Tours Events
Tours Événements is a municipally-owned public company (SPL) that manages the Palais des Congrès de Tours and the 19-hectare Parc Expo de Tours, providing venue rental and turnkey event organization for corporate conventions, congresses, trade shows, galas, and concerts across France.
- Company typePrivate
- Founded-
- HeadquartersTours, France
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Tours Events does
Tours Événements is a Société Publique Locale (public local company) wholly owned by the Ville de Tours, France, operating two complementary event venues under a unified brand: the Palais des Congrès de Tours, a 23,000 m² Jean Nouvel-designed convention center in central Tours facing the TGV station, and the Parc Expo de Tours, a 19-hectare exhibition park with 22,764 m² of covered space. The company provides venue rental and turnkey event organization for corporate conventions, scientific congresses, professional seminars, general assemblies, trade shows, gala evenings, and concerts, accommodating events from 30 to over 12,000 attendees. Supporting services — host/hostess reception, catering coordination, audiovisual and IT infrastructure, security, and accommodation booking — are bundled into custom event packages.
The underlying infrastructure consists of three auditoriums (2,000, 700, and 350 seats), 22 commission rooms seating 30 to 300, three exhibition halls (10,000 m², 9,164 m², 3,600 m²), a 12,000 m² Gastronomic Village, and a 1,000 m² Orangerie. Technology stack is conventional for a venue operator: modern audiovisual equipment, very high-speed fiber, high-density WiFi, video surveillance, and access control systems. Sustainability credentials are a documented differentiator: ISO 20121 certification (renewed via Afnor), Société à Mission status, and the Destination Innovante Durable (DID) label, with a reported 83.9% carpet reuse/recycling rate in 2025.
Revenue is generated through quote-based venue rental and event-service packages, priced per event with multi-year contracts for some clients. Go-to-market is enterprise field sales via a dedicated business development team, supplemented by a Convention Bureau partnership for destination marketing, website inquiries, and trade show participation (Heavent Meeting, Cannes). Customer base spans large enterprises (PAPREC, CIC, Groupama, COVÉA, Daher), professional associations (UNAIBODE, ISNAR-IMG, SFNDT), and government bodies (URSSAF, INMA), with no disclosed pricing tiers and no revenue figures publicly available. As a municipally-owned SPL, the entity operates under public-procurement governance rather than venture-style growth mechanics.
Tours Events firmographics
Firmographics- Name
- Tours Events
- Legal name
- SPL TOURS EVENEMENTS
- Website
- https://tours-evenements.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Tours Événements is a municipally-owned public company (SPL) that manages the Palais des Congrès de Tours and the 19-hectare Parc Expo de Tours, providing venue rental and turnkey event organization for corporate conventions, congresses, trade shows, galas, and concerts across France.
- Ownership category
- akta.pro rank
Tours Events industry classification
Industry- Product category
- Event and Venue Management Services
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)
- akta.pro secondary industries
- Festival Grounds & Fairgrounds Operations (MPAGALAH), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where Tours Events is headquartered
LocationHeadquarters
- HQ city
- Tours
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Tours Events business model
Business model- GTM type
- B2B
- Offering type
- Services
Revenue model
- Venue Rental: Rental of event venues including auditoriums, meeting rooms, exhibition halls, and outdoor spaces. Pricing is quote-based and varies by event type, duration, and configuration requirements.
- Event Services: Ancillary services including host/hostess staffing, catering coordination with local partners, audiovisual equipment, IT/connectivity, security, and venue dressing. These are bundled into comprehensive event packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based custom pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Tours Events product offering
Product offeringCore offering
Tours Events operates two major event venues in Tours, France — the Palais des Congrès de Tours (convention center) and the Parc Expo de Tours (exhibition park) — and provides end-to-end event services including venue rental, event organization and hosting, catering, audiovisual production, and security for professional organizers, corporations, associations, and public bodies.
Product overview
Tours Events operates as a venue and event management company managing two primary venues—the Palais des Congrès de Tours (23,000 m² avant-gardist convention center by Jean Nouvel) and the Parc Expo de Tours (19-hectare exhibition park with 22,764 m² of covered space)—along with comprehensive event organization services. The core offering comprises venue rental and turnkey event management for congresses, conventions, seminars, conferences, general assemblies, trade shows, gala evenings, and performances. Supporting services (host/hostess reception, catering, audiovisual & IT, security, and accommodation) are offered as integrated add-on modules that complement the venue rental and event organization products. The venues feature multiple auditoriums (seating from 349 to nearly 2,000), modular meeting rooms (30 to 300 seats), and large exhibition halls (3,600 m² to 10,000 m²).
Differentiator
Problem solved
Functional benefit
Brands
- Palais des Congrès de Tours: Convention center managed by Tours Événements, featuring avant-garde architecture by Jean Nouvel. 23,000 m² of modular spaces, 3 auditoriums (2,000, 700, 350 seats), and 22 commission rooms.
- Parc Expo de Tours
Products and services
- Palais des Congrès de Tours (Tours Convention Center) A convention center in Tours, France hosting congresses, conferences, seminars, and corporate events. Available for rental by professional event organizers, corporations, and associations.
- Parc Expo de Tours (Tours Exhibition Park) An exhibition park in Tours, France hosting trade shows, public exhibitions, and large-scale events. Available for rental to event organizers and exhibitors.
- Event Organization and Hosting Services Full-service event planning, coordination, and on-site hosting for congresses, exhibitions, corporate events, and public gatherings held at Tours Events venues.
