Goleader Industries

Name

Goleader Industries

Legal name

GOLEADER INDUSTRIES (ZHEJIANG) CO.,LTD.

Website

https://goleader.cn

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Outdoor Recreational Products Manufacturing

NAICS

Sporting and Athletic Goods Manufacturing (33992)

akta.pro industry

PRIMARYCRAOAJAB

Outdoor Recreation Equipment Distribution (Camping, Hiking, Climbing)

Consumer Products & Retail/Wholesale, Distribution & Category Management/Sporting Goods, Outdoor & Recreation Distribution

Keywords

• Outdoor recreational products
• OEM ODM manufacturing
• Folding outdoor furniture
• Garden patio products
• Electric air pumps

Headquarters

HQ city

Jinhua

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Hardware Product Manufacturing and Sales: B2B manufacturing and sales of outdoor leisure supplies, greenhouse pergola, and garden supplies. Products include folding chairs, camping beds, tables, tents, pumps, and related accessories.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Goleader Industries is a B2B OEM/ODM manufacturer of outdoor recreational products, producing folding chairs, camping beds, tables, tents, pumps, garden and patio furniture, greenhouses, canopies, and complementary accessories such as cooler bags and paddles. The company operates integrated manufacturing facilities with hardware processing, injection molding, sewing, and assembly, and exports finished goods to international markets including the EU, US, and South America.

Product overview

Goleader Industries is a leading outdoor recreational products manufacturer producing outdoor furniture, garden products, and complementary accessories. The product portfolio includes folding chairs for beach and camping, tables, camping beds, patio sets, canopies, greenhouses, electric pumps, man-powered pumps, cooler bags, and paddles. The company operates through five subsidiaries: Goleader Industries (Zhejiang) Co., Ltd. (outdoor furniture and greenhouse), Weibang Mechanical and Electrical Technology Co., Ltd. (air pumps and yachts), Jinhua Weibang Plastic Co., Ltd. (frame pools and accessories), Goleader Technology (Xiamen) Co., Ltd. (motors and ice bags), and Shanghai Gaogu Technology Co., Ltd. (R&D, display, sales, and logistics).

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Furniture
• Garden Products
• Electric Pumps
• Man-powered Pumps
• Cooler Bags
• Paddles
• Camping Beds

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered minor.

• Zhejiang Normal UniversityminorStrategic or Co-development PartnerCollaboration through the 'Weibang Cup' 8th Art Design Competition. Chen Xiaobo, Chairman, attended the award ceremony and was appointed as a part-time professor at the university's Academy of Fine Arts.
• 35.com (Sanwu/Huluda Interconnect)minorOthersTechnology service provider for website hosting and email services. Listed as a partner/link on company website.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Emerging players

• Helinox: Premium outdoor furniture brand specializing in lightweight folding chairs, tables, and cots — competes in the same end-product category (portable outdoor seating/cots) that Goleader manufactures, but owns the consumer brand and pricing power that Goleader lacks as an OEM.
• Outdoor Greatness Company: US-based direct-to-consumer outdoor furniture and accessory brand with China-sourced manufacturing — illustrates the brand-led model that competes against Goleader's OEM customers and underscores the margin gap between OEM and branded positioning.

Broad incumbents

• YETI Holdings: Premium US outdoor and cooler brand with growing international distribution — represents the high-margin branded outcome in product categories (coolers, outdoor accessories) where Goleader competes as an OEM.
• Igloo Products Corp. Major US cooler and outdoor products brand — overlaps with Goleader's cooler bag product category and represents a likely customer profile and competitive reference point for outdoor accessory OEM economics.
• Coleman (Newell Brands): Mass-market outdoor recreation brand (owned by Newell Brands) and a major buyer of Chinese OEM capacity in folding chairs, coolers, pumps, and camping furniture — a potential customer for Goleader's OEM/ODM output and a benchmark for the end-customer economics.
• Cascade Designs (Therm-a-Rest / MSR): Established US outdoor brand with products in sleeping pads, camping furniture, and pumps — overlapping end-customer demand and serves as a benchmark OEM buyer profile for premium outdoor product categories.

Direct peers

• Zhejiang Lingyin Industry Co., Ltd. Zhejiang-based outdoor and garden products OEM manufacturer serving similar European and American export markets with comparable folding furniture and garden product lines.
• Zhejiang Tianjie Industrial Co., Ltd. Zhejiang-based OEM/ODM manufacturer of outdoor leisure and camping products including folding furniture, tents, and related accessories serving international brands — directly comparable to Goleader on product range, geographic footprint, and B2B export model.
• Zhejiang Eastar Industry Co., Ltd. Chinese OEM manufacturer specializing in outdoor furniture, camping chairs, tables, and garden products for export to EU and US markets — overlapping product portfolio, customer type, and OEM/ODM business model.
• Ningbo Higoal Industrial Co., Ltd. Ningbo-based Chinese outdoor products OEM producing folding chairs, camping beds, and beach furniture for Western brands — comparable scale, product mix, and export-led B2B orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goleader Industries