foundation (Stiftung) founded on April 24, 1948 under the guidance of C.G. Jung. It operates from the historic Seehof building at Hornweg 28 in Küsnacht, the lakeside residence where Jung lived until 1961, and it is headquartered in Switzerland with affiliated regional entities (Antenne Romande for French-speaking Switzerland; Laboratorio di formazione for Ticino and northern Italy; C.G. Jung-Ambulatorium outpatient clinic in Zurich).

The institute's core product is a portfolio of postgraduate training programs in analytical psychology and psychotherapy, delivered in German, English, French, and Italian. The core diploma programs comprise the Swiss state-recognized Diplomlehrgang Analytische Psychotherapie (Programs E/K/C; minimum 8 semesters; CHF 61,730-83,000 total) for psychologists and medical doctors, and the IAAP-recognized Diplomlehrgang Psychoanalyse for candidates from all academic backgrounds. Adjacent offerings include the CAS Analytische Psychologie (CHF 7,350; 11 ECTS), the SGPP-recognized FMH Ärzteweiterbildung (CHF 8,550; 180 theoretical + 60 supervision credits), and the open-enrollment Allgemeine Fortbildung (CHF 3,050/semester). Supplementary products include the Summer Intensive Study Program, Three-Day Pass, Training in Analytical Supervision, public lectures (CHF 30), topic weekends, group supervision, and an annual Research Day.

The institute monetizes through semester tuition, one-time application (CHF 320) and examination fees (CHF 260-365), accredited analyst membership dues (CHF 300-540/year), bookshop sales (~500 titles), library services (~15,000 volumes), outpatient clinic services at the Ambulatorium, counselling service fees, and charitable donations. Supporting infrastructure includes a ~15,000-volume library, a unique Picture Archive (~11,000 patient artworks from Jung's and Jolande Jacobi's collections), hybrid event delivery (Zoom and in-person), and an alumni network (JIAA, since 2012). Go-to-market is direct-enrollment and sales-led, with top-of-funnel acquisition via public lectures, info evenings, the Three-Day Pass, and the Summer Intensive, serving students from more than 30 countries.

Name

CG Jung Institute Zurich, Küsnacht

Legal name

C.G. Jung-Institut Zürich, Küsnacht

Website

https://junginstitut.ch

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

The C.G. Jung Institute Zurich, Küsnacht is a Swiss non-profit foundation founded in 1948 that offers Swiss state-recognized and IAAP-recognized postgraduate diploma programs in analytical psychology and psychotherapy, serving psychologists, medical doctors, psychiatry residents, and international students from 30+ countries.

Ownership category

akta.pro rank

Product category

Professional Psychology Education and Training

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

akta.pro secondary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

Keywords

• Analytical psychology education
• Postgraduate psychotherapy training
• Jungian psychoanalysis programs
• Clinical psychology training
• Continuing education psychology

Headquarters

HQ city

Küsnacht

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Training Program Fees: Semester-based tuition fees for diploma and further education programs. Programs include Analytical Psychotherapy (CHF 3,350/semester), Psychoanalysis, CAS, and FMH training. Total program costs range from CHF 61,730 to CHF 83,000 depending on program type.
2. Application and Examination Fees: One-time application fee (CHF 320) and per-subject examination fees (CHF 260-365 per subject depending on exam type). Re-examination fees also apply.
3. Accredited Member Membership Dues: Annual membership fees for accredited analysts: CHF 300/year (CHF 150 semi-annual), IAAP membership CHF 240/year, combined package CHF 540/year.
4. Library and Bookshop: Bookshop with approximately 500 German and English titles on Jungian psychology and related topics. Library services for students; shipping within Switzerland.
5. Donations: Charitable donations from patrons supporting the institute's activities and promotion of Jung's teaching.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

The C.G. Jung Institute Zurich, Küsnacht is a non-profit educational foundation that offers postgraduate training programs in analytical psychology and psychotherapy based on C.G. Jung's methods. Its core offerings include diploma courses in Analytical Psychotherapy (Swiss state-recognized) and Psychoanalysis (IAAP-recognized), a CAS in Analytical Psychology, FMH medical specialist training, an open continuing education program, plus clinical services through the affiliated C.G. Jung-Ambulatorium outpatient clinic and a specialized library, bookshop, and unique picture archive.

