Showcase

What Showcase does

Showcase, legally operating as Osiris Inc., is a Canadian-headquartered multi-category trend retailer founded in 1994 and based in Brampton, Ontario, with a workforce of 501–1,000 employees. The company sells a curated assortment of trending and viral consumer products across eight categories — Toys/Games/Collectibles/Trading Cards, Health & Fitness, Beauty & Fashion, Food & Drink, Home & Kitchen, Electronics, and Spring & Summer seasonal items — positioning itself as a "Home Of The Hottest Trends" destination for hard-to-find items such as Squishmallows, Funko POP!, Pop Mart Labubu, Pokémon and One Piece trading cards, Dubai chocolate, viral snack imports, and novelty gadgets.

The company operates a Shopify-based e-commerce platform with separate Canadian (ca.shopatshowcase.com) and US (shopatshowcaseusa.com) storefronts, complemented by physical retail stores in both countries and a wholesale program via the Faire marketplace. The technology layer is conventional: Shopify e-commerce with integrated loyalty (Insider Loyalty Program offering 10% off first purchase), flash sale mechanics, pre-order capabilities, and free shipping over $20. Marketing is anchored in social media-driven discovery across TikTok, Instagram, Facebook, Pinterest, and YouTube, supplemented by email marketing, weekly flyers, and time-limited flash sales.

Showcase's business model is direct-to-consumer retail with unit-based pricing ranging from sub-$5 impulse items to $199.99+ premium collectibles, supported by promotional mechanics such as "Buy 3, Get 1 FREE." Customer segments are horizontal across toy/collectible enthusiasts, food and snack trend chasers, and lifestyle/gift shoppers, with no disclosed enterprise or contract revenue. The company is privately held with no disclosed funding rounds, investors, or M&A activity, and no management team information beyond founder Amin Jivraj.

Name

Showcase

Legal name

Osiris Inc.

Website

https://shopatshowcase.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Showcase is a Canadian multi-category trend retailer operating Shopify-based e-commerce storefronts and physical stores across Canada and the United States, selling curated trending toys, collectibles, snacks, beauty, wellness, home, and electronics products directly to consumer shoppers.

Ownership category

akta.pro rank

Product category

Multi-category trend retail

NAICS

Hobby, Toy, and Game Retailers (45912), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Hobby, Toy & Game Shops (5945), Retail-Miscellaneous Retail (5900)

akta.pro industry

PRIMARYCRALAGAK

Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.)

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Collectibles, Trading Cards & Memorabilia Retail

SECONDARYCRALAFAI

Collectibles, Trading Cards & Blind Box Toys Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Toy Stores & Games Retail

SECONDARYCRALAJAK

Pop Culture, Licensed & Fandom Gifts Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Gift, Novelty & Souvenir Retail

Keywords

• Trending product retail
• Toy and collectible store
• Novelty gift shop
• E-commerce retail marketplace
• Specialty retail chain

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Retail Sales: Showcase generates revenue by selling a wide variety of consumer products directly to shoppers through its e-commerce website and physical retail stores. Products span toys, collectibles, trading cards, health & wellness, beauty, food & snacks, home & kitchen, and electronics. Most sales are one-time per-transaction purchases. The company also supports wholesale through Faire.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Showcase is a multi-category direct-to-consumer retailer that sells trending and viral consumer products — including collectibles, trading cards, fidget toys, snacks, beauty and wellness items, home goods, electronics, and seasonal merchandise — through Shopify-powered e-commerce websites for Canada and the US and a network of physical retail stores. The company also operates an Insider Loyalty Program (10% off sign-up), pre-order campaigns, flash sales, and a wholesale channel on Faire for other retailers.

Product overview

Showcase is a multi-category e-commerce retail platform operating as a physical store chain and online marketplace (ca.shopatshowcase.com). The company positions itself as a destination for trending and viral products, featuring an eclectic mix of toys/collectibles (Squishies, Funko POP!, trading cards), wellness items, beauty products, trendy snacks, home goods, and electronics. The product portfolio spans eight main categories: Toys/Games/Collectibles/Trading Cards, Health & Fitness, Beauty & Fashion, Food & Drink, Home & Kitchen, Electronics, and Spring & Summer seasonal items. Showcase operates on a Shopify platform with brick-and-mortar store locations across Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Toys, Games, Collectibles & Trading Cards Multi-brand assortment of trending collectibles, trading cards, fidget toys, blind bags, plush toys, remote control toys, and S.T.E.M. robotics kits for kids, teens, and adult collectors. Includes Pop Mart, Funko POP!, Squishmallows, Sonny Angel, Labubu, Pokémon TCG, One Piece TCG, Nee Doh, Squishies, and RMS Mystery Dumplings.
• Health & Fitness Wellness and fitness product line including massage devices (Impact Massage Gun, Shiatsu Foot Massager), fitness equipment (weighted vests, home pilates board, vibration plate), pain relief solutions, and sleep and cleansing products for general consumers.
• Beauty & Fashion Beauty and fashion assortment including LED light therapy masks, fragrances (Dossier, Lattafa), shapewear (Shapermint), hair care tools, cosmetics, and novelty accessories such as plush bag hangers.
• Food & Drink Trendy snacks and candies including Dubai chocolate, wax candy, international snacks, crystal candy, gummies, hot sauces, ramen noodles, and novelty items like color-reveal chocolates and Dalgona cookies for trend-driven snack shoppers.
• Home & Kitchen Home and kitchen assortment including décor lighting (galaxy projectors, jellyfish lamps), diffusers, drink tumblers, weighted blankets, frozen drink makers, cleaning aids, and novelty candles.
• Electronics Consumer electronics gadgets including headphones and earbuds (TWS earbuds, bone conduction, sleeping earbuds), speakers, e-scooters (Gravity Blade), RC drones, karaoke equipment, translators, and mini projectors.
• Spring & Summer Collection (Cool Chill line) Seasonal warm-weather assortment including air coolers (Cool Chill Max), personal fans (neck fans, octopus fans, 3-in-1 mini fans), ice and water cooling systems, water guns and blasters, backyard and garden items, and outdoor living and beach gear.
• Squishies® Sub-Brand Branded slow-rise squishy fidget toy line including Taba Squishies, Sand Squishies, RMS Mystery Dumplings, and themed varieties from brands like Nee Doh, Sugah-Mals, and Stretchy, marketed as a Spotlight/focal sub-brand within toys.
• Pre-Orders Service Advance ordering service for upcoming and trending items including new Squishmallows, Funko POP! figures, fidget toys, KPop Demon Hunters collectibles, and specialty food items, allowing customers to reserve items before general availability.
• Insider Loyalty Program Email sign-up loyalty program offering 10% off the first purchase and ongoing exclusive discounts, early access to new arrivals, and insider-only offers for subscribed customers.
• Wholesale Program (via Faire) Wholesale channel on the Faire marketplace (fair.e.com/direct/shopatshowcase) enabling other independent retailers to purchase Showcase's trending products in bulk for resale into their own operations.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• FaireminorChannel Partner/ Reseller/ DistributorShowcase partners with Faire, a wholesale marketplace platform, to enable other retailers to purchase Showcase products in bulk. This allows Showcase to extend its reach through resellers and independent retailers who source products via the Faire platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/shopatshowcase
• Facebookfacebook.com/shopatshowcase
• Instagraminstagram.com/shopatshowcase
• TikToktiktok.com/@shopatshowcase
• Pinterestpinterest.com/shopatshowcase
• Xx.com/shopatshowcase
• LinkedInlinkedin.com/company/showcase---the-home-of-the-hottest-trends

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showcase