Etiam Rótulos e Etiquetas

What Etiam Rótulos e Etiquetas does

Etiam Rótulos e Etiquetas, commercially branded BR Films - Rótulos Flexíveis, is a Brazilian privately-held manufacturer of flexible packaging labels headquartered in Divinópolis, Minas Gerais. Founded in 1984, the company operates from a single manufacturing facility in the city's industrial district and employs 51–100 people. It sells primarily to Brazilian B2B customers across eight vertical segments: agro, food, beverages, cosmetics, pharmaceuticals, dairy, cleaning products, and chemicals, with named enterprise customers that include Coca-Cola Femsa, Ajinomoto, Aurora, Bombril, Vigor, Farmax, Dajuda, and Ingleza.

The company's product portfolio consists of four core label technologies: sleeve labels (Rótulos Sleeve) that provide 360-degree container coverage, self-adhesive labels (Rótulos Adesivos) for general product decoration, BOPP roll labels (Roll Label - BOPP) offering durable moisture-resistant print reproductions, and polyethylene shrink sleeves (Polietileno Manga) that conform to irregular container geometries. The underlying technology is conventional flexible-label converting — including the substrate materials (BOPP, polyethylene) and the printing/finishing workflows required to deliver custom, short- to mid-run B2B label orders with technical support from project conception through post-sales.

Go-to-market is sales-led and vertically segmented: a specialized in-house commercial team is organized by industry vertical (Agro, Alimentos, Bebidas, Cosméticos, Farmacêuticos, Laticínios, Limpeza, Químicos) and covers the entire Brazilian national territory through direct relationships. Revenue mechanics are project-based and quote-driven (one-time contract purchases rather than recurring SaaS or subscription); pricing is not publicly disclosed. Brand presence is maintained through organic LinkedIn and Instagram channels. The company has no disclosed funding, no subsidiaries, no acquisitions, no patents, no public certifications, and no identified parent entity.

Name

Etiam Rótulos e Etiquetas

Legal name

BR Films - Rótulos Flexíveis

Website

https://etiam.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Etiam Rótulos e Etiquetas (BR Films) is a Brazilian private flexographic and sleeve-label manufacturer founded in 1984, headquartered in Divinópolis, Minas Gerais, serving enterprise CPG customers across agro, food, beverage, cosmetics, pharma, dairy, cleaning, and chemical verticals nationwide.

Ownership category

akta.pro rank

Product category

Industrial Labels

NAICS

Packaging and Labeling Services (56191), Plastics Packaging Film and Sheet (including Laminated) Manufacturing (326112)

SIC

Coating, Engraving & Allied Services (3470), Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Folding Carton & Paperboard Packaging Printing (IMALAKAH)

akta.pro secondary industry

Flexible Plastic Packaging (Bags, Pouches, Sachets) Manufacturing (IMANAEAC)

Keywords

• Flexible label manufacturing
• Sleeve labels production
• Self-adhesive labels
• BOPP roll labels
• Polyethylene shrink sleeves

Headquarters

HQ city

Divinópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Flexible Labels Manufacturing and Sales: Manufactures and sells flexible label solutions including sleeve labels, self-adhesive labels, BOPP roll labels, and polyethylene shrink sleeves. The company operates in B2B markets serving multiple industries with custom labeling solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Etiam Rótulos e Etiquetas (BR Films - Rótulos Flexíveis) manufactures and sells flexible label solutions including sleeve labels, self-adhesive labels, BOPP roll labels, and polyethylene shrink sleeves. The company serves B2B customers across agro, food, beverages, cosmetics, pharmaceutical, dairy, cleaning, and chemical industry segments throughout Brazil, providing customized labeling solutions with warranty and technical support from project conception through post-sales.

Product overview

BR Films - Rótulos Flexíveis is a flexible label solutions provider with 40 years of market experience serving the Brazilian territory. The company operates as a unified product portfolio offering four distinct label types: Rótulos Sleeve (full-container sleeve labels), Rótulos Adesivos (self-adhesive labels), Roll Label - BOPP (BOPP roll labels), and Polietileno Manga (polyethylene sleeves). The company provides warranty and technical support from project conception through after-sales service, with a specialized multi-segment commercial team serving industries including agro, food, beverages, cosmetics, pharmaceuticals, dairy, cleaning, and chemicals.

Differentiator

Problem solved

Functional benefit

Products and services

• Rótulos Sleeve Flexible sleeve labels designed to cover the entire container, providing 360-degree branding and product identification for packaging applications across the food, beverage, cosmetics, pharmaceutical, dairy, cleaning, chemical, and agro industries.
• Rótulos Adesivos (Autoadesivos) Self-adhesive labels that can be applied directly to products and packaging, offered for multi-segment applications including food, beverages, cosmetics, and pharmaceuticals.
• Roll Label - BOPP Biaxially-oriented polypropylene (BOPP) roll labels designed for durability, moisture resistance, and high-quality print reproduction for product labeling.
• Polietileno Manga Polyethylene shrink-sleeve labels providing flexible packaging solutions that conform to various container shapes while delivering protection and branding opportunities.

Named customers8 records

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves2 records

Expansion highlights3 records

Direct peers

• Multi-Color Corporation: Formerly independent label converter (now part of CCL Industries) with strong heritage in wine, spirits and beverage shrink-sleeve labels. Direct comparable to Etiam's sleeve label capabilities and CPG customer focus.
• Cenveo: US-based provider of label printing and packaging solutions, including pressure-sensitive labels and shrink sleeves, serving consumer products customers. Comparable in label product mix and large-brand customer base.
• Hammer Packaging: US-based printer specializing in shrink-sleeve labels, pressure-sensitive labels and flexible packaging for CPG customers. Directly comparable in sleeve and adhesive label formats and in serving large branded CPG accounts.
• Resource Label Group: US label converter roll-up offering pressure-sensitive, shrink-sleeve, cut-and-stack and specialty labels across multiple end markets including food, beverage and personal care. Comparable to Etiam as a multi-format, multi-vertical label converter.
• Fort Dearborn Company: North American pressure-sensitive and shrink-sleeve label converter serving CPG customers in food, beverage, personal care and household products. Direct comparable to Etiam in multi-format label manufacturing for large consumer brands.

Broad incumbents

• CCL Industries: Canadian-headquartered global leader in specialty labels including sleeve labels, with Healthcare, Consumer and Industrial operations worldwide. CCL is the largest direct peer to Etiam in flexible/sleeve label manufacturing and represents both a benchmark and a competitive threat in Brazil.
• Avery Dennison: US-based global materials science company that is one of the world's largest producers of pressure-sensitive label materials and finished labels. Comparable as a broad incumbent serving CPG customers with similar label formats and global account reach.

Regional players

• Skanem: Norway-headquartered label converter with manufacturing presence in Europe, Africa and Asia producing pressure-sensitive and shrink-sleeve labels for CPG brands. Comparable in product formats and multi-region CPG customer base, though geographically distinct from Etiam.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/etiam-rotulos
• Instagraminstagram.com/brfilms_rotulos
• Xx.com/etiamoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Etiam Rótulos e Etiquetas