Product overview

The C.G. Jung Institute Zurich, Küsnacht is an educational institution offering a comprehensive portfolio of postgraduate training programs in Analytical Psychology and psychotherapy based on C.G. Jung's methods. The core offerings include three main diploma programs: the Swiss state-recognized Diplomlehrgang Analytische Psychotherapie for psychologists and medical doctors, the IAAP-recognized Diplomlehrgang Psychoanalyse open to all academic backgrounds, and the CAS Analytische Psychologie certificate program. Additional programs include the FMH Ärzteweiterbildung for medical specialists and the Allgemeine Fortbildung for general continuing education. The institute also provides supplementary offerings including the Summer Intensive Study Program, Three-Day Pass for prospective students, Training in Analytical Supervision, and public events such as Topic Weekends and Research Days. Clinical services are delivered through the C.G. Jung Ambulatorium outpatient clinic and the Counselling Service. Supporting resources include a library, bookshop, and picture archive. The institution is located at the historic Seehof property in Küsnacht, where Jung himself lived.

Differentiator

Problem solved

Functional benefit

Products and services

• Diplomlehrgang Analytische Psychotherapie (Analytical Psychotherapy Diploma Program) A Swiss state-recognized (eidgenössisch anerkannt) postgraduate training program for psychologists and medical doctors to become Jungian psychotherapists, with specializations for work with adults (Program E), children and adolescents (Program K), or both (Program C). Minimum 8 semesters; total program cost CHF 61,730 to CHF 83,000 including training analysis and supervision.
• Diplomlehrgang Psychoanalyse (Psychoanalysis Training Program) An IAAP-recognized training program for becoming a Jungian psychoanalyst, open to persons from all academic and professional backgrounds, with specializations for work with adults, children, and adolescents. CHF 79,000 (Program E/K) or CHF 83,000 (Program C) total program cost over a minimum 8 semesters.
• CAS Analytische Psychologie (Certificate of Advanced Studies in Analytical Psychology) A 2-semester Certificate of Advanced Studies in Analytical Psychology comprising 11 ECTS credits, designed for persons in therapeutic and psychosocial professions seeking in-depth engagement with Jungian depth psychology. Total cost CHF 7,350 (CHF 3,675 per semester), plus approximately CHF 4,000 for self-experience/training analysis.
• FMH Ärzteweiterbildung (FMH Psychiatry Training) An SGPP-recognized postgraduate training program for physicians pursuing the FMH specialist title in psychiatry and psychotherapy, providing 180 credits of theoretical training plus 60 credits of small-group supervision. Total CHF 8,550 (CHF 2,850 per course year), 3 years part-time, 5 weekends per year.
• Allgemeine Fortbildung in Analytischer Psychologie (Further Education in Analytical Psychology) An open continuing education program in Jungian analytical psychology with no admission requirements, offering attendance at lectures and seminars with certification, with credits transferable to full training programs. CHF 3,050 per semester plus CHF 300 examination fee; German or English block format.
• Summer Intensive Study Program A week-long intensive program offered in Summer/Fall/Winter blocks (3x yearly) teaching Jungian psychology concepts for personal growth and professional interest, taught by institute analysts and international guest lecturers. Face-to-face program CHF 1,400; some lectures recorded and streamed.
• 3-Tages-Pass (Three-Day Pass) An introductory offer (CHF 450 per semester) allowing participants to attend three days of their choice per semester at the institute, accessing lectures and selected seminars to experience Jungian psychology.
• C.G. Jung-Ambulatorium Zürich (Outpatient Clinic) A psychiatric-psychotherapeutic practice with a team of specialists in psychiatry/psychotherapy and psychotherapists in training at the institute, offering therapeutic treatments and consultations for adults, children, and adolescents. Open Monday-Friday 9:00-17:00.
• Beratungsstelle (Counselling Service) A psychotherapeutic counselling centre offering guidance for adults, children, and adolescents in distress or crisis, connecting them with diploma candidates for therapy and analysis.
• Öffentliche Veranstaltungen (Public Lectures) Public lectures offered face-to-face or hybrid covering various aspects of analytical psychology and psychotherapy, available to external attendees for a fee of CHF 30 per lecture (CHF 15 for students); special events range CHF 75–460.
• Accredited Analyst Membership Annual membership for accredited Jungian analysts: CHF 300/year (CHF 150 semi-annual) institute dues, IAAP membership CHF 240/year, or combined package CHF 540/year.
• Bibliothek & Buchhandlung (Library and Bookshop) Library housing approximately 15,000 volumes and periodicals on Jungian psychology, supplemented by a bookshop offering around 500 German and English titles on Jungian topics. Open to students and external academic researchers.
• Bildarchiv (Picture Archive) Archive containing approximately 4,500 pictures from C.G. Jung's patients and 6,500 from Jolande Jacobi's collection, documenting artistic works created during Active Imagination therapeutic processes.

Quantifiable outcome

• Swiss federal recognition enables practice under health insurance in Switzerland
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• Mind Body Passport (MBP)minorGTM or Marketing PartnerCollaboration during Summer Intensive Study Program where MBP offers complete package including lodging in modern boutique hotel in Zurich for program participants. Dr. Leslee Brown serves as Director. Partnership facilitates accommodation arrangements for international students attending intensive programs.
• International Association for Analytical Psychology (IAAP)coreStrategic or Co-development PartnerPrimary international professional association for analytical psychology. CG Jung Institute is Group Member, enabling IAAP-recognized psychoanalyst certification for graduates. Affiliated analysts must be IAAP members.
• Swiss Society for Psychiatry and Psychotherapy (SGPP)coreStrategic or Co-development PartnerSwiss professional association recognizing FMH training programs. SGPP recognition enables graduates to obtain specialty certification in psychiatry and psychotherapy.
• C.G. Jung-AmbulatoriumcoreStrategic or Co-development PartnerPsychiatric-psychotherapeutic outpatient clinic providing clinical training placement for diploma candidates. Team includes specialists in psychiatry/psychotherapy and psychotherapists in training at the institute.
• Antenne RomandecoreChannel Partner/ Reseller/ DistributorFrench-speaking Switzerland branch of the institute, autonomously managed by a committee. Offers public courses, CAS in Symbol Psychology, and FMH Psychotherapy programs in French language.
• Laboratorio di formazionecoreChannel Partner/ Reseller/ DistributorItalian-language training branch active in Ticino (Switzerland) and northern Italy regions. Mandated by CG Jung Institute Zürich to offer FMH curriculum for psychiatry specialization.
• Swiss Charter for PsychotherapyminorOthersProfessional charter for psychotherapy in Switzerland establishing standards and ethical guidelines.
• Swiss Society for Analytical Psychology (SGAP)minorOthersSwiss national society for analytical psychology professionals.
• Association of Graduate Analytical Psychologists (AGAP)minorOthersAssociation representing graduate analytical psychologists.
• Swiss Association of Psychotherapists (ASP)minorOthersProfessional association for psychotherapists in Switzerland.
• Federation of Swiss Psychologists (FSP)minorOthersProfessional federation representing psychologists in Switzerland.
• Susan Bach FoundationminorOthersFoundation supporting research and education in analytical psychology.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Emerging players

• Pacifica Graduate Institute: US-based graduate school offering depth-psychology programs including Jungian and archetypal studies. Comparable continuing-education and postgraduate audience, with broader interdisciplinary positioning.
• Tavistock and Portman NHS Foundation Trust: UK-based postgraduate psychotherapy and psychoanalysis training institution. Comparable professional training portfolio and clinical placement model, though psychodynamic rather than Jungian — competes for international psychotherapy students.

Direct peers

• C.G. Jung Foundation for Analytical Psychology (New York): US-based Jungian training and education center offering IAAP-recognized analyst training. Closest North American peer with similar program portfolio and credentialing pathway.
• International Seminar for Analytical Psychology Zurich (ISAP): Founded in 2014 by analysts who departed the CG Jung Institute during the 2010s restructuring, ISAP offers parallel IAAP-recognized Jungian training in Zürich. Most direct local peer with overlapping faculty and student pool.
• Inter-Regional Society of Jungian Analysts (IRSJA): US umbrella society aggregating smaller Jungian training groups. Overlaps with the institute on credentialing through IAAP and competes for North American and international students.
• Institute for Process-Oriented Psychology (IOP): Spin-off from the CG Jung Institute Zurich restructuring, offering Jungian process-oriented training. Direct local competitor for postgraduate students and Jungian methodology teaching.
• Center for Complex Psychology according to C.G. Jung and Marie-Louise von Franz: Zürich-based Jungian training center formed by analysts who left the CG Jung Institute during 2010–2020. Direct competitor for Jungian depth-psychology training and continuing education.
• Society of Analytical Psychology (SAP), London: One of the original IAAP constituent training societies in London offering Jungian analytical training comparable in mission and structure. Direct European peer for postgraduate Jungian training.
• Sigmund Freud Institute, Frankfurt: German-speaking psychoanalytic research and training institute. Comparable postgraduate psychoanalytic training mission, though Freudian rather than Jungian tradition; competes for European psychotherapy trainees.

Others

• International Association for Analytical Psychology (IAAP): The international accrediting body of which the institute is a Group Member. Not a competitor, but the central authority governing Jungian analyst certification standards that the institute's training pathways feed into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/junginstitut

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about CG Jung Institute Zurich, Küsnacht