- Catering Services for Events On-site catering for events held at Tours Events venues, providing food and beverage service to event attendees, exhibitors, and organizers.
- Audiovisual Production Services Audio, video, lighting, and technical production support provided to event organizers hosting conferences, congresses, and exhibitions at Tours Events venues.
- Event Security Services On-site security personnel and crowd management services for events held at Tours Events venues, ensuring safety of attendees, exhibitors, and staff.
Quantifiable outcome
- 83.9% carpet reuse/recycling rate achieved in 2025, exceeding 80% target
- +3 more outcomes
Companies that use Tours Events
Customer profileNamed customers14 records
Segments4 records
Tours Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tours Events partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- France Congrès et ÉvénementscorePartnership for the Destination Innovante Durable (DID) label. Tours Événements serves as the pilot organization for this territorial sustainable development initiative, coordinating with 10 partner organizations to promote responsible tourism and business events in the Tours Loire Valley destination.
- Centre Culturel CoréenminorCultural partner collaborating on the 2023 Foire de Tours themed around the Republic of Korea, including Korean craftsmen from Suwon (Tours' sister city) and cultural programming.
- Ville de SuwonminorSister city of Tours, contributing artisans and authentic cultural content to the Korea-themed Foire de Tours 2023.
- AfnorcoreCertification body that grants and audits ISO 20121 sustainable event management certification. Regular renewal audits confirm ongoing compliance with sustainable event standards.
- Convention Bureau Tours Loire ValleycoreJoint destination marketing initiative promoting Tours Loire Valley as a business events destination. Tours Événements participates alongside other local tourism stakeholders to attract congresses, conventions, and corporate events to the region.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Tours Events competitors and assessment
Company assessmentBroad incumbents
- GL Events: Largest French event-services group, operating venues (Lyon Eurexpo, Paris events) and providing integrated event solutions globally. Comparable business model — venue operator plus event-services provider — at much larger scale and broader geographic reach.
Direct peers
- Viparis: Operates Paris Expo Porte de Versailles and Palais des Congrès de Paris — France's flagship convention and exhibition venues. Direct peer given the same venue-rental + event-services business model targeting the same corporate, association, and trade-show clients.
- Eurexpo Lyon: Major French regional convention and exhibition venue serving Lyon. Operates large modular halls and trade-show hosting comparable to Tours Événements' Parc Expo; targets similar association and corporate congress clients across France.
- Bordeaux Events: Manages Palais des Congrès de Bordeaux and Parc des Expositions de Bordeaux-Lac. Same dual-venue (congress + exhibition park) operating model, similar SPL-style governance, and comparable French regional positioning versus Paris majors.
- Strasbourg Events: Operates Palais de la Musique et des Congrès de Strasbourg and Strasbourg Expo. Comparable regional venue operator running congress and expo assets under a unified brand, targeting similar European/corporate/association client mix.
- Reims Events: Operates the Reims Convention Center and exhibition facilities. Closely comparable SPL/municipal-style regional venue operator offering modular halls, auditoriums, and integrated event services to associations and corporations.
- Nantes Events Center: Manages La Cité Nantes Events Center — a major regional convention venue. Directly comparable in scale and use cases (corporate events, conventions, trade shows) to Tours Événements' Palais des Congrès.
Others
- Destination Tours Loire Valley (Convention Bureau): Regional convention and visitors bureau promoting Tours Loire Valley as a business-events destination. Not a venue competitor but a strategic ecosystem partner that channels inbound event demand to Tours Événements and surrounding hotels.
- France Congrès et Événements: National federation of French business-events destinations. Ecosystem partner that awarded Tours Événements the DID label and coordinates collective destination marketing — comparable to peers via shared client base and sustainability framework.
Regional players
- Hopscotch Congrès (Hopscotch Group): Paris-headquartered event agency organizing corporate events, congresses, and conventions across France. Comparable on the event-services side (hostessing, AV coordination, logistics) rather than venue ownership; potential indirect competitor for tour operator RFPs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Tours Events social profiles
Digital presenceTours Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tours Events leadership team
Management profileNumber of profiles
Tours Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tours Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tours Events
What does Tours Events do?
Tours Events operates two major event venues in Tours, France — the Palais des Congrès de Tours (convention center) and the Parc Expo de Tours (exhibition park) — and provides end-to-end event services including venue rental, event organization and hosting, catering, audiovisual production, and security for professional organizers, corporations, associations, and public bodies.
Is Tours Events a public or private company?
Tours Events is a private company. It is classified as state government owned and is currently operating.
When was Tours Events founded?
Tours Events was founded in -1. It employs 51 to 100 people.
Where is Tours Events based?
Tours Events is headquartered in Tours, France, in the Europe region.
How does Tours Events make money?
Two revenue lines are on record. Venue Rental is the primary driver. The others are event Services.
Who are Tours Events's main competitors?
GL Events is listed as a broad incumbent. Direct peers are Viparis, Eurexpo Lyon, Bordeaux Events, Strasbourg Events, Reims Events and Nantes Events Center. Others are Destination Tours Loire Valley (Convention Bureau) and France Congrès et Événements. Hopscotch Congrès (Hopscotch Group) is listed as a regional player.
Does Tours Events have an API?
No public API is recorded for Tours Events.
What industry is Tours Events in?
Tours Events's product category is Event and Venue Management Services. Its primary akta.pro industry code is THAHAAAA, Convention & Exhibition Centers (Public Convention Centers, Civic Centers), with a secondary code of MPAGALAH, Festival Grounds & Fairgrounds Operations. Its NAICS code is 71131 and its SIC code is 7